Augmented Reality for Enterprise Alliance

Take the AREA 2018 Enterprise AR Ecosystem Survey

The Augmented Reality (AR) marketplace is evolving so rapidly, it's a challenge to gauge the current state of market education, enterprise adoption, provider investment, and more. What are the greatest barriers to growth? How quickly are companies taking pilots into production? Where should the industry be focusing its efforts?

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AREA Releases Member-Exclusive ROI Calculator and Best Practice Report

Members of the AREA now have the tools and information to measure the return on their AR investments with confidence. The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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The AREA Startup Membership is Here!

The AREA’s new Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Challenges of Enterprise AR implementation and How Industry Leaders Overcome Them

In this webinar, we spoke with several global enterprises (and AREA members) who have successfully implemented AR solutions and gained substantial business benefit. It’s a “must watch” for anyone interested in learning about Enterprise AR.

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Enterprise AR Hardware and Software Functional Requirements

As part of the AREA’s mission to accelerate the adoption of Enterprise Augmented Reality (AR) by creating a comprehensive ecosystem, we are pleased to share with you the world's first AR hardware and software functional requirements.

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Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

Chinese Police Expand Use of Biometric Smart Glasses

Mar 16 2018

The glasses are equipped with built-in cameras and paired with a handheld device to match facial biometrics of suspects to...

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Submit Your Entry for The AR & VR Futureproof Award

Mar 15 2018

Judges will look for: An outline of the device, solution, service or project and its role within the AR/VR industry....

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Toshiba’s enterprise-oriented AR smart glasses are powered by a Windows PC

Mar 15 2018

Toshiba’s new dynaEdge AR Smart Glasses, the first completely wearable Augmented Reality (AR) solution to combine the power of a...

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Russian Augmented Reality Startups Break into Enterprise Space

Mar 13 2018

Russian IT startups are working extensively in the area of Augmented Reality, but although interest in the technology is growing...

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Enterprise Wearables: Determining the ROI

Mar 12 2018

From BrainXChange: “Determining ROI a key challenge faced by enterprises today in the still-early days of the technology, for it’s not always...

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Report Shows Continuing Application Growth In AR

Mar 9 2018

A report released by ABI Research shows that the AR market is still undergoing significant expansion into new areas in...

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Magic Leap Raised $461M From Investors, Totaling $2.3B for Its Smartglasses

Mar 9 2018

With this latest round of Series-D funding, Magic Leap now has over $2.3 billion available to develop its smartglasses that...

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Augmented Reality Hardware Market at Innovation Inflection Point

Mar 7 2018

As Augmented Reality (AR) continues to create a beachhead in enterprise and shows promise for consumer AR in the coming...

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Enterprise AR Leader Upskill Closes $17.2M with Strategic Investments from Four Industry Leaders

Mar 6 2018

This latest financing builds on the momentum of the past 12 months for Upskill, where the company grew its multinational...

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Enhancing Utility Operations with Augmented and Virtual Reality

Mar 5 2018

Historically, augmented reality (AR) and virtual reality (VR) have teetered precariously on the edge of practicality (outside of gaming), with...

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Deloitte Insights Industry 4.0 – are you ready?

Mar 5 2018

Deloitte’s survey finds executives optimistic about the potential impact of Industry 4.0, few are confident they are ready to lead...

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A definitive list of top enterprise augmented reality trends

Mar 1 2018

This article on enterprise AR trends was authored by Brian Ballard, CEO of Upskill, and member of The AREA and...

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XMReality welcomes new customers on board

Mar 1 2018

Member news from XMReality! At the end of 2017 and beginning of 2018 XMReality signed two new customers; an American...

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PCTEL using Augmented Reality in Handheld Interference Hunting Tool

Mar 1 2018

PCTEL, a leader in Performance Critical TELecom solutions, has developed an Augmented Reality SeeWave® concept which was demonstrated at Mobile...

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Augmented Reality’s role in Solving Malfunctions – Remote Eye

Feb 27 2018

An article on Catalonia Trade & Investment recently reported on the Remote Eye startup which displayed its technology for technical...

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Emerging Tech to Drive Enterprise Digital Transformation

Feb 25 2018

An article on CXO Today recently discussed the digital-heavy economy developing in India. The drive of this transformation is the...

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What we are doing


Leading Water Utility in Wales Turns to AR to Reduce Errors and Improve Service

Gary Smith, Glen Peek and Ben Cale
Mar 2 2018

Dŵr Cymru Welsh Water (DCWW) supplies drinking water and wastewater services to most of Wales and parts of western England....

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How AREA Research Projects are Furthering the Adoption of Enterprise AR

AREA Editor
Feb 27 2018

With the recent publication of our Measuring AR ROI Calculator and Best Practices Report, we at the AREA are demonstrating...

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Recapping the AREA/DMDII 2nd Enterprise AR Workshop

Feb 20 2018

The Augmented Reality Enterprise Alliance (AREA) and the Digital Manufacturing and Design Innovation Institute (DMDII), a UI LABS collaboration recently...

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Take the AREA 2018 Enterprise AR Ecosystem Survey Now

AREA Editor
Feb 5 2018

The Augmented Reality (AR) marketplace is evolving so rapidly, it’s a challenge to gauge the current state of market education,...

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Insights on Enterprise AR from CES 2018

Dexter Ang
Jan 28 2018

2017 was the year that Augmented Reality emerged from the trough of disillusionment. Enterprise AR, with nuts-and-bolts use cases and...

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CES 2018 Recap: Atheer on the Flex AR Reference Design

AREA Editor
Jan 22 2018

One of the highlights of CES 2018 earlier this month was the introduction of an enterprise AR reference design from...

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Behind the UK’s £33 Million Investment in AR/VR

AREA Editor
Jan 11 2018

When the British government published its Industrial Strategy White Paper last November, one of the report’s major announcements was a...

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The AREA Releases Member-Exclusive ROI Calculator and Best Practice Report

Dec 21 2017

The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report. Conducted...

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The AREA Welcomes Nine New Members

AREA Editor
Nov 28 2017

The new members come from every corner of the AR ecosystem, including app developers, interaction technology providers, manufacturing solutions providers,...

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Harvard Business Review Goes All-in On AR

Nov 17 2017

Now Augmented Reality is getting the HBR spotlight in the November/December issue – and you can download a copy of...

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Alex Gibson Interviews AREA’s Mark Sage at AWE Europe 2017 in Munich, Germany

Nov 6 2017

In this podcast, Alex Gibson of 103.2 Dublin City fm reports from AWE Europe held in Munich, Germany on 19...

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Crunchfish CEO on Gesture Technology and the Future of AR

AREA Editor
Oct 26 2017

How would you describe the state of the AR ecosystem today? It’s a very exciting period within AR. We have...

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How Augmented Reality Is Transforming Work

Oct 17 2017

Highlighted snippets from the article include: The bigger promise for AR (as opposed to the consumer market) which is estimated...

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AREA Publishes Industry-First Wearable Enterprise AR Security Research Reports

AREA Editor
Oct 16 2017

In response to growing concerns, previously documented in this series of blog articles, regarding the risks of deploying Augmented Reality...

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The AREA Issues Call for Proposals for AR ROI Research Project

AREA Editor
Jul 21 2017

The AREA has issued a request for proposals for a funded research project that will develop a full set of...

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AR Adds a New Dimension to Financial Trading and Analysis

Dmitry Parilov and Simon Raven
Jul 20 2017

AR/MR-assisted trading and data analysis platforms empower traders and investors with advanced fintech, which is capable of monitoring and visualizing...

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Come and join us

Upcoming Events

The Asia VR&AR Fair & Summit

Guangzhou, China Apr 3-5 2018

The event aims to foster the development of the global VR&AR industry, build a professional and efficient B platform for buyers and suppliers, bring business opportunities from different parts of China to global insiders and Cultivate a consumer market for VR&AR products on a national scale by opening the show to ordinary consumers. To attend...

Field Service USA

Palm Springs, California, USA Apr 17-20 2018

From AR, leveraging AI and automation, digital solutions and revenue generation to customer delight, technician retention, parts management and much more. This event has it all….

IoT Tech Expo Global 2018

London, UK Apr 18-19 2018

The IoT Tech Expo Global 2018 will return to London the 18-19 April to host 12,000 attendees including IT decision makers, developers & makers, OEM’s, government and council officials, automotive exec’s, operators, technology providers, investors, venture capitalists and many more. The IoT Tech Expo will showcase the most cutting-edge technologies from more than 300 exhibitors...

5th ARVR Innovate Conference

Dublin, Ireland May 10 2018

Take a look at the success of the 2017 conference with contributions from speakers from DAQRI, Microsoft, vStream and Kainos Software.  

IATA Aviation Virtual & Augmented Reality Summit

Geneva, Switzerland May 15-16 2018

The IATA AVARS 2018 Summit will be the first of its kind summit focusing on VR and AR in the aviation industry. The summit will provide an opportunity for aviation industry stakeholders to connect with VR/AR manufacturers and developers to foster collaboration, share best practices and use case studies to encourage greater adoption of the...

VRX Europe 2018

Amsterdam May 17-18 2018

THE BEST CASE STUDIES, PANELS AND EXPERIENCES – covering everything you need to know about VR and AR, from the most innovative newcomers, to the most established veterans, the agenda is built to be interactive and informative SKILLS FROM BEYOND YOUR SECTOR– in addition to an amazing games and entertainment track with the top content...

Worth watching

Latest Videos

Video Series | AREA Webinar Archive

AR in Action (ARIA)

Video Series | Why AR for Enterprise Alliance

Video Series | AREA Members at CES 2017

Member Video Series | Boeing

We all work together

The AREA Members

AREA Members Spotlight

Finger Food delivers technology-driven solutions at the convergence of AR, IoT and AI.

Working across multiple industries, Finger Food empowers companies in mining, oil & gas, retail, manufacturing, architecture, entertainment, and healthcare to innovate and move faster using bleeding-edge technology.

Finger Food was the first company in North America to successfully design, develop, and implement Mixed Reality solutions into an industrial workflow – all with an in-house team.

The company creates integrated holographic solutions for Industry 4.0, enabling companies to tackle projects and processes in new ways - including designing and implementing powerful Digital Twin solutions.

Finger Food’s hands-on experience working with the major Mixed Reality, Augmented Reality and Virtual Reality platforms including Microsoft HoloLens allows them to overcome technical challenges and create unparalleled advanced user experiences.

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What Members Think

Members Testimonials

Becoming a member of the AREA gives us the opportunity to team up with other Augmented Reality pioneers and pave the path for our customers in the AR world.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

Because gesture control and contextual awareness are key to the future of AR, it is of strategic importance for Crunchfish to be part of the AREA - the leading organisation for adoption of enterprise AR.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

The AR community portal and meetings allow Augmate to work closely with other AREA sponsor members and to participate in a larger conversation about setting standards for products in the industry.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

As thought leaders in Augmented Reality for the utility space, EPRI is contributing to the advancement of the market by joining this important organization.

John J. Simmins, Ph.D.
John J. Simmins, Ph.D. Technical Executive - EPRI

We believe that the AREA will grow to be a one-stop shop for those interested in procuring, developing, and researching enterprise AR technology.  As a charter member, Upskill expects to be at the forefront of content creation relevant to our business and use the AREA as an indirect marketing platform.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

David Varela
David Varela Advanced Visualisation Team Lead - MTC

We are delighted to join the AREA, an organization that stands out with its focus on the enterprise AR field. The AREA is a great forum for Mobiliya to share our AR expertise and exchange ideas with our customers and partners.

Maxence Cacheux
Maxence Cacheux Senior Vice President, Sales and Business Development - Mobiliya

At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

Peter Verstraeten
Peter Verstraeten CEO - Proceedix

The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

Andy Lowery
Andy Lowery CEO - RealWear

EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

Jennifer Tong
Jennifer Tong Co-founder - EyeSucceed

By providing a place and group where we can gain, share and expand our knowledge about enterprise AR and get questions addressed, our customers see that we have their best interest at heart as part of our core strategy.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Siân Rees
Siân Rees VP Product Management - Iristick

Augmate is invested in working with other AREA sponsor members to grow and help shape the future of the AR enterprise ecosystem.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin
Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang
Dexter Ang CEO - Pison

As an AREA member, we can take the lead in driving the UX aspect of AR and position ourselves as thought leaders.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

As the enterprise smart glasses segment leader, Upskill looks to join other industry leaders in providing thought leadership to influence the way ahead for the enterprise smart glasses market.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

Gain Valuable AR Industry Insight

Subscribe to the AREA

Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.