Augmented Reality for Enterprise Alliance

Benefiting from Enterprise ARInsights from Industry Leaders

We read a lot about Augmented Reality as a technology – the wearable devices, the cool visuals, the what-if scenarios. But what about Augmented Reality as a working, practical solution delivering concrete benefits for enterprises?

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AREA Releases Member-Exclusive ROI Calculator and Best Practice Report

Members of the AREA now have the tools and information to measure the return on their AR investments with confidence. The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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The AREA Startup Membership is Here!

The AREA’s new Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Challenges of Enterprise AR implementation and How Industry Leaders Overcome Them

In this webinar, we spoke with several global enterprises (and AREA members) who have successfully implemented AR solutions and gained substantial business benefit. It’s a “must watch” for anyone interested in learning about Enterprise AR.

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AR Safety and Human Factorsreport and case study

The AREA Research Committee recently distributed to members two deliverables produced as part of the organization’s third research project

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ExxonMobilbecomes the AREA’s 50th member

The AREA reached a milestone recently when ExxonMobil became the first oil and gas company, and the 50th member overall, of the alliance.

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5th AREA Research ProjectCall for RFP Submissions

The latest AREA research project on Best Practices of Merging IoT + AIR + AR is now calling for RFP Submissions from suppliers to carry out the research required.

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LiveWorx19The Definitive Event for Digital Transformation

Join 6,500+ tech innovators in Boston for four days of jam-packed education, networking and entertainment! Enhance your technical skills and drive business outcomes. In addition, attend The AREA’s interactive workshop focusing on the barriers to adoption and RoI

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Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

AWE 2019 Atheer and AREA panel

Jun 11 2019

AWE started early on May 29th – with a breakfast and panel of experts exploring how Augmented Reality is changing...

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Siemens adds AR for enhanced design visualization and collaboration to Solid Edge 2020

Jun 11 2019

Through new features such as augmented reality, expanded validation tools, model-based definition and 2D Nesting, Solid Edge 2020 provides next...

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SeeDaten and Clemson exploring Augmented and Mixed Reality training tools for Manufacturing

Jun 10 2019

In support of the initiative, SeeDaten has made an in-kind donation in excess of $100,000. The funds will support the...

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How Augmented Reality is Transforming the Oil Industry

Jun 10 2019

A number of firms have already adopted the emerging technology – which could help to potentially avert oil spills –...

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IoT World Awards Finalist PTC Focuses on Industrial AR

Jun 7 2019

The firm’s background is discussed including its industrial IoT platform. CEO Jim Heppelmann said that one factor in its success...

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Expanding use cases for mobile and wearable technology in manufacturing

Jun 7 2019

The article next takes a closer look at use-cases and benefits, and how understanding the driving factors and industry trends...

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RealWear Inc AR Smart Glasses Worn in GlobalFoundries

Jun 6 2019

“To increase profit margins, we need to ship more wafers at lower cost, so we are looked at every part...

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Bosch wins Gold German Innovation Award for Common Augmented Reality Platform

Jun 4 2019

Description of Bosch’s CAP Using augmented reality, Bosch has developed new training methods that can, for example, be used to...

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PTC Whitepaper – State of Industrial Augmented Reality

Jun 4 2019

The latest edition of PTC’s bi-annual report explores how augmented reality solutions are being leveraged to reduce tracking time and...

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Five reasons why smart glasses mean business

Jun 3 2019

v “Someday augmented reality will become a mainstream feature of ordinary eyeglasses and sunglasses for everyday, general-purpose consumer use. But...

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The building blocks of better AR/VR at Augmented World Expo

Jun 3 2019

The author remarks he was happy to see some of that potential as the show at the Santa Clara Convention...

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SWORD Security Solution Gets a Vuzix Blade

Jun 1 2019

Those threats include concealed weapons, suspicious persons, and even active shooters. SWORD features a camera that allows it to make...

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Logistiview Announces Partnership With Fetch Robotics

May 31 2019

The integration will enable robot-assisted processes to achieve a level of complexity and scale that rivals traditional fixed automation, at...

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AREA members Atheer and RealWear Inc win AWE Auggie Awards

May 31 2019

They announced on Twitter “We are so excited and grateful to entire team, all of our fantastic customers and the...

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Volvo Wants To Develop Future Cars Using Augmented Reality

May 31 2019

The two companies have made it possible for somebody to drive a real car while wearing an augmented reality headset,...

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ScopeAR upgrades enterprise augmented reality insights platform for workers

May 31 2019

Field technicians using the WorkLink platform wear AR glasses that can broadcast what the worker is seeing to an expert,...

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What we are doing


A New Division of Labor: IoT, Wearables and the Human Workforce

By Keith Deutsch and Peter Orban
Jun 13 2019

As in previous generations of technology innovation, the deployment of desktop computers initially required a considerable amount of abstraction and...

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Interview with Brian Vogelsang of Qualcomm

The AREA Editor
May 14 2019

AREA: How would you describe Qualcomm’s role in the enterprise AR ecosystem? Vogelsang: We’re a technology provider in the ecosystem,...

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What is Assisted Reality – and How Can You Benefit from It?

Apr 24 2019

AREA: Jay, perhaps you could begin by giving us a quick update on the progress of Upskill. Kim: As the...

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Research: Augmented Reality Marketing Can Be Effective

AREA Editor
Apr 24 2019

A study on Augmented Reality Marketing and Branding The study was conducted by AREA research partner Prof. Philipp Rauschnabel (Universität...

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The AREA’s Annual Workshop

Angela Lang
Mar 29 2019

The Advanced Manufacturing Research Centre (AMRC) kindly hosted the workshop which saw more than 70 participants from a range of...

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Embry-Riddle Prof. Barbara Chaparro on the Human Factors Aspects of AR

The AREA Editor
Mar 28 2019

AREA: Tell us how you became interested in joining the AREA. Dr. Chaparro: I first heard about the AREA from...

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The AREA & NIST Survey on AR Standards for Industry

The AREA Editor
Mar 21 2019

To complete the survey will take approximately 5 minutes and aims to provide valuable information which will help drive and...

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New AREA Statement of Needs Tool Helps You Capture and Manage Requirements

The AREA Editor
Mar 20 2019

Initially available to AREA members with a full launch to the wider ecosystem later this year, the tool, known as ASoN (AREA...

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Augmented Reality a hot topic at MWC Barcelona 2019

Christine Perey
Mar 5 2019

By Christine Perey, PEREY Research & Consulting, AREA Board member and chair of the AREA’s Membership and Research Committees. Augmented Reality,...

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AREA to Lead Workshop at LiveWorx 19

The AREA Editor
Mar 5 2019

LiveWorx has earned a spot on everyone’s calendar of must-attend events due to its content-packed agenda. The June conference in...

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AREA Research Project on Best Practices of Merging IOT +AI+AR

The AREA Editor
Feb 21 2019

The AREA is issuing a request for proposals for a funded research project that will produce tools to increase dialog...

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ThirdEye Gen: The company behind “the world’s smallest Mixed Reality smart glasses”

The AREA Editor
Feb 14 2019

AREA: How and when was ThirdEye Gen founded? CHERUKURI: The company’s been around for about three years. The first two...

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Fieldbit on AR-enabled Industrial Field Service Applications

The AREA Editor
Jan 29 2019

AREA: How and when did Fieldbit originate? RAPOPORT: My partners and I came from the world of industrial automation technologies....

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ExxonMobil Becomes the AREA’s 50th Member

The AREA Editor
Jan 22 2019

“Joining the AREA means we can collaborate with fellow technology leaders to further explore immersive technology,” said Adam Wariner, architecture...

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Sarcos’ Brad Kell on AR in Robotics

The AREA Editor
Nov 2 2018

AREA: Sarcos has been a pioneer in robotics for 25 years now, most recently with its Guardian XO exoskeleton. How...

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AREA-supported ISMAR 2018 Workshop Explores Enterprise AR Requirements

Dr. Michael Rygol
Nov 1 2018

Led by Michael Rygol and Christine Perey, the workshop attracted 33 attendees from a variety of commercial users of AR,...

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Come and join us

Upcoming Events

DELLiVR Conference

Los Angeles, US Jun 18-20 2019

DELLiVR is a one-of-a-kind event designed to provide the ultimate, practical, hands-on training for production and post-production professionals on how to create compelling 360/VR/AR content. The program is structured on multiple tracks featuring: A 2-day 360 video production hands-on field workshop A 2-day Unity VR and AR hands-on workshop Introductory level hands-on workshops Case studies...

Developing AR and VR for Public Safety

This is an online webinar. Please use the links below to register. Jun 25 2019

Attendees will gain insight into the following topics: What is the goal of the US Department of Commerce’s National Institute of Standards and Technology, and, in particular, the Public Safety Communications Research program? How is NIST studying human factors and developing AR and VR tools for Public Safety professionals? What have the challenge programs and...

AREA Safety Committee Webinar | AREA Members talk AR Safety issues

This is an online webinar. Please use the links below to register. Jun 27 2019

In this webinar, some of the AREA Safety Committee members will provide insight and perspective on the Safety issues they have encountered and the work they, and the AREA is, undertaking to overcome them. During this webinar, attendees will learn: • What business problems (use cases) AREA enterprise members are solving using AR • The...

Field Service – Amelia Island

Amelia Island, Florida Aug 19-21 2019

The Networking: Field Service is focused on providing you with as many new connections as possible. Through fun and interactive networking with every part of the industry you will expand your community with the right people that will help your company and develop your career. The Content: is what sets Field Service apart from our competitors. We...

EWTS 2019

Houston, Texas Sep 17-19 2019

Immersive and wearable tech has come a long way in a short time and still has a long way to go. Progressive organizations recognize the benefits outweigh the challenges and are currently saving millions by using the technology to deliver better efficiency, productivity, and safety. What are you doing to prepare your business for the...


Beijing Oct 14-18 2019

ISMAR will come to China for the first time in its history of more than 20 years and will be held on October 14-18 in Beijing, China. ISMAR is responding to the recent explosion of commercial and research activities related to AR and MR and Virtual Reality (VR) by continuing the expansion of its scope...

Worth watching

Latest Videos

The AREA 2019 Workshop

AWE Europe 2018: Latest AREA Research & How its Reducing Barriers to AR Adoption

AREA Members-Only Material

AREA at AR&VR World, TechXLR8 2018

AREA Roundtable recordings

Video Series | AREA Webinar Archive

We all work together

The AREA Members

AREA Members Spotlight

RealWear is all about being real. Real transfer of knowledge in real-time.

RealWear’s HMT-1 is the world’s first 100% hands-free wearable computer, controlled only with your voice while keeping your hands free for the work. Companies like Colgate Palmolive, Eastman Chemical, Toyota and State Grid have trusted RealWear to take their industrial workforce to the next level.

Bring out the best in every worker with RealWear.

View Member +

What Members Think

Members Testimonials

Becoming a member of the AREA gives us the opportunity to team up with other Augmented Reality pioneers and pave the path for our customers in the AR world.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

Because gesture control and contextual awareness are key to the future of AR, it is of strategic importance for Crunchfish to be part of the AREA - the leading organisation for adoption of enterprise AR.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

The AR community portal and meetings allow Augmate to work closely with other AREA sponsor members and to participate in a larger conversation about setting standards for products in the industry.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

As thought leaders in Augmented Reality for the utility space, EPRI is contributing to the advancement of the market by joining this important organization.

John J. Simmins, Ph.D.
John J. Simmins, Ph.D. Technical Executive - EPRI

We believe that the AREA will grow to be a one-stop shop for those interested in procuring, developing, and researching enterprise AR technology.  As a charter member, Upskill expects to be at the forefront of content creation relevant to our business and use the AREA as an indirect marketing platform.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

David Varela
David Varela Advanced Visualisation Team Lead - MTC

We are delighted to join the AREA, an organization that stands out with its focus on the enterprise AR field. The AREA is a great forum for Mobiliya to share our AR expertise and exchange ideas with our customers and partners.

Maxence Cacheux
Maxence Cacheux Senior Vice President, Sales and Business Development - Mobiliya

At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

Peter Verstraeten
Peter Verstraeten CEO - Proceedix

The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

Andy Lowery
Andy Lowery CEO - RealWear

EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

Jennifer Tong
Jennifer Tong Co-founder - EyeSucceed

By providing a place and group where we can gain, share and expand our knowledge about enterprise AR and get questions addressed, our customers see that we have their best interest at heart as part of our core strategy.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Siân Rees
Siân Rees VP Product Management - Iristick

Augmate is invested in working with other AREA sponsor members to grow and help shape the future of the AR enterprise ecosystem.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin
Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang
Dexter Ang CEO - Pison

As an AREA member, we can take the lead in driving the UX aspect of AR and position ourselves as thought leaders.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

As the enterprise smart glasses segment leader, Upskill looks to join other industry leaders in providing thought leadership to influence the way ahead for the enterprise smart glasses market.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

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Subscribe to the AREA

Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.