Augmented Reality for Enterprise Alliance

Upcoming WebinarHow Unity Is Enabling the Enterprise AR Ecosystem

Learn how Unity is overcoming some of the most challenging and common problems enterprises looking to deploy Augmented Reality must face.
October 25th, 10-11am CT

Register +

New AREA Research5G and AR Survey

Composed of experts in IoT and 5G, our research team assessed literature on 5G-enabled AR solutions for enterprises and the expected evolution of 5G and AR.

Download the report +

InfographicAdopting Zero Trust Principles

By using this infographic, organizations can ensure that their AR systems fit into a security architecture and aligns with their security posture.

Download Here +

Use Case FrameworkStep-by-Step Guidance

Our Enterprise AR Use Case Development Framework provides a process for organizations to identify requirements and build business cases.

Go to the Framework +

Fireside ChatMixed Reality in Pharmaceutical Manufacturing

AREA Director Mark Sage finds out what's new in AR Life Sciences with Hololens Engineer Linas Ozeraitis of Apprentice.

Watch the Short Video +

Immerse TechnologyMeet Like-Minded Professionals

The Immerse Technology Conference will focus on AR/VR benefits, workshops and demos. See you in Sheffield, UK at Factory 2050, September 28th -29th.

Learn More +

Why Augmented Reality?

Augmented Reality offers the ability to visualize data and instructions overlaying digital assets in the real world in real time. This capability is delivering tremendous benefits to enterprises – increasing productivity, lowering costs, improving safety, enabling expertise to be shared more easily, and more. Organizations of all sizes across industries are taking advantage of AR to drive innovation, increase competitiveness, and accelerate business strategies.


Join the AREA

The AR for Enterprise Alliance provides the support organizations need to assess, plan, and manage their enterprise Augmented Reality projects. Our up-to-date resources and neutral, reliable guidance make the path to AR adoption surer, shorter, and smoother. In addition, the AREA works to build and strengthen the AR ecosystem by identifying opportunities and challenges, spearheading research, and facilitating dialogue among AR providers and enterprises.

How To Join

What's going on

Latest News

Come and join us

Upcoming Events

Immerse Technology Conference: Understanding & Application in Industry

Sheffield, UK Sep 28-29 2022

Gold Sponsors: Augmental, Rockwell, Magic Leap, TeamViewer;  Bronze Sponsors: Realwear, Assured Cyber Protection, ESI Group The AREA, Made Smarter Innovation, and Immerse UK, in collaboration with the HVMC, is holding an enterprise XR workshop / demonstration event on the 28th – 29th September 2022. The event will take place at the AMRC Factory 2050 in...

GITEX Global X Ai

Dubai Oct 10-14 2022

GITEX GLOBAL is one of the world’s most influential meeting places for the technology industry; bringing together thought-leaders, creators, innovators and makers to discuss, debate and challenge new ideology, showcase new products and identify future opportunities. With 6 shows under one roof, conference programmes with over 1000 expert speakers, 4000 exhibitors and more than 200...

Augmented Enterprise Summit

San Diego, CA Oct 18-20 2022

Consisting of real-world case studies and expert-led group discussions, AES 2022 is where enterprises go to hear practical, first-hand insight on evaluating, adopting, and scaling AR/VR/MR (XR) and related technologies in the workplace. Enterprises go to hear practical, first-hand insight on evaluating, adopting, and scaling AR/VR/MR (XR) and related technologies in the workplace.

Where XR Business Thrives – Lisbon, Portugal

Lisbon, Portugal Oct 20-21 2022

Since 2010 over 5000 companies and 60,000 professionals have trusted AWE to connect, learn and grow their business in the XR ecosystem.

How Unity Is Enabling The Enterprise AR Ecosystem

Webinar Oct 25 2022

Learn how Unity is overcoming some of the most challenging and common problems enterprises looking to deploy Augmented Reality must face.

IIoT World Industrial Metaverse Day

Virtual Oct 26 2022

IIoT World Industrial Metaverse Day brings together Industrial IoT (IIoT), AR, AI, and VR subject matter experts from all over the world to share insights on Industrial Metaverse.

Latest Videos

Members Unplugged

Transforming the Workforce Through Connected Devices

AR on the Manufacturing Floor – IIoT World Day

AREA Webinar Archive

AREA Members-Only Material

Why join the AREA?

Working together to drive AR forward

The AREA Members

What Members Are Saying

AREA Success Stories

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.


The AREA unites the AR community with focus on the enterprise sector, in which we see the driver for growth and maturity of XR. We believe that Holo-Light can contribute to that eco-system with expertise in AR software development, engineering use cases and technology enabling the streaming of all XR applications.

Luis Bollinger Co-Founder - Holo-Light

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Johan de Geyter CEO - Iristick

We appreciate all the work, which has already been done in R&D and think that the combination of market insights of all members will bring us closer to mass adoption and rollouts in the enterprise sector.

Luis Bollinger Co-Founder - Holo-Light

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang CEO - Pison

The activities throughout the year including workinars, committees, podcasts and events are a remarkable platform for all companies with interest in XR, not only giving us the chance to present ourselves, but also shape the future of XR. We see the AREA as a platform, cross-linker and companion in the world of XR and believe that we can achieve much more as a community.

Luis Bollinger Co-Founder - Holo-Light