Augmented Reality for Enterprise Alliance

Take the AREA 2018 Enterprise AR Ecosystem Survey

The Augmented Reality (AR) marketplace is evolving so rapidly, it's a challenge to gauge the current state of market education, enterprise adoption, provider investment, and more. What are the greatest barriers to growth? How quickly are companies taking pilots into production? Where should the industry be focusing its efforts?

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AREA Releases Member-Exclusive ROI Calculator and Best Practice Report

Members of the AREA now have the tools and information to measure the return on their AR investments with confidence. The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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The AREA Startup Membership is Here!

The AREA’s new Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Challenges of Enterprise AR implementation and How Industry Leaders Overcome Them

In this webinar, we spoke with several global enterprises (and AREA members) who have successfully implemented AR solutions and gained substantial business benefit. It’s a “must watch” for anyone interested in learning about Enterprise AR.

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Enterprise AR Hardware and Software Functional Requirements

As part of the AREA’s mission to accelerate the adoption of Enterprise Augmented Reality (AR) by creating a comprehensive ecosystem, we are pleased to share with you the world's first AR hardware and software functional requirements.

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Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

With Google Glass, Sutter Health Sees mHealth Success in Workflows


Apr 20 2018

One of northern California’s largest health systems is seeing strong success with the enterprise version of the mHealth smartglasses. And officials...

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5 Ways AR and VR are Infiltrating the Enterprise


Apr 20 2018

Use Cases For the Enterprise Are Becoming Reality  It’s not just The AREA who are providing use cases for enterprise...

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Volkswagen Commercial Vehicles Test Drives RealWear’s Hands-Free HMT-1 AR Wearable for Speeding up Maintenance and Repairs


Apr 17 2018

“This is an exciting step forward in maximising uptime for our customers through the use of augmented reality and remote...

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CommScope demonstrates AR capabilities to help customers ‘see’ into their networks


Apr 17 2018

The software already enables IT managers to monitor and control their network infrastructure. Located in a data centre or IT...

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The Impact of AR/VR in Enterprise


Apr 17 2018

AR and VR will very soon become important tools of a number of different industry types that want to find...

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5 Ways AR and VR are Changing the Oil and Gas Industry


Apr 16 2018

Being a huge and relatively old industry, oil and gas corporations are prime for disruption from new technologies. AR and...

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New Innovation Lab for AR and VR founded by Universities in Bristol


Apr 16 2018

The Bristol VR Lab will enable small businesses and individual content creators to pool their collective skills and knowledge with researchers working on complex computer visualisation and VR...

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Industry Pioneers Choose ThingWorx to Further Innovation Efforts and Improve Productivity – India


Apr 6 2018

ThingWorx Studio is the AR platform under the ThingWorx portfolio. With ThingWorx Studio, users can leverage the richness of 3D...

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Trends in Augmented Reality


Apr 6 2018

Key points from the article: More industries are adopting AR – industries like telecommunication, manufacturing, energy where the workforce is...

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Unity Technologies Partners With Appearition to Launch First-ever Unity Center of Excellence in Australia, Focused on Augmented Reality


Apr 4 2018

Corporations worldwide looking to introduce innovative solutions now have an augmented reality-focused CoE as a resource to address corporate pain...

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AR/VR market transition begins as startups raise record $3.6 billion


Apr 4 2018

A fundamental transition in the fundraising market towards AR from VR, as well as the very early-stage dynamics of mobile...

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Global AR in Enterprise Market to be Worth USD 30,520 million by 2025


Apr 4 2018

In augmented reality technology, both virtual reality and the real world are combined together thus enriching the real world with...

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U.S. Troops to Test Augmented Reality By 2019


Mar 30 2018

According to Breaking Defense, the U.S. Army is developing a helmet-mounted system designed to project important data onto a soldier’s field...

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Augmented Reality Is A Game Changer For Oil & Gas


Mar 29 2018

AR headsets with smart goggles provide on-site technicians with wireless connection directly to headquarters staff or to the most skilled...

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5 Ways Augmented Reality Is Disrupting the Supply Chain


Mar 29 2018

Augmented reality will now help truck drivers, warehouse workers, and management keep track of products from the second they leave...

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Butterfly Network Announces the World’s First Augmented Reality Telemedicine Technology


Mar 28 2018

Butterfly iQ is a personal ultrasound device.  Using Butterfly Tele-Guidance™ technology, an ultrasound expert can remotely guide any user to...

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What we are doing

AREA Blog

‘Tis the season. The event season.

Angela Lang
Apr 17 2018

April onward sees a real upward spike in the number of conferences and events around the world as exhibitors and attendees...

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3 Things You Need to Know About the New Atheer/Toshiba AR Partnership

AREA Editor
Mar 27 2018

Last week, AREA member Atheer announced a new partnership with Toshiba -pairing Atheer’s AiR Enterprise solution with Toshiba’s new dynaEdge...

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Leading Water Utility in Wales Turns to AR to Reduce Errors and Improve Service

Gary Smith, Glen Peek and Ben Cale
Mar 2 2018

Dŵr Cymru Welsh Water (DCWW) supplies drinking water and wastewater services to most of Wales and parts of western England....

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How AREA Research Projects are Furthering the Adoption of Enterprise AR

AREA Editor
Feb 27 2018

With the recent publication of our Measuring AR ROI Calculator and Best Practices Report, we at the AREA are demonstrating...

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Recapping the AREA/DMDII 2nd Enterprise AR Workshop


Feb 20 2018

The Augmented Reality Enterprise Alliance (AREA) and the Digital Manufacturing and Design Innovation Institute (DMDII), a UI LABS collaboration recently...

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Take the AREA 2018 Enterprise AR Ecosystem Survey Now

AREA Editor
Feb 5 2018

The Augmented Reality (AR) marketplace is evolving so rapidly, it’s a challenge to gauge the current state of market education,...

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Insights on Enterprise AR from CES 2018

Dexter Ang
Jan 28 2018

2017 was the year that Augmented Reality emerged from the trough of disillusionment. Enterprise AR, with nuts-and-bolts use cases and...

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CES 2018 Recap: Atheer on the Flex AR Reference Design

AREA Editor
Jan 22 2018

One of the highlights of CES 2018 earlier this month was the introduction of an enterprise AR reference design from...

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Behind the UK’s £33 Million Investment in AR/VR

AREA Editor
Jan 11 2018

When the British government published its Industrial Strategy White Paper last November, one of the report’s major announcements was a...

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The AREA Releases Member-Exclusive ROI Calculator and Best Practice Report


Dec 21 2017

The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report. Conducted...

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The AREA Welcomes Nine New Members

AREA Editor
Nov 28 2017

The new members come from every corner of the AR ecosystem, including app developers, interaction technology providers, manufacturing solutions providers,...

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Harvard Business Review Goes All-in On AR


Nov 17 2017

Now Augmented Reality is getting the HBR spotlight in the November/December issue – and you can download a copy of...

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Alex Gibson Interviews AREA’s Mark Sage at AWE Europe 2017 in Munich, Germany


Nov 6 2017

In this podcast, Alex Gibson of 103.2 Dublin City fm reports from AWE Europe held in Munich, Germany on 19...

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Crunchfish CEO on Gesture Technology and the Future of AR

AREA Editor
Oct 26 2017

How would you describe the state of the AR ecosystem today? It’s a very exciting period within AR. We have...

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How Augmented Reality Is Transforming Work


Oct 17 2017

Highlighted snippets from the article include: The bigger promise for AR (as opposed to the consumer market) which is estimated...

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AREA Publishes Industry-First Wearable Enterprise AR Security Research Reports

AREA Editor
Oct 16 2017

In response to growing concerns, previously documented in this series of blog articles, regarding the risks of deploying Augmented Reality...

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Come and join us

Upcoming Events

Augmented Reality for Leading-Edge Utilities (ARLU)

California, US Apr 24-25 2018

Who Should Attend? Anyone with Innovation, Emerging Tech, Technology Portfolio, R&D, Technology Evaluation, or CTO in the job title would benefit by seeing real world scenarios and get to ask their peers directly how their experience has been. Any project manager would benefit by seeing what has worked and what hasn’t. Marketing groups within Utilities...

AR/VR/MR Investment Summit

London, UK Apr 25 2018

The event is inviting C-level execs, investors, banks and angel investors who are looking to invest in startups. From the startup world, we are bringing in start-ups and developers in all sectors of immersive technology that have an amazing opportunity for you. Industry experts from all over the world will be teaching startups everything they...

ROI Deep Dive

Member exclusive webinar. Please use the links to register. May 3 2018

Learn more about where to begin and how to obtain the best results when measuring the ROI of AR in member organizations.

5th ARVR Innovate Conference

Dublin, Ireland May 10 2018

Take a look at the success of the 2017 conference with contributions from speakers from DAQRI, Microsoft, vStream and Kainos Software.  

VRX Europe 2018

Amsterdam May 17-18 2018

THE BEST CASE STUDIES, PANELS AND EXPERIENCES – covering everything you need to know about VR and AR, from the most innovative newcomers, to the most established veterans, the agenda is built to be interactive and informative SKILLS FROM BEYOND YOUR SECTOR– in addition to an amazing games and entertainment track with the top content...

3rd Annual VRWorld

London, UK May 22-23 2018

With 4 in-depth event tracks and over 150 leading speakers, no other European event covers the market in as much detail.  

Worth watching

Latest Videos

Video Series | AREA Webinar Archive

AR in Action (ARIA)

Video Series | Why AR for Enterprise Alliance

Video Series | AREA Members at CES 2017

Member Video Series | Boeing

We all work together

The AREA Members

AREA Members Spotlight

Finger Food delivers technology-driven solutions at the convergence of AR, IoT and AI.

Working across multiple industries, Finger Food empowers companies in mining, oil & gas, retail, manufacturing, architecture, entertainment, and healthcare to innovate and move faster using bleeding-edge technology.

Finger Food was the first company in North America to successfully design, develop, and implement Mixed Reality solutions into an industrial workflow – all with an in-house team.

The company creates integrated holographic solutions for Industry 4.0, enabling companies to tackle projects and processes in new ways - including designing and implementing powerful Digital Twin solutions.

Finger Food’s hands-on experience working with the major Mixed Reality, Augmented Reality and Virtual Reality platforms including Microsoft HoloLens allows them to overcome technical challenges and create unparalleled advanced user experiences.

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What Members Think

Members Testimonials

Becoming a member of the AREA gives us the opportunity to team up with other Augmented Reality pioneers and pave the path for our customers in the AR world.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

Because gesture control and contextual awareness are key to the future of AR, it is of strategic importance for Crunchfish to be part of the AREA - the leading organisation for adoption of enterprise AR.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

The AR community portal and meetings allow Augmate to work closely with other AREA sponsor members and to participate in a larger conversation about setting standards for products in the industry.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

As thought leaders in Augmented Reality for the utility space, EPRI is contributing to the advancement of the market by joining this important organization.

John J. Simmins, Ph.D.
John J. Simmins, Ph.D. Technical Executive - EPRI

We believe that the AREA will grow to be a one-stop shop for those interested in procuring, developing, and researching enterprise AR technology.  As a charter member, Upskill expects to be at the forefront of content creation relevant to our business and use the AREA as an indirect marketing platform.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

David Varela
David Varela Advanced Visualisation Team Lead - MTC

We are delighted to join the AREA, an organization that stands out with its focus on the enterprise AR field. The AREA is a great forum for Mobiliya to share our AR expertise and exchange ideas with our customers and partners.

Maxence Cacheux
Maxence Cacheux Senior Vice President, Sales and Business Development - Mobiliya

At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

Peter Verstraeten
Peter Verstraeten CEO - Proceedix

The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

Andy Lowery
Andy Lowery CEO - RealWear

EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

Jennifer Tong
Jennifer Tong Co-founder - EyeSucceed

By providing a place and group where we can gain, share and expand our knowledge about enterprise AR and get questions addressed, our customers see that we have their best interest at heart as part of our core strategy.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Siân Rees
Siân Rees VP Product Management - Iristick

Augmate is invested in working with other AREA sponsor members to grow and help shape the future of the AR enterprise ecosystem.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin
Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang
Dexter Ang CEO - Pison

As an AREA member, we can take the lead in driving the UX aspect of AR and position ourselves as thought leaders.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

As the enterprise smart glasses segment leader, Upskill looks to join other industry leaders in providing thought leadership to influence the way ahead for the enterprise smart glasses market.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

Gain Valuable AR Industry Insight

Subscribe to the AREA

Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.