Augmented Reality for Enterprise Alliance

Benefiting from Enterprise ARInsights from Industry Leaders

We read a lot about Augmented Reality as a technology – the wearable devices, the cool visuals, the what-if scenarios. But what about Augmented Reality as a working, practical solution delivering concrete benefits for enterprises?

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AREA Releases Member-Exclusive ROI Calculator and Best Practice Report

Members of the AREA now have the tools and information to measure the return on their AR investments with confidence. The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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The AREA Startup Membership is Here!

The AREA’s new Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Challenges of Enterprise AR implementation and How Industry Leaders Overcome Them

In this webinar, we spoke with several global enterprises (and AREA members) who have successfully implemented AR solutions and gained substantial business benefit. It’s a “must watch” for anyone interested in learning about Enterprise AR.

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AR Safety and Human Factorsreport and case study

The AREA Research Committee recently distributed to members two deliverables produced as part of the organization’s third research project

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ExxonMobilbecomes the AREA’s 50th member

The AREA reached a milestone recently when ExxonMobil became the first oil and gas company, and the 50th member overall, of the alliance.

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Dr. Rafael Radkowskidiscusses the latest AR research projects

Dr. Rafael Radkowski directs the augmented reality and computer vision efforts in his lab at the Virtual Reality Applications Center at Iowa State University.

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Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

Could AR Help Service Technicians and Attract New Hires?

Oct 14 2019

Korry Kobel, director of engineering at JLG Industries, discussed the benefits of incorporating AR technology into the service technician field...

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The Industrial Internet Consortium and the Augmented Reality Enterprise Alliance (AREA) Announce Liaison

Oct 11 2019

Joint activities between the IIC and the AREA will include: Collaboration on joint marketing activities through established liaison channels Collaboration...

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How Augmented Reality Will Overhaul Our Most Crucial Industries

Oct 9 2019

In summary, the markets covered in this piece are: Healthcare including surgeons and physicians, assistance for those with disabilities and...

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Heads up! Wearable heads-up displays are coming to a warehouse near you

Oct 9 2019

Wearable technologies are all the rage in the warehouse these days, with workers being accessorized with everything from smart glasses...

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Round up of #EWTS2019 Dallas on Forbes

Oct 3 2019

Fink writes, “Brainxchange has consolidated its position at the nexus of the growing enterprise XR ecosystem, with the ability to bring together both...

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Augmented reality in phlebology practice: Is it essential?

Oct 3 2019

In this modern age, technology has become so intertwined with our own lives that we no longer notice how embedded...

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EPRI Report on Safety Aspects of Using Augmented Reality Technologies

Oct 2 2019

The project began in September 2017 and is now concluded. This recently completed project was funded by the EPRI’s Technology...

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XRHealth Partners with Allscripts to Provide Integrated Virtual Reality/Augmented Reality Platforms

Sep 26 2019

  XRHealth offers virtual reality and augmented reality solutions to hospitals, healthcare facilities, and patients and provides an engaging, therapeutic...

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7 things to know about the augmented reality landscape – September 2019

Sep 26 2019

AR is growing The Venture Reality Fund now tracks more than 380 companies on the AR landscape, a 33% increase...

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Robotics and Augmented Reality to Improve Healthcare

Sep 25 2019

Louis Aaron Cannon, MD (Cardiac & Vascular Research Center of Northern Michigan, Charlevoix), told TCTMD that the use of robotics...

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Industrial VR and AR Applications That Are Reshaping Our Efficiency

Sep 24 2019

There is little argument that automation, artificial intelligence, and other innovations will revolutionize the way that we think about “work.”...

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XMReality and OA Service sign partnership agreement

Sep 23 2019

“Now we can propose to our clients an innovative solution, dedicated to customers and clients working remotely. XMReality allows us...

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Renault Trucks Co using AR to speed up repairs

Sep 23 2019

Under the initiative, technicians will use RealWear HMT-1 headsets in conjunction with LibreStream Onsight Connect software, allowing them to connect...

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Qualcomm Announces Enterprise XR Program To Better Connect Solutions And Devices

Sep 20 2019

Fink writes: “This one is fairly straightforward.  Instead of solution providers like Upskill, Scope AR, Wikitude, and UbiMAX, developing for...

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Anglo American partners with Xyleme and Atheer to pioneer AR use

Sep 19 2019

A New Approach to Workforce Learning Anglo American developed its Sustainable Mining Plan in line with the United Nations Sustainable Development...

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ThirdEye launches X2 mixed reality smartglasses for industry workers

Sep 18 2019

The X2 is an all-in-one hardware and software solution using mixed reality to provide workers from numerous industries the ability to...

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What we are doing



Mark Sage, AREA Executive Director
Oct 2 2019

This year, in my role as Executive Director of the AREA, I was excited to be invited to be asked...

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Augumenta Receives Patent for its AR SmartPanel Machine Control

The AREA Editor
Oct 2 2019

AREA:  How would you describe what a virtual panel is and how it can benefit enterprises? Aaltonen: It’s basically the...

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AREA Issues Request for Proposals to Execute Research Project on Web-based Enterprise AR

The AREA Editor
Aug 28 2019

Recently, AREA members voted to have the organization’s sixth member-funded research project focus on the challenges and opportunities ahead for...

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Arvizio’s Jonathan Reeves on Large-Scale AR

The AREA Editor
Aug 8 2019

New AREA member Arvizio is in the news recently, having just released version 4.0 of its MR Studio platform. The...

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AREA Members to Vote on 6th Research Project Proposals

By The AREA Editor
Jul 30 2019

The AREA is currently in the midst of planning its sixth research project with member voting now underway to choose...

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Watch the AREA Research Committee Webinar Recording Featuring Dr. Rafael Radkowski

By The AREA Editor
Jul 19 2019

At an AREA-hosted webinar on July 15th, Dr. Radkowski  shared his latest work on: Computer vision capabilities for tracking and...

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AREA Member Kognitiv Spark Offers Free “Ultimate Guide To AR Pilots”

By AREA Member Kognitiv Spark
Jul 15 2019

Understanding this, AREA member Kognitiv Spark has produced an eBook to help AR rookies make those first steps sure and...

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Wolfgang Stelzle Reflects on New AREA Member RE’FLEKT

AREA Editor
Jul 2 2019

AREA: RE’FLEKT’s growth seems quite robust; to what do you attribute your success? WOLFGANG STELZLE: There are four major factors....

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How to Get Beyond the “Cool Demo” to Full Deployment

By Jim Cassidy and Michael Rygol
Jul 1 2019

But the cool demo can result in a so-called “proof of concept purgatory” where enterprises get locked into a sequence...

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2019 H1 AR Event Season Reveals Growing Interest and Momentum

Mark Sage, Executive Director of the AREA
Jun 21 2019

The months of May and June bring a flurry of AR events that the AREA and its members support. So,...

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A New Division of Labor: IoT, Wearables and the Human Workforce

By Keith Deutsch and Peter Orban
Jun 13 2019

As in previous generations of technology innovation, the deployment of desktop computers initially required a considerable amount of abstraction and...

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Interview with Brian Vogelsang of Qualcomm

The AREA Editor
May 14 2019

AREA: How would you describe Qualcomm’s role in the enterprise AR ecosystem? Vogelsang: We’re a technology provider in the ecosystem,...

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What is Assisted Reality – and How Can You Benefit from It?

Apr 24 2019

AREA: Jay, perhaps you could begin by giving us a quick update on the progress of Upskill. Kim: As the...

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Research: Augmented Reality Marketing Can Be Effective

AREA Editor
Apr 24 2019

A study on Augmented Reality Marketing and Branding The study was conducted by AREA research partner Prof. Philipp Rauschnabel (Universität...

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The AREA’s Annual Workshop

Angela Lang
Mar 29 2019

The Advanced Manufacturing Research Centre (AMRC) kindly hosted the workshop which saw more than 70 participants from a range of...

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Embry-Riddle Prof. Barbara Chaparro on the Human Factors Aspects of AR

The AREA Editor
Mar 28 2019

AREA: Tell us how you became interested in joining the AREA. Dr. Chaparro: I first heard about the AREA from...

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Come and join us

Upcoming Events

AWE EU 2019

Munich, Germany Oct 17-18 2019

Enter the next dimension of spatial computing at AWE EU 2019! AWE is the place for the AR/VR industry to do business. Top innovators – from the hottest startups to Fortune 500 companies – are gathering to showcase cutting-edge AR/VR experiences in all aspects of life and work. See you in Munich 17-18 October! The 4th AWE...

AWE EU: AREA Breakfast Briefing

Munich, Germany Oct 18 2019

Why attend? Learn about the work of the AREA and how it might benefit you organisation Get the chance to meet innovative AR companies in an informal environment Create and build new relationships and partnerships A quick, easy and great way to get up to speed on the latest in the industry Network with other...

XR InLearning – Global Summit

Boston, MA. Oct 28 2019

  Virtual and Augmented Reality has reinvented workforce development, learning and training at an accelerated pace over the last five years. The XR inLearning Global Summit brings together leaders spearheading immersive transformation initiatives in their organizations to share their real world best practices of XR in Learning adoption from first step towards successful ROI (evangelize,...

ErgoX Symposium 2019

Seattle, Washington Oct 28 2019

Our two educational tracks are Exoskeletons and Augmented Reality and ErgoX will: Provide an update on human factors, safety, and ergonomics research methods for exoskeletons Highlight standards and technology on exoskeletons Inform and educate stakeholders (designers, users, and researchers) about exoskeleton types, applications, and their potential to reduce injuries and increase human performance (productivity, quality, etc.). Exoskeletons and Exosuits are wearable technologies designed...

IOT Solutions World Congress

Barcelona Oct 29-31 2019

The IoT Solutions World Congress is the largest IoT event in the world to get inspired by new ideas, solutions and people. A unique event dedicated exclusively to joining IoT providers with industry in order to help the latter increase productivity via this disruptive technology. Since it’s first edition back in 2015, the event has grown to become...

Field Service Asia

Singapore Nov 12-14 2019

Designed to build your business and your profit, we cut out the fluff and provide you with content from the companies who have and are achieving service excellence and creating innovative strategies. We cannot promise you that success will be instantly yours if you join. But we can guarantee that Field Service Asia will help...

Worth watching

Latest Videos

The AREA 2019 Workshop

AWE Europe 2018: Latest AREA Research & How its Reducing Barriers to AR Adoption

AREA Members-Only Material

AREA at AR&VR World, TechXLR8 2018

AREA Roundtable recordings

Video Series | AREA Webinar Archive

We all work together

The AREA Members

AREA Members Spotlight

RealWear is all about being real. Real transfer of knowledge in real-time.

RealWear’s HMT-1 is the world’s first 100% hands-free wearable computer, controlled only with your voice while keeping your hands free for the work. Companies like Colgate Palmolive, Eastman Chemical, Toyota and State Grid have trusted RealWear to take their industrial workforce to the next level.

Bring out the best in every worker with RealWear.

View Member +

What Members Think

Members Testimonials

Becoming a member of the AREA gives us the opportunity to team up with other Augmented Reality pioneers and pave the path for our customers in the AR world.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

As thought leaders in Augmented Reality for the utility space, EPRI is contributing to the advancement of the market by joining this important organization.

John J. Simmins, Ph.D.
John J. Simmins, Ph.D. Technical Executive - EPRI

We believe that the AREA will grow to be a one-stop shop for those interested in procuring, developing, and researching enterprise AR technology.  As a charter member, Upskill expects to be at the forefront of content creation relevant to our business and use the AREA as an indirect marketing platform.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

David Varela
David Varela Advanced Visualisation Team Lead - MTC

At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

Peter Verstraeten
Peter Verstraeten CEO - Proceedix

The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

Andy Lowery
Andy Lowery CEO - RealWear

EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

Jennifer Tong
Jennifer Tong Co-founder - EyeSucceed

By providing a place and group where we can gain, share and expand our knowledge about enterprise AR and get questions addressed, our customers see that we have their best interest at heart as part of our core strategy.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Siân Rees
Siân Rees VP Product Management - Iristick

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin
Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang
Dexter Ang CEO - Pison

As the enterprise smart glasses segment leader, Upskill looks to join other industry leaders in providing thought leadership to influence the way ahead for the enterprise smart glasses market.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

Gain Valuable AR Industry Insight

Subscribe to the AREA

Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.