Augmented Reality for Enterprise Alliance

The Heart of AR Evolution

Augmented Reality Technologies

Augmented reality technologies are reshaping industries and enhancing various aspects of our lives, making the world a better place in numerous ways. By seamlessly integrating digital information into the physical environment, AR technologies are transforming industries such as manufacturing and healthcare, and redefining business as we know it.

Some prominent examples:

    • Augmented reality technologies are revolutionizing learning and training by offering immersive experiences. Complex concepts can be visualized, historical events can be recreated, and scientific theories can be simulated, enhancing student engagement and understanding. The technology bridges the gap between theoretical knowledge and real-world applications.
    • Healthcare professionals can use AR during procedures to overlay important data, such as patient vitals or imaging results, directly onto their field of view, reducing the need to look away from the patient.
    • AR technology can guide technicians and engineers in real-time during maintenance and repair tasks. Instructions and diagrams can be overlaid on the physical equipment, reducing errors and improving efficiency. It can also help individuals troubleshoot issues with everyday appliances and devices.
    • Architects and designers can use AR to visualize their designs in a real-world context before construction begins. This can lead to better-informed design decisions and a more accurate representation of the final product.
    • AR is also reshaping business by enhancing customer experiences. For example, retailers utilize AR to enable customers to virtually try products before purchasing, boosting confidence and reducing returns.

As augmented reality technologies continue to advance, their positive impact on various sectors will likely expand, shaping a more interactive, informed, and interconnected world. The choice of technologies for an enterprise AR project depends on many factors, from planned use cases to the business environment and conditions in the enterprise (e.g., the skills and experience of AR project developers, available tools and processes, deployment methods, etc.).

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This page groups AREA articles about technologies commonly used for enterprise AR experience design, implementation, and delivery.

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Projection Augmented Reality

Projection Augmented Reality, sometimes also referred to as “spatial Augmented Reality,” is a method of delivering digital information to users within a stationary context. Target objects and users can move...

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Image Recognition

Nearly a decade ago, when the first camera phones (mobile phones with built-in cameras) were released and began to reach the mass market, new services and software began to emerge....

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Mobile Collaborative Workflow

Enterprise AR developers must monitor advances in workflow management software and platforms. There are hundreds of relevant research projects that shed light on the future use of Augmented Reality in workflow....

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Information technologies are more efficient when integrated into a larger workflow than when used in isolation, requiring separate system design, user training, activity tracking and maintenance. The deeper the integration...

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As mentioned in the article on enterprise AR display technologies, there are many ways for users to control and interact with AR-assisted applications. Touch or tactile interfaces are now ubiquitous on...

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In conditions where Augmented Reality visualization is unsuitable (e.g., bright light, sight-impaired user), auditory and haptic AR experiences could be valuable to enterprises. However, such conditions are rare by comparison...

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Once the Augmented Reality experience is published and the user’s context is detected, the assets for an AR experience must be delivered to the user’s device or to a fixed...

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Detection and Recognition

As discussed in the Authoring Technologies section, planning the extraction of features of interest from real-world targets is part of AR project creation. Once the project is implemented and available on the...

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Authoring Augmented Reality experiences involves selecting and/or preparing digital assets, specifying physical-world targets with which they will be associated and specifying the interactions between the digital assets and physical targets....

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