Augmented Reality for Enterprise Alliance

Student ResearchAward

The AREA Research Committee is proud to inaugurate the AREA Student Research Award to recognize and support outstanding graduate students conducting research on AR use in the workplace.

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WebinarDriving Quality & Efficiencies at Welsh Water Using AR

Join us for our next webinar April 19th 10:00 - 11:00 am CST, with Welsh Water.

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New BlogTransforming the Industrial Metaverse with Augmented Reality Technology

Learn about AR’s role in the industrial metaverse including use cases and ROI justification!

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AREA is pleased to announce a call for proposals for its 12th research project on the deployment of wearable AR in highly secure corporate environments.

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New AREA Research5G and AR Survey

Composed of experts in IoT and 5G, our research team assessed literature on 5G-enabled AR solutions for enterprises and the expected evolution of 5G and AR.

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Why Augmented Reality?

Augmented Reality offers the ability to visualize data and instructions overlaying digital assets in the real world in real time. This capability is delivering tremendous benefits to enterprises – increasing productivity, lowering costs, improving safety, enabling expertise to be shared more easily, and more. Organizations of all sizes across industries are taking advantage of AR to drive innovation, increase competitiveness, and accelerate business strategies.


Join the AREA

The AR for Enterprise Alliance provides the support organizations need to assess, plan, and manage their enterprise Augmented Reality projects. Our up-to-date resources and neutral, reliable guidance make the path to AR adoption surer, shorter, and smoother. In addition, the AREA works to build and strengthen the AR ecosystem by identifying opportunities and challenges, spearheading research, and facilitating dialogue among AR providers and enterprises.

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Upcoming Events

AREA Members Meeting

Reston, Virginia Mar 22-23 2023

Join the AREA members on March 22nd to meet, network, discuss and support the development of the AREA Committee deliverables. 1st session, kick off, the AREA Qualification and Certification working group. We’ll discuss, evaluate, and recommend the next steps for the AREA and potential Qualification and Certification strategy! Registration is priced at $199 to cover...

Unlocking the Possibilities of Augmented Reality and Digital Twins in Enterprises

Reston, VA Mar 23 2023

        Join the AR for Enterprise Alliance and Digital Twin Consortium at our next workshop and live demonstration day  March 23rd which is open to the public to explore hands-on AR demonstrations built around real world use cases and applications. Sponsors

WEBINAR: Driving Quality and Efficiencies at Welsh Water Using AR

April 19th 10:00 - 11:00 am CST Apr 19 2023

Field Service Palm Springs 2023

Desert Springs, CA Apr 25-27 2023

Field Service is proud to have spent 20 years reimagining the future of service along with you and thousands of other industry executives. We hear from our customers, year after year, from the best firms in the world, that we remain the #1 community for service, support and customer success leaders. Why? Because no one...

PTC Liveworx

Boston, MA USA May 15-18 2023

Join thousands of technologists at PTC’s premier annual event dedicated to digital transformation for the industrial enterprise. Learn how you can create enterprise value, empower greater worker productivity, and make the world a better place through advanced technology.

IoT Tech Expo North America

Santa Clara, CA May 17-18 2023

Book your conference and expo ticket to IoT Tech Expo North America set to explore the latest innovations within the Internet of Things. Covering Manufacturing, Transport, Health, Logistics, Government, Energy and Automotive, this conference is not to be missed! Join us in the Santa Clara Convention Centre, CA on 17-18 May 2023 to hear from...

Latest Videos

Members Unplugged

Transforming the Workforce Through Connected Devices

AR on the Manufacturing Floor – IIoT World Day

AREA Webinar Archive

AREA Members-Only Material

Why join the AREA?

Working together to drive AR forward

The AREA Members

What Members Are Saying

AREA Success Stories

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer Founder / Director - Appearition Pty Ltd

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.


The AREA unites the AR community with focus on the enterprise sector, in which we see the driver for growth and maturity of XR. We believe that Holo-Light can contribute to that eco-system with expertise in AR software development, engineering use cases and technology enabling the streaming of all XR applications.

Luis Bollinger Co-Founder - Holo-Light

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Johan de Geyter CEO - Iristick

We appreciate all the work, which has already been done in R&D and think that the combination of market insights of all members will bring us closer to mass adoption and rollouts in the enterprise sector.

Luis Bollinger Co-Founder - Holo-Light

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer Founder / Director - Appearition Pty Ltd

The activities throughout the year including workinars, committees, podcasts and events are a remarkable platform for all companies with interest in XR, not only giving us the chance to present ourselves, but also shape the future of XR. We see the AREA as a platform, cross-linker and companion in the world of XR and believe that we can achieve much more as a community.

Luis Bollinger Co-Founder - Holo-Light


AREA Newsletter

Sign up for free to access monthly updates on AR industry assets such as technical reports, newsletters, research, case studies, infographics, and more!


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AREA Newsletter

Sign up for free to access monthly updates on AR industry assets such as technical reports, newsletters, research, case studies, infographics, and more!


Sign Up Now