Augmented Reality Surveys, Case Studies & Market Research
The AREA Research Committee conducts an advocacy research program to continually advance AR technologies to the benefit of the AREA members and the wider AR ecosystem.
Twice per calendar year, or approximately every six (6) months, the Research Committee solicits from Sponsor, Contributor and Non-commercial/Academic Members topics for the next AREA-directed research project. The members then vote for their preferred topic.
The Research Committee publishes a public call for proposals and chooses the best qualified research organization to study the topic of greatest interest in the given cycle. The AREA contracts directly with the research provider and oversees the smooth execution of the project. Each project produces a combination of public and member-exclusive deliverables.
This page provides links to all the AREA research deliverables which have been released for use by the global AR community (not AREA member-exclusive). The following reports and case studies are available to download. Please follow the links below and complete the short request form:
This is a public summary of the complete AREA research report prepared by Saverio Romeo and his research team under contract with the AREA.
This research project and deliverables are designed to answer the following key question: If, How, Under which conditions, and When 5G communications will enable the necessary innovation for the widespread adoption of enterprise AR?
The AREA members have agreed to make the full, previously members-only Wearable Enterprise AR Security Risks and Management and Framework and Test Protocol reports available to the wider AR ecosystem. You can download them both below.
AR security is an important issue for both enterprises and providers of AR technology. These insightful and detailed reports can help guide discussions of how to ensure that security concerns are not a barrier to AR enterprise adoption.
Significant market forces have made it challenging for organizations to conduct return on investment (ROI) analyses on emerging technologies, such as Augmented Reality. These forces include: the digital transformation of enterprise IT; the increasing use of software-as-a-service (SaaS) business models; and the use of agile development practices.
These and other factors have necessitated an adaptation in the fundamentals of performing ROI analyses.
One of the barriers to widespread adoption of Augmented Reality (AR) technology is the limited understanding of the actual and potential safety risks the technologies present for users and assets within any workplace or industrial environment
Currently there is no consistent approach or methodology to assess or certify how safe a wearable AR system/platform is (or could be) for a user in an industrial environment and no formal regulations or standards for AR safety globally, regionally or by industry.
While many companies which make products in controlled environments have conducted proof of concepts and pilots and have demonstrated clear benefits of AR to address challenges in manufacturing, there remain relatively few implementations outside of highly controlled laboratories.
This project of the Augmented Reality for Enterprise Alliance (AREA) was commissioned to crystallize the most important factors that have delayed deployments in live factory/build settings and to recommend steps that can be taken by different stakeholders in a company to reduce the impacts of those barriers.
New, highly-sophisticated and low cost tools are beginning to make it possible to mine the data gathered by sensors embedded in IoT devices and exchanged with services. The data acquisition and analysis is making information that is useful to people performing tasks in the physical world more easily available. The convergence of Internet-of Things (IoT), Artificial Intelligence (AI) and Augmented Reality promises to provide unprecedented levels of support to workers. But what is our current status? When will the convergence be sufficiently far along to be useful?
This is a public summary of the complete AREA research report prepared by Eric Lyman, Director of 3D Technologies at 3XR Inc. under contract with the AREA.
As part of the AREA’s support of the development of sound information and best practices for the introduction and adoption of AR, access to and use of this proprietary report is provided to all members of the enterprise AR ecosystem. If you wish to make your partners, suppliers and customers aware of this AREA research report, you may share this resource provided that this information and the content of the report are not edited.
This is a public summary of the complete AREA research report prepared by Tony Hodgson, CEO of Brainwaive LLC. under contract with the AREA.
This research project and deliverables are designed to inform and empower AREA members as they explore Web AR as a resource in their AR portfolio, and permit members to converse with enterprise stakeholders and Web AR solution providers without confusion or ambiguity. With this knowledge, AREA members will be able to choose if, when and how to take full advantage of the emerging Web AR technology.