Augmented Reality for Enterprise Alliance

Join The AREA

Membership Information

The AREA is an open, global membership organization. It welcomes organizations that agree to uphold the AREA bylaws and policies, regardless of the organization’s size, address, industry and purpose.

Members are:

  • Companies that develop enabling technologies and/or provide solutions for enterprise customers
  • Organizations currently using (or planning to use) interoperable AR-enabled systems to improve or optimize procedures in industrial and enterprise environments
  • Non-commercial entities seeking to advance enterprise productivity and safety
  • Research and academic institutions
  • Industry affiliates such as trade organizations, publishers of information and organizers of events targeting enterprise audiences

Membership Classes, Benefits and Fees

The AREA has four classes of membership:

  • Sponsor
  • Contributor
  • Non-commercial/academic
  • Affiliate

This page summarizes benefits. The details of member benefits by class are found in the AREA membership classes, benefits and fees policy.

In addition, member benefits include access to exclusive content and programs, discounts, participation in AREA committees, use of AREA-directed research results, voting rights, leadership roles and other benefits as may be added from time to time. A summary of these benefits appear in the table below.

Benefits Classes
Sponsor Contributor Non-commercial/Academic Affiliates
Content and Activities
Access and contribute to AREA member content and activities for use in business and educational activities
Receive discounts on meetings of the AREA and its partners, courseware and fee-based services
Contribute to and benefit from AREA-directed research projects
Participate in AREA committees and chapter activities
Listing of all eligible products and services in AREA AR Marketplace
Petition for the establishment of industry-specific or regional chapters
Voting Rights
Annually elect Contributor representatives to the AREA board of directors*
Participate in AREA polls and committee voting (one vote per member)
Leadership
One representative on the board of directors
Eligible to be elected as AREA officer
Chair AREA committees or chapters
Co-fund/sponsor member-directed AREA research projects
Sponsor one non-commercial/academic member per year for first year of membership

* Representatives of Contributor Members elected to the Board are eligible to be nominated for, and elected to serve in any officer position on the executive committee.

The AREA is supported through annual member fees. The fees for Sponsor Members and Contributor Members are calculated on the basis of member class and size of the company (based on gross annual revenues).

There is no distinction made between commercial and non-commercial members in these classes.

All members in good standing will have the right to display the AREA logo on their printed and electronic materials, such as on their website, to indicate membership in the AREA and to link from the member’s site to the AREA portal.

Gross Annual Revenues
US Dollars <$5m $5m to <$50m $50m to < $500m $500m to < $1B $1B or greater
Sponsor $10k $15k $20k $25k $30k
Contributor $5k $8k $10k $12k $15k

Affiliate and Non-Commercial/Academic member fee: $3,000 regardless of size.

How to Join the AREA

Provide information about your organization and press submit to access the membership application and agreement form. To join, complete, sign, scan and send membership form to amanda@thearea.org.

Become An AREA Member

The AREA is an open, global membership organization. It welcomes organizations that agree to uphold the AREA bylaws and policies, regardless of the organisation’s size, address, industry and purpose.

Register +

Special Startup Membership

If you’re a startup in Augmented Reality seeking to make connections with established industry leaders and prospective enterprise customers, it’s time for you to consider joining an alliance that offers exactly that – and a whole lot more.

Read More +

Membership FAQ

Here you will find answers to many of the common questions we get asked regarding the AREA’s work, organisation and benefits of membership.

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What Members Think

Members Testimonials

The AREA is a great resource for members to have open discussions about the evolution of the Augmented Reality ecosystem for enterprise.

Rich Hall
Rich Hall Vice President of Client Services - Optech 4D

Becoming a member of the AREA gives us the opportunity to team up with other Augmented Reality pioneers and pave the path for our customers in the AR world.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director Appearition Pty Ltd

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

The AREA is a great forum for Optech4D and other AR industry leaders to collaborate and influence the adoption of Augmented Reality in enterprise.

Rich Hall
Rich Hall Vice President of Client Services - Optech 4D

By providing a place and group where we can gain, share and expand our knowledge about enterprise AR and get questions addressed, our customers see that we have their best interest at heart as part of our core strategy.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director Appearition Pty Ltd

The AMRC with Boeing are a proponent of Industry 4.0 and Factories of the Future. As part of the AMRC’s Factory 2050, we are developing innovative ways of visualizing the vast array of data available to the end user. Through the combination of wearable technology and analytics, Factory 2050 showcases how digital information will be intelligently accessed and used as part of a digital shop floor.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

As an AREA Contributor member, we’re able to find the right partners and build networks for our technology.

Vivek Aiyer
Vivek Aiyer Founder / Director Appearition Pty Ltd

Optech4D has long been a leader in VR and AR solutions for heavy industries. Active participation in the AREA is key for the successful growth of the AR industry.

Rich Hall
Rich Hall Vice President of Client Services - Optech 4D

Our participation as an AREA member offers us options to reduce barriers to AR adoption across our industry so that we avoid inventing the wheel again.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

By joining the AREA, the AMRC with Boeing and Nuclear AMRC are extending their network of customers and providers in the enterprise AR ecosystem. By creating opportunities to connect the systems provider with the end user, the AMRC can work with both parties to develop a robust integration method.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

The AREA provides a platform where we can meet and share experiences with other members. We can also study showcases that might provide opportunities for development and new knowledge.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

Early engagement in any technology is crucial. The AMRC with Boeing and Nuclear AMRC are keen early adopters in a number of fields and having previously played an important role in the development of Virtual Reality, we now want to pioneer in AR in manufacturing.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

By joining the AREA our customers see our true dedication to contributing to a functioning AR ecosystem.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

There is a lot of hype surrounding Augmented Reality in manufacturing and being a member permits us to showcase the real value of AR to our network of industrial partners. In particular, the process of gathering and documenting ROI data so crucial to the early adoption process.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

Gain Valuable AR Industry Insight

Subscribe to the AREA

Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.