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Augmented Reality for Enterprise Alliance

Join The AREA

Membership Information

The AREA is an open, global membership organization. It welcomes organizations that agree to uphold the AREA bylaws and policies, regardless of the organization’s size, address, industry and purpose.

Members are:

  • Companies that develop enabling technologies and/or provide solutions for enterprise customers
  • Organizations currently using (or planning to use) interoperable AR-enabled systems to improve or optimize procedures in industrial and enterprise environments
  • Non-commercial entities seeking to advance enterprise productivity and safety
  • Research and academic institutions
  • Industry affiliates such as trade organizations, publishers of information and organizers of events targeting enterprise audiences

Membership Classes, Benefits and Fees

The AREA has four classes of membership:

  • Sponsor
  • Contributor
  • Non-commercial/academic
  • Affiliate
  • Startupmore info

This page summarizes benefits. The details of member benefits by class are found in the AREA membership classes, benefits and fees policy.

In addition, member benefits include access to exclusive content and programs, discounts, participation in AREA committees, use of AREA-directed research results, voting rights, leadership roles and other benefits as may be added from time to time. A summary of these benefits appear in the table below.

Benefits Classes
Sponsor Contributor Non-commercial/Academic Affiliates
Content and Activities
Access and contribute to AREA member content and activities for use in business and educational activities
Receive discounts on meetings of the AREA and its partners, courseware and fee-based services
Contribute to and benefit from AREA-directed research projects
Participate in AREA committees and chapter activities
Listing of all eligible products and services in AREA AR Marketplace
Petition for the establishment of industry-specific or regional chapters
Voting Rights
Annually elect Contributor representatives to the AREA board of directors*
Participate in AREA polls and committee voting (one vote per member)
One representative on the board of directors
Eligible to be elected as AREA officer
Chair AREA committees or chapters
Co-fund/sponsor member-directed AREA research projects
Sponsor one non-commercial/academic member per year for first year of membership

* Representatives of Contributor Members elected to the Board are eligible to be nominated for, and elected to serve in any officer position on the executive committee.

The AREA is supported through annual member fees. The fees for Sponsor Members and Contributor Members are calculated on the basis of member class and size of the company (based on gross annual revenues).

There is no distinction made between commercial and non-commercial members in these classes.

All members in good standing will have the right to display the AREA logo on their printed and electronic materials, such as on their website, to indicate membership in the AREA and to link from the member’s site to the AREA portal.

Gross Annual Revenues
US Dollars <$5m $5m to <$50m $50m to < $500m $500m to < $1B $1B or greater
Sponsor $10k $15k $20k $25k $30k
Contributor $5k $8k $10k $12k $15k

Affiliate and Non-Commercial/Academic member fee: $3,000 regardless of size.

How to Join the AREA

Use this form to provide information about your organization and press the ‘Send application’ button upon completion. If you have any questions regarding the application process, please contact [email protected]

Become An AREA Member

The AREA is an open, global membership organization. It welcomes organizations that agree to uphold the AREA bylaws and policies, regardless of the organisation’s size, address, industry and purpose.

Register +

Special Startup Membership

If you’re a startup in Augmented Reality seeking to make connections with established industry leaders and prospective enterprise customers, it’s time for you to consider joining an alliance that offers exactly that – and a whole lot more.

Read More +

Membership FAQ

Here you will find answers to many of the common questions we get asked regarding the AREA’s work, organisation and benefits of membership.

Read More +

What Members Think

Members Testimonials

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.


When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

David Varela
David Varela Advanced Visualisation Team Lead - MTC

Being part of an international coalition helps networking and possible future international expansion. AR is currently advancing rapidly and we’re keen to keep up to date on the most recent technological advances. We’re interested to see how companies on the customer side have leveraged AR in their business and to learn more about AR business models to refine our own value proposal. The AREA research and tools are potentially valuable assets for us.


The AREA unites the AR community with focus on the enterprise sector, in which we see the driver for growth and maturity of XR. We believe that Holo-Light can contribute to that eco-system with expertise in AR software development, engineering use cases and technology enabling the streaming of all XR applications.

Luis Bollinger
Luis Bollinger Co-Founder - Holo-Light

The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

Andy Lowery
Andy Lowery CEO - RealWear

EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

Jennifer Tong
Jennifer Tong Co-founder - EyeSucceed

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Johan de Geyter
Johan de Geyter CEO - Iristick

We appreciate all the work, which has already been done in R&D and think that the combination of market insights of all members will bring us closer to mass adoption and rollouts in the enterprise sector.

Luis Bollinger
Luis Bollinger Co-Founder - Holo-Light

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin
Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang
Dexter Ang CEO - Pison

The activities throughout the year including workinars, committees, podcasts and events are a remarkable platform for all companies with interest in XR, not only giving us the chance to present ourselves, but also shape the future of XR. We see the AREA as a platform, cross-linker and companion in the world of XR and believe that we can achieve much more as a community.

Luis Bollinger
Luis Bollinger Co-Founder - Holo-Light

Gain Valuable AR Industry Insight

Subscribe to the AREA

Create an account to access white papers, survey data, newsletters and other valuable content from our members.