Augmented Reality for Enterprise Alliance

Portal

3D Asset Usagein Enterprise AR

This is a public summary of the complete AREA research report prepared by Eric Lyman, Director of 3D Technologies at 3XR Inc. under contract with the AREA.

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WorkinAR Essentials SeriesNow Open

The WorkinAR Essential Series is a set of interactive tracks and sessions designed to help enterprises new to Augmented Reality (AR) understand and develop a business case justification and identify and overcome potential AR deployment challenges.

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AR for Business Continuity

Mark Sage, Executive Director of THE AREA speaks with Umar Arshad, Head of Growth for AR Products at PTC, about leveraging augmented reality to maintain business continuity and build resiliency.

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AREA Membersoffer pandemic support

As organizations throughout the world cope with the quarantining and work-from-home restrictions necessitated by the global coronavirus pandemic, AREA members are springing into action to help.

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ROICalculator

The AREA provides the ‘ROI Calculator’ as a tool to help AREA members understand potential cost savings and other business benefits when deploying AR solutions.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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Explore the AREA Startup Membership Today!

The AREA’s Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

  • Jul 30 2021

    Vuzix Announces SaaS-based Integration Solutions Business Unit

    Jul 30 2021

    The equity award was granted pursuant to Nasdaq Listing Rule 5635(c)(4) inducement grant exception as a component of Mr. Spiliotis’s...

  • Jul 30 2021

    Augmented Reality Market Trend Analysis, by Leading Players

    Jul 30 2021

    Further the document contains granular analysis of the important aspects that face the industry expansion such as growth drivers, key...

  • Jul 28 2021

    Could Augmented and Virtual Reality Be The Next Big Things In The Meetings And Events Industry?

    Jul 28 2021

    People have adapted to the recent work-from-home paradigm shift. We’re not far from the next iteration, which I believe to...

  • Jul 22 2021

    Natural User Authentication Methods in XR Project Announcement

    Jul 22 2021

    Stay tuned for more information on the specific technologies for this project that will benefit our first responders when they...

  • Jul 18 2021

    THE GROWING VALUE OF XR IN HEALTHCARE IN THE UNITED KINGDOM

    Jul 18 2021

    The Executive Summary reads: The time has come for a change of pace. The global face of XR in healthcare...

  • Jul 9 2021

    John Deere Leans On Vuzix M400 Smart Glasses in Brazil

    Jul 9 2021

    Both machine operators and John Deere executive team members are smiling, as the wearable hands-free devices are poised to save...

  • Jul 8 2021

    Practical guidance for Augmenting your Workforce by PTC

    Jul 8 2021

    As the world continues to adjust to more virtual ways of working, industrial organizations are turning to digital technologies to...

  • Jul 7 2021

    Emergency Training with AR

    Jul 7 2021

    Critical infrastructures (CRITIS) such as the chemical storage terminal of Attilio Carmagnani are of central importance to our modern society. Very high demands are placed...

  • Jul 5 2021

    WXR Fund lands $5M to invest in women-led AR, VR, and AI startups

    Jul 5 2021

    Founded in 2019 by Amy LaMeyer and Martina Welkhoff, WXR bills itself as “the only venture firm at the intersection of the next...

  • Jun 30 2021

    New 5G R&D from Qualcomm looks set to transform industries around the world

    Jun 30 2021

    Qualcomm has unveiled its latest research milestones and innovations for advancing the next chapter of 5G, and they looks likely to...

  • Jun 30 2021

    The Digital Twinning Of Remote Expert And Task Based Workflows

    Jun 30 2021

    New vendors have entered the market with many of the established companies offering their platforms and solutions at a reduced...

  • Jun 25 2021

    3D Thinking: Getting Started with Augmented Reality and Virtual Reality

    Jun 25 2021

    The goal of the 3D Thinking articles is to provide exercises, tools, technology, techniques to unlock a new dimension in your brain....

  • Jun 23 2021

    Rexel Germany Digitized maintenance and tours with Inspect AR on HoloLens 2

    Jun 23 2021

    The digitization of processes in the logistics centers is an important factor for this. For Rexel Germany it was particularly...

  • Jun 18 2021

    Holo-Light Knowledge Base on Augmented Reality

    Jun 18 2021

    Topics included are: What is Augmented Reality? The scientific classification of Augmented Reality How does Augmented Reality work? Hardware Software...

  • Jun 16 2021

    The Many Benefits of XR Training

    Jun 16 2021

    Immersive training, including AR-enabled over-the-shoulder coaching and virtual simulations, was one of the top enterprise XR use cases before COVID....

  • Jun 11 2021

    Surgical Smart Glasses Market Significant Growth

    Jun 11 2021

    The market is expected to reach US$  303,934.14 thousand by 2028 from US$ 145,287.76 thousand in 2020 It is estimated...

    • What we are doing

    AREA Blog

  • Jul 14 2021

    Keen Research Brings the Power of Speech Recognition to AR

    Jul 14 2021

  • May 19 2021

    Rockwell Automation Interview

    May 19 2021

    The AREA speaks with Rockwell’s Andrew Ellis shortly after the company joined the AREA as a Sponsor member.

  • Mar 18 2021

    Interview with EXO Insights

    Mar 18 2021

    Interview with AREA member EXO Insights who has carved a successful niche in the enterprise AR market as a source...

  • Mar 9 2021

    Matt Fleckenstein on Mixed Reality and New Microsoft Mesh

    Mar 9 2021

    Are you aware of Microsoft’s AR strategy beyond its successful head-mounted display HoloLens 2? AREA speaks to Matt Fleckenstein, Head...

  • Feb 16 2021

    AREA podcast features PwC’s Jeremy Dalton’s new book, Reality Check

    Feb 16 2021

    AREA podcast features PwC’s Jeremy Dalton’s new book, Reality Check

  • Feb 8 2021

    Augumenta’s Eve Lindroth on Shop Floor AR, Taiwan and the Future

    Feb 8 2021

    When AREA member Augumenta participated in an AREA webinar about implementing AR on factory shop floors recently, we thought it...

  • Jan 25 2021

    Is AR Emerging as a Key to Resilience and Business Continuity?

    Jan 25 2021

    The coronavirus pandemic has forced many organizations to reconsider how well-equipped they are to deal with business disruptions that require...

  • Jan 23 2021

    The AREA on YouTube – why not Subscribe?

    Jan 23 2021

    We all like to consume our content in different ways. For many of us, listening and watching can be easier...

  • Jan 20 2021

    AREA Research Committee Issues Call for Proposals to Study AR and 5G in the Enterprise

    Jan 20 2021

    The AREA seeks to receive proposals for a funded research project that will examine and capture in a report the current status...

  • Dec 7 2020

    Stereoscape brings AR to B2B segment in Finland

    Dec 7 2020

    Stereoscape, a new AREA member, was founded in 2009 in Helsinki, Finland by a team of creative and technology experts...

  • Nov 30 2020

    AREA Safety Committee Recommendations for Cleaning AR Headsets Under COVID

    Nov 30 2020

    Whether or not you agree with the old saying that “cleanliness is next to godliness,” in the COVID-19 age, cleanliness...

  • Nov 3 2020

    Podcast – Getting Started in Enterprise Augmented Reality – Insights from Theorem Solutions

    Nov 3 2020

    One of the biggest challenges of successfully implementing Enterprise Augmented Reality – and the wider scope of eXtended Reality –...

  • Nov 3 2020

    David Kleiner on How COVID Has Accelerated AR at Toyota

    Nov 3 2020

    As the world’s second-largest automaker and tenth largest corporation, Toyota needs no introduction. Among Toyota’s nearly 365,000 employees is David...

  • Oct 13 2020

    BSI’s Tim McGarr on Enterprise AR and Standards Development

    Oct 13 2020

      AREA: Where do things currently stand in terms of standards development for AR? McGarr: There are a few things...

  • Oct 6 2020

    Academic support for AR educational needs – an AREA survey

    Oct 6 2020

    Overview A key component of the AREA’s goal is to help accelerate the growth of a comprehensive AR ecosystem. Our...

  • Sep 11 2020

    VRDays to Stream Two Enterprise AR Programs This November

    Sep 11 2020

    VRDays Europe 2020 (November 4 – 6) will be a virtual event this year and the three-day conference and exhibition...

    • Come and join us

    Upcoming Events

    TechEx Global

    Business Design Centre, London Sep 6-9 2021

    The world-leading enterprise technology exhibition and conference will return to Business Design Centre, London on the 6-7 September 2021 to host its fifth annual event. It will bring together key industries from across the globe for two days of top-level content and thought leadership discussions across 4 co-located events. Find out more about this event on...

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    HETT Healthcare Excellence Through Technology

    ExCeL London Sep 28 2021 - Jul 29 2021

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    ISMAR 2021 Conference

    Bari, Italy Oct 4-8 2021

    IEEE International Symposium on Mixed and Augmented Reality (ISMAR) is the premier conference for Augmented Reality (AR) and Mixed Reality (MR). ISMAR explores the advances in commercial and research activities related to AR and MR and Virtual Reality (VR) by continuing the expansion of its scope over the past several years.

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    The 8th Enterprise Wearables Technology Summit EWTS

    Online Oct 6-27 2021

    The Enterprise Wearable Technology Summit (EWTS) is the longest-running and most comprehensive event dedicated to the business and industrial applications for wearables, including AR/VR/MR (XR) glasses and headsets, body-worn sensors and exoskeletons.

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    AWE XR Conference and Expo 2021 USA

    Santa Clara, CA Nov 9-11 2021

    With over a decade in the space, Augmented World Expo (AWE) is the leading AR/VR event series in the world. AWE hosts four annual events (Silicon Valley, Munich, Asia, Tel Aviv) and has meetup chapters all over the world. Forbes calls AWE “the most essential AR/VR conference and expo.” AWE has also been mentioned in...

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    Worth watching

    Latest Videos

    AREA Webinar Archive

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    AREA Members-Only Material

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    AREA Podcasts

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    Why join the AREA?

    View Video +
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    AREA Roundtable recordings

    View Video +
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    Augmented Reality for Business Continuity – Interview with Umar Arshad of PTC and Mark Sage of AREA

    View Video +
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    We all work together

    The AREA Members

    AREA Members Spotlight

    RealWear is all about being real. Real transfer of knowledge in real-time.

    RealWear’s HMT-1 is the world’s first 100% hands-free wearable computer, controlled only with your voice while keeping your hands free for the work. Companies like Colgate Palmolive, Eastman Chemical, Toyota and State Grid have trusted RealWear to take their industrial workforce to the next level.

    Bring out the best in every worker with RealWear.

    View Member +

    What Members Think

    Members Testimonials

    The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

    Vivek Aiyer
    Vivek Aiyer Founder / Director - Appearition Pty Ltd

    Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

    Carl Byers
    Carl Byers Chief Strategy Officer - Contextere

    Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

    Paul Davies
    Paul Davies Associate Technical Fellow - Boeing

    The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

    The AMRC

    When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

    David Varela
    David Varela Advanced Visualisation Team Lead - MTC

    Being part of an international coalition helps networking and possible future international expansion. AR is currently advancing rapidly and we’re keen to keep up to date on the most recent technological advances. We’re interested to see how companies on the customer side have leveraged AR in their business and to learn more about AR business models to refine our own value proposal. The AREA research and tools are potentially valuable assets for us.

    Stereoscape

    The AREA unites the AR community with focus on the enterprise sector, in which we see the driver for growth and maturity of XR. We believe that Holo-Light can contribute to that eco-system with expertise in AR software development, engineering use cases and technology enabling the streaming of all XR applications.

    Luis Bollinger
    Luis Bollinger Co-Founder - Holo-Light

    The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

    Andy Lowery
    Andy Lowery CEO - RealWear

    EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

    Jennifer Tong
    Jennifer Tong Co-founder - EyeSucceed

    At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

    Johan de Geyter
    Johan de Geyter CEO - Iristick

    We appreciate all the work, which has already been done in R&D and think that the combination of market insights of all members will bring us closer to mass adoption and rollouts in the enterprise sector.

    Luis Bollinger
    Luis Bollinger Co-Founder - Holo-Light

    At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

    Don Shin
    Don Shin President and CEO - CrossComm

    The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

    Vivek Aiyer
    Vivek Aiyer Founder / Director - Appearition Pty Ltd

    At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

    Dexter Ang
    Dexter Ang CEO - Pison

    The activities throughout the year including workinars, committees, podcasts and events are a remarkable platform for all companies with interest in XR, not only giving us the chance to present ourselves, but also shape the future of XR. We see the AREA as a platform, cross-linker and companion in the world of XR and believe that we can achieve much more as a community.

    Luis Bollinger
    Luis Bollinger Co-Founder - Holo-Light

    Gain Valuable AR Industry Insight

    Subscribe to the AREA

    Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.