The AREA is an organization guided by its members and supported by a global professional staff that develops and maintains the AREA portal and delivers AREA programs to members and the public at large.
AREA President and Board Member
Associate Technical Fellow, Boeing
Paul Davies is an Electrical Engineer, and an Associate Technical Fellow in the Advanced Production Systems group in Boeing Research & Technology. He joined the company in 2003 as an intern, and has worked on multiple government and production programs, and both internal and external research projects. He is currently the principle investigator for technology development projects in Augmented Reality, Machine Vision and Advanced Visualization techniques in the Manufacturing domain.
Paul received a BS degree in Electrical Engineering from Rochester Institute of Technology in May 2004, and a MS degree in Electrical Engineering with a specialization in Digital Signal Processing from California State University Long Beach in May 2008.
AREA VP of Enterprise Segment and Board Member
Global Augmented Reality Product Management Director, Bosch Automotive Services Solutions
Juergen Lumera has more than 15 years experience in XML authoring and delivery solutions. In his current role as director TIS Product Management and Innovation at Bosch Automotive Service Solutions he is defining the next generation of technical documentation systems using Augmented Reality.
Prior to Bosch ASS, Juergen worked for SPX Corporation, a global manufacturing and industrial equipment supplier.
AREA Treasurer and Board Member
Chief Strategy Officer, Contextere
Carl Byers has been immersed in simulation, virtual environments, and augmented reality since 1986 with a focus on knowledge capture, communication, and dissemination to improve awareness and decisions in engineering, acquisition, training, and workforce development.
As Chief Strategy Officer at Contextere, Carl focuses on AR/VR business innovation and expansion through product development, market diversification, and collaborative partnership and advocacy strategies; he held previous positions at Atlantis Aerospace and Presagis, and has driven innovation strategy in numerous companies through Logres, his business consultancy. Carl holds a Masters in Business Administration from the Schulich School of Business, a Masters in Human Security & Peacebuilding from Royal Roads University, and a B.A.S. in Engineering Physics from Queen’s University.
AREA Board Member
Senior Director of Product Management for Qualcomm’s XR Business Group
Brian Vogelsang is Senior Director of Product Management for Qualcomm’s XR business group, where he is responsible for strategy and partnerships globally. Brian is a 20 year veteran of the wireless industry who believes that XR is the next evolution in mobile computing, and is passionate about making it happen. Prior to his current role in XR he spent 5 years developing hardware and software connectivity products for industrial and consumer IoT.
AREA Board Member
Technical Executive, EPRI
Dr. John J. Simmins is a Technical Executive at the Electric Power Research institute (EPRI) where he manages the Information and Communication Technology for Distribution project set. His current responsibilities focus on bringing thought leadership in the area of integrating diverse applications such as Advanced Meter Infrastructure, Meter Data Management Systems, Distribution Management Systems, Customer Information Systems, Geospatial Information Systems and Outage Management Systems.
Dr. Simmins also leads the EPRI efforts in the use of augmented reality, social media, data analytics, and visualization to improve outage restoration efforts and improve grid resilience. He received his B.S. and a Ph.D. in Ceramic Science from Alfred University in 1984 and 1990 respectively.
AREA Board Member
Project Manager for the Augmented Reality Team, Newport News Shipbuilding
Beth has been a part of the Augmented Reality (AR) Team at Newport News Shipbuilding (NNS) for the past three years and has taken on successive roles during that time. She joined in 2014 as a project manager before becoming supervisor of the program and research teams. She is now acting engineering manager of the AR Team at NNS.
Beth joined NNS in 2001 as a test engineer and then moved to design where she focused on acoustics and ship survivability. In 2011, she accepted took a position as an engineering liaison between engineering, the customer, and contracts. The experience in various areas of NNS has exposed her to many different engineering and production processes and programs.
Beth earned her bachelor’s degree in mechanical engineering from The Pennsylvania State University and a master’s degree in business administration from Strayer University.
AREA Board Member and AREA Secretary
President, PEREY Research & Consulting
Christine Perey is the founder and principal analyst of PEREY Research & Consulting. She provides highly strategic research, business- and market-building related services with an emphasis on building robust strategies leading to the successful introduction and widespread adoption of Augmented Reality products and services.
Christine’s partnership with leading firms, universities, experts and users brings a total view of the landscape in which your products and services will compete. PEREY Research & Consulting is a leader in the Augmented Reality industry, advising vendors, technology and application providers, research institutes and network operators on the design, launch and operation of Augmented Reality- and Internet of Things- based technologies, products and services.
AREA Board Member
Vice President Product Management, PTC
Marc Schuetz is VP of Vuforia Product Management at PTC where he is responsible for the strategy and roadmap of the Vuforia Studio Suite.
Mr. Schuetz joined PTC Product Management in 2011, working on the development of the PTC Creo Options Modeler, Unite Technology and the Performance Advisor for PTC Creo – PTC’s first smart connected product. He was instrumental in developing PTC’s point of view on the Digital Twin and participated in the development of Vuforia View, a component of the Vuforia Studio Suite.
Mr. Schuetz began his career with PTC Germany in 2005 in Pre-Sales and Global Account Management. He developed expertise in mechatronics product development, configuration and change management. Mr. Schuetz holds a B.S. in Mechanical and Process Engineering and a Diploma in Mechanical Engineering from the Technical University Darmstadt.
AREA Board Member
Chief Strategy Officer, Upskill
As Chief Strategy Officer, Jay leads Upskill’s strategic R&D projects, augmentation of its technology and intellectual property portfolios, and industry partnerships. As a globally recognized expert on smart glasses, he works with manufacturers, developers, and technology providers across the world to build a robust enterprise wearable technology ecosystem. He’s passionate about applying wearable technology to re-introduce the human element into big data and the Internet of Things, empowering people to access data and interact with connected objects in the most natural way possible.
AREA Executive Director
Founder and Managing Director, Sagey11, Ltd.
Mark Sage is the founder and managing director of Sagey11 Ltd. His company provides strategic and operational consulting on marketing and business development, focusing on building lasting partnerships especially for technology start-up and scale-up companies. He has worked with and led various alliances and associations primarily in the mobile operating system space (including Tizen Association and Symbian Foundation).
With a focus on building long-term relationships and offering value and ROI for its members, his goal is to develop a robust and active ecosystem for AR within the enterprise. His background includes a strong interest in AR, VR and IoT. He is excited to work with AR customers, providers and research organizations to the benefit and growth of AR within the enterprise.
AREA Editor and Content Manager
Consultant, Cassidy & Co.
Jim supports the AREA by developing content strategy, authoring original and thought leadership content, editing content from members and third parties, and producing newsletters. A freelance marketing communications writer, Jim has operated his own company, Cassidy & Co., since 1990. Some of his notable writing credits include: annual reports for Biogen and PTC; executive speechwriting for EMC and Sun Life Financial; video scripting for Staples and MIT; website content for NTT DATA and Waters Corp.; and the voice-over script for C3PO in the international exhibit, Star Wars: Where Science Meets Imagination.
Social Media Specialist
Social Media Consultant & Trainer, Zebra Consulting Group
Rachel Sutcliffe is the Founder of Social Media Consultancy Zebra Consulting Group, Scarborough, UK. Rachel provides part time support to the AREA promoting news, research, events and connecting Augmented Reality thought leaders globally via Twitter and LinkedIn.
Having completed an MSc in Elearning & Multimedia in 2015, Rachel developed a strong interest in Social Media, made it the topic of her dissertation and subsequently set up a business to assist enterprises using social media. As a qualified IT teacher with 10 years in the education sector, Rachel now delivers training to the business community.
Her strong interest in high growth technology and its potential for business improvement is what attracted Rachel to the AREA. Drop by and say hello on Twitter and LinkedIn!
Co-founder and Managing Director, Chrysalisforge
Michael Rygol, co-founder and Managing Director of Chrysalisforge and previously VP, PLM Solution Management and VP, Visualization Solution Management at PTC is an experienced software product management leader. He has proven success of leading global teams to develop new and innovative enterprise software for thousands of industrial customers worldwide.
AREA Program Manager
Co-founder and Director, Chrysalisforge
MBA-qualified Angela Lang is co-founder and Director at Chrysalisforge with extensive experience driving global research, thought leadership, business and marketing initiatives in high profile, corporate environments across the globe. Having spent over a decade at professional services firm, PwC, she excels at stakeholder engagement and management with teams and individuals across multiple cultures and geographies and brings broad and extensive marketing experience to the table.
Angela provides part-time support to the AREA focusing on the development of web content and driving the AREA’s event presence and media partnerships with selected organisations.
Gain Valuable AR Industry Insight
Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.