Augmented Reality for Enterprise Alliance

Company Name:

School of Performance, Visualization & Fine Arts, Texas A&M University


Edgar Rojas Muñoz, Assistant Professor

Email Address:

[email protected]

Contact Number:

+1 979-845-7832

Company Address:

798 Ross Street
3237 TAMU
College Station, TX, 77843-3237


Social Media:

Texas A&M University

The visual and performing arts are well-established and respected programs at Texas A&M. Effective September 1, 2022, our Dance Science, Performance Studies, and Visualization programs are joining forces—and over time, significantly expanding—to combine these strengths with world-renowned Aggie expertise in science, engineering, and technology. The result: students will gain the practical, real-world skills and theoretical frameworks needed to become leaders in the highly competitive fine arts world of the 21st century. The School of Performance, Visualization and Fine Arts is for students who love to imagine, create, learn, and grow. It’s for those who love to explore new ways of seeing the world and who understand the magic that can happen when beauty and technology merge. Leading this new program will be faculty and staff with significant experience working at the intersection of theory and practice across the arts, sciences, and technology. They include dancers, directors, computer graphics engineers, composers, art historians, sound technologists—and much more.

Background And Achievements:

  • #4 Best school in the nation for augmented/virtual reality (2022)
  • Best school in Texas for animation (2023)
  • #2 Best public school in the nation for animation (2023)
  • Best college in Texas (Money Magazine, 2020),
  • #8 best public school in the nation for game design (2023)

Challenges For AR:

Among the many challenges, Faculty at the School of Performance, Visualization & Fine Arts are exploring the safety considerations from incorporating the workforce with wearable AR devices. Overall, the School strives to demonstrate the full potential AR in our day-to-day activities and how to properly incorporate the technology in them.

Why AR:

AR is meant to become the User Interface of the future. Through the research and education performed by our Faculty members, the School of Performance, Visualization & Fine Arts is at the forefront of transformative AR experiences that blend the technical and the arts.

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