Augmented Reality for Enterprise Alliance

Portal

3D Asset Usagein Enterprise AR

This is a public summary of the complete AREA research report prepared by Eric Lyman, Director of 3D Technologies at 3XR Inc. under contract with the AREA.

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AREA Membersoffer pandemic support

As organizations throughout the world cope with the quarantining and work-from-home restrictions necessitated by the global coronavirus pandemic, AREA members are springing into action to help.

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ROICalculator

The AREA provides the ‘RoI Calculator’ as a tool to help AREA members understand potential cost savings and other business benefits when deploying AR solutions.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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Explore the AREA Startup Membership Today!

The AREA’s Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

  • Mar 3 2021

    TeamViewer Acquires US-Based Augmented Reality Software Pioneer Upskill to Strengthen Global Leadership in #EnterpriseAR Solutions Across All Verticals

    Mar 3 2021

    Upskill’s digital workflow solutions support workers especially in industrial manufacturing, inspection, and audit use cases through real-time interfaces with smart...

  • Mar 3 2021

    Khronos and the AREA collaborate to accelerate widespread adoption of open, interoperable Augmented Reality (AR) solutions

    Mar 3 2021

    This collaboration offers members of both Khronos and AREA, as well as the enterprise AR community at large, an opportunity...

  • Feb 26 2021

    Khronos and EMVA Collaborate to Gather Requirements for Embedded Camera and Sensor API Standards

    Feb 26 2021

    All participants will be able to discuss use cases and requirements for new interoperability standards to accelerate market growth and...

  • Feb 19 2021

    Epson forges pact with Spinar America for Augmented Reality, industry 2.0

    Feb 19 2021

    Remi Del Mar, senior product manager of digital experiences, AR and commercial display solutions at Epson, said that the COVID-19...

  • Feb 19 2021

    The Power of Augmented Reality in Construction

    Feb 19 2021

    The following AR use cases for construction are addressed in the article: Project presentation: Details and elements can be layered...

  • Feb 19 2021

    JVC to Launch 120-degree FOV XR Headset for Enterprise Next Month

    Feb 19 2021

    JVC’s prototype, as reported in late 2020 by Mogura, achieves a 120-degree field of view (FOV) and 2.5k per-eye resolution....

  • Feb 18 2021

    PTC Technology Accelerates Watson-Marlow’s Digital Transformation Plans

    Feb 18 2021

    The AR technology will be used primarily to support assembly skills and production transfer. This will help to kickstart new...

  • Feb 18 2021

    Holo-Light In-House XR Streaming Solution ISAR

    Feb 18 2021

    “By rendering each application remotely as a whole, ISAR enables visualization and interaction with highly polygonal, data-intensive content such as...

  • Feb 17 2021

    Nextech AR Rapidly Expands Enterprise Salesforce with Fastly Executive Zak Mcleod and Salesforce.com Executive Rory Ganness

    Feb 17 2021

    Both hires as Senior Sales Directors – at Nextech AR, will establish the Company as a market-leading partner for all...

  • Feb 16 2021

    HoloLens 2 Industrial Edition brings mixed reality to regulated environments

    Feb 16 2021

    Lockheed Martin is using HoloLens 2 to build the Orion spacecraft and reduce touch labor—what used to require an eight-hour shift...

  • Feb 15 2021

    Verizon And Deloitte collaborate on retail industry platform

    Feb 15 2021

    The in-store experience can be enhanced by addressing challenges retailers typically face, such as out-of-stock items, plan-o-gram compliance, and frictionless/cashierless checkout,...

  • Feb 13 2021

    AR in Oil and Gas Markets

    Feb 13 2021

    The adoption of AR in the oil and gas industry is in the introductory phase. AR can be integrated into...

  • Feb 12 2021

    RealWear Assists in Repairing Coke Drums

    Feb 12 2021

    The project was to perform a “repair versus replace” analysis at an Indian Refinery for coke drums that were failing....

  • Feb 11 2021

    Augmented Reality: The New Knowledge Management

    Feb 11 2021

    AREA member Microsoft’s HoloLens has been significant in emphasising enterprise AR value. Key uses of AR applications include repair, maintenance,...

  • Feb 10 2021

    British AR Tech Deployed on Danish Site

    Feb 10 2021

    Diarmuid O’Sullivan, PM Group Construction Director, has said that using HoloSite has enabled a proactive rather than reactive way of...

  • Feb 8 2021

    Arvizio brings AR Collaboration to Zoom Meetings with Immerse 3D App for Smartphones, HoloLens & Magic Leap

    Feb 8 2021

    Arvizio may have the solution to that shortcoming with an update to its AR collaboration platform.  Canada-based Arvizio revealed Immerse...

    • What we are doing

    AREA Blog

  • Feb 16 2021

    AREA podcast features PwC’s Jeremy Dalton’s new book, Reality Check

    Feb 16 2021

    AREA podcast features PwC’s Jeremy Dalton’s new book, Reality Check

  • Feb 8 2021

    Augumenta’s Eve Lindroth on Shop Floor AR, Taiwan and the Future

    Feb 8 2021

    When AREA member Augumenta participated in an AREA webinar about implementing AR on factory shop floors recently, we thought it...

  • Jan 25 2021

    Is AR Emerging as a Key to Resilience and Business Continuity?

    Jan 25 2021

    The coronavirus pandemic has forced many organizations to reconsider how well-equipped they are to deal with business disruptions that require...

  • Jan 23 2021

    The AREA on YouTube – why not Subscribe?

    Jan 23 2021

    We all like to consume our content in different ways. For many of us, listening and watching can be easier...

  • Jan 20 2021

    AREA Research Committee Issues Call for Proposals to Study AR and 5G in the Enterprise

    Jan 20 2021

    The AREA seeks to receive proposals for a funded research project that will examine and capture in a report the current status...

  • Dec 7 2020

    Stereoscape brings AR to B2B segment in Finland

    Dec 7 2020

    Stereoscape, a new AREA member, was founded in 2009 in Helsinki, Finland by a team of creative and technology experts...

  • Nov 30 2020

    AREA Safety Committee Recommendations for Cleaning AR Headsets Under COVID

    Nov 30 2020

    Whether or not you agree with the old saying that “cleanliness is next to godliness,” in the COVID-19 age, cleanliness...

  • Nov 3 2020

    Podcast – Getting Started in Enterprise Augmented Reality – Insights from Theorem Solutions

    Nov 3 2020

    One of the biggest challenges of successfully implementing Enterprise Augmented Reality – and the wider scope of eXtended Reality –...

  • Nov 3 2020

    David Kleiner on How COVID Has Accelerated AR at Toyota

    Nov 3 2020

    As the world’s second-largest automaker and tenth largest corporation, Toyota needs no introduction. Among Toyota’s nearly 365,000 employees is David...

  • Oct 13 2020

    BSI’s Tim McGarr on Enterprise AR and Standards Development

    Oct 13 2020

      AREA: Where do things currently stand in terms of standards development for AR? McGarr: There are a few things...

  • Oct 6 2020

    Academic support for AR educational needs – an AREA survey

    Oct 6 2020

    Overview A key component of the AREA’s goal is to help accelerate the growth of a comprehensive AR ecosystem. Our...

  • Sep 11 2020

    VRDays to Stream Two Enterprise AR Programs This November

    Sep 11 2020

    VRDays Europe 2020 (November 4 – 6) will be a virtual event this year and the three-day conference and exhibition...

  • Jul 21 2020

    Wanda Manoth-Niemoller on KLM’s AR Venture, NUVEON

    Jul 21 2020

    KLM, the flag carrier airline of the Netherlands, traces its history back to 1919 when Queen Wilhelmina gave it her...

  • Jul 20 2020

    “Urgency” Will Drive AR Adoption in the COVID-19 Era

    Jul 20 2020

    In addition to being CMO and President of RE’FLEKT, Dirk Schart is an industry expert who has been involved with...

  • Jul 13 2020

    Augmented Reality in Medical & Pharma: Industry challenges in medical device manufacturing and how to tackle them with AR solutions

    Jul 13 2020

    This editorial has been developed as part of the AREA Thought Leaders Network content, in collaboration with selected AREA members....

  • Jun 24 2020

    Equipping the AR workforce of tomorrow

    Jun 24 2020

    As part of the AREA’s mission to help accelerate the adoption of Enterprise Augmented Reality (AR) by supporting the growth...

    • Come and join us

    Upcoming Events

    Panel: Augmented Reality and 3D Visualization Use Cases in Manufacturing

    This is an online event Mar 18 2021

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    LiveWorx Series Work Methods Changing the Workplace Episode 1

    This is an online event Mar 25 2021

    Leaders must equip their workforce no matter their working environment. In this first episode, you’ll learn about the skills, and collaboration tools like SaaS and AR, that empower people to work together in new, unexpected ways across any boundary. You will also see examples of how collaboration has driven success and sparked innovation to meet...

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    IEEE VR and 3DUI Making Virtual Reality Diverse and Accessible

    Lisbon, Portugal Mar 27 2021 - Apr 3 2021

    About the IEEE VR Conference The IEEE Conference on Virtual Reality and 3D User Interfaces (IEEE VR) is the premier international event for the presentation of research results in the broad areas of virtual, augmented, and mixed reality (VR/AR/XR). Since 1993, IEEE VR has presented groundbreaking research and accomplishments by virtual reality pioneers: scientists, engineers,...

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    LiveWorx Series Episode 2 The New Frontier of Product Development

    This is an online event Apr 22 2021

    Welcome to the new reality of engineering. Be inspired by cutting-edge technologies like generative, simulation-driven, and SaaS-based design and change the way you think about and engineer your products. If you are looking to stay on top of the product development wave… this is the episode for you.   This is episode two taking place...

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    LiveWorx Series Episode 3 Impacting Your Business at Scale with the IIoT

    This is an online event May 21 2021

    Companies are going all-in on agility and resiliency—optimizing operations and re-imagining business models. They are connecting their equipment and operations, and using the resulting visibility to build value for themselves and their customers—by creating competitive differentiation, insights into asset and workforce performance, and digital business models such as product-as-a-service or production improvement services.   In...

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    ISMAR 2021 Conference

    Bari, Italy Oct 4-8 2021

    IEEE International Symposium on Mixed and Augmented Reality (ISMAR) is the premier conference for Augmented Reality (AR) and Mixed Reality (MR). ISMAR explores the advances in commercial and research activities related to AR and MR and Virtual Reality (VR) by continuing the expansion of its scope over the past several years.

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    Worth watching

    Latest Videos

    AREA Webinar Archive

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    AREA Members-Only Material

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    AREA Podcasts

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    Why join the AREA?

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    AREA Roundtable recordings

    View Video +
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    Augmented Reality for Business Continuity – Interview with Umar Arshad of PTC and Mark Sage of AREA

    View Video +
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    We all work together

    The AREA Members

    AREA Members Spotlight

    RealWear is all about being real. Real transfer of knowledge in real-time.

    RealWear’s HMT-1 is the world’s first 100% hands-free wearable computer, controlled only with your voice while keeping your hands free for the work. Companies like Colgate Palmolive, Eastman Chemical, Toyota and State Grid have trusted RealWear to take their industrial workforce to the next level.

    Bring out the best in every worker with RealWear.

    View Member +

    What Members Think

    Members Testimonials

    The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

    Vivek Aiyer
    Vivek Aiyer Founder / Director - Appearition Pty Ltd

    Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

    Carl Byers
    Carl Byers Chief Strategy Officer - Contextere

    Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

    Paul Davies
    Paul Davies Associate Technical Fellow - Boeing

    The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

    The AMRC

    When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

    David Varela
    David Varela Advanced Visualisation Team Lead - MTC

    Being part of an international coalition helps networking and possible future international expansion. AR is currently advancing rapidly and we’re keen to keep up to date on the most recent technological advances. We’re interested to see how companies on the customer side have leveraged AR in their business and to learn more about AR business models to refine our own value proposal. The AREA research and tools are potentially valuable assets for us.

    Stereoscape

    The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

    Andy Lowery
    Andy Lowery CEO - RealWear

    EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

    Jennifer Tong
    Jennifer Tong Co-founder - EyeSucceed

    At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

    Johan de Geyter
    Johan de Geyter CEO - Iristick

    At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

    Don Shin
    Don Shin President and CEO - CrossComm

    The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

    Vivek Aiyer
    Vivek Aiyer Founder / Director - Appearition Pty Ltd

    At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

    Dexter Ang
    Dexter Ang CEO - Pison

    Gain Valuable AR Industry Insight

    Subscribe to the AREA

    Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.