Augmented Reality for Enterprise Alliance

Portal

Enterprise ARInteroperability and Standards

Learn more about the drivers for interoperability and the current status of activities in some of the Standards Development Organizations via a discussion with experts in interoperability and standards.

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AREA Releases Member-Exclusive ROI Calculator and Best Practice Report

Members of the AREA now have the tools and information to measure the return on their AR investments with confidence. The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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Explore the AREA Startup Membership Today!

The AREA’s new Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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4th Annual AREA Workshop 25-26 March, Reston, VA

Join us at the annual AREA Workshop, co-located with OMG.

Register today! +

AR Safety and Human Factorsreport and case study

The AREA Research Committee recently distributed to members two deliverables produced as part of the organization’s third research project.

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ETSI / AREA / XR4ALLWorkshop: 5th and 6th March 2020

Join us at this exclusive, free of charge, workshop hosted by Siemens.

Register today! +

Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

  • Feb 18 2020

    Reality on Display VR, AR, and MR

    Feb 18 2020

    AR has proven useful for industrial and professional applications, such as providing interactive guidance in manufacturing, for reference in system...

  • Feb 17 2020

    AR/VR Hits Big In Enterprise Solutions

    Feb 17 2020

    Spatial Brings Remote Employees Together What’s Happening: Spatial looks to build out how brands and teams work collaboratively with a global workforce...

  • Feb 15 2020

    AR is Propelling Space Manufacturing

    Feb 15 2020

    To hear the purveyors and early adopters of augmented reality platforms tell it, the technology is emerging as the ultimate...

  • Feb 14 2020

    What Experts Expect From Enterprise Augmented Reality And Virtual Reality In 2020

    Feb 14 2020

    According to Deloitte Consulting Managing Director Allan Cook, “Every ten or 15 years, there’s an impactful shift in the way...

  • Feb 14 2020

    Companies on a hiring spree for coders in AR and VR

    Feb 14 2020

    “It’s a good time to be a software engineer. And it’s an even better time to be a software engineer...

  • Feb 12 2020

    US Air Force to Incorporate ThirdEye’s X2 MR Glasses in Airframe Training

    Feb 12 2020

    With ThirdEye’s X2 MR Glasses, the lightest MR glasses on the market at just 300 grams, personnel will find improved...

  • Feb 10 2020

    Extended reality emerges as hot focus for 5G – Gebbie

    Feb 10 2020

    Uses for 5G in the enterprise market are also intertwined with opportunities in XR. Deutsche Telekom has confirmed collaborations with...

  • Feb 7 2020

    Is Augmented Reality in the Future of Yard Management with Logistiview

    Feb 7 2020

    Logistivew is an augmented reality visuals and voice system that is changing the way warehouses operate and function, increasing put rates...

  • Feb 5 2020

    PwC on the Austrian XR Landscape

    Feb 5 2020

    In Austria we find a landscape of companies, research institutions and communities that work with these technologies. In order to provide...

  • Feb 5 2020

    Canon reveals MD-20 enterprise AR headset with high resolution and FOV

    Feb 5 2020

    Looking more like an optometrist’s tool than a pair of glasses, the new Mreal Display model MD-20 includes twin screens...

  • Feb 3 2020

    5 lessons for the future success of AR and VR from World Economic Forum

    Feb 3 2020

    This is just the tip of the iceberg. According to IDC, the AR/VR market is projected to take off over the...

  • Feb 3 2020

    Can augmented reality transform last-mile delivery?

    Feb 3 2020

    “Augmented reality can help van drivers find the precise address in the most efficient way, tackling road closures, beating traffic,...

  • Feb 1 2020

    Recreating Disasters and Training Claims Adjusters with AR/VR

    Feb 1 2020

    Warnings and other use cases of AR/VR in Insurance: The UK-based insurer Allianz used augmented reality to generate customer awareness around the...

  • Jan 29 2020

    UK delivery company, Yodel, integrates Augmented Reality barcode scanning into its driver app

    Jan 29 2020

    Yodel delivers millions of parcels every week across the UK. As part of its digital strategy, Yodel has a transformation...

  • Jan 29 2020

    Big Changes are Coming to Healthcare Thanks to Augmented Reality

    Jan 29 2020

    Not only can it bring 3D anatomical learning to life, as noted by medical device company, Proximie, it can help train...

  • Jan 28 2020

    How to Strengthen Cybersecurity in Smart Manufacturing

    Jan 28 2020

    Without exaggeration, digital transformation is the mainstream of the technological development of the industry. Modern smart manufacturing uses digital and...

    • What we are doing

    AREA Blog

  • Feb 6 2020

    Taqtile Focuses on Eliminating the Skills Gap for Frontline Workers

    Feb 6 2020

    AREA: Why don’t you start by giving us a quick history of Taqtile? Mathieu: Taqtile is backed by a team...

  • Jan 30 2020

    How does AR fit into a company technology strategy?

    Jan 30 2020

    Robust technology strategies include the following components: Executive overview of strategic objectives This covers the question: “What are the overall...

  • Dec 18 2019

    Scope AR eBook Series Guides Enterprises Through AR Adoption

    Dec 18 2019

    “A lot of the people who were coming to us knew about AR as a hot technology but didn’t really...

  • Dec 16 2019

    RealWear Connect Highlights AR’s Growing Maturity

    Dec 16 2019

    AREA Executive Director Mark Sage attended the event as guest speaker and was impressed with what he heard and saw....

  • Nov 27 2019

    IEEE Article Highlights the AREA’s IoT/AI/AR Convergence Research Project

    Nov 27 2019

    To explore the opportunities and challenges of convergence, the AREA conducted a member-funded research project on the subject. Now, the...

  • Nov 11 2019

    What are the current business barriers to AR adoption & what is being done to overcome them?

    Nov 11 2019

    In this AREA editorial, we take a look at some of the reasons why some companies are not yet fully...

  • Oct 2 2019

    The AREA at EWTS

    Oct 2 2019

    This year, in my role as Executive Director of the AREA, I was excited to be invited to be asked...

  • Oct 2 2019

    Augumenta Receives Patent for its AR SmartPanel Machine Control

    Oct 2 2019

    AREA:  How would you describe what a virtual panel is and how it can benefit enterprises? Aaltonen: It’s basically the...

  • Aug 28 2019

    AREA Issues Request for Proposals to Execute Research Project on Web-based Enterprise AR

    Aug 28 2019

    Recently, AREA members voted to have the organization’s sixth member-funded research project focus on the challenges and opportunities ahead for...

  • Aug 8 2019

    Arvizio’s Jonathan Reeves on Large-Scale AR

    Aug 8 2019

    New AREA member Arvizio is in the news recently, having just released version 4.0 of its MR Studio platform. The...

  • Jul 30 2019

    AREA Members to Vote on 6th Research Project Proposals

    Jul 30 2019

    The AREA is currently in the midst of planning its sixth research project with member voting now underway to choose...

  • Jul 19 2019

    Watch the AREA Research Committee Webinar Recording Featuring Dr. Rafael Radkowski

    Jul 19 2019

    At an AREA-hosted webinar on July 15th, Dr. Radkowski  shared his latest work on: Computer vision capabilities for tracking and...

  • Jul 15 2019

    AREA Member Kognitiv Spark Offers Free “Ultimate Guide To AR Pilots”

    Jul 15 2019

    Understanding this, AREA member Kognitiv Spark has produced an eBook to help AR rookies make those first steps sure and...

  • Jul 2 2019

    Wolfgang Stelzle Reflects on New AREA Member RE’FLEKT

    Jul 2 2019

    AREA: RE’FLEKT’s growth seems quite robust; to what do you attribute your success? WOLFGANG STELZLE: There are four major factors....

  • Jul 1 2019

    How to Get Beyond the “Cool Demo” to Full Deployment

    Jul 1 2019

    But the cool demo can result in a so-called “proof of concept purgatory” where enterprises get locked into a sequence...

  • Jun 21 2019

    2019 H1 AR Event Season Reveals Growing Interest and Momentum

    Jun 21 2019

    The months of May and June bring a flurry of AR events that the AREA and its members support. So,...

    • Come and join us

    Upcoming Events

    National Manufacturing Conference 2020

    London, UK Feb 25 2020

    Join Make UK (formerly known as EEF) on 25 February 2020 for our National Manufacturing Conference at the QEII Centre, London. The manufacturing industry is operating within a highly changeable and evolutionary environment. Our conference provides the perfect opportunity to learn new processes and practices that businesses can implement now to help navigate these uncertainties. We’re...

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    Intelligent Automation Exchange USA

    Fort Lauderdale, USA Mar 3-4 2020

    This invitation-only meeting is taking place in Fort Lauderdale on 3 – 4 March 2020. All attendees are senior executives navigating their way through this exciting phase of technology implementation which guarantees the most valuable networking opportunities possible.

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    Engineering XR for the Future: Frameworks, Requirements and Future Research

    München, Germany Mar 5-6 2020

    The AREA is pleased to invite entrepreneurs, innovators and thought leaders in the fields of Augmented Reality (AR) and Extended Reality (XR) to attend the first joint ETSI / AREA / XR4ALL workshop focusing on Frameworks, Requirements and Future Research for XR Growth. This event will take place on 5th and 6th March 2020 hosted...

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    IoT Tech Expo Global

    London, UK Mar 17-18 2020

    Exploring the latest innovations within the Internet of Things and covering the impact it has on many industries including manufacturing, transport, supply chain, logistics, automotive, construction, government, energy, utilities, insurance, healthcare and retail, this conference is not to be missed. Key topics examined include: IIoT, connected fleet, smart logistics, building automation, smart grids, energy, cities, future of manufacturing, connectivity solutions,...

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    AREA 2020 Workshop

    Reston, VA Mar 25-26 2020

    The annual AREA Workshop (this year co-located with OMG Technical Meeting) is an important annual deliverable for the AREA and is taking place evening of 25th – whole day of 26th March 2020, in Reston, VA, United States. Our annual workshop is key for the AREA and its members in terms of providing value to all...

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    Field Service Palm Springs 2020

    California, US Apr 21-24 2020

    The Conference for Leaders in Customer Success, Service & Support Field Service is where cross-industry service, support, and customer success leaders come together to build world-class operations. With forward-looking content and unique session formats, Field Service is designed to help you achieve service excellence and drive profitability.  

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    Worth watching

    Latest Videos

    The AREA 2019 Workshop

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    AWE Europe 2018: Latest AREA Research & How its Reducing Barriers to AR Adoption

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    AREA Members-Only Material

    View Video +
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    AREA at AR&VR World, TechXLR8 2018

    View Video +
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    AREA Roundtable recordings

    View Video +
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    Video Series | AREA Webinar Archive

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    We all work together

    The AREA Members

    AREA Members Spotlight

    RealWear is all about being real. Real transfer of knowledge in real-time.

    RealWear’s HMT-1 is the world’s first 100% hands-free wearable computer, controlled only with your voice while keeping your hands free for the work. Companies like Colgate Palmolive, Eastman Chemical, Toyota and State Grid have trusted RealWear to take their industrial workforce to the next level.

    Bring out the best in every worker with RealWear.

    View Member +

    What Members Think

    Members Testimonials

    We believe that the AREA will grow to be a one-stop shop for those interested in procuring, developing, and researching enterprise AR technology.  As a charter member, Upskill expects to be at the forefront of content creation relevant to our business and use the AREA as an indirect marketing platform.

    Jay Kim
    Jay Kim Chief Strategy Officer - Upskill

    The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

    Vivek Aiyer
    Vivek Aiyer Founder / Director - Appearition Pty Ltd

    Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

    Carl Byers
    Carl Byers Chief Strategy Officer - Contextere

    Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

    Paul Davies
    Paul Davies Associate Technical Fellow - Boeing

    The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

    Chris Freeman
    Chris Freeman Head of Digitally Assisted Assembly - AMRC

    When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

    David Varela
    David Varela Advanced Visualisation Team Lead - MTC

    At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

    Peter Verstraeten
    Peter Verstraeten CEO - Proceedix

    The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

    Andy Lowery
    Andy Lowery CEO - RealWear

    EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

    Jennifer Tong
    Jennifer Tong Co-founder - EyeSucceed

    At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

    Siân Rees
    Siân Rees VP Product Management - Iristick

    At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

    Don Shin
    Don Shin President and CEO - CrossComm

    The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

    Vivek Aiyer
    Vivek Aiyer Founder / Director - Appearition Pty Ltd

    At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

    Dexter Ang
    Dexter Ang CEO - Pison

    As the enterprise smart glasses segment leader, Upskill looks to join other industry leaders in providing thought leadership to influence the way ahead for the enterprise smart glasses market.

    Jay Kim
    Jay Kim Chief Strategy Officer - Upskill

    Gain Valuable AR Industry Insight

    Subscribe to the AREA

    Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.