Augmented Reality for Enterprise Alliance

Portal

Reality Lab @PTCOverview and projects webinar

The PTC Reality Lab, founded by MIT Media Lab graduates, has a singular mission: to further the strategy and vision of PTC by exploring the convergence of the physical and digital worlds.

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AREA Membersoffer pandemic support

As organizations throughout the world cope with the quarantining and work-from-home restrictions necessitated by the global coronavirus pandemic, AREA members are springing into action to help.

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ROICalculator

The AREA provides the ‘RoI Calculator’ as a tool to help AREA members understand potential cost savings and other business benefits when deploying AR solutions.

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Interoperability & Standards Introduction to Khronos Group OpenXR

Learn, in this webinar on June 2nd, how following the progress of OpenXR and other standards is helping companies futureproof their deployments and investments in AR technologies.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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Explore the AREA Startup Membership Today!

The AREA’s Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

  • May 25 2020

    4 things you should do to sanitize your AR devices – and 4 things you should avoid doing

    May 25 2020

    DO use a 70% isopropyl alcohol wipe to gently wipe the exterior surfaces of your device. Before cleaning, remove any...

  • May 6 2020

    Taqtile announces Manifest 2.0

    May 6 2020

    Manifest is an end-to-end spatial computing solution delivering digital transformation and productivity to frontline employees enabling the capture and sharing of...

  • Apr 30 2020

    With Porsche’s Field Experts Idled, AR Glasses Take Their Place

    Apr 30 2020

    Covid-19 has sidelined these experts for now, but transportation is critical during a pandemic, and fixing cars is often a...

  • Apr 30 2020

    Sketchfab Launches App-free Augmented Reality for Brands

    Apr 30 2020

    Sketchfab AR allows for a very simple experience: all you have to do is click the new ‘AR button’ on...

  • Apr 30 2020

    Augmented Reality start up Magic Leap shifts to enterprise focus to handle new COVID-19 world

    Apr 30 2020

    Magic Leap was founded in 2011 whose IP (a lightweight headset using spatial computing technology to create sophisticated augmented reality...

  • Apr 29 2020

    Meet me on the other side (Virtual meetings)

    Apr 29 2020

    Meetings… loved and hated in equal parts. Some people seem to live for meetings and others to avoid them. Love...

  • Apr 29 2020

    AR – Finding new ways to collaborate from a distance (Augumenta)

    Apr 29 2020

    We are solving the problem The Augumenta team develops wearables solutions that are used also for remote working and learning...

  • Apr 29 2020

    Volvo Group Delivers Digital Thread Through Lens of Augmented Reality

    Apr 29 2020

    This is especially true for the Volvo Group, which had a nearly 260,000 order in-takes for trucks in 2018. To adapt...

  • Apr 21 2020

    AREA members collaborate with PwC in Report: Exploring the role of smart glasses in the “new normal”

    Apr 21 2020

    Teleworking is only possible thanks to technology and it’s just one example of how people can continue to operate and...

  • Apr 20 2020

    News from The AMRC on supporting the COVID19 pandemic

    Apr 20 2020

    Protective face shields 3D printed for NHS workers https://www.amrc.co.uk/news/amrc-3d-prints-protective-face-shields-for-nhs-workers Joe Palmer, the Senior Design and Development Engineer who is leading...

  • Apr 17 2020

    Augumenta selected to help Kiilto with Remote Process Trials

    Apr 17 2020

    This Challenge is organized as an Industryhack FastTrack online process to help tackle the effects of COVID-19 both in terms...

  • Apr 16 2020

    Sibur Adopts Brochesia Wearable, AR Technologies For Digital Transformation

    Apr 16 2020

    This is one of the Digital Transformation processes that will lead the Russian company to the Industry 4.0 era, based...

  • Apr 15 2020

    AR Training Simulator Software 2020 Strategic Assessments – Proximie, Upskill, Imaginate, SimX

    Apr 15 2020

    AR training simulator software are intended to train users for a certain role in a partially virtual environment. Trainees utilize...

  • Apr 15 2020

    Scope AR Cofounder and CEO discusses how the coronavirus is strengthening the case for enterprise AR

    Apr 15 2020

    The business disruptions caused by the pandemic highlight an opportunity for augmented reality (AR) tech firms to step in and...

  • Apr 14 2020

    Index AR Solutions Announces Completion of Gas Technician Apprenticeship Two-Year Training Program Modernization for MidAmerican Energy

    Apr 14 2020

    The digital curriculum components are available now for purchase by other utilities, with pricing and terms based on a co-marketing...

  • Apr 14 2020

    Taqtile Manifest and MS Azure Using 5G To Transform Frontline Workers Jobs.

    Apr 14 2020

    Many frontline workers need to implement out of control action plans. These events require immediate action and can occur regularly....

    • What we are doing

    AREA Blog

  • May 26 2020

    SAS Institute is Bringing “Intelligent Realities” to the Enterprise

    May 26 2020

    The SAS Institute has been a world leader in analytics software for more than four decades. Today, the privately-held North...

  • Apr 16 2020

    AREA Members Offer Pandemic Support

    Apr 16 2020

    As organizations throughout the world cope with the quarantining and work-from-home restrictions necessitated by the global coronavirus pandemic, AREA members...

  • Apr 14 2020

    Enterprise Augmented Reality Solutions – Build or Buy?

    Apr 14 2020

    Short of time? Listen to the accompanying podcast (~8 minutes) available here. This is a question with no simple answers....

  • Apr 14 2020

    Mixing and Matching Standards to Ease AR Integration within Factories

    Apr 14 2020

    AREA member Bill Bernstein of the National Institute of Standards and Technology (NIST) shares his organization’s early work to improve AR interoperability.  ...

  • Mar 30 2020

    Masters of Pie Fulfills a Growing Need for Immersive Collaboration

    Mar 30 2020

    As its website proclaims, new AREA member Masters of Pie offers “the only industry-ready solution that provides heavy-duty immersive collaboration with end-to-end...

  • Mar 25 2020

    AREA Member Augmentir Offers Free Remote Assist Tool During Pandemic

    Mar 25 2020

    As organizations everywhere cope with the travel restrictions and work-from-home policies put in place to combat COVID-19, AREA member Augmentir is stepping...

  • Mar 12 2020

    AREA Research Committee Issues Call for Proposals to Study 3D Asset Usage in Enterprise AR

    Mar 12 2020

    The AREA seeks to receive proposals for a funded research project that will examine barriers to and recommend approaches for...

  • Mar 11 2020

    AREA Workshop Postponed; To Be Rescheduled as a Virtual Event

    Mar 11 2020

    In accordance with public health directives to reduce the spread of COVID-19, the AREA has made the difficult decision to...

  • Mar 6 2020

    Learn the Latest on AI in AR at the Free AREA/Augmentir Webinar on April 1st

    Mar 6 2020

    Enterprise Augmented and Mixed Reality (AR/MR) have made great leaps in assisting frontline workers across industries by delivering information via...

  • Feb 26 2020

    SmarTECHS: Empowering Field Technicians for Digital Transformation

    Feb 26 2020

    New AREA member SmarTECHS occupies a unique space in the AR ecosystem as a software publisher of connected workspaces for...

  • Feb 6 2020

    Taqtile Focuses on Eliminating the Skills Gap for Frontline Workers

    Feb 6 2020

    There’s a growing problem affecting multiple industries. Experienced workers are retiring at an alarming rate, while equipment, plants, and infrastructure...

  • Jan 30 2020

    How does AR fit into a company technology strategy?

    Jan 30 2020

    Enterprise Augmented Reality (AR) offers countless opportunities to companies looking to improve the efficiency and effectiveness of their business. Many...

  • Dec 18 2019

    Scope AR eBook Series Guides Enterprises Through AR Adoption

    Dec 18 2019

    “A lot of the people who were coming to us knew about AR as a hot technology but didn’t really...

  • Dec 16 2019

    RealWear Connect Highlights AR’s Growing Maturity

    Dec 16 2019

    Augmented Reality is rapidly maturing, with a growing focus on stability, security, and other practical considerations. That’s one of the...

  • Nov 27 2019

    IEEE Article Highlights the AREA’s IoT/AI/AR Convergence Research Project

    Nov 27 2019

    Many experts believe that the convergence of the Internet of Things (IoT), Artificial Intelligence (AI), and Augmented Reality (AR) will...

  • Nov 11 2019

    What are the current business barriers to AR adoption & what is being done to overcome them?

    Nov 11 2019

    Industry analysts continue to predict that the Augmented Reality (AR) market will exhibit significant growth and will support a transformation...

    • Come and join us

    Upcoming Events

    AREA Interoperability & Standards Webinar | Introduction to Khronos Group OpenXR

    This is an online webinar. Please use the links below to register. Jun 2 2020

    The AR for Enterprise Alliance (AREA) is the only global membership-funded alliance helping to accelerate the adoption of Enterprise Augmented Reality (AR) by supporting the growth of a comprehensive ecosystem. We support innovative companies that invest in AR technology and who seek knowledge about the tools available, use cases, methods of implementation and return on...

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    LiveWorx 20

    This event will be virtual. Jun 9 2020

    *IMPORTANT ANNOUNCEMENT* In light of the global #coronavirus pandemic, and after careful consideration, organisers have decided that #LiveWorx 2020 will go virtual. Check here for additional details >> livewrx.co/Timy50yPrKP THE DEFINITIVE EVENT FOR DIGITAL TRANSFORMATION A one-of-a-kind digital transformation event for the industrial enterprise, LiveWorx brings together 7,000+ technologists who will advance their business strategies, solve business...

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    iLRN 2020: 6th International Conference of the Immersive Learning Research Network

    This is an online event. Please use the links below to register. Jun 21-25 2020

    The 6th International Conference of the Immersive Learning Research Network (iLRN 2020) will be an innovative and interactive virtual gathering for a burgeoning global network of researchers and practitioners collaborating to develop the scientific, technical, and applied potential of immersive learning. This premier scholarly event, focusing on advances in the use of virtual reality (VR),...

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    2020 Asia VR & AR Fair & Summit

    Guangzhou, China Aug 4-6 2020

    In order to further develop the VR&AR industry and allow investors’ a one-stop, advanced facilities purchasing, VR&AR Fair 2020 is expected to cover 30,000 m2 with nearly 180 exhibitors in 2020. To date, more than 150 internationally recognized enterprises have committed to participating in the exhibition, 48% of those returning exhibitors from 2019. Newly registered...

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    Field Service Palm Springs 2020

    California, US Sep 29 2020 - Oct 2 2020

    The Conference for Leaders in Customer Success, Service & Support Field Service is where cross-industry service, support, and customer success leaders come together to build world-class operations. With forward-looking content and unique session formats, Field Service is designed to help you achieve service excellence and drive profitability.  

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    AWE EU 2020

    Munich, Germany Oct 15-16 2020

    IT’S TIME TO GO SPATIAL! AWE returns to Europe for the fifth year 15-16 October in Munich, Germany. Don’t miss the world’s leading spatial computing (AR/VR/MR) event series, what Forbes calls “the most essential AR+VR conference and expo,” in a unique market. 2,000+ attendees ** 100+ exhibitors ** 125+ speakers ** 100+ sessions Spatial computing...

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    Worth watching

    Latest Videos

    AREA panel discussion ARVR Innovate 2020 (Augmented Reality in Manufacturing)

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    National Manufacturing Conference 2020

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    The AREA 2019 Workshop

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    AWE Europe 2018: Latest AREA Research & How its Reducing Barriers to AR Adoption

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    AREA Members-Only Material

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    AREA at AR&VR World, TechXLR8 2018

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    We all work together

    The AREA Members

    AREA Members Spotlight

    RealWear is all about being real. Real transfer of knowledge in real-time.

    RealWear’s HMT-1 is the world’s first 100% hands-free wearable computer, controlled only with your voice while keeping your hands free for the work. Companies like Colgate Palmolive, Eastman Chemical, Toyota and State Grid have trusted RealWear to take their industrial workforce to the next level.

    Bring out the best in every worker with RealWear.

    View Member +

    What Members Think

    Members Testimonials

    The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

    Vivek Aiyer
    Vivek Aiyer Founder / Director - Appearition Pty Ltd

    Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

    Carl Byers
    Carl Byers Chief Strategy Officer - Contextere

    Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

    Paul Davies
    Paul Davies Associate Technical Fellow - Boeing

    The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

    Chris Freeman
    Chris Freeman Head of Digitally Assisted Assembly - AMRC

    When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

    David Varela
    David Varela Advanced Visualisation Team Lead - MTC

    At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

    Peter Verstraeten
    Peter Verstraeten CEO - Proceedix

    The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

    Andy Lowery
    Andy Lowery CEO - RealWear

    EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

    Jennifer Tong
    Jennifer Tong Co-founder - EyeSucceed

    At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

    Siân Rees
    Siân Rees VP Product Management - Iristick

    At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

    Don Shin
    Don Shin President and CEO - CrossComm

    The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

    Vivek Aiyer
    Vivek Aiyer Founder / Director - Appearition Pty Ltd

    At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

    Dexter Ang
    Dexter Ang CEO - Pison

    Gain Valuable AR Industry Insight

    Subscribe to the AREA

    Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.