Augmented Reality for Enterprise Alliance

PTC-hostedAREA Enterprise AR Interoperability Requirements Workshop

On January 14, 2020, the AREA will conduct its first full-day workshop to brainstorm and document enterprise AR interoperability requirements for workers who can use AR to perform operations on a shop floor more efficiently and safely.

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Enterprise ARInteroperability and Standards

Learn more about the drivers for interoperability and the current status of activities in some of the Standards Development Organizations via a discussion with experts in interoperability and standards.

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AREA Releases Member-Exclusive ROI Calculator and Best Practice Report

Members of the AREA now have the tools and information to measure the return on their AR investments with confidence. The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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The AREA Startup Membership is Here!

The AREA’s new Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Challenges of Enterprise AR implementation and How Industry Leaders Overcome Them

In this webinar, we spoke with several global enterprises (and AREA members) who have successfully implemented AR solutions and gained substantial business benefit. It’s a “must watch” for anyone interested in learning about Enterprise AR.

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AR Safety and Human Factorsreport and case study

The AREA Research Committee recently distributed to members two deliverables produced as part of the organization’s third research project

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ExxonMobilbecomes the AREA’s 50th member

The AREA reached a milestone recently when ExxonMobil became the first oil and gas company, and the 50th member overall, of the alliance.

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Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

Medtronic Reports Second Quarter Financial Results

Nov 19 2019

The company reported second quarter worldwide revenue of $7.706 billion, an increase of 3.0 percent as reported or 4.1 percent on an...

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The Role of Augmented Reality in Enterprise Asset Management EAM

Nov 18 2019

Davis writes: “Augmented reality is emerging in the EAM world, particularly enhancing maintenance routines. The ability to view volumes of...

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Competitive Assessment: Enterprise Augmented Reality Platforms

Nov 18 2019

From PTC’s website: “High innovation and implementation scores propel PTC Vuforia to the top in a new ranking of AR...

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Augmented Reality Supports Manufacturing Growth

Nov 9 2019

Jarrow-based, solid wood furniture manufacturer, Funky Chunky Furniture, has been working collaboratively with the Sustainable Advanced Manufacturing (SAM) project, to...

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Number 1 barrier to adopting XR by Theorem Solutions

Nov 9 2019

This issue has a related problem, which probably stems from the point at which a company first decides to have...

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Kognitiv Spark named one of Canada’s Companies to Watch in Deloitte’s Tech Fast 50

Nov 9 2019

Kognitiv Spark‘s CEO, Yan Simard, credits the technical innovations achieved by the Kognitiv Spark team to create a secure and reliable augmented reality remote support tool and the...

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Kognitiv Spark Partners With HPE for Delivery of Holographic Remote Worker Support

Nov 1 2019

The ruggedized HPE Edgeline Converged Edge Systems allow enterprise organizations to run the RemoteSpark holographic remote worker support platform on their own private networks. Enterprise organizations now have...

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PTC Holds On to Top Spot in ABI Research’s Enterprise AR Platforms Competitive Assessment

Oct 30 2019

The Enterprise AR Platforms assessment analyzed 8 AR platform players operating today: PTC, Ubimax, RE’FLEKT, Atheer, Upskill, ScopeAR, Librestream, and...

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Volkswagen Group UK pilots Augmented Reality with its Retailer Network

Oct 28 2019

The RELS (Remote Expert Live Support) system uses Atheer’s Augmented Reality management platform and RealWear’s HMT-1 head mounted device to...

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Oil and gas companies evaluate wearable tech to improve safety and efficiency

Oct 23 2019

Initial research focuses on enabling the real-time monitoring of field technicians to ensure their safety and to provide audiovisual assistance...

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Microsoft Azure – IoT Signals Report

Oct 22 2019

A 20-minute online survey was conducted with over 3,000 decision makers at enterprise companies across the US, UK, Germany, France,...

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PTC Resources: Closing the Industrial Skills Gap with Augmented Reality

Oct 22 2019

Included in the visual guide is: Strategies for closing the skills gap How AR fits into the skills gap strategy...

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Making VR and AR More than Buzzwords in Construction

Oct 20 2019

At Digital Construction Week 2019, Jonathan Hooper from Laing O’Rourke talked about what’s stopped many companies from realizing this potential...

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Augmented Reality on the Workfloor by Plutomen

Oct 20 2019

Plutomen is the second venture for all promoter directors on board. They are betting big on an upcoming product an...

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AR tools used to manufacture the next U.S. manned spacecraft

Oct 20 2019

Among those adopting AR is the world’s largest military contractor, Lockheed Martin Corp., which is working with software developer Scope...

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Sensing for augmented and virtual reality and for advanced manufacturing (MIT)

Oct 20 2019

Q: What do you see as the next frontier for sensing as it relates to augmented and virtual reality? A:...

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What we are doing


What are the current business barriers to AR adoption & what is being done to overcome them?

By Michael Rygol, AREA Researcher
Nov 11 2019

In this AREA editorial, we take a look at some of the reasons why some companies are not yet fully...

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Mark Sage, AREA Executive Director
Oct 2 2019

This year, in my role as Executive Director of the AREA, I was excited to be invited to be asked...

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Augumenta Receives Patent for its AR SmartPanel Machine Control

The AREA Editor
Oct 2 2019

AREA:  How would you describe what a virtual panel is and how it can benefit enterprises? Aaltonen: It’s basically the...

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AREA Issues Request for Proposals to Execute Research Project on Web-based Enterprise AR

The AREA Editor
Aug 28 2019

Recently, AREA members voted to have the organization’s sixth member-funded research project focus on the challenges and opportunities ahead for...

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Arvizio’s Jonathan Reeves on Large-Scale AR

The AREA Editor
Aug 8 2019

New AREA member Arvizio is in the news recently, having just released version 4.0 of its MR Studio platform. The...

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AREA Members to Vote on 6th Research Project Proposals

By The AREA Editor
Jul 30 2019

The AREA is currently in the midst of planning its sixth research project with member voting now underway to choose...

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Watch the AREA Research Committee Webinar Recording Featuring Dr. Rafael Radkowski

By The AREA Editor
Jul 19 2019

At an AREA-hosted webinar on July 15th, Dr. Radkowski  shared his latest work on: Computer vision capabilities for tracking and...

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AREA Member Kognitiv Spark Offers Free “Ultimate Guide To AR Pilots”

By AREA Member Kognitiv Spark
Jul 15 2019

Understanding this, AREA member Kognitiv Spark has produced an eBook to help AR rookies make those first steps sure and...

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Wolfgang Stelzle Reflects on New AREA Member RE’FLEKT

AREA Editor
Jul 2 2019

AREA: RE’FLEKT’s growth seems quite robust; to what do you attribute your success? WOLFGANG STELZLE: There are four major factors....

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How to Get Beyond the “Cool Demo” to Full Deployment

By Jim Cassidy and Michael Rygol
Jul 1 2019

But the cool demo can result in a so-called “proof of concept purgatory” where enterprises get locked into a sequence...

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2019 H1 AR Event Season Reveals Growing Interest and Momentum

Mark Sage, Executive Director of the AREA
Jun 21 2019

The months of May and June bring a flurry of AR events that the AREA and its members support. So,...

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A New Division of Labor: IoT, Wearables and the Human Workforce

By Keith Deutsch and Peter Orban
Jun 13 2019

As in previous generations of technology innovation, the deployment of desktop computers initially required a considerable amount of abstraction and...

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Interview with Brian Vogelsang of Qualcomm

The AREA Editor
May 14 2019

AREA: How would you describe Qualcomm’s role in the enterprise AR ecosystem? Vogelsang: We’re a technology provider in the ecosystem,...

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What is Assisted Reality – and How Can You Benefit from It?

Apr 24 2019

AREA: Jay, perhaps you could begin by giving us a quick update on the progress of Upskill. Kim: As the...

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Research: Augmented Reality Marketing Can Be Effective

AREA Editor
Apr 24 2019

A study on Augmented Reality Marketing and Branding The study was conducted by AREA research partner Prof. Philipp Rauschnabel (Universität...

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The AREA’s Annual Workshop

Angela Lang
Mar 29 2019

The Advanced Manufacturing Research Centre (AMRC) kindly hosted the workshop which saw more than 70 participants from a range of...

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Come and join us

Upcoming Events

OGC November 2019 AR Summit

Toulouse, France Nov 20 2019

The AR Summit brings together leading experts to share world-class research and to demonstrate the benefits of interoperable geospatial standards when visualizing data in context with the real world. Participants will identify pain-points and where and how standard encodings can be advanced or implemented to better deliver digital information to people as they live, learn,...

Virtuality Paris

Paris Nov 21-23 2019

After successful editions back in 2017 and 2018 that gathered over 150 exhibitors and partners and over 16,000 visitors, the trade show Virtuality makes a fresh start for its next edition and is now postponed to November. Virtuality is back to give us a foretaste of what to expect in the future! On November 21, 22 and...

How Public/Private Partnerships Conduct Research on AR in Manufacturing

This is an online webinar. Please use the links below to register. Nov 26 2019

This AREA Research Committee webinar will introduce two large research consortia that study and promote digital manufacturing and introduce the most important past and current projects that their members have conducted on AR in the factory. Chair/host Christine Perey – AREA Research Committee Chair Speakers/Presenters Chris Decubber – EFFRA The European Factories of the Future...

XR Hackathon 2019

Lausanne, Switzerland Nov 29 2019 - Dec 1 2019

The Hackathon is an annual event held in Lausanne. Coders, designers, artists and creative minds gather around new devices and new ideas to create innovative projects in Augmented, Virtual and Mixed Reality taking place over the first week-end of December.  

AR/VR For European Space Programmes

Noordwijk, Netherlands Dec 2 2019

Augmented and Virtual Reality (AR/VR) are emerging technologies that are currently being studied for their use in various application domains in the European Space sector. This workshop intends to provide a platform for experts involved in the technology area of AR/VR, to exchange ideas, experiences and achievement, as well to connect developers of tools, applications...

W3C Immersive Web WG and the Future of Web-based AR

This is an online webinar. Please use the links below to register. Dec 9 2019

All major Web browser vendors are currently collaborating in the W3C Immersive Web working group to develop a new specification for the Web. When ratified and adopted, the WebXR Device API and its extensions will enable delivery of AR experiences to any device running a standards-compliant browser. This public AREA Research Committee webinar will focus...

Worth watching

Latest Videos

The AREA 2019 Workshop

AWE Europe 2018: Latest AREA Research & How its Reducing Barriers to AR Adoption

AREA Members-Only Material

AREA at AR&VR World, TechXLR8 2018

AREA Roundtable recordings

Video Series | AREA Webinar Archive

We all work together

The AREA Members

AREA Members Spotlight

RealWear is all about being real. Real transfer of knowledge in real-time.

RealWear’s HMT-1 is the world’s first 100% hands-free wearable computer, controlled only with your voice while keeping your hands free for the work. Companies like Colgate Palmolive, Eastman Chemical, Toyota and State Grid have trusted RealWear to take their industrial workforce to the next level.

Bring out the best in every worker with RealWear.

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What Members Think

Members Testimonials

As thought leaders in Augmented Reality for the utility space, EPRI is contributing to the advancement of the market by joining this important organization.

John J. Simmins, Ph.D.
John J. Simmins, Ph.D. Technical Executive - EPRI

We believe that the AREA will grow to be a one-stop shop for those interested in procuring, developing, and researching enterprise AR technology.  As a charter member, Upskill expects to be at the forefront of content creation relevant to our business and use the AREA as an indirect marketing platform.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

David Varela
David Varela Advanced Visualisation Team Lead - MTC

At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

Peter Verstraeten
Peter Verstraeten CEO - Proceedix

The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

Andy Lowery
Andy Lowery CEO - RealWear

EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

Jennifer Tong
Jennifer Tong Co-founder - EyeSucceed

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Siân Rees
Siân Rees VP Product Management - Iristick

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin
Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang
Dexter Ang CEO - Pison

As the enterprise smart glasses segment leader, Upskill looks to join other industry leaders in providing thought leadership to influence the way ahead for the enterprise smart glasses market.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

Gain Valuable AR Industry Insight

Subscribe to the AREA

Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.