AREA Leadership

Paul Davies is an Electrical Engineer, and an Associate Technical Fellow in the Advanced Production Systems group in Boeing Research & Technology. He joined the company in 2003 as an intern, and has worked on multiple government and production programs, and both internal and external research projects. He is currently the principle investigator for technology development projects in Augmented Reality, Machine Vision and Advanced Visualization techniques in the Manufacturing domain.

Paul received a BS degree in Electrical Engineering from Rochester Institute of Technology in May 2004, and a MS degree in Electrical Engineering with a specialization in Digital Signal Processing from California State University Long Beach in May 2008.

Juergen Lumera has more than 15 years experience in XML authoring and delivery solutions. In his current role as director TIS Product Management and Innovation at Bosch Automotive Service Solutions he is defining the next generation of technical documentation systems using Augmented Reality.

Prior to Bosch ASS, Juergen worked for SPX Corporation, a global manufacturing and industrial equipment supplier.

Carl Byers has been immersed in simulation, virtual environments, and augmented reality since 1986 with a focus on knowledge capture, communication, and dissemination to improve awareness and decisions in engineering, acquisition, training, and workforce development.

As Chief Strategy Officer at Contextere, Carl focuses on AR/VR business innovation and expansion through product development, market diversification, and collaborative partnership and advocacy strategies; he held previous positions at Atlantis Aerospace and Presagis, and has driven innovation strategy in numerous companies through Logres, his business consultancy. Carl holds a Masters in Business Administration from the Schulich School of Business, a Masters in Human Security & Peacebuilding from Royal Roads University, and a B.A.S. in Engineering Physics from Queen’s University.

Brian Vogelsang is Senior Director of Product Management for Qualcomm’s XR business group, where he is responsible for strategy and partnerships globally. Brian is a 20 year veteran of the wireless industry who believes that XR is the next evolution in mobile computing, and is passionate about making it happen. Prior to his current role in XR he spent 5 years developing hardware and software connectivity products for industrial and consumer IoT.

Dr. John J. Simmins is a Technical Executive at the Electric Power Research institute (EPRI) where he manages the Information and Communication Technology for Distribution project set. His current responsibilities focus on bringing thought leadership in the area of integrating diverse applications such as Advanced Meter Infrastructure, Meter Data Management Systems, Distribution Management Systems, Customer Information Systems, Geospatial Information Systems and Outage Management Systems.

Dr. Simmins also leads the EPRI efforts in the use of augmented reality, social media, data analytics, and visualization to improve outage restoration efforts and improve grid resilience. He received his B.S. and a Ph.D. in Ceramic Science from Alfred University in 1984 and 1990 respectively.

Beth has been a part of the Augmented Reality (AR) Team at Newport News Shipbuilding (NNS) for the past three years and has taken on successive roles during that time.  She joined in 2014 as a project manager before becoming supervisor of the program and research teams.  She is now acting engineering manager of the AR Team at NNS.

Beth joined NNS in 2001 as a test engineer and then moved to design where she focused on acoustics and ship survivability.  In 2011, she accepted took a position as an engineering liaison between engineering, the customer, and contracts.  The experience in various areas of NNS has exposed her to many different engineering and production processes and programs.

Beth earned her bachelor’s degree in mechanical engineering from The Pennsylvania State University and a master’s degree in business administration from Strayer University.

Christine Perey is the founder and principal analyst of PEREY Research & Consulting. She provides highly strategic research, business- and market-building related services with an emphasis on building robust strategies leading to the successful introduction and widespread adoption of Augmented Reality products and services.

Christine’s partnership with leading firms, universities, experts and users brings a total view of the landscape in which your products and services will compete. PEREY Research & Consulting is a leader in the Augmented Reality industry, advising vendors, technology and application providers, research institutes and network operators on the design, launch and operation of Augmented Reality- and Internet of Things- based technologies, products and services.

Marc Schuetz is VP of Vuforia Product Management at PTC where he is responsible for the strategy and roadmap of the Vuforia Studio Suite.

Mr. Schuetz joined PTC Product Management in 2011, working on the development of the PTC Creo Options Modeler, Unite Technology and the Performance Advisor for PTC Creo – PTC’s first smart connected product. He was instrumental in developing PTC’s point of view on the Digital Twin and participated in the development of Vuforia View, a component of the Vuforia Studio Suite.

Mr. Schuetz began his career with PTC Germany in 2005 in Pre-Sales and Global Account Management. He developed expertise in mechatronics product development, configuration and change management. Mr. Schuetz holds a B.S. in Mechanical and Process Engineering and a Diploma in Mechanical Engineering from the Technical University Darmstadt.

As Chief Strategy Officer, Jay leads Upskill’s strategic R&D projects, augmentation of its technology and intellectual property portfolios, and industry partnerships. As a globally recognized expert on smart glasses, he works with manufacturers, developers, and technology providers across the world to build a robust enterprise wearable technology ecosystem. He’s passionate about applying wearable technology to re-introduce the human element into big data and the Internet of Things, empowering people to access data and interact with connected objects in the most natural way possible.