Meet the
The AREA is an organization guided by its members and supported by a global professional staff that develops and maintains the AREA portal and delivers AREA programs to members and the public at large.
AREA President and Board Member
Technical Fellow, Boeing
Paul Davies is an Electrical Engineer, and an Associate Technical Fellow in the Advanced Production Systems group in Boeing Research & Technology. He joined the company in 2003 as an intern, and has worked on multiple government and production programs, and both internal and external research projects. He is currently the principle investigator for technology development projects in Augmented Reality, Machine Vision and Advanced Visualization techniques in the Manufacturing domain.
Paul received a BS degree in Electrical Engineering from Rochester Institute of Technology in May 2004, and a MS degree in Electrical Engineering with a specialization in Digital Signal Processing from California State University Long Beach in May 2008.
AREA Board Member
Senior Director of Product Management for Qualcomm’s XR Business Group
Brian Vogelsang is Senior Director of Product Management for Qualcomm’s XR business group, where he is responsible for strategy and partnerships globally. Brian is a 20 year veteran of the wireless industry who believes that XR is the next evolution in mobile computing, and is passionate about making it happen. Prior to his current role in XR he spent 5 years developing hardware and software connectivity products for industrial and consumer IoT.
AREA Board Member and AREA Secretary
President, PEREY Research & Consulting
Christine Perey is the founder and principal analyst of PEREY Research & Consulting. She provides highly strategic research, business- and market-building related services with an emphasis on building robust strategies leading to the successful introduction and widespread adoption of Augmented Reality products and services.
Christine’s partnership with leading firms, universities, experts and users brings a total view of the landscape in which your products and services will compete. PEREY Research & Consulting is a leader in the Augmented Reality industry, advising vendors, technology and application providers, research institutes and network operators on the design, launch and operation of Augmented Reality- and Internet of Things- based technologies, products and services.
AREA Board Member
Vice President Product Management, PTC
Marc Schuetz is VP of Vuforia Product Management at PTC where he is responsible for the strategy and roadmap of the Vuforia Studio Suite.
Mr. Schuetz joined PTC Product Management in 2011, working on the development of the PTC Creo Options Modeler, Unite Technology and the Performance Advisor for PTC Creo – PTC’s first smart connected product. He was instrumental in developing PTC’s point of view on the Digital Twin and participated in the development of Vuforia View, a component of the Vuforia Studio Suite.
Mr. Schuetz began his career with PTC Germany in 2005 in Pre-Sales and Global Account Management. He developed expertise in mechatronics product development, configuration and change management. Mr. Schuetz holds a B.S. in Mechanical and Process Engineering and a Diploma in Mechanical Engineering from the Technical University Darmstadt.
Director of Product Marketing
As Director of Product Marketing, Angela is responsible for revenue growth and member retention for the AREA. She develops and executes marketing and communication strategies and tactics across multiple channels. Angela has extensive experience in B2B, B2C, and Associations serving IT/IS professionals internationally across numerous industries, including finance, healthcare, and legal. Her extensive experience in integrated marketing communications, market research, and product management is driven by a passion for emerging technologies and collaborating with leaders in IT/IS
AREA Executive Director
Founder and Managing Director, Sagey11, Ltd.
Mark Sage is the founder and managing director of Sagey11 Ltd. His company provides strategic and operational consulting on marketing and business development, focusing on building lasting partnerships especially for technology start-up and scale-up companies. He has worked with and led various alliances and associations primarily in the mobile operating system space (including Tizen Association and Symbian Foundation).
With a focus on building long-term relationships and offering value and ROI for its members, his goal is to develop a robust and active ecosystem for AR within the enterprise. His background includes a strong interest in AR, VR and IoT. He is excited to work with AR customers, providers and research organizations to the benefit and growth of AR within the enterprise.
AREA Editor and Content Manager
Consultant, Cassidy & Co.
Jim supports the AREA by developing content strategy, authoring original and thought leadership content, editing content from members and third parties, and producing newsletters. A freelance marketing communications writer, Jim has operated his own company, Cassidy & Co., since 1990. Some of his notable writing credits include: annual reports for Biogen and PTC; executive speechwriting for EMC and Sun Life Financial; video scripting for Staples and MIT; website content for NTT DATA and Waters Corp.; and the voice-over script for C3PO in the international exhibit, Star Wars: Where Science Meets Imagination.
Social Media Specialist
Social Media Consultant & Trainer
Rachel provides part time support to the AREA promoting news, research, events and connecting Augmented Reality thought leaders globally via Twitter and LinkedIn.
With a background in Business and IT Lecturing and an MSc in Elearning & Multimedia, Rachel has been supporting Technology businesses including The AREA online since 2015.
Organizations of all sizes are tapping into the potential of rapidly expanding and converging AR fields and communication channels to visualize data and instructions overlaying digital assets in the real world in real time.
More Info +Welcome! As an AREA member, you are able to access exclusive AREA pages and forms from this portal. Explore AREA offerings, participate actively in AREA’s success and benefit fully from the special member programs.
More Info +Here you’ll find timely and informative AR content – white papers, case studies, reports, and more – some produced by the AREA, others contributed by AREA members.
More Info +The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.
More Info +Gain Valuable AR Industry Insight
Create an account to access white papers, survey data, newsletters and other valuable content from our members.
You must be an AREA subscriber and logged in to access this content. Please login or click below to create your free AREA subscriber account and access this valuable content today.
Need more advice on the types of membership you cant get? Click here for our FAQ section on memberships.