Augmented Reality for Enterprise Alliance

12th AREA RESEARCH PROJECTWearable AR in Secure Environments

Our newest study focuses on the need for application-level authentication to ensure secure integration of AR elements.

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Fireside ChatDirections in Productivity for Industrial AR

We take an inside look at advancements in spatial applications with ViewAR's Markus Meixner.

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Free on DemandVoice-Activated Apps

Discover the key to productivity and safety for frontline workers.

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Webinar on DemandTrue AR Devices

Explore the next wave of enterprise productivity with the DigiLens team.


11th AREA Research ProjectDextrous Work Instruction

A look at the effectiveness of AR in the context of training and industry adoption.

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TRANSFORM! @ INFOCOMMEnable Your Digital Transformation Journey

Our education-focused conference and exhibition targets innovation across industries. June 12-14 | Las Vegas


Why Augmented Reality?

Augmented Reality offers the ability to visualize data and instructions overlaying digital assets in the real world in real time. This capability is delivering tremendous benefits to enterprises – increasing productivity, lowering costs, improving safety, enabling expertise to be shared more easily, and more. Organizations of all sizes across industries are taking advantage of AR to drive innovation, increase competitiveness, and accelerate business strategies.


Join the AREA

The AR for Enterprise Alliance provides the support organizations need to assess, plan, and manage their enterprise Augmented Reality projects. Our up-to-date resources and neutral, reliable guidance make the path to AR adoption surer, shorter, and smoother. In addition, the AREA works to build and strengthen the AR ecosystem by identifying opportunities and challenges, spearheading research, and facilitating dialogue among AR providers and enterprises.

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Upcoming Events

Industrial IMMERSIVE Week

Houston, TX Mar 5-7 2024

Where the real-world industrial Metaverse connects.

AREA Member Q1 Meeting

Reston, VA Mar 19-21 2024

Employees of all AREA member organizations are cordially invited to the Q1 Member Meeting to be held in Reston, VA from March 19-21, 2023. Join your colleagues and peers for three days of thought leadership and networking with the leaders in digital twin innovation and technology – our members! Our agenda is packed with Keynotes, Committee...

The Impact of a New Era in Digital Transformation Across Industries

Reston, VA Mar 21 2024

The OMG family of consortia invites you to a ground-breaking event that promises to revolutionize how you perceive the future of these technologies. Experience a day filled with insightful presentations, interactive panel discussions, workshops, and live demos. This event will bring together leading companies who will share their deployments, use cases, experiences, and challenges, providing...

XR EXPO 2024

Stuttgart, Germany Apr 3-4 2024

The XR EXPO is the B2B exhibition fair for Virtual Reality (VR), Mixed Reality (MR) and Augmented Reality (AR), or in short: eXtended Reality (XR). The focus is on XR technologies and professional applications of VR, MR and AR in industry, architecture, health, trade and crafts. The XR EXPO is characterized by XR industry giants,...

Field Service Palm Springs 2024

Palm Springs, CA May 6-8 2024

Field Service is proud to have spent 20 years reimagining the future of service along with you and thousands of other industry executives. We hear from our customers, year after year, from the best firms in the world, that we remain the #1 community for service, support and customer success leaders. Why? Because no one...

ARVR Innovate

Dublin, Ireland May 8 2024

Where Spatial Computing and AI Meet.

Latest Videos

Members Unplugged

Fireside Chat: Tangi Meyer, Dassault Systèmes, AR for Manufacturing – What You Need to Know Before Getting Started

Fireside Chat: Breaking into the AR/XR Industry Through Training and Ecosystem Engagement

Fireside Chat: Real-Life Experiences Implementing Enterprise AR

Fireside Chat: AR Challenges and Progress at Toyota

Fireside Chat: Major Technological Developments in AR in 2022 with Augmented Solutions

What is industrial metaverse, and why it’s important

Working together to drive AR forward

The AREA Members

What Members Are Saying

AREA Success Stories

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer Founder / Director - Appearition Pty Ltd

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.


The AREA unites the AR community with focus on the enterprise sector, in which we see the driver for growth and maturity of XR. We believe that Holo-Light can contribute to that eco-system with expertise in AR software development, engineering use cases and technology enabling the streaming of all XR applications.

Luis Bollinger Co-Founder - Holo-Light

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Johan de Geyter CEO - Iristick

We appreciate all the work, which has already been done in R&D and think that the combination of market insights of all members will bring us closer to mass adoption and rollouts in the enterprise sector.

Luis Bollinger Co-Founder - Holo-Light

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer Founder / Director - Appearition Pty Ltd

The activities throughout the year including workinars, committees, podcasts and events are a remarkable platform for all companies with interest in XR, not only giving us the chance to present ourselves, but also shape the future of XR. We see the AREA as a platform, cross-linker and companion in the world of XR and believe that we can achieve much more as a community.

Luis Bollinger Co-Founder - Holo-Light