Augmented Reality for Enterprise Alliance

Benefiting from Enterprise ARInsights from Industry Leaders

We read a lot about Augmented Reality as a technology – the wearable devices, the cool visuals, the what-if scenarios. But what about Augmented Reality as a working, practical solution delivering concrete benefits for enterprises?

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AREA Releases Member-Exclusive ROI Calculator and Best Practice Report

Members of the AREA now have the tools and information to measure the return on their AR investments with confidence. The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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The AREA Startup Membership is Here!

The AREA’s new Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Challenges of Enterprise AR implementation and How Industry Leaders Overcome Them

In this webinar, we spoke with several global enterprises (and AREA members) who have successfully implemented AR solutions and gained substantial business benefit. It’s a “must watch” for anyone interested in learning about Enterprise AR.

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AR Safety and Human Factorsreport and case study

The AREA Research Committee recently distributed to members two deliverables produced as part of the organization’s third research project

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ExxonMobilbecomes the AREA’s 50th member

The AREA reached a milestone recently when ExxonMobil became the first oil and gas company, and the 50th member overall, of the alliance.

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Dr. Rafael Radkowskidiscusses the latest AR research projects

Dr. Rafael Radkowski directs the augmented reality and computer vision efforts in his lab at the Virtual Reality Applications Center at Iowa State University.

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Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

ThirdEye launches X2 mixed reality smartglasses for industry workers

Sep 18 2019

The X2 is an all-in-one hardware and software solution using mixed reality to provide workers from numerous industries the ability to...

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XMReality Launches Online Sales

Sep 18 2019

XMReality Business is the fastest and easiest way for companies to provide high-quality customer support using video communications and Augmented...

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4 Key Challenges Facing UX Design for XR and How to Solve Them by ThreeSixty

Sep 17 2019

XR promises more intuitive and natural ways of interacting with information. In both VR and AR, we can use our...

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Farmington’s Polarity raises millions connecting AR to the workplace, cybersecurity

Sep 17 2019

“It enables what we call a collective memory across the team,” said CEO and co-founder Paul Battista, a Connecticut native...

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The University of Michigan advances work in Extended Reality

Sep 17 2019

“Our commitment to academic excellence is longstanding,” Philbert said. “The XR initiative will provide significant opportunities to explore how these...

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Industry Reborn – how tech is changing the way we make things – Dassault Systems

Sep 17 2019

As information technology remakes the modern factory, forward-looking companies are creating virtual worlds to optimize real-world manufacturing. The rewards include...

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Microsoft HoloLens AR glasses that could boost productivity on Crossrail

Sep 16 2019

The example used is via the building of Crossrail.  Crossrail is the new high frequency, high capacity railway for London and...

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Iristick announces First smart glasses in the world compatible with iOS phones
Sep 15 2019

From the start, Iristick made the choice to tether the Iristick smart glasses to a smartphone. This combines the best...

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How Augmented Reality Is Transforming the Construction Industry

Sep 10 2019

In the UK, a consortium allocated £1 million—or about $1.31 million—for the development of AR in construction. Meanwhile, researchers from...

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Augmented and Virtual Reality in the Healthcare Market

Sep 10 2019

The AREA is not affiliated with the producers of market reports however, many headline findings coming out of these reports...

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Magic Leap Teams With Brainlab, SyncThink, And XRHealth For Medical AR

Sep 9 2019

Magic Leap’s $2,300 spatial computing platform Magic Leap One may be too expensive for most consumers, but like other early augmented reality devices, enterprise...

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Cybersecurity And The Explosion Of Augmented Reality

Sep 7 2019

The author argues that while AR advances are unquestionably exciting, the industry is now grappling with a whole constellation of...

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XR Industry Insight Report 2019-2020: Featuring Oculus Rift, HTC Vive, Intel, Nvidia and More

Sep 5 2019

The report finds strong evidence that XR is establishing itself quickly and strongly in supporting enterprise, but still struggling to...

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Mixed Reality in Logistics

Sep 5 2019

It is here that mixed reality, a concept that fuses augmented and virtual reality, can be put to good use...

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Schlumberger on user adoption of AR with Ubimax and RealWear

Sep 3 2019

This is a great recording of a session on how to get started with improving user adoption of augmented reality. ...

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The future of AR platforms – interview with Soulaiman Itani CEO of Atheer

Aug 21 2019

The interview starts with a little background on Itani’s background and how the company started and that the name Atheer...

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What we are doing


AREA Issues Request for Proposals to Execute Research Project on Web-based Enterprise AR

The AREA Editor
Aug 28 2019

Recently, AREA members voted to have the organization’s sixth member-funded research project focus on the challenges and opportunities ahead for...

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Arvizio’s Jonathan Reeves on Large-Scale AR

The AREA Editor
Aug 8 2019

New AREA member Arvizio is in the news recently, having just released version 4.0 of its MR Studio platform. The...

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AREA Members to Vote on 6th Research Project Proposals

By The AREA Editor
Jul 30 2019

The AREA is currently in the midst of planning its sixth research project with member voting now underway to choose...

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Watch the AREA Research Committee Webinar Recording Featuring Dr. Rafael Radkowski

By The AREA Editor
Jul 19 2019

At an AREA-hosted webinar on July 15th, Dr. Radkowski  shared his latest work on: Computer vision capabilities for tracking and...

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AREA Member Kognitiv Spark Offers Free “Ultimate Guide To AR Pilots”

By AREA Member Kognitiv Spark
Jul 15 2019

Understanding this, AREA member Kognitiv Spark has produced an eBook to help AR rookies make those first steps sure and...

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Wolfgang Stelzle Reflects on New AREA Member RE’FLEKT

AREA Editor
Jul 2 2019

AREA: RE’FLEKT’s growth seems quite robust; to what do you attribute your success? WOLFGANG STELZLE: There are four major factors....

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How to Get Beyond the “Cool Demo” to Full Deployment

By Jim Cassidy and Michael Rygol
Jul 1 2019

But the cool demo can result in a so-called “proof of concept purgatory” where enterprises get locked into a sequence...

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2019 H1 AR Event Season Reveals Growing Interest and Momentum

Mark Sage, Executive Director of the AREA
Jun 21 2019

The months of May and June bring a flurry of AR events that the AREA and its members support. So,...

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A New Division of Labor: IoT, Wearables and the Human Workforce

By Keith Deutsch and Peter Orban
Jun 13 2019

As in previous generations of technology innovation, the deployment of desktop computers initially required a considerable amount of abstraction and...

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Interview with Brian Vogelsang of Qualcomm

The AREA Editor
May 14 2019

AREA: How would you describe Qualcomm’s role in the enterprise AR ecosystem? Vogelsang: We’re a technology provider in the ecosystem,...

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What is Assisted Reality – and How Can You Benefit from It?

Apr 24 2019

AREA: Jay, perhaps you could begin by giving us a quick update on the progress of Upskill. Kim: As the...

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Research: Augmented Reality Marketing Can Be Effective

AREA Editor
Apr 24 2019

A study on Augmented Reality Marketing and Branding The study was conducted by AREA research partner Prof. Philipp Rauschnabel (Universität...

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The AREA’s Annual Workshop

Angela Lang
Mar 29 2019

The Advanced Manufacturing Research Centre (AMRC) kindly hosted the workshop which saw more than 70 participants from a range of...

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Embry-Riddle Prof. Barbara Chaparro on the Human Factors Aspects of AR

The AREA Editor
Mar 28 2019

AREA: Tell us how you became interested in joining the AREA. Dr. Chaparro: I first heard about the AREA from...

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The AREA & NIST Survey on AR Standards for Industry

The AREA Editor
Mar 21 2019

To complete the survey will take approximately 5 minutes and aims to provide valuable information which will help drive and...

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New AREA Statement of Needs Tool Helps You Capture and Manage Requirements

The AREA Editor
Mar 20 2019

Initially available to AREA members with a full launch to the wider ecosystem later this year, the tool, known as ASoN (AREA...

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Come and join us

Upcoming Events

World Class Corporate Extended Reality 2019

Frankfurt am Main, Germany Sep 24-25 2019

AREA Enterprise AR Interoperability Requirements Workshop

Nashville, TN. Sep 25 2019

This workshop, a component of the AREA Interoperability and Standards program, is designed to provide value to the following stakeholders: Representatives of enterprise organizations with manufacturing or assembly use cases that meet the workshop’s criteria will learn how to develop requirements and contribute their requirements which, if/when met will improve their ability to integrate AR...

Healthcare Sensor Innovations 2019

Cambridge, UK Sep 25-26 2019

Wearables for healthcare have emerged as an enduring market out of the boom of the consumer wearables market. Just this past year, Apple received FDA clearance for and launched the world’s first built-in ECG on a consumer device. Whether in the form of smartwatches, eyeglasses, hearing aids, or even clothing, wearables for wellness and healthcare...

Building the Perfect AR Use Case for Your Organization

This is an online webinar. Please use the links below to register. Sep 25 2019

This webinar will be delivered by Scope AR and the AR for Enterprise Alliance (AREA). The AREA is the only global membership-funded alliance helping to accelerate the adoption of Enterprise Augmented Reality (AR) by supporting the growth of a comprehensive ecosystem. We support innovative companies that invest in AR technology and who seek knowledge about...

Enterprise AR Interoperability and Standards

This is an online webinar. Please use the links below to register. Oct 9 2019

Interoperability of data and components with which to deploy AR features in enterprise IT are key requirements for large customers in many industries, but they are currently unmet. To offset the risk of closed AR technology silos delaying or controlling the future investment into AR, stakeholders must take steps to accelerate the emergence and success...


Beijing Oct 14-18 2019

ISMAR will come to China for the first time in its history of more than 20 years and will be held on October 14-18 in Beijing, China. ISMAR is responding to the recent explosion of commercial and research activities related to AR and MR and Virtual Reality (VR) by continuing the expansion of its scope...

Worth watching

Latest Videos

The AREA 2019 Workshop

AWE Europe 2018: Latest AREA Research & How its Reducing Barriers to AR Adoption

AREA Members-Only Material

AREA at AR&VR World, TechXLR8 2018

AREA Roundtable recordings

Video Series | AREA Webinar Archive

We all work together

The AREA Members

AREA Members Spotlight

RealWear is all about being real. Real transfer of knowledge in real-time.

RealWear’s HMT-1 is the world’s first 100% hands-free wearable computer, controlled only with your voice while keeping your hands free for the work. Companies like Colgate Palmolive, Eastman Chemical, Toyota and State Grid have trusted RealWear to take their industrial workforce to the next level.

Bring out the best in every worker with RealWear.

View Member +

What Members Think

Members Testimonials

Becoming a member of the AREA gives us the opportunity to team up with other Augmented Reality pioneers and pave the path for our customers in the AR world.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

As thought leaders in Augmented Reality for the utility space, EPRI is contributing to the advancement of the market by joining this important organization.

John J. Simmins, Ph.D.
John J. Simmins, Ph.D. Technical Executive - EPRI

We believe that the AREA will grow to be a one-stop shop for those interested in procuring, developing, and researching enterprise AR technology.  As a charter member, Upskill expects to be at the forefront of content creation relevant to our business and use the AREA as an indirect marketing platform.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

David Varela
David Varela Advanced Visualisation Team Lead - MTC

At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

Peter Verstraeten
Peter Verstraeten CEO - Proceedix

The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

Andy Lowery
Andy Lowery CEO - RealWear

EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

Jennifer Tong
Jennifer Tong Co-founder - EyeSucceed

By providing a place and group where we can gain, share and expand our knowledge about enterprise AR and get questions addressed, our customers see that we have their best interest at heart as part of our core strategy.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Siân Rees
Siân Rees VP Product Management - Iristick

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin
Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang
Dexter Ang CEO - Pison

As the enterprise smart glasses segment leader, Upskill looks to join other industry leaders in providing thought leadership to influence the way ahead for the enterprise smart glasses market.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

Gain Valuable AR Industry Insight

Subscribe to the AREA

Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.