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News & Events

Value of Pragmatism

The Value of Pragmatism

The AREA has a vision and, at the same time, we must remain pragmatic. Let me explain. We’re all familiar with the myths about the industrial revolution: it happened overnight, right? Coal leapt Read more...

About the AREA

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

Sponsor members as of August 1, 2015 include 1066 Labs, AERTEC Solutions, APX Labs, Atheer Labs, Augmate, Bosch, The Boeing Company, CN2 Technology, DAQRI, Design Mill,  Electric Power Research Institute, IEEE Standards Association, iQagent, Johnson & Johnson, Newport News Shipbuilding, NGRAIN, PEREY Research & Consulting, and Talent Swarm.

The organization provides high-quality, vendor-neutral content and programs. Discover the benefits of joining the AREA by visiting our membership information page. To schedule a meeting, or if you have any questions or feedback, contact us today.


Register as a visitor of the AREA web site to participate in the AR conversation immediately. Post your comments and share who you are and what you need. The AREA will provide you with fresh, high-quality content and tools.

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AREA Resources

Case Studies
Augmented Reality in Manufacturing at the Boeing Company - Lessons Learned and Future Directions
This report summarizes problems and solutions identified in “Augmented Reality: Development and Implementation for Manufacturing at Boeing,” by Paul Davies and David Lee, a case study published by the Boeing Company in March 2014.
Case Studies
First and Final Article Inspection Using Mobile Paperless Viewing and Augmented Reality Techniques
This report describes the implementation of Augmented Reality-assisted first and final quality assurance inspections in aircraft fuselage assembly. It is based on mobile AR-enhanced paperless inspection projects developed for clients of Centerline Design, an engineering design firm specializing in 3D solutions.
White Papers
Mixed and Augmented Reality Reference Model
Information technology — Computer graphics, image processing and environmental data representation and Coding of audio, picture, multimedia and hypermedia information — Part 1: Mixed and Augmented Reality Reference Model
Case Studies
User Requirements Eyewear
The proliferation of internet, computing, and mobile technologies has grown in momentum over the past decade. Communication channels in the internet domain grew from static web pages to dynamic ones, blogging became a web form unto itself, and instant messaging grew from stand along clients to be an integrated as instant updates into social media platforms . . .


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Become an AREA member today to receive the full package of membership benefits for your organization. Learn about the many valuable products and services we offer and how you can get involved in this vibrant, global organization.