Augmented Reality for Enterprise Alliance

Company Name:



Tony Hodgson

Email Address:

[email protected]

Contact Number:


Company Address:

1806 University Dr NW
Huntsville, AL 35801


Social Media:


Ethar, Inc., is a cadre of engineers, scientists and business professionals developing XR solutions for enterprise applications, including Ethar™, a platform for intelligent discovery, management, and monetization of AR/VR experiences.


Background And Achievements:

Ethar, Inc. and our predecessor company, Brainwaive LLC, have been long-time members of the AREA and served in leadership roles across various international standards organization championing the cause of open, interoperable AR. Brainwaive performed both the first AREA member-funded research project on Wearable Enterprise AR Security, and the sixth research project on the use of WebXR in enterprise applications. We have also contributed a white paper on How AR Applications Work, and for three years served as the Chair for the AREA Security Committee.

Challenges For AR:

Open and interoperable mapping and localization tools, and a crowd-sourced Reality Model of the world.

Why AR:

AR is the next step in evolution of the human-computer interaction. It is the next transformation powering the relationships between people, places and things in our world.

Gain Valuable AR Industry Insight

Subscribe to the AREA

Create an account to access white papers, survey data, newsletters and other valuable content from our members.