Augmented Reality for Enterprise Alliance

Meet the

AREA Leadership

The AREA is an organization guided by its members and supported by a global professional staff that develops and maintains the AREA portal and delivers AREA programs to members and the public at large.

Leadership

Paul Davies

Paul Davies

AREA President and Board Member

Associate Technical Fellow, Boeing

Paul Davies is an Electrical Engineer, and an Associate Technical Fellow in the Advanced Production Systems group in Boeing Research & Technology. He joined the company in 2003 as an intern, and has worked on multiple government and production programs, and both internal and external research projects. He is currently the principle investigator for technology development projects in Augmented Reality, Machine Vision and Advanced Visualization techniques in the Manufacturing domain.

Paul received a BS degree in Electrical Engineering from Rochester Institute of Technology in May 2004, and a MS degree in Electrical Engineering with a specialization in Digital Signal Processing from California State University Long Beach in May 2008.

Brian Vogelsang

Brian Vogelsang

AREA Board Member

Senior Director of Product Management for Qualcomm’s XR Business Group

Brian Vogelsang is Senior Director of Product Management for Qualcomm’s XR business group, where he is responsible for strategy and partnerships globally. Brian is a 20 year veteran of the wireless industry who believes that XR is the next evolution in mobile computing, and is passionate about making it happen. Prior to his current role in XR he spent 5 years developing hardware and software connectivity products for industrial and consumer IoT.

Beth Scicchitano

Beth Scicchitano

AREA Board Member

Project Manager for the Augmented Reality Team, Newport News Shipbuilding

Beth has been a part of the Augmented Reality (AR) Team at Newport News Shipbuilding (NNS) for the past three years and has taken on successive roles during that time.  She joined in 2014 as a project manager before becoming supervisor of the program and research teams.  She is now acting engineering manager of the AR Team at NNS.

Beth joined NNS in 2001 as a test engineer and then moved to design where she focused on acoustics and ship survivability.  In 2011, she accepted took a position as an engineering liaison between engineering, the customer, and contracts.  The experience in various areas of NNS has exposed her to many different engineering and production processes and programs.

Beth earned her bachelor’s degree in mechanical engineering from The Pennsylvania State University and a master’s degree in business administration from Strayer University.

Christine Perey

Christine Perey

AREA Board Member and AREA Secretary

President, PEREY Research & Consulting

Christine Perey is the founder and principal analyst of PEREY Research & Consulting. She provides highly strategic research, business- and market-building related services with an emphasis on building robust strategies leading to the successful introduction and widespread adoption of Augmented Reality products and services.

Christine’s partnership with leading firms, universities, experts and users brings a total view of the landscape in which your products and services will compete. PEREY Research & Consulting is a leader in the Augmented Reality industry, advising vendors, technology and application providers, research institutes and network operators on the design, launch and operation of Augmented Reality- and Internet of Things- based technologies, products and services.

Marc Schuetz

Marc Schuetz

AREA Board Member

Vice President Product Management, PTC

Marc Schuetz is VP of Vuforia Product Management at PTC where he is responsible for the strategy and roadmap of the Vuforia Studio Suite.

Mr. Schuetz joined PTC Product Management in 2011, working on the development of the PTC Creo Options Modeler, Unite Technology and the Performance Advisor for PTC Creo – PTC’s first smart connected product. He was instrumental in developing PTC’s point of view on the Digital Twin and participated in the development of Vuforia View, a component of the Vuforia Studio Suite.

Mr. Schuetz began his career with PTC Germany in 2005 in Pre-Sales and Global Account Management. He developed expertise in mechatronics product development, configuration and change management. Mr. Schuetz holds a B.S. in Mechanical and Process Engineering and a Diploma in Mechanical Engineering from the Technical University Darmstadt.

AREA Team

Angela Darrow

Angela Darrow

Director of Product Marketing

As Director of Product Marketing, Angela is responsible for revenue growth and member retention for the AREA. She develops and executes marketing and communication strategies and tactics across multiple channels. Angela has extensive experience in B2B, B2C, and Associations serving IT/IS professionals internationally across numerous industries, including finance, healthcare, and legal.   Her extensive experience in integrated marketing communications, market research, and product management is driven by a passion for emerging technologies and collaborating with leaders in IT/IS

Mark Sage

Mark Sage

AREA Executive Director

Founder and Managing Director, Sagey11, Ltd.

Mark Sage is the founder and managing director of Sagey11 Ltd. His company provides strategic and operational consulting on marketing and business development, focusing on building lasting partnerships especially for technology start-up and scale-up companies. He has worked with and led various alliances and associations primarily in the mobile operating system space (including Tizen Association and Symbian Foundation).

With a focus on building long-term relationships and offering value and ROI for its members, his goal is to develop a robust and active ecosystem for AR within the enterprise. His background includes a strong interest in AR, VR and IoT. He is excited to work with AR customers, providers and research organizations to the benefit and growth of AR within the enterprise.

James Cassidy

James Cassidy

AREA Editor and Content Manager

Consultant, Cassidy & Co.

Jim supports the AREA by developing content strategy, authoring original and thought leadership content, editing content from members and third parties, and producing newsletters. A freelance marketing communications writer, Jim has operated his own company, Cassidy & Co., since 1990. Some of his notable writing credits include: annual reports for Biogen and PTC; executive speechwriting for EMC and Sun Life Financial; video scripting for Staples and MIT; website content for NTT DATA and Waters Corp.; and the voice-over script for C3PO in the international exhibit, Star Wars: Where Science Meets Imagination.

Rachel Sutcliffe

Rachel Sutcliffe

Social Media Specialist

Social Media Consultant & Trainer

Rachel  provides part time support to the AREA promoting news, research, events and connecting Augmented Reality thought leaders globally via Twitter and LinkedIn.

With a background in Business and IT Lecturing and an MSc in Elearning & Multimedia, Rachel has been supporting Technology businesses including The AREA online since 2015.

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