New Cross-Consortia InitiativeEmbracing AI

To align AI innovation, the OMG community launched a joint working group.

AREA Research WebinarSplat, Track & Map 3D Gaussians for Dense RGB-D SLAM

CMU PhD student Nikhil Keetha will share research performed with CMU and MIT and published at CVPR 2024.

November 1 | 12:00pm ET

Save Your Seat! +

AREA Webinar SeriesScoping & Scaling XR in Energy

Panelists from Virtualware, HTC Vive, and Shiny Box Interactive look at practical strategies for implementing Extended Reality technologies across the energy sector.

Watch on Demand +

OMG Journal of InnovationPioneering Innovations in Aviation & Aerospace

Our 25th edition offers insights into the current state of digital technologies in these fields.

Read it Now +

Free AR Security InfographicExplore AR security risks and related considerations

The AREA Security Committee has added new interactive features to our online tool.

Get Started! +

7th AREA Research Project3D Asset Usage In Enterprise AR

Now available to the public! The free report analyzes toolchains that facilitate 3D asset ingestion into AR, spanning a range of use cases.

Download the Report! +

Why Augmented Reality?

Augmented Reality offers the ability to visualize data and instructions overlaying digital assets in the real world in real time. This capability is delivering tremendous benefits to enterprises – increasing productivity, lowering costs, improving safety, enabling expertise to be shared more easily, and more. Organizations of all sizes across industries are taking advantage of AR to drive innovation, increase competitiveness, and accelerate business strategies.

LEARN MORE

Join the AREA

The AR for Enterprise Alliance provides the support organizations need to assess, plan, and manage their enterprise Augmented Reality projects. Our up-to-date resources and neutral, reliable guidance make the path to AR adoption surer, shorter, and smoother. In addition, the AREA works to build and strengthen the AR ecosystem by identifying opportunities and challenges, spearheading research, and facilitating dialogue among AR providers and enterprises.

How To Join

THE AREA PODCAST

Top AR Trends for 2024: Interaction Modalities for AR (Part 1 of 2)

Boeing's Samuel Neblett and Contact CI's Alex Meland chat about ways to interact with AR.

LISTEN NOW

NEW RESEARCH

Effectiveness of AR for Training

The 11th AREA Research Report reviews the state of the art of XR in the context of industry training.

DOWNLOAD HERE

AREA BLOG

Hear first-hand from AR experts

Thought leadership from our members and AR industry heavyweights, including technology breakthroughs and news analysis.

START READING

MEMBER SPOTLIGHT

RTX

Raytheon Technologies Corporation is an aerospace and defense company that provides advanced systems and services for commercial, military and government customers worldwide.

LEARN MORE

What's going on

Latest News

Oct 31 2024

Object Management Group Announces Cross-Consortia Artificial Int...

Oct 31 2024

“We’re leveraging the collective experience and intelligence of the OMG Standards Development Organization along with the members of the Digital...

Oct 23 2024

The AREA Welcomes Oakland University as a Member

Oct 23 2024

“AREA can help our Augmented Reality Center effectively promote AR technology to industry partners, assisting them in improving operational efficiency...

Oct 18 2024

Augmented Reality for Enterprise Alliance Announces its 10th Ann...

Oct 18 2024

“Innovation knows no bounds, and the AREA is proud to have been at the forefront of driving technological advancements and...

Sep 3 2024

Object Management Group Publishes Aviation and Aerospace Journal...

Sep 3 2024

“The JoI now has an expanded scope to include articles from OMG’s consortia, including the OMG Standards Development Organization, the...

Aug 22 2024

Augmented Reality for Enterprise Alliance Announces the AR Secur...

Aug 22 2024

The infographic has ten sections for AR Security. The sections contain the risks and considerations related to the topic within...

Aug 14 2024

Augmented Reality for Enterprise Alliance Elects New President

Aug 14 2024

As President, Ryan will serve as the organization’s primary advocate, fostering partnerships, driving strategic direction, and ensuring the successful execution...

Aug 5 2024

Augmented Reality for Enterprise Alliance Publishes Latest Resea...

Aug 5 2024

“AR-assisted inspections can greatly benefit aerospace and defense, oil and gas, and healthcare industries due to intricate processes and inspection...

Jul 16 2024

The AREA Welcomes Net4 Connect as a Member

Jul 16 2024

“We are delighted to join the AREA community. Becoming part of a network sharing our enthusiasm and passion for augmented...

Jul 10 2024

The AREA Welcomes HTC VIVE as a Member

Jul 10 2024

Jun 4 2024

ORAU awards 35 research grants totalling $175,000 to junior facu...

Jun 4 2024

The awards recognize faculty members for their work in any of five science and technology disciplines: engineering and applied science;...

May 9 2024

Augmented Reality for Enterprise Alliance Announces the AR Safet...

May 9 2024

BOSTON, MA – MAY 9, 2024 – Today, the Augmented Reality for Enterprise Alliance (AREA) announced the AR Safety Infographic, a new...

Apr 10 2024

Augmented Reality for Enterprise Alliance Announces its Statemen...

Apr 10 2024

BOSTON, MA – APRIL 10, 2024 – Today, the Augmented Reality for Enterprise Alliance (AREA) announced a new tool called the AREA...

Feb 21 2024

Object Management Group Hosts Event on the Impact of Digital Tra...

Feb 21 2024

“Leading organizations across all industries are advancing their digital transformation efforts with cutting-edge technologies in Gen AI, digital twins, IoT,...

Dec 14 2023

Augmented Reality for Enterprise Alliance Publishes Latest Resea...

Dec 14 2023

“Many organizations are rightly concerned about cybersecurity threats and forbid the use of unsecured devices,” said Mark Sage, Executive Director...

Oct 3 2023

Object Management Group Announces Transform! @InfoComm 2024 Prog...

Oct 3 2023

“Many senior technology and engineering professionals are leading digital transformation efforts across many industries,” said Ron Zahavi, Conference Program Director,...

Sep 28 2023

Object Management Group Seeking Speakers/Showcases for Transform...

Working together to drive AR forward

The AREA Members

What Members Are Saying

AREA Success Stories

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer Founder / Director - Appearition Pty Ltd

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

The AMRC

The AREA unites the AR community with focus on the enterprise sector, in which we see the driver for growth and maturity of XR. We believe that Holo-Light can contribute to that eco-system with expertise in AR software development, engineering use cases and technology enabling the streaming of all XR applications.

Luis Bollinger Co-Founder - Holo-Light

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Johan de Geyter CEO - Iristick

We appreciate all the work, which has already been done in R&D and think that the combination of market insights of all members will bring us closer to mass adoption and rollouts in the enterprise sector.

Luis Bollinger Co-Founder - Holo-Light

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer Founder / Director - Appearition Pty Ltd

The activities throughout the year including workinars, committees, podcasts and events are a remarkable platform for all companies with interest in XR, not only giving us the chance to present ourselves, but also shape the future of XR. We see the AREA as a platform, cross-linker and companion in the world of XR and believe that we can achieve much more as a community.

Luis Bollinger Co-Founder - Holo-Light