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  • Why AR for Enterprise

    Enterprise needs differ widely and many share attributes with consumer needs. We explain why and how the use of AR in enterprise is so compelling and you can benefit

  • Get Acquainted with the AR Ecosystem

    We’re all part of the ecosystem of enterprise AR. Learn about your segment and those with which you are going to do business in the future.

  • AREA Members Meeting

    Sheffield, UK | June 30, 2015 | The members of the AR for Enterprise Alliance (the AREA) are cordially invited to attend the sixth in-person meeting from 10 AM to 6 PM UK on June 30, 2015, in the Advanced Manufacturing Research Center (AMRC) with Boeing in Sheffield UK.

  • ARise ’15 | July 1, 2015 | Catcliffe, UK

    ARise ’15 is a one-day, invitation-only event for organizations and industry groups interested in accelerating Augmented Reality (AR) adoption in enterprise.

News & Events

Atheer Labs supports smart glasses use in enterprise

Atheer Labs Joins AREA

In this press release issued by Atheer Labs, CEO Alberto Torres explains why the industry association is vital to the future of enterprise Augmented Reality. Atheer is one of the sixteen Founding Read more...



In this press release, NGRAIN announces it’s role as a Founding Sponsor member of the AREA, launched today. NGRAIN is one of the sixteen Founding Sponsor Members of the AREA, formed to Read more...

About the AREA

The Augmented Reality for Enterprise Alliance (AREA) is a global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

Sponsor members as of May 19, 2015 include 1066 Labs, APX Labs, Atheer Labs, Augmate, Bosch, The Boeing Company, CN2 Technology, DAQRI, Design Mill,  Electric Power Research Institute, IEEE Standards Association, iQagent, Newport News Shipbuilding, NGRAIN, PEREY Research & Consulting, and Talent Swarm.

The organization provides high-quality, vendor-neutral content and programs. Discover the benefits of joining the AREA by visiting our membership information page. To schedule a meeting, or if you have any questions or feedback, contact us today.

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AREA Resources

Case Studies
Augmented Reality in Manufacturing at the Boeing Company - Lessons Learned and Future Directions
This report summarizes problems and solutions identified in “Augmented Reality: Development and Implementation for Manufacturing at Boeing,” by Paul Davies and David Lee, a case study published by the Boeing Company in March 2014.
Case Studies
First and Final Article Inspection Using Mobile Paperless Viewing and Augmented Reality Techniques
This report describes the implementation of Augmented Reality-assisted first and final quality assurance inspections in aircraft fuselage assembly. It is based on mobile AR-enhanced paperless inspection projects developed for clients of Centerline Design, an engineering design firm specializing in 3D solutions.
White Papers
Mixed and Augmented Reality Reference Model
Information technology — Computer graphics, image processing and environmental data representation and Coding of audio, picture, multimedia and hypermedia information — Part 1: Mixed and Augmented Reality Reference Model
Case Studies
User Requirements Eyewear
The proliferation of internet, computing, and mobile technologies has grown in momentum over the past decade. Communication channels in the internet domain grew from static web pages to dynamic ones, blogging became a web form unto itself, and instant messaging grew from stand along clients to be an integrated as instant updates into social media platforms . . .

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Become an AREA member today to receive the full package of membership benefits for your organization. Learn about the many valuable products and services we offer and how you can get involved in this vibrant, global organization.