Augmented Reality for Enterprise Alliance

Join The AREA

Membership Information

The AREA is an open, global membership organization. It welcomes organizations that agree to uphold the AREA bylaws and policies, regardless of the organization’s size, address, industry and purpose.

Members are:

  • Companies that develop enabling technologies and/or provide solutions for enterprise customers
  • Organizations currently using (or planning to use) interoperable AR-enabled systems to improve or optimize procedures in industrial and enterprise environments
  • Non-commercial entities seeking to advance enterprise productivity and safety
  • Research and academic institutions
  • Industry affiliates such as trade organizations, publishers of information and organizers of events targeting enterprise audiences

Membership Classes, Benefits and Fees

The AREA has four classes of membership:

  • Sponsor
  • Contributor
  • Non-commercial/academic
  • Affiliate

This page summarizes benefits. The details of member benefits by class are found in the AREA membership classes, benefits and fees policy.

In addition, member benefits include access to exclusive content and programs, discounts, participation in AREA committees, use of AREA-directed research results, voting rights, leadership roles and other benefits as may be added from time to time. A summary of these benefits appear in the table below.

Benefits Classes
Sponsor Contributor Non-commercial/Academic Affiliates
Content and Activities
Access and contribute to AREA member content and activities for use in business and educational activities
Receive discounts on meetings of the AREA and its partners, courseware and fee-based services
Contribute to and benefit from AREA-directed research projects
Participate in AREA committees and chapter activities
Listing of all eligible products and services in AREA AR Marketplace
Petition for the establishment of industry-specific or regional chapters
Voting Rights
Annually elect Contributor representatives to the AREA board of directors*
Participate in AREA polls and committee voting (one vote per member)
Leadership
One representative on the board of directors
Eligible to be elected as AREA officer
Chair AREA committees or chapters
Co-fund/sponsor member-directed AREA research projects
Sponsor one non-commercial/academic member per year for first year of membership

* Representatives of Contributor Members elected to the Board are eligible to be nominated for, and elected to serve in any officer position on the executive committee.

The AREA is supported through annual member fees. The fees for Sponsor Members and Contributor Members are calculated on the basis of member class and size of the company (based on gross annual revenues).

There is no distinction made between commercial and non-commercial members in these classes.

All members in good standing will have the right to display the AREA logo on their printed and electronic materials, such as on their website, to indicate membership in the AREA and to link from the member’s site to the AREA portal.

Gross Annual Revenues
US Dollars <$5m $5m to <$50m $50m to < $500m $500m to < $1B $1B or greater
Sponsor $10k $15k $20k $25k $30k
Contributor $5k $8k $10k $12k $15k

Affiliate and Non-Commercial/Academic member fee: $3,000 regardless of size.

How to Join the AREA

Provide information about your organization and press submit to access the membership application and agreement form. To join, complete, sign, scan and send membership form to amanda@thearea.org.

Become An AREA Member

The AREA is an open, global membership organization. It welcomes organizations that agree to uphold the AREA bylaws and policies, regardless of the organisation’s size, address, industry and purpose.

Register +

Special Startup Membership

If you’re a startup in Augmented Reality seeking to make connections with established industry leaders and prospective enterprise customers, it’s time for you to consider joining an alliance that offers exactly that – and a whole lot more.

Read More +

Membership FAQ

Here you will find answers to many of the common questions we get asked regarding the AREA’s work, organisation and benefits of membership.

Read More +

What Members Think

Members Testimonials

Becoming a member of the AREA gives us the opportunity to team up with other Augmented Reality pioneers and pave the path for our customers in the AR world.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

Because gesture control and contextual awareness are key to the future of AR, it is of strategic importance for Crunchfish to be part of the AREA - the leading organisation for adoption of enterprise AR.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

The AR community portal and meetings allow Augmate to work closely with other AREA sponsor members and to participate in a larger conversation about setting standards for products in the industry.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

As thought leaders in Augmented Reality for the utility space, EPRI is contributing to the advancement of the market by joining this important organization.

John J. Simmins, Ph.D.
John J. Simmins, Ph.D. Technical Executive - EPRI

We believe that the AREA will grow to be a one-stop shop for those interested in procuring, developing, and researching enterprise AR technology.  As a charter member, Upskill expects to be at the forefront of content creation relevant to our business and use the AREA as an indirect marketing platform.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

David Varela
David Varela Advanced Visualisation Team Lead - MTC

We are delighted to join the AREA, an organization that stands out with its focus on the enterprise AR field. The AREA is a great forum for Mobiliya to share our AR expertise and exchange ideas with our customers and partners.

Maxence Cacheux
Maxence Cacheux Senior Vice President, Sales and Business Development - Mobiliya

At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

Peter Verstraeten
Peter Verstraeten CEO - Proceedix

The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

Andy Lowery
Andy Lowery CEO - RealWear

EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

Jennifer Tong
Jennifer Tong Co-founder - EyeSucceed

By providing a place and group where we can gain, share and expand our knowledge about enterprise AR and get questions addressed, our customers see that we have their best interest at heart as part of our core strategy.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Siân Rees
Siân Rees VP Product Management - Iristick

Augmate is invested in working with other AREA sponsor members to grow and help shape the future of the AR enterprise ecosystem.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin
Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang
Dexter Ang CEO - Pison

As an AREA member, we can take the lead in driving the UX aspect of AR and position ourselves as thought leaders.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

As the enterprise smart glasses segment leader, Upskill looks to join other industry leaders in providing thought leadership to influence the way ahead for the enterprise smart glasses market.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

Gain Valuable AR Industry Insight

Subscribe to the AREA

Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.