Augmented Reality for Enterprise Alliance

Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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Challenges of Enterprise AR implementation and How Industry Leaders Overcome Them

In this webinar, we spoke with several global enterprises (and AREA members) who have successfully implemented AR solutions and gained substantial business benefit. It’s a “must watch” for anyone interested in learning about Enterprise AR.

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Why AR for Enterprise

Enterprise needs differ widely and many share attributes with consumer needs. We explain why the use of AR in enterprise is so compelling and how you can benefit.

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Meet the AREA members

See how AR currently works for our members, and how it could benefit you

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View Our Use Cases

See how AR could work for your business and how we can help via our members

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Enterprise AR Hardware and Software Functional Requirements

As part of the AREA’s mission to accelerate the adoption of Enterprise Augmented Reality (AR) by creating a comprehensive ecosystem, we are pleased to share with you the world's first AR hardware and software functional requirements.

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The AREA Startup Membership is Here!

The AREA’s new Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

Magic Leap confirms $502 million in Series D round


Oct 18 2017

A post on TechCrunch this week by Megan Rose Dickey revealed that Magic Leap has now confirmed series D round...

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How Augmented Reality Is Transforming Work


Oct 17 2017

Highlighted snippets from the article include: The bigger promise for AR (as opposed to the consumer market) which is estimated...

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Upskill Skylight Update to bring Augmented Reality Mainstream


Oct 10 2017

Company CEO Brian Ballard says the hardware is beginning to mature, but what’s been missing is a development tool for...

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Looking ahead to EWTS 2017


Oct 6 2017

Jay Kothari, Project Lead at Glass at X, is schedules to offer the opening keynote this year. Kothari will use...

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3D Studio Blomberg and Chrysalisforge Ltd form Strategic Alliance


Oct 6 2017

The Strategic Alliance also offers an expanded platform of products and services to existing 3DS customers in Finland pursuing Dynamic Product Visualisation....

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RealWear wins Industrial Wearables New Product Innovation Award 2017


Oct 3 2017

AREA member RealWear was named the Frost & Sullivan Industrial Wearables New Product Innovation Award 2017.  Details can be read...

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AR/VR Digital Renaissance In Aviation And Aerospace


Oct 1 2017

Today, the aviation and aerospace industries are experiencing a digital renaissance, and the timing is critical for several reasons, all...

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RMIT University deploys ThingWorx platform and other PTC tools


Sep 29 2017

The PTC products being adopted include the ThingWorx IoT platform, Windchill product lifecycle management and ThingWorx Studio augmented reality solutions....

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It’s time to set policies for Working Wearables


Sep 21 2017

If you think these types of devices are not being used in the workplace, think again. In 2016, according to...

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Top Trends in the Gartner Hype Cycle for Emerging Technologies, 2017

Gartner Hype Cycle
Sep 6 2017

A feature on the Gartner Hype Cycle, by Kasey Panetta, suggests enterprises need to explain the business potential of blockchain,...

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Apple and Accenture Join to Target Enterprise Segment

AR News
Sep 4 2017

Apple and Accenture have joined forces to help businesses build better applications for iOS, the operating system that powers Apple’s...

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AR as a Partner for Industry – Manufactura Magazine


Aug 21 2017

Executive Director of the AREA, Mark Sage, was recently interviewed for Manufactura Magazine in Mexico. The article from this interview...

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Is your Enterprise ready for VR, AR and MR?


Aug 21 2017

Is your business’ IT department ready for integrating Virtual, Augmented, and Mixed Reality into the workplace? A recent article on...

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Enterprise Technologies to Watch in 2017


Aug 15 2017

A recent article on ZDNet discussed how emerging technology is proceeding so far this year, particularly for enterprises rather than...

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Improving Customer Experience With Wearable Technology


Aug 15 2017

A recent article on BrainXchange lists a number of enterprises that are utilising wearable technology in order to create beneficial...

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Atheer Android Tablet Version of AiR


Aug 12 2017

AREA member Atheer, announced recently that they have developed an Android tablet version of their own AiR Enterprise Augmented Reality...

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What we are doing

AREA Blog

How Augmented Reality Is Transforming Work


Oct 17 2017

Highlighted snippets from the article include: The bigger promise for AR (as opposed to the consumer market) which is estimated...

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AREA Publishes Industry-First Wearable Enterprise AR Security Research Reports

AREA Editor
Oct 16 2017

In response to growing concerns, previously documented in this series of blog articles, regarding the risks of deploying Augmented Reality...

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The AREA Issues Call for Proposals for AR ROI Research Project

AREA Editor
Jul 21 2017

The AREA has issued a request for proposals for a funded research project that will develop a full set of...

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AR Adds a New Dimension to Financial Trading and Analysis

Dmitry Parilov and Simon Raven
Jul 20 2017

AR/MR-assisted trading and data analysis platforms empower traders and investors with advanced fintech, which is capable of monitoring and visualizing...

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A Year of Enterprise AR

Mark Sage
Jul 12 2017

What I’ve Learnt as Executive Director of the AREA I’ve had the most amazing year as Executive Director of the...

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Jay Kim of Upskill on the Pristine Acquisition and the Future of AR

AREA Editor
Jun 12 2017

In the aftermath of Upskill’s acquisition of Pristine, the AREA caught up with Upskill’s Chief Strategy Officer, Jay Kim, to...

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Calling all AR Startups: Now There’s an AREA Membership Just for You


Jun 6 2017

Are you an AR startup that would like to join the AREA but has lacked the resources for a full...

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No more passing the buck on AR security


May 25 2017

This is the third in a series of blog posts following the progress being made on the AREA’s first research...

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Addressing the Security Challenges of Wearable Devices for Enterprises

Tony Hodgson
May 16 2017

Read the first installment here. The topic of security in enterprise AR environments is both under-addressed and vital. Our cybersecurity team at Brainwaive is excited about...

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Mark Your Calendar for May 17 – AREA Webinar on AR and IoT


May 1 2017

Imagine an aircraft service facility where the maintenance crew has the actual performance data of each plane’s engine components right...

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AREA Research Project Takes on the Challenges of Enterprise AR Security


Apr 24 2017

In 2015, cybercrime damage cost the world $3 trillion, according to one estimate. By 2021, that number is expected to...

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5 Reasons Why the DMDII/AREA Requirements Workshop Was a Milestone Event

Mark Sage
Mar 28 2017

At first glance, the two-day event promised to be a worthwhile exchange among parties with shared interests. On one side...

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Augmented Reality and the Internet of Things boost human performance


Mar 20 2017

Smart connected objects allow extensive optimizations and accurate predictions in the production line. However, this is not the only benefit...

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Three Lessons We’ve Learned Developing AR Solutions

Anastasiia Bobeshko
Mar 16 2017

Industries and enterprises are adopting AR solutions to strengthen their competitive advantage and get customers engaged in business activities. As...

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Features Worth Seeking in an Augmented Reality SDK

Albert Wang
Mar 11 2017

Interest in AR SDKs has intensified since last year, when one of the leading solutions, Metaio, was sold to Apple,...

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Global Smart Glass Market 2014-2021

Decision Database
Mar 9 2017

This provides the value chain analysis, market attractiveness analysis, and company share analysis along with key player’s complete profiles. Information...

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Come and join us

Upcoming Events

AWE Europe 2017

Munich, Germany Oct 19-20 2017

AWE (Augmented World Expo), the world’s largest AR+VR conference and expo returns to Europe in October for its 2nd annual AWE Europe. Join 1,500 professionals including a mix of CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors, and top press as they come together to learn, inspire, partner, and experience first-hand the most exciting industry...

AVRA DAYS Skolkovo

Moscow, Russia Oct 24 2017

On October 24th 2017 in Moscow there held the conference AVRA DAYS Skolkovo – the annual event by the Association of Augmented and Virtual Reality (AVRA) which focuses on the using of Augmented and Virtual reality technologies in business. The event is organized  in collaboration with the innovative Skolkovo Technopark. The main goal of this event is...

TU-Automotive Europe 2017

Munich, Germany Nov 6-7 2017

TU-Automotive Europe is focused on the European automotive industry and features executives from Daimler, Uber, BMW, Google, Ford and Car2Go discussing the key topics affecting the industry across the three major themes of connectivity, autonomy and mobility. In it’s 15th year, this two-day conference and exhibition will focus on digitalization of automotive companies.

World VR/AR Sports Innovation Summit

SF, CA Nov 15-16 2017

Working with leading sports clubs, rights holders, broadcasters and technology powerhouses, the Summit is designed to break down and identify the greatest challenges and opportunities for immersive technology within elite sport. You can chat live with the organizers about this event at the bottom of the main page.

Wearable USA 2017

Santa Clara, CA Nov 15-16 2017

Wearable USA is a two-day conference and exhibition forming part of the IDTechEx Show. This B2B event will have 3500 industry executives, 250 speakers across eight emerging technology conferences, and 200+ exhibitors, with feedback from participants.  

EuroVR 2017

Laval, France Dec 12-14 2017

Besides papers on novel results and industry-oriented presentations (automotive, medical, etc.), the EuroVR Conference creates a unique opportunity for participants to see, discuss, and share the latest innovations. This event was organized thanks to the INTUITION Network of Excellence in Virtual and Augmented Reality supported by European Commission from 2004 to 2008, then embedded within the Joint...

Worth watching

Latest Videos

Video Series | AREA Webinar Archive

Video Series | AREA Members at CES 2017

Member Video Series | DAQRI

AREA Members Collaborate

Opportunities and Challenges of Enterprise Augmented Reality

AREA Members at AWE

We all work together

The AREA Members

AREA Members Spotlight

3D Studio Blomberg (3DS) is a pioneer in industrial visualization and their core expertise and experience lie in holistic visual communications.

Their tools and solutions span use cases from R&D to marketing, sales, installation and operation as well as after sales and internal and external training. Through innovative visualization, we promote process efficiency, expert knowledge and overall quality.

Since forming in 2001, 3D Studio Blomberg has been a forerunner in advanced data delivery and display systems. 3D Studio Blomberg is also involved in Finnish national R&D projects for AR. In parallel with an active R&D portfolio, the company is productizing its core capabilities into commercial solutions. 3D Studio tools bring enhanced visualization possibilities to customers with support for project management, edge competence and short or long term scalable products and services.

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What Members Think

Members Testimonials

The AREA is a great resource for members to have open discussions about the evolution of the Augmented Reality ecosystem for enterprise.

Rich Hall
Rich Hall Vice President of Client Services - Optech 4D

Becoming a member of the AREA gives us the opportunity to team up with other Augmented Reality pioneers and pave the path for our customers in the AR world.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director Appearition Pty Ltd

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

The AREA is a great forum for Optech4D and other AR industry leaders to collaborate and influence the adoption of Augmented Reality in enterprise.

Rich Hall
Rich Hall Vice President of Client Services - Optech 4D

By providing a place and group where we can gain, share and expand our knowledge about enterprise AR and get questions addressed, our customers see that we have their best interest at heart as part of our core strategy.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director Appearition Pty Ltd

The AMRC with Boeing are a proponent of Industry 4.0 and Factories of the Future. As part of the AMRC’s Factory 2050, we are developing innovative ways of visualizing the vast array of data available to the end user. Through the combination of wearable technology and analytics, Factory 2050 showcases how digital information will be intelligently accessed and used as part of a digital shop floor.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

As an AREA Contributor member, we’re able to find the right partners and build networks for our technology.

Vivek Aiyer
Vivek Aiyer Founder / Director Appearition Pty Ltd

Optech4D has long been a leader in VR and AR solutions for heavy industries. Active participation in the AREA is key for the successful growth of the AR industry.

Rich Hall
Rich Hall Vice President of Client Services - Optech 4D

Our participation as an AREA member offers us options to reduce barriers to AR adoption across our industry so that we avoid inventing the wheel again.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

By joining the AREA, the AMRC with Boeing and Nuclear AMRC are extending their network of customers and providers in the enterprise AR ecosystem. By creating opportunities to connect the systems provider with the end user, the AMRC can work with both parties to develop a robust integration method.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

The AREA provides a platform where we can meet and share experiences with other members. We can also study showcases that might provide opportunities for development and new knowledge.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

Early engagement in any technology is crucial. The AMRC with Boeing and Nuclear AMRC are keen early adopters in a number of fields and having previously played an important role in the development of Virtual Reality, we now want to pioneer in AR in manufacturing.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

By joining the AREA our customers see our true dedication to contributing to a functioning AR ecosystem.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

There is a lot of hype surrounding Augmented Reality in manufacturing and being a member permits us to showcase the real value of AR to our network of industrial partners. In particular, the process of gathering and documenting ROI data so crucial to the early adoption process.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

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Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.