Augmented Reality for Enterprise Alliance

Benefiting from Enterprise Augmented Reality: Insights from Industry Leaders

We read a lot about Augmented Reality as a technology – the wearable devices, the cool visuals, the what-if scenarios. But what about Augmented Reality as a working, practical solution delivering concrete benefits for enterprises?

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AREA Releases Member-Exclusive ROI Calculator and Best Practice Report

Members of the AREA now have the tools and information to measure the return on their AR investments with confidence. The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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The AREA Startup Membership is Here!

The AREA’s new Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Challenges of Enterprise AR implementation and How Industry Leaders Overcome Them

In this webinar, we spoke with several global enterprises (and AREA members) who have successfully implemented AR solutions and gained substantial business benefit. It’s a “must watch” for anyone interested in learning about Enterprise AR.

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AR Safety and Human Factorsreport and case study

The AREA Research Committee recently distributed to members two deliverables produced as part of the organization’s third research project

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Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

Atheer 5 tips for selecting the best AR smart glasses for your enterprise


Oct 22 2018

But if the jobs in your company require employees to work truly hands-free – yet have access to vital collaboration...

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Catapults: Billion-pound backing for British innovation


Oct 22 2018

“Now is a great time to find out what our world-class network of Catapult centres can do for your business....

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AWE 2018 EU Recap – Day One from Munich


Oct 19 2018

Topics covered in the summary: Ori Inbar’s traditional State of XR keynote Mike Campbell of PTC priorities for achieving AR...

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New Industry Research from PTC showing best in class performance from AR adopters


Oct 19 2018

The comprehensive research study and corresponding report identifies significant financial improvements realized by industrial companies embracing augmented reality (AR), and...

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Augmented Reality White Paper: The Next Wave is Here


Oct 19 2018

The whitepaper addresses whether AR is mature enough for widespread use and mass adoption. This white paper was drafted by...

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Magic Leap considers Enterprise footing


Oct 17 2018

Depending on your level of enthusiasm, there was plenty to be either very excited or very cynical about during the opening keynote...

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News from ETWS 2018 Austin Texas


Oct 17 2018

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Crunchfish signs agreement with the AR company RealMax


Oct 16 2018

Finnish RealMax Oy is part of the RealMax Group, which is one of the leading companies within Augmented Reality. The...

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Immersive technologies set to become mainstream by 2021


Oct 15 2018

82% of companies currently implementing augmented/virtual reality (AR/VR) say the benefits are either meeting or exceeding their expectations. However, a...

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Theorem Solutions on Starting Your AR, MR and VR Journey


Oct 15 2018

The article then runs through the process a business would need to take in making decisions about where to start...

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How augmented reality is changing the oil industry – Chevron


Oct 13 2018

Chevron is betting these augmented reality devices will save the company millions of dollars in the coming years as it...

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AMA partners with Proceedix to provide advanced remote assistance solutions


Oct 11 2018

The flexibility of both XpertEye and Proceedix facilitates a seamless integration of the solutions, maximizing usage and benefit for the...

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Vuzix Receives follow-on orders for smart glasses Changi Airport


Oct 11 2018

SATS, the chief ground-handling and in-flight catering service provider at Singapore Changi Airport, started piloting the Vuzix M300 Smart Glasses...

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Dutch report success with augmented reality of brain


Oct 11 2018

The group, led by first author Dr. Fatih Incekara from Erasmus University Medical Center in Rotterdam, converted MRI scans of brain...

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Atheer Announces the World’s First Augmented Reality Management Platform, Creating New Enterprise Software Category


Oct 11 2018

The AR Management Platform is a new category of enterprise software aimed at meeting the biggest challenges facing business today,...

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Colgate-Palmolive to Roll Out RealWear HMT-1 to 20 Manufacturing Sites in 11 Countries


Oct 10 2018

With the new technology, Colgate-Palmolive employees will be able to troubleshoot machinery while keeping their hands free to work and...

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What we are doing

AREA Blog

AREA Completes Safety and Human Factors Research Project

The AREA Editor
Oct 4 2018

The AREA Research Committee recently distributed to members two deliverables produced as part of the organization’s third research project, Assessing...

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AREA Launches Research into AR Manufacturing Barriers

The AREA Editor
Sep 28 2018

Hot on the heels of delivering its third research project, the AREA has launched a new project, defined and voted...

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Mozilla Takes Aim at the AR Browser

The AREA Editor
Sep 25 2018

Mozilla is the not-for-profit behind the popular web browser, Firefox. The company works to ensure it stays open by building...

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VR/AR Summit at TechXLR8 Asia: An AREA Recap

Loh Mun Yew, AREA Agent
Sep 25 2018

On September 18 to 20, I had the opportunity to attend the VR/AR Summit at the TechXLR8 event at the...

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AREA Member Apprentice Scores $8 Million in Series A Financing

The AREA Editor
Sep 19 2018

What’s the value of a comprehensive, vertical industry-focused AR solution? For AREA member Apprentice.io, it’s worth at least $8 million....

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Improving Acceptance and Adoption of AR through Communication

The AREA Editor
Sep 3 2018

The AREA Publishes Exclusive Free Report on Improving Acceptance and Adoption of AR through Communication We tend to think of...

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AREA Research Committee Issues Call for Proposals to Study AR in Manufacturing

The AREA Editor
Jul 26 2018

The AREA is issuing a request for proposals for a funded research project that will develop a methodology for identification...

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AREA and AWE EU Team Up to Offer €100 Discount

The AREA Editor
Jul 17 2018

Act quickly to take advantage of a great money-saving offer from AWE Europe 2018 and the AREA – €100 off...

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Wunschsicht’s Lukas Zimmerli: Building an AR Startup in Switzerland

The AREA Editor
Jul 8 2018

Founded in 2017, Wunschsicht GmbH is a Swiss-based AR solutions provider led by Lukas Zimmerli. Wunschsicht is taking a novel...

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AREA Mark Sage AR&VR World Interview: “The Ecosystem’s Beginning to Mature”

The AREA Editor
Jul 4 2018

What is the AREA doing to foster the adoption of Augmented Reality in the enterprise? What kinds of benefits are...

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Reflections on the H1 2018 AR Event Season

Mark Sage
Jul 2 2018

The first half of 2018 was full of AR conferences – and the AREA was a big part of it...

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Get the Inside Story on AR Implementation at our July 11 Webinar

The AREA Editor
Jun 27 2018

Many enterprises are experimenting with AR pilot projects – and learning a great deal from the effort. But that’s only...

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July 18 AREA Webinar Explores the Reality of Enterprise Augmented Reality

The AREA Editor
Jun 18 2018

You’ve heard about the “promise” of Enterprise Augmented Reality. You’ve read about exciting pilot deployments. Perhaps you’ve seen reports of...

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5 Challenges that Providers of Smart Glasses Must Overcome


May 17 2018

In the near future, light, unobtrusive smart glasses will reliably support deskless work and make technicians more efficient in their...

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May 23rd AREA Webinar is All About ROI

The AREA Editor
May 11 2018

The primary reason for – and the ultimate test of – any AR solution is its return on investment (ROI)....

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The AREA Expands its Reach in Asia/Pacific

The AREA Editor
May 1 2018

  The AREA is the only global, membership-funded non-profit alliance dedicated to helping accelerate the adoption of Enterprise Augmented Reality...

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Come and join us

Upcoming Events

XRDC

San Francisco, US Oct 29-30 2018

Typical attendees include: VR & AR Platforms – Apple, DAQRI, Google, Viveport, Intel, Magic Leap, Microsoft, Oculus, Playstation, Samsung Innovative Industries – Aerospace, Automotive, Education, Healthcare, Industrial Design, Insurance, Retail, Training, Travel Content Creators – Game Developers, Film & Transmedia Studios, Advertising & Brand Agencies, Content Platforms/Distributors, Startups Consumer Brands – Airbnb, Amazon, Capital One, ESPN, Honda, Hulu, Lowe’s,...

Augmented & Virtual Reality for Enterprise Asia 2018

Singapore Oct 31 2018 - Nov 2 2018

Why Attend Augmented & Virtual Reality for Enterprise?  Evaluate the ROI of AR & VR for your business  Learn best practices on implementing AR & VR projects in Asia – from making a business case, technology selection to execution  Discover the key elements of building an immersive, experiential and relevant virtual experience including 3D modelling, content creation, user experience and more!...

IoT Tech Expo North America 2018

Santa Clara, CA, USA Nov 28-29 2018

Taking place in the heart of Silicon Valley on November 28-29, the 3rd annual North America event will host 2 co-located events covering AI and Blockchain, with 12,000 attendees expected to attend including CTO’s, Heads of Innovation & Technology, IT Directors, Developers & Start-ups, OEM’s, Government, Automotive, Operators, Technology Providers, Investors, VC’s and many more....

VRX Conference & Expo

San Francisco, US Dec 6-7 2018

In an increasingly crowded marketplace, VRX is purpose built to cut through the noise and provide a reality check on the current state of VR & AR market development. With visionaries from across the world speaking, and case studies from those succeeding on the front line, you’ll hear about the latest advances and innovations in...

3rd Internet of Things India Expo 2019

New Delhi Jan 29-31 2019

The event has already grown to become the Indian Industry’s source of IoT and emerging technologies to establish new partnership for ecosystem. The 2019 edition will continue to explore the latest innovation in IoT and innovations by brightest startups. To read about last year’s success with this event, download the report here.

Asia VR&AR Fair & Summit

Guangzhou, China May 9-11 2019

With over 100 brand exhibitors including JD.COM , HTC, Royole, DeePoon VR, Super Captain, Hiran and SLQJ VR this event aims to facilitate the cooperation between a range of VR & AR representatives.

Worth watching

Latest Videos

AREA Members-Only Material

AREA at AR&VR World, TechXLR8 2018

AREA Roundtable recordings

Video Series | AREA Webinar Archive

AR in Action (ARIA)

We all work together

The AREA Members

AREA Members Spotlight

Mobiliya (A QuEST Global Company) is a global design and engineering services company enabling digital transformation for the world’s leading organizations through disruptive technologies.

The company specializes in next-gen technology consulting, system integration, solution development, deployment and security. The company’s end-to-end services in niche engineering areas, coupled with an innovation-intensive approach, spearhead the success of Mobiliya’s customers and employees.

Based on the strong foundation of its core software engineering capabilities, Mobiliya is setting and realizing technology benchmarks for its customers in industries including: automotive, healthcare, energy, insurance, telecommunications, logistics and more. For more information, please visit www.mobiliya.com.

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What Members Think

Members Testimonials

Becoming a member of the AREA gives us the opportunity to team up with other Augmented Reality pioneers and pave the path for our customers in the AR world.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

Because gesture control and contextual awareness are key to the future of AR, it is of strategic importance for Crunchfish to be part of the AREA - the leading organisation for adoption of enterprise AR.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

The AR community portal and meetings allow Augmate to work closely with other AREA sponsor members and to participate in a larger conversation about setting standards for products in the industry.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

As thought leaders in Augmented Reality for the utility space, EPRI is contributing to the advancement of the market by joining this important organization.

John J. Simmins, Ph.D.
John J. Simmins, Ph.D. Technical Executive - EPRI

We believe that the AREA will grow to be a one-stop shop for those interested in procuring, developing, and researching enterprise AR technology.  As a charter member, Upskill expects to be at the forefront of content creation relevant to our business and use the AREA as an indirect marketing platform.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

David Varela
David Varela Advanced Visualisation Team Lead - MTC

We are delighted to join the AREA, an organization that stands out with its focus on the enterprise AR field. The AREA is a great forum for Mobiliya to share our AR expertise and exchange ideas with our customers and partners.

Maxence Cacheux
Maxence Cacheux Senior Vice President, Sales and Business Development - Mobiliya

At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

Peter Verstraeten
Peter Verstraeten CEO - Proceedix

The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

Andy Lowery
Andy Lowery CEO - RealWear

EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

Jennifer Tong
Jennifer Tong Co-founder - EyeSucceed

By providing a place and group where we can gain, share and expand our knowledge about enterprise AR and get questions addressed, our customers see that we have their best interest at heart as part of our core strategy.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Siân Rees
Siân Rees VP Product Management - Iristick

Augmate is invested in working with other AREA sponsor members to grow and help shape the future of the AR enterprise ecosystem.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin
Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang
Dexter Ang CEO - Pison

As an AREA member, we can take the lead in driving the UX aspect of AR and position ourselves as thought leaders.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

As the enterprise smart glasses segment leader, Upskill looks to join other industry leaders in providing thought leadership to influence the way ahead for the enterprise smart glasses market.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

Gain Valuable AR Industry Insight

Subscribe to the AREA

Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.