Augmented Reality for Enterprise Alliance

Portal

3D Asset Usagein Enterprise AR

This is a public summary of the complete AREA research report prepared by Eric Lyman, Director of 3D Technologies at 3XR Inc. under contract with the AREA.

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AR for Business Continuity

Mark Sage, Executive Director of THE AREA speaks with Umar Arshad, Head of Growth for AR Products at PTC, about leveraging augmented reality to maintain business continuity and build resiliency.

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ROICalculator

The AREA provides the ‘ROI Calculator’ as a tool to help AREA members understand potential cost savings and other business benefits when deploying AR solutions.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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Explore the AREA Startup Membership Today!

The AREA’s Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Welcome To

The AREA Augmented Reality Portal!

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

  • Jan 28 2022

    How can AR improve your Overall Equipment Effectiveness (OEE) and why is it Important For Your Business? (Atheer)

    Jan 28 2022

    Manufacturers refer to Overall Equipment Effectiveness (OEE) as the gold standard of productivity for a reason. It’s putting it mildly...

  • Jan 24 2022

    Augmented Reality and Virtual Reality Improve Project Delivery

    Jan 24 2022

    Before 2020, technologies designed for remote work played an important but mostly supporting role. Project teams used simple video conferencing...

  • Jan 22 2022

    Digital twinning use cases strengthen with AR, VR

    Jan 22 2022

    In a nutshell, digital twinning is the process of creating a highly realistic model of a device, system, process or product to...

  • Jan 20 2022

    Teamviewer and NSF Partner on EyeSucceed

    Jan 20 2022

    The companies have partnered to pursue a joint goal: the accelerated growth of wearable software EyeSucceed, an augmented reality (AR) application...

  • Jan 20 2022

    Apprentice Raises $100 Million to Adapt Pharma Supply Chains to the Omicron Variant

    Jan 20 2022

    The funding follows a $24 million Series B round raised in November 2020. Throughout 2020 and 2021, Apprentice helped drug makers keep production...

  • Jan 17 2022

    Rockwell Automation wins Industrial IoT Solution of the Year award

    Jan 17 2022

    Rockwell Automation is a multiple IoT Breakthrough Award winner, having won “Industrial IoT Innovator of the Year” in 2020 and ...

  • Jan 16 2022

    Magic Leap grants healthcare startups access to its new AR headset ahead of mid-2022 release

    Jan 16 2022

    Another company, Brainlab, wants to make its Mixed Reality Viewer software available on Magic Leap 2. That Magic Leap is...

  • Jan 11 2022

    Pandemic Drives New Use Cases for Assisted Reality Wearables

    Jan 11 2022

    When there’s a need for an expert to inspect an oil rig or train someone to repair a vehicle, companies...

  • Jan 5 2022

    How XR Can Help You Keep It Green By Theorem Solutions

    Jan 5 2022

    In 2019, the European Manufacturing sector was responsible for an annual total of 880 million tons of carbon dioxide. This...

  • Jan 4 2022

    AR and VR in Manufacturing

    Jan 4 2022

    Perhaps the most promising XR technology applications are found in manufacturing and industrial environments. Indeed according to PwC research, the...

  • Jan 4 2022

    ThirdEye Announces Razor MR Glasses, Expands into Consumer Metaverse with New Lightweight Solution

    Jan 4 2022

    With the Razor MR Glasses’ lightweight, all day wearable form factor, consumers can experience a total immersive metaverse solution. The...

  • Dec 31 2021

    Enterprise XR Solutions 2021 Year in Review

    Dec 31 2021

    Over the course of 2021, Big Tech went all in on immersive collaboration and anticipation certainly grew for a game changing XR...

  • Dec 29 2021

    Vuzix Receives and Delivers Significant Follow-on Smart Glasses Order to Fortune 50 Global Retailer to Support Warehousing and Logistics Operations

    Dec 29 2021

    COVID-19 has continued to create global supply uncertainties, disruptions, and inflationary forces which are forcing companies of all sizes to...

  • Dec 28 2021

    Case Study Augmented Reality in Construction Planning Holo-Light

    Dec 28 2021

    Human ability to imagine objects that are not physically present is limited. It is even more difficult for us to...

  • Dec 27 2021

    Doctors in Oman use augmented reality to perform crucial spinal surgery

    Dec 27 2021

    The Ministry of Defence said, “The operation was performed by a medical team headed by Colonel Doctor Ahmed Al Jahuri,...

  • Dec 22 2021

    ThirdEye Targets EPA Green Goals for Metaverse

    Dec 22 2021

    The solution works using sustainability targets from the United States Environmental Protection Agency (US-EPA), which aims to build a carbon-neutral...

    • What we are doing

    AREA Blog

  • Jan 1 2022

    Atheer Offers Free Template to Jump-start Your Front Line Worker AR RFP

    Jan 1 2022

    The problem for many organizations is knowing what to look for in a Front Line Worker platform. AREA member Atheer...

  • Dec 13 2021

    AREA and Digital Twin Consortium Establish Strategic Relationship

    Dec 13 2021

    On December 3rd, the AREA took a big step toward facilitating that convergence and maximizing those benefits by signing a...

  • Dec 13 2021

    Press Release – AREA and Digital Twin Consortium Establish Strategic Relationship

    Dec 13 2021

    Under the MoU, DTC and the AREA will collaborate to: Define industry requirements Increase the degree to which enabling technology...

  • Dec 9 2021

    Join Boeing’s Real-World Factory Floor XR Team

    Dec 9 2021

    While some organizations’ AR/XR efforts are still limited to experiments and proofs of concept, Boeing is moving forward with fully-deployed...

  • Dec 1 2021

    Meet New AREA Member ASME

    Dec 1 2021

    AREA: For our readers who aren’t familiar with ASME, could you tell us about its mission? Reilley: ASME is both...

  • Nov 19 2021

    Take a Survey to Help Assess the Status of XR in the EU

    Nov 19 2021

    If you’re a European stakeholder in the XR industry – particularly an XR solutions provider, academic, or researcher – you...

  • Nov 3 2021

    Boeing’s Dr. Greg Garrett on the Work of the AREA Safety Committee

    Nov 3 2021

    AREA: Are you an AR guy who got into safety, or a safety guy who got into AR? Dr. Garrett:...

  • Oct 19 2021

    Object Management Group to Join Forces with Augmented Reality Enterprise Alliance

    Oct 19 2021

    “Augmented Reality offers tremendous potential for enterprises. It promises to increase productivity, lower costs, improve safety, enable expertise sharing, and...

  • Oct 13 2021

    Call for 10th Research Project Proposals – 3D mapping of enterprise and industrial environments for AR.

    Oct 13 2021

    Industry Context for the Research In showcases, Augmented Reality can be implemented to provide a highly sensitive, contextually-aware user interface...

  • Oct 8 2021

    A Talk with Christine Perey About the AREA Interoperability & Standards Program

    Oct 8 2021

      AREA: How long have you been involved in standardization activities? Perey: My role in standardization activities began in 1994...

  • Sep 15 2021

    AREA Webinar Replay: IDC Analyst Sizes the Enterprise AR Hardware Market

    Sep 15 2021

    That’s why, in early September, the AREA hosted a webinar entitled Sizing the Enterprise AR Hardware Market. The centerpiece of...

  • Jul 14 2021

    Keen Research Brings the Power of Speech Recognition to AR

    Jul 14 2021

  • May 19 2021

    Rockwell Automation Interview

    May 19 2021

    The AREA speaks with Rockwell’s Andrew Ellis shortly after the company joined the AREA as a Sponsor member.

  • Mar 18 2021

    Interview with EXO Insights

    Mar 18 2021

    Interview with AREA member EXO Insights who has carved a successful niche in the enterprise AR market as a source...

  • Mar 9 2021

    Matt Fleckenstein on Mixed Reality and New Microsoft Mesh

    Mar 9 2021

    Are you aware of Microsoft’s AR strategy beyond its successful head-mounted display HoloLens 2? AREA speaks to Matt Fleckenstein, Head...

  • Feb 16 2021

    AREA podcast features PwC’s Jeremy Dalton’s new book, Reality Check

    Feb 16 2021

    AREA podcast features PwC’s Jeremy Dalton’s new book, Reality Check

    • Come and join us

    Upcoming Events

    Geo Week 2022

    Denver, CO, USA Feb 6-8 2022

    Geo Week is the intersection of geospatial + the built world. The event brings together AEC Next Expo & Conference, SPAR 3D Expo & Conference and the International Lidar Mapping Forum into a single powerhouse event. Industries covered include Architecture, Engineering & Construction; Asset & Facility Management; Disaster & Emergency Response; Earth Observation & Satellite...

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    AREA Research Committee Webinar | Distributed Mobile AR Architectures in the Lab and Beyond

    On line Feb 17 2022

    Dr. Maria Gorlatova’s lab in the Electrical and Computer Engineering Department at Duke University is conducting research on adaptive intelligent behavior in Internet of Things systems and applications. This includes architectures, algorithms, and protocols for emerging pervasive systems. These are applied to domains such as enabling networking of objects that harvest energy from the environment,...

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    AREA Research Committee Webinar | 3D Capture and AR for Subsurface Utility Engineering

    On line Mar 17 2022

    On-site planning and excavation of underground infrastructure requires easy access to reliable and accurate subsurface utility records to ensure an informed decision-making foundation. In this webinar, new methods using Reality Capture and AR technology will be presented to provide informed visualization for utility owners and contractors when planning, managing and supporting subsurface utility engineering projects...

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    OMG Q1 Technical Meeting

    Reston, VA USA Mar 21-25 2022

    PARTICIPANTS: OMG Technical Meetings attract up to 500 technology representatives and industry leaders from member organizations. Participants include: Chief Operating Executives, Chief Information Officers, Chief Technology Officers, Software Architects, System Architects, Enterprise Architects, Research Scientists, Software Engineers, Software Developers, IT Managers, IT Executives, Consultants.

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    Internet of Things India Expo

    India Mar 23-25 2022

    India is set to be a cradle for internet of things deployments thanks to its vibrant economy and its potential to play a bigger role in global manufacturing. The fourth wave of the Industry revolution is about being digitally empowered and driving new technologies and IT services across edge and cloud assets to drive productivity....

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    Asia Smart Vision & Immersive Industry Expo (AVE) 2022

    China May 10-12 2022

    Hundreds of outstanding enterprises and advisors will present in AVE 2022 to show their advanced products, technologies, and projects, such as FengYuzhu, Crystal Culture, Lifang Group, Silk Road, Emdoor VR, Overseas Chinese Town, Xvisio Technology, HTC, Funin VR, Movie Power, Digital Tiger, Spark Mutual Entertainment, Xinqidian, GOOESTTECH, Nightsun, FRONTOP, etc.

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    Worth watching

    Latest Videos

    AR on the Manufacturing Floor – IIoT World Day

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    AREA Webinar Archive

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    AREA Members-Only Material

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    AREA Podcasts

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    Why join the AREA?

    View Video +
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    AREA Roundtable recordings

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    We all work together

    The AREA Members

    AREA Members Spotlight

    RealWear is all about being real. Real transfer of knowledge in real-time.

    RealWear’s HMT-1 is the world’s first 100% hands-free wearable computer, controlled only with your voice while keeping your hands free for the work. Companies like Colgate Palmolive, Eastman Chemical, Toyota and State Grid have trusted RealWear to take their industrial workforce to the next level.

    Bring out the best in every worker with RealWear.

    View Member +

    What Members Think

    Members Testimonials

    The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

    Vivek Aiyer
    Vivek Aiyer Founder / Director - Appearition Pty Ltd

    Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

    Carl Byers
    Carl Byers Chief Strategy Officer - Contextere

    Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

    Paul Davies
    Paul Davies Associate Technical Fellow - Boeing

    The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

    The AMRC

    When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

    David Varela
    David Varela Advanced Visualisation Team Lead - MTC

    Being part of an international coalition helps networking and possible future international expansion. AR is currently advancing rapidly and we’re keen to keep up to date on the most recent technological advances. We’re interested to see how companies on the customer side have leveraged AR in their business and to learn more about AR business models to refine our own value proposal. The AREA research and tools are potentially valuable assets for us.

    Stereoscape

    The AREA unites the AR community with focus on the enterprise sector, in which we see the driver for growth and maturity of XR. We believe that Holo-Light can contribute to that eco-system with expertise in AR software development, engineering use cases and technology enabling the streaming of all XR applications.

    Luis Bollinger
    Luis Bollinger Co-Founder - Holo-Light

    The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

    Andy Lowery
    Andy Lowery CEO - RealWear

    EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

    Jennifer Tong
    Jennifer Tong Co-founder - EyeSucceed

    At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

    Johan de Geyter
    Johan de Geyter CEO - Iristick

    We appreciate all the work, which has already been done in R&D and think that the combination of market insights of all members will bring us closer to mass adoption and rollouts in the enterprise sector.

    Luis Bollinger
    Luis Bollinger Co-Founder - Holo-Light

    At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

    Don Shin
    Don Shin President and CEO - CrossComm

    The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

    Vivek Aiyer
    Vivek Aiyer Founder / Director - Appearition Pty Ltd

    At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

    Dexter Ang
    Dexter Ang CEO - Pison

    The activities throughout the year including workinars, committees, podcasts and events are a remarkable platform for all companies with interest in XR, not only giving us the chance to present ourselves, but also shape the future of XR. We see the AREA as a platform, cross-linker and companion in the world of XR and believe that we can achieve much more as a community.

    Luis Bollinger
    Luis Bollinger Co-Founder - Holo-Light

    Gain Valuable AR Industry Insight

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