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Augmented Reality for Enterprise Alliance

Portal

JOIN US TODAY!

Work in concert with the world's leading AR experts.
AREA's members include the world's leading technologists and business organizations in the field of Augmented Reality. Through our network, they collaborate to advance the industry by guiding organizations to overcome the risks and realize the full value of AR.

Learn More +

Adopting Zero Trust PrinciplesInfographic

By using this infographic, organizations can ensure that their AR systems fit into a security architecture and aligns with their security posture.

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USE CASE FRAMEWORK

Ensure the best possible start for your AR use case.
Without a precisely defined Augmented Reality use case, requirements can't be identified, and a business case can't be built. Our members created the Enterprise AR Use Case Development Framework, which provides a step-by-step process to help organizations overcome these obstacles.

Go to the Framework +

FIRESIDE CHAT

What is XR: Towards a framework for augmented and virtual reality.
AREA Director Mark Sage chats with Prof. Philipp A. Rauschnabel, Universitat der Bundeswehr Munich.

Watch the Short Video +

SEE YOU IN BARCELONA!

31 January - 2 February, 2023
IoT Solutions World Congress presents a global crossroads for business and tech executives looking to transform industries through powerful digital innovation initiatives.

Read more +

OBJECT COMPREHENSION

Visual Context for AR.
In this AREA webinar, Brad Quinton of Singulos Research provides insights into visual perception for critical AR applications.

Watch on demand +

NEW AREA RESEARCH

5G and AR: Overview and Survey Results.
Composed of experts in IoT and 5G, our research team assessed literature on 5G-enabled AR solutions for enterprises and the expected evolution of 5G and AR.

Download the report +

Welcome To

The AREA Augmented Reality Portal!

The Augmented Reality for Enterprise Alliance (AREATM) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREATM) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

  • Aug 9 2022

    Theorm-AR: Multi Model – Visualisation using familiar devi...

    Aug 9 2022

    What is Multi-Model Loading? We’ve recently increased our Augmented Reality (AR) capabilities to include multi-model loading, to meet the evolving...

  • Aug 3 2022

    RealWear Launches Cloud Offering

    Aug 3 2022

    RealWear Cloud is a new multi-purpose software offering for IT and business operations. Through the new dashboard, IT and Business...

  • Jul 28 2022

    Taqtile Completes AR Programme for IAG Airports

    Jul 28 2022

    Manifest, AR Remote Guidance The AR technology firm provided direct onboarding during a trial with British Airways, which introduced Taqtile’s...

  • Jul 21 2022

    Magic Leap 2 – Pricing Released

    Jul 21 2022

    Magic Leap 2 Base $3,299 Magic Leap 2 Base targets professionals and developers that wish to access one of the most...

  • Jul 13 2022

    Vuforia Engine 10.8

    Jul 13 2022

    Key updates in this release: Advanced Model Target Improvements: Training times for Advanced Model Targets have been optimized and now depend...

  • Jul 10 2022

    Solving the Skills Crisis with Augmented Reality

    Jul 10 2022

    Where have all the workers gone?   The skills gap is the greatest threat to manufacturing today, second only to supply...

  • Jul 8 2022

    Magic Leap and NavVis Announce Strategic Partnership to Enable 3...

    Jul 8 2022

    Combining Magic Leap’s advanced spatial computing platform with NavVis’s mobile mapping systems and spatial data platform, the two companies aim...

  • Jul 5 2022

    Blippar brings AR content creation and collaboration to Microsof...

    Jul 5 2022

    LONDON, UK – 14 June 2022 – Blippar, one of the leading technology and content platforms specializing in augmented reality...

  • Jun 29 2022

    Factory layout Experience – Theorem Solutions

    Jun 29 2022

    Optimize designs in immersive XR The Factory Layout Experience enables a planning or layout engineer, working independently or with a...

  • Jun 9 2022

    Building an immersive pharma experience with XR technology

    Jun 9 2022

    In the world of pharma manufacturing, precision is key. To execute flawlessly, pharmaceutical scientists and operators need the proper training...

  • Jun 8 2022

    Rokid displayed their AR glasses to AWE 2022

    Jun 8 2022

    Liang Guan, General Manager at Rokid, enthusiastically stated: “Numerous top-tech companies currently explore AR, XR, or the metaverse. As early...

  • May 17 2022

    New Consortium REVVED To Research VR And AR For Electric Vehicle...

    May 17 2022

    The unprecedented need to develop a workforce that can build and service electric and autonomous vehicles and develop the cybersecurity...

  • May 16 2022

    Enterprises head to San Diego to discuss impact of AR VR MR (XR)...

    May 16 2022

    Hundreds of the world’s most profitable and well-known companies are already using augmented, virtual, and mixed reality (XR) to deliver the...

  • May 12 2022

    Building a business case for XR in Telecoms and Media

    May 12 2022

    The Telecoms and Media landscape could be perfectly poised to benefit from the advantages extended reality offers. XR has already...

  • May 11 2022

    How Augmented Reality is helping Manufacturers Go Green

    May 11 2022

    We often debate the role of technology in the field of sustainability. There is no disputing the fact that new...

  • May 11 2022

    Holo-Light XR Expands to the United States

    May 11 2022

    By expanding into the US, the Augmented and Virtual Reality (XR) specialist will increase its proximity to existing local customers and...

    • What we are doing

    AREA Blog

  • Jul 15 2022

    AREA Human Factors Group Developing an AR & MR Usability He...

    Jul 15 2022

    Usability is an essential prerequisite for any successful AR application. If any aspect of the application – from the cognitive...

  • Jun 13 2022

    AREA Issues RFP for Research on AR-Delivered Instructions for Hi...

    Jun 13 2022

    To date, AREA members have funded 10 AR research projects on a wide range of timely topics critical to the...

  • Jun 7 2022

    Contextere launches Madison, an insight engine for the frontline...

    Jun 7 2022

    Each day, millions of men and women in industrial organizations throughout the world spend over 30% of their workday on...

  • Apr 28 2022

    AREA ED Explores Immersive Technologies on Mouser Podcast

    Apr 28 2022

    What does the term “Immersive Technologies” encompass? And how are these technologies evolving to solve more and more business needs?...

  • Apr 7 2022

    XR at Work Podcast is Here to Talk Shop with AR Practitioners

    Apr 7 2022

    We got together with Scott and Dane recently to learn more about the podcast and what they hope to accomplish...

  • Apr 5 2022

    Masters of Pie Wants to Hear About Your XR Collaboration Experie...

    Apr 5 2022

    The Masters of Pie team is especially interested in hearing from IT managers and C-level executives knowledgeable about the broad...

  • Mar 9 2022

    AREA Member Apprentice.io Raises $100M for Pharma AR Platform

    Mar 9 2022

    Tempo brings the transformative power of technology to an industry that is still largely paper-based. It accelerates the entire drug...

  • Mar 8 2022

    Jon Kies Explores the Potential of the AREA Human Factors Commit...

    Mar 8 2022

    AREA: What does Human Factors in Augmented Reality encompass? Kies: Human Factors is the study of humans, from both cognitive...

  • Feb 8 2022

    AREA Safety Playbook Offers Step-by-Step Guide to Protect Worker...

    Feb 8 2022

    The Augmented Reality Best Practice Safety Playbook discusses: Risk factors to consider when using AR systems in work environments Risk...

  • Feb 7 2022

    Microsoft Power Apps Make AR Part of Core Business Solutions

    Feb 7 2022

    Moreover, Uitz and Pile expect enterprise users to add those Augmented Reality / Mixed Reality capabilities themselves – without help...

  • Feb 1 2022

    Inside the AREA Requirements Committee with Brian Kononchik

    Feb 1 2022

    The work of the AREA is largely driven by its member committees: Research, Interoperability & Standards, Safety, Human Factors, Requirements,...

  • Jan 1 2022

    Atheer Offers Free Template to Jump-start Your Front Line Worker...

    Jan 1 2022

    The problem for many organizations is knowing what to look for in a Front Line Worker platform. AREA member Atheer...

  • Dec 13 2021

    AREA and Digital Twin Consortium Establish Strategic Relationshi...

    Dec 13 2021

    On December 3rd, the AREA took a big step toward facilitating that convergence and maximizing those benefits by signing a...

  • Dec 13 2021

    Press Release – AREA and Digital Twin Consortium Establish...

    Dec 13 2021

    Under the MoU, DTC and the AREA will collaborate to: Define industry requirements Increase the degree to which enabling technology...

  • Dec 9 2021

    Join Boeing’s Real-World Factory Floor XR Team

    Dec 9 2021

    While some organizations’ AR/XR efforts are still limited to experiments and proofs of concept, Boeing is moving forward with fully-deployed...

  • Dec 1 2021

    Meet New AREA Member ASME

    Dec 1 2021

    AREA: For our readers who aren’t familiar with ASME, could you tell us about its mission? Reilley: ASME is both...

    • Come and join us

    Upcoming Events

    Field Service East – SC 2022

    South Carolina, USA Aug 16-18 2022

    Field Service is where cross-industry service, support, and customer success leaders come together to build world-class operations.

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    AI Manufacturing – Dallas, TX

    Dallas, TX Aug 24-25 2022

    AI Manufacturing 2022 is a two-day event focused on providing in-depth discussions and solutions for manufacturing professionals who are transforming their operational systems. The 5th annual event will bring together senior-level decision makers, digital transformation leaders, IT Directors and others tasked with evaluating new technologies and accelerating their digital transformation. The event will cut through...

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    The Virtual Reality & Augmented Reality Conference

    Dublin, Ireland Sep 13 2022

    This gathering of over 500 senior management includes senior management from the AR and VR sector as well as key executives from sectors such as gaming, real estate, medicine, manufacturing, retail, transport etc that stand to be transformed by the technology. The event offers an opportunity for the sector to gather and keep up to...

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    METAVSUMMIT

    Dubai, UAE Sep 14-15 2022

    METAVSUMMIT is an event that specializes in helping Web 3.0 Companies (Blockchain, Metaverse and NFTs) and Investors meet under one roof for them to be able to create long-term business relationships. The Event currently holds the position of being the most focused investment event for the web 3.0 industry. This means that METAVSUMMIT focuses on...

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    Immerse Technology Conference: Understanding & Application in Industry

    Sheffield, UK Sep 28-29 2022

    The AREA, Made Smarter Innovation and Immerse UK in collaboration with the HVMC, is holding an enterprise XR workshop / demonstration event on the 28th – 29th September 2022, taking place at the AMRC Factory 2050 in Sheffield, UK. We will be looking at Augmented Reality (AR) technologies and Virtual Reality (VR) technologies across a two...

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    GITEX Global X Ai

    Dubai Oct 10-14 2022

    GITEX GLOBAL is one of the world’s most influential meeting places for the technology industry; bringing together thought-leaders, creators, innovators and makers to discuss, debate and challenge new ideology, showcase new products and identify future opportunities. With 6 shows under one roof, conference programmes with over 1000 expert speakers, 4000 exhibitors and more than 200...

    View Event +
    View All Events +

    Worth watching

    Latest Videos

    Transforming the Workforce Through Connected Devices

    View Video +
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    AR on the Manufacturing Floor – IIoT World Day

    View Video +
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    AREA Webinar Archive

    View Video +
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    AREA Members-Only Material

    View Video +
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    AREA Podcasts

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    Why join the AREA?

    View Video +
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    We all work together

    The AREA Members

    AREA Members Spotlight

    RealWear is all about being real. Real transfer of knowledge in real-time..

    RealWear’s HMT-1 is the world’s first 100% hands-free wearable computer, controlled only with your voice while keeping your hands free for the work. Companies like Colgate Palmolive, Eastman Chemical, Toyota and State Grid have trusted RealWear to take their industrial workforce to the next level.

    Bring out the best in every worker with RealWear.

    View Member +

    What Members Think

    Members Testimonials

    The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

    Vivek Aiyer
    Vivek Aiyer Founder / Director - Appearition Pty Ltd

    Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

    Carl Byers
    Carl Byers Chief Strategy Officer - Contextere

    Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

    Paul Davies
    Paul Davies Associate Technical Fellow - Boeing

    The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

    The AMRC

    When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

    David Varela
    David Varela Advanced Visualisation Team Lead - MTC

    Being part of an international coalition helps networking and possible future international expansion. AR is currently advancing rapidly and we’re keen to keep up to date on the most recent technological advances. We’re interested to see how companies on the customer side have leveraged AR in their business and to learn more about AR business models to refine our own value proposal. The AREA research and tools are potentially valuable assets for us.

    Stereoscape

    The AREA unites the AR community with focus on the enterprise sector, in which we see the driver for growth and maturity of XR. We believe that Holo-Light can contribute to that eco-system with expertise in AR software development, engineering use cases and technology enabling the streaming of all XR applications.

    Luis Bollinger
    Luis Bollinger Co-Founder - Holo-Light

    The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

    Andy Lowery
    Andy Lowery CEO - RealWear

    EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

    Jennifer Tong
    Jennifer Tong Co-founder - EyeSucceed

    At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

    Johan de Geyter
    Johan de Geyter CEO - Iristick

    We appreciate all the work, which has already been done in R&D and think that the combination of market insights of all members will bring us closer to mass adoption and rollouts in the enterprise sector.

    Luis Bollinger
    Luis Bollinger Co-Founder - Holo-Light

    At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

    Don Shin
    Don Shin President and CEO - CrossComm

    The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

    Vivek Aiyer
    Vivek Aiyer Founder / Director - Appearition Pty Ltd

    At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

    Dexter Ang
    Dexter Ang CEO - Pison

    The activities throughout the year including workinars, committees, podcasts and events are a remarkable platform for all companies with interest in XR, not only giving us the chance to present ourselves, but also shape the future of XR. We see the AREA as a platform, cross-linker and companion in the world of XR and believe that we can achieve much more as a community.

    Luis Bollinger
    Luis Bollinger Co-Founder - Holo-Light

    Gain Valuable AR Industry Insight

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    Create an account to access white papers, survey data, newsletters and other valuable content from our members.