Augmented Reality for Enterprise Alliance

Join AREA's external webinar:How is AR impacting the bottom line?

When large organizations want to conduct return on investment (ROI) analyses on emerging technologies like Augmented Reality, they often encounter obstacles and unknown variables.

Register here +

AREA Releases Member-Exclusive ROI Calculator and Best Practice Report

Members of the AREA now have the tools and information to measure the return on their AR investments with confidence. The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report.

Read More +

Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

Read More +

The AREA Startup Membership is Here!

The AREA’s new Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

Read More +

Challenges of Enterprise AR implementation and How Industry Leaders Overcome Them

In this webinar, we spoke with several global enterprises (and AREA members) who have successfully implemented AR solutions and gained substantial business benefit. It’s a “must watch” for anyone interested in learning about Enterprise AR.

View webinar +

Enterprise AR Hardware and Software Functional Requirements

As part of the AREA’s mission to accelerate the adoption of Enterprise Augmented Reality (AR) by creating a comprehensive ecosystem, we are pleased to share with you the world's first AR hardware and software functional requirements.

Read More +

Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

Asia Pacific Enterprise regional AR VR spending rises


May 26 2018

Representing growth of more than 100 per cent from US$4.6 billion the previous year, the upward trend bodes well for...

Read More +

ITC Infotech Expands Strategic Collaboration with PTC to Offer AR Solutions


May 24 2018

As PTC’s first Vuforia managed services provider and a member of PTC Vuforia’s Preferred Developer Program (PDP), ITC Infotech will...

Read More +

Intellectsoft Launches Augmented Reality Lab


May 24 2018

Read More +

How to know whether and when your workforce is ready for AR


May 24 2018

What exactly is AR and how are companies using it? It’s essentially a mix of virtual reality and the real...

Read More +

Strategy Analytics Advertising, Search and Commerce Drive AR Into Mainstream


May 23 2018

The report evaluates and assesses the strong momentum building across these three use-cases as advertisers, brands and publishers experiment with...

Read More +

Viscira Develops Sophisticated AR Solution for Top Pharma Sales Force


May 23 2018

The solution utilizes the Microsoft HoloLens, a mixed-reality, holographic headset that incorporates both virtual reality and augmented reality by seamlessly...

Read More +

Augmented Reality Transformation in 6 Industries in 2018


May 20 2018

Retail Augmented reality is set to transform retail. In particular, the world of fashion retail will see new opportunities for...

Read More +

The Connected Enterprise – Industry 4.0


May 17 2018

“You cannot wait until a house burns down to buy fire insurance on it. We cannot wait until there are...

Read More +

AR Smart Glasses For MRO Moving Ahead with Atheer


May 17 2018

Toshiba, which just launched its DynaEdge AR smart glasses in March, approached Atheer about making AiR Enterprise available on the...

Read More +

How AR will Change Customer Experience


May 16 2018

Drawbacks preventing AR from entering the mainstream currently include technical complexity and the need for faster processors to accommodate for...

Read More +

Augmented and Mixed Reality Guide for Business


May 15 2018

The five major types of AR listed in the article are as follows: Marker-based AR = consists of a camera...

Read More +

Atheer – AR in the Transportation and Logistics Sector Part 5


May 14 2018

A key point from the start of the article is that companies should consider where we currently are in the...

Read More +

Predictions for the Future of Augmented Reality


May 13 2018

Key points in the infographic include: Video games is still the biggest industry for AR/VR, with potential 2025 revenue estimated...

Read More +

AR Goggles for Enterprise Use: Business Interest and Product Range Increases


May 11 2018

Augmented reality is the displaying of virtual elements onto a display which overlaps onto the real world. In practice this...

Read More +

PTC EVP Sells $276k in Stock


May 11 2018

PTC last released its earnings on 18th April 2018, reporting $0.34 earnings per share (EPS) for the first quarter, overtaking...

Read More +

Saguna and GridRaster Partnership to bring VR/AR to a number of industries


May 10 2018

Virtual reality and augmented reality (VR/AR) applications can improve productivity, reduce cost and increase revenues in aerospace, automotive, industrial design...

Read More +
What we are doing

AREA Blog

5 Challenges that Providers of Smart Glasses Must Overcome Copy


May 17 2018

In the near future, light, unobtrusive smart glasses will reliably support deskless work and make technicians more efficient in their...

Read More +

May 23rd AREA Webinar is All About ROI

The AREA Editor
May 11 2018

The primary reason for – and the ultimate test of – any AR solution is its return on investment (ROI)....

Read More +

The AREA Expands its Reach in Asia/Pacific

The AREA Editor
May 1 2018

  The AREA is the only global, membership-funded non-profit alliance dedicated to helping accelerate the adoption of Enterprise Augmented Reality...

Read More +

Putting the ‘work’ into ‘AR Workshop’

Dr. Michael Rygol
Apr 26 2018

Deep in the snow of a wintery Chicago, the annual AREA/DMDII workshop was a hotbed of activity! The sessions attracted...

Read More +

Huawei’s Farhad Patel on Taking AR Beyond the Pilot

AREA Editor
Apr 26 2018

Since its founding 31 years ago, Huawei has grown to become the largest telecommunications equipment manufacturer in the world and...

Read More +

‘Tis the season. The event season.

Angela Lang
Apr 17 2018

April onward sees a real upward spike in the number of conferences and events around the world as exhibitors and attendees...

Read More +

3 Things You Need to Know About the New Atheer/Toshiba AR Partnership

AREA Editor
Mar 27 2018

Last week, AREA member Atheer announced a new partnership with Toshiba -pairing Atheer’s AiR Enterprise solution with Toshiba’s new dynaEdge...

Read More +

Leading Water Utility in Wales Turns to AR to Reduce Errors and Improve Service

Gary Smith, Glen Peek and Ben Cale
Mar 2 2018

Dŵr Cymru Welsh Water (DCWW) supplies drinking water and wastewater services to most of Wales and parts of western England....

Read More +

How AREA Research Projects are Furthering the Adoption of Enterprise AR

AREA Editor
Feb 27 2018

With the recent publication of our Measuring AR ROI Calculator and Best Practices Report, we at the AREA are demonstrating...

Read More +

Recapping the AREA/DMDII 2nd Enterprise AR Workshop


Feb 20 2018

The Augmented Reality Enterprise Alliance (AREA) and the Digital Manufacturing and Design Innovation Institute (DMDII), a UI LABS collaboration recently...

Read More +

Take the AREA 2018 Enterprise AR Ecosystem Survey Now

AREA Editor
Feb 5 2018

The Augmented Reality (AR) marketplace is evolving so rapidly, it’s a challenge to gauge the current state of market education,...

Read More +

Insights on Enterprise AR from CES 2018

Dexter Ang
Jan 28 2018

2017 was the year that Augmented Reality emerged from the trough of disillusionment. Enterprise AR, with nuts-and-bolts use cases and...

Read More +

CES 2018 Recap: Atheer on the Flex AR Reference Design

AREA Editor
Jan 22 2018

One of the highlights of CES 2018 earlier this month was the introduction of an enterprise AR reference design from...

Read More +

Behind the UK’s £33 Million Investment in AR/VR

AREA Editor
Jan 11 2018

When the British government published its Industrial Strategy White Paper last November, one of the report’s major announcements was a...

Read More +

The AREA Releases Member-Exclusive ROI Calculator and Best Practice Report


Dec 21 2017

The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report. Conducted...

Read More +

Augmented Reality Lowers Errors in Automotive Manufacturing


Dec 7 2017

According to mathematical models, manufacturing processes can become highly data driven, nimble and responsive. People and equipment are deployed to...

Read More +

Come and join us

Upcoming Events

World Class Business Virtual Reality 2018

Frankfurt, Germany May 28-29 2018

This event provides the opportunity to engage each of the speakers in smaller, more personal round table discussions where you can dive deeper into the key topics, take part in experience exchange, as well as share expertise. The evening reception will include networking opportunities as well as the chance to explore and learn more about...

9th AWE USA

Santa Clara, California, US May 30 2018 - Jun 1 2018

The AWE USA 2018 stage will showcase speakers, startups and organizations who are already using AR & VR to drive economic growth, encourage empathy and collaboration, democratize healthcare and education, and change the world. Here’s a sneak preview … And for a full list of this year’s sponsors take a look here: https://augmentedworldexpo.com/sponsors-partners/

AREA Breakfast Meeting at AWE

Room 205, Santa Clara Convention Center, Santa Clara May 31 2018

Exclusive AREA Members meeting at AWE

Room 205, Santa Clara Convention Center, Santa Clara Jun 1 2018

IATA Aviation Virtual & Augmented Reality Summit

Geneva, Switzerland Jun 5-6 2018

The IATA AVARS 2018 Summit will be the first of its kind summit focusing on VR and AR in the aviation industry. The summit will provide an opportunity for aviation industry stakeholders to connect with VR/AR manufacturers and developers to foster collaboration, share best practices and use case studies to encourage greater adoption of the...

Future Oil and Gas: Where business meets innovation

Aberdeen, Scotland Jun 12-13 2018

At the first Future Oil & Gas conference in London, oil and gas industry leaders discussed disruptive innovation other emerging trends that are shaping the future of the industry Take a look at the event write-up here: www.futureoilgas.com/post-conference Why should you attend this year’s Future Oil & Gas conference ? As the Oil and Gas industry...

Worth watching

Latest Videos

AREA Roundtable recordings

Video Series | AREA Webinar Archive

AR in Action (ARIA)

Video Series | Why AR for Enterprise Alliance

Video Series | AREA Members at CES 2017

We all work together

The AREA Members

AREA Members Spotlight

Finger Food delivers technology-driven solutions at the convergence of AR, IoT and AI.

Working across multiple industries, Finger Food empowers companies in mining, oil & gas, retail, manufacturing, architecture, entertainment, and healthcare to innovate and move faster using bleeding-edge technology.

Finger Food was the first company in North America to successfully design, develop, and implement Mixed Reality solutions into an industrial workflow – all with an in-house team.

The company creates integrated holographic solutions for Industry 4.0, enabling companies to tackle projects and processes in new ways - including designing and implementing powerful Digital Twin solutions.

Finger Food’s hands-on experience working with the major Mixed Reality, Augmented Reality and Virtual Reality platforms including Microsoft HoloLens allows them to overcome technical challenges and create unparalleled advanced user experiences.

View Member +

What Members Think

Members Testimonials

Becoming a member of the AREA gives us the opportunity to team up with other Augmented Reality pioneers and pave the path for our customers in the AR world.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

Because gesture control and contextual awareness are key to the future of AR, it is of strategic importance for Crunchfish to be part of the AREA - the leading organisation for adoption of enterprise AR.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

The AR community portal and meetings allow Augmate to work closely with other AREA sponsor members and to participate in a larger conversation about setting standards for products in the industry.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

As thought leaders in Augmented Reality for the utility space, EPRI is contributing to the advancement of the market by joining this important organization.

John J. Simmins, Ph.D.
John J. Simmins, Ph.D. Technical Executive - EPRI

We believe that the AREA will grow to be a one-stop shop for those interested in procuring, developing, and researching enterprise AR technology.  As a charter member, Upskill expects to be at the forefront of content creation relevant to our business and use the AREA as an indirect marketing platform.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

David Varela
David Varela Advanced Visualisation Team Lead - MTC

We are delighted to join the AREA, an organization that stands out with its focus on the enterprise AR field. The AREA is a great forum for Mobiliya to share our AR expertise and exchange ideas with our customers and partners.

Maxence Cacheux
Maxence Cacheux Senior Vice President, Sales and Business Development - Mobiliya

At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

Peter Verstraeten
Peter Verstraeten CEO - Proceedix

The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

Andy Lowery
Andy Lowery CEO - RealWear

EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

Jennifer Tong
Jennifer Tong Co-founder - EyeSucceed

By providing a place and group where we can gain, share and expand our knowledge about enterprise AR and get questions addressed, our customers see that we have their best interest at heart as part of our core strategy.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Siân Rees
Siân Rees VP Product Management - Iristick

Augmate is invested in working with other AREA sponsor members to grow and help shape the future of the AR enterprise ecosystem.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin
Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang
Dexter Ang CEO - Pison

As an AREA member, we can take the lead in driving the UX aspect of AR and position ourselves as thought leaders.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

As the enterprise smart glasses segment leader, Upskill looks to join other industry leaders in providing thought leadership to influence the way ahead for the enterprise smart glasses market.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

Gain Valuable AR Industry Insight

Subscribe to the AREA

Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.