Augmented Reality for Enterprise Alliance

Benefiting from Enterprise ARInsights from Industry Leaders

We read a lot about Augmented Reality as a technology – the wearable devices, the cool visuals, the what-if scenarios. But what about Augmented Reality as a working, practical solution delivering concrete benefits for enterprises?

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AREA Releases Member-Exclusive ROI Calculator and Best Practice Report

Members of the AREA now have the tools and information to measure the return on their AR investments with confidence. The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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The AREA Startup Membership is Here!

The AREA’s new Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Challenges of Enterprise AR implementation and How Industry Leaders Overcome Them

In this webinar, we spoke with several global enterprises (and AREA members) who have successfully implemented AR solutions and gained substantial business benefit. It’s a “must watch” for anyone interested in learning about Enterprise AR.

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AR Safety and Human Factorsreport and case study

The AREA Research Committee recently distributed to members two deliverables produced as part of the organization’s third research project

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ExxonMobilbecomes the AREA’s 50th member

The AREA reached a milestone recently when ExxonMobil became the first oil and gas company, and the 50th member overall, of the alliance.

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Dr. Rafael Radkowskidiscusses the latest AR research projects

Dr. Rafael Radkowski directs the augmented reality and computer vision efforts in his lab at the Virtual Reality Applications Center at Iowa State University.

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Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

The future of AR platforms – interview with Soulaiman Itani CEO of Atheer


Aug 21 2019

The interview starts with a little background on Itani’s background and how the company started and that the name Atheer...

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Want to Know the Real Future of AR/VR? Ask Their Devs


Aug 13 2019

It starts “if you want to get a rosy view of the future of virtual and augmented reality, ask a...

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Agfa Partners with Fieldbit for Remote Inkjet Field Services Augmented Reality Solution


Aug 6 2019

Agfa’s Inkjet support group within Europe, NAFTA and LATAM will now have at its disposal Fieldbit’s innovative AR technologies that...

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ThirdEye Gen partners with Dolphin Medical Imaging to bring mixed reality tech to healthcare


Aug 5 2019

The promise of mixed reality – which involves the merging of real and virtual worlds through a technological device –...

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Atheer Acquires Flype to Accelerate Augmented Reality’s Adoption in the Enterprise


Aug 2 2019

This acquisition accelerates the development of Atheer’s award-winning Augmented Reality Management Platform by combining Atheer’s existing leading real-time collaboration capabilities...

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Fieldbit: How Augmented Reality Simplifies Your Repairs and Maintenance


Jul 31 2019

The Power of AR for Information Delivery In truth, technicians should be embracing the rise of augmented reality maintenance and...

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The risk of getting into technical debt by Theorem Solutions


Jul 10 2019

David Francis writes: It is incredibly encouraging how many companies are now embarking on an XR (eXtended Reality) journey. Many...

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Revolution on the factory floor at Siemens – Forbes Insights


Jul 10 2019

Fueled by advances in artificial intelligence, the Internet of Things and computing speed, businesses — from auto to aerospace to...

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Nordic XR-company Bublar Group Acquires Finnish Augmented Reality Pioneer Sayduck


Jul 10 2019

Sayduck enables e-commerce companies to develop their digital product portfolio into 3D and allows end consumers to deploy virtual 3D...

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Smart Factory Test Bed Drives Manufacturing Innovation


Jul 10 2019

Greg Clark visited the Factory 2050 in Sheffield to see how a powerful private sector consortium led by Rolls-Royce and...

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Video: AR and VR could boost productivity by 21%


Jul 8 2019

Topics mentioned by DuBoff: XR using manufacturing due to AR and VR tools. Benefits of XR for immersive training in...

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Three roadblocks to avoid when choosing the right AR use case


Jul 5 2019

Montgomerie writes “It’s a thrill to see how rapidly AR and other technologies are evolving. And it’s just as gratifying...

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Open source vs. commercial parallel file systems: Truth and fiction in a HPC World


Jul 5 2019

HPC data storage systems rely on parallel file systems to deliver maximum performance and there are two options to choose...

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Vuzix announces patent filing for waveguide-based augmented reality smart glasses


Jul 5 2019

These smart glasses would incorporate multiple components of Vuzix IP and technology/ecosystem it has built around smart glasses including: Custom...

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Legal Risks Of Virtual And Augmented Reality On The Construction Site


Jul 3 2019

Virtual reality (VR) and augmented reality (AR) have the potential to expedite the building process and minimize risks by allowing...

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In a tight labor market, AR helps distribute knowledge and skills in the field


Jul 3 2019

Tesla, incidentally, trialed Google Glass but has since gone on to patent its own AR headset system, a testament to...

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What we are doing

AREA Blog

Arvizio’s Jonathan Reeves on Large-Scale AR

The AREA Editor
Aug 8 2019

New AREA member Arvizio is in the news recently, having just released version 4.0 of its MR Studio platform. The...

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AREA Members to Vote on 6th Research Project Proposals

By The AREA Editor
Jul 30 2019

The AREA is currently in the midst of planning its sixth research project with member voting now underway to choose...

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Watch the AREA Research Committee Webinar Recording Featuring Dr. Rafael Radkowski

By The AREA Editor
Jul 19 2019

At an AREA-hosted webinar on July 15th, Dr. Radkowski  shared his latest work on: Computer vision capabilities for tracking and...

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AREA Member Kognitiv Spark Offers Free “Ultimate Guide To AR Pilots”

By AREA Member Kognitiv Spark
Jul 15 2019

Understanding this, AREA member Kognitiv Spark has produced an eBook to help AR rookies make those first steps sure and...

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Wolfgang Stelzle Reflects on New AREA Member RE’FLEKT

AREA Editor
Jul 2 2019

AREA: RE’FLEKT’s growth seems quite robust; to what do you attribute your success? WOLFGANG STELZLE: There are four major factors....

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How to Get Beyond the “Cool Demo” to Full Deployment

By Jim Cassidy and Michael Rygol
Jul 1 2019

But the cool demo can result in a so-called “proof of concept purgatory” where enterprises get locked into a sequence...

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2019 H1 AR Event Season Reveals Growing Interest and Momentum

Mark Sage, Executive Director of the AREA
Jun 21 2019

The months of May and June bring a flurry of AR events that the AREA and its members support. So,...

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A New Division of Labor: IoT, Wearables and the Human Workforce

By Keith Deutsch and Peter Orban
Jun 13 2019

As in previous generations of technology innovation, the deployment of desktop computers initially required a considerable amount of abstraction and...

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Interview with Brian Vogelsang of Qualcomm

The AREA Editor
May 14 2019

AREA: How would you describe Qualcomm’s role in the enterprise AR ecosystem? Vogelsang: We’re a technology provider in the ecosystem,...

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What is Assisted Reality – and How Can You Benefit from It?

The AREA
Apr 24 2019

AREA: Jay, perhaps you could begin by giving us a quick update on the progress of Upskill. Kim: As the...

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Research: Augmented Reality Marketing Can Be Effective

AREA Editor
Apr 24 2019

A study on Augmented Reality Marketing and Branding The study was conducted by AREA research partner Prof. Philipp Rauschnabel (Universität...

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The AREA’s Annual Workshop

Angela Lang
Mar 29 2019

The Advanced Manufacturing Research Centre (AMRC) kindly hosted the workshop which saw more than 70 participants from a range of...

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Embry-Riddle Prof. Barbara Chaparro on the Human Factors Aspects of AR

The AREA Editor
Mar 28 2019

AREA: Tell us how you became interested in joining the AREA. Dr. Chaparro: I first heard about the AREA from...

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The AREA & NIST Survey on AR Standards for Industry

The AREA Editor
Mar 21 2019

To complete the survey will take approximately 5 minutes and aims to provide valuable information which will help drive and...

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New AREA Statement of Needs Tool Helps You Capture and Manage Requirements

The AREA Editor
Mar 20 2019

Initially available to AREA members with a full launch to the wider ecosystem later this year, the tool, known as ASoN (AREA...

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Augmented Reality a hot topic at MWC Barcelona 2019

Christine Perey
Mar 5 2019

By Christine Perey, PEREY Research & Consulting, AREA Board member and chair of the AREA’s Membership and Research Committees. Augmented Reality,...

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Come and join us

Upcoming Events

AREA Research Committee Webinar | Barriers to AR Adoption in Manufacturing

This is an online webinar. Please use the links below to register. Sep 3 2019

Given the need for workers in manufacturing plant floors to access real-time data, as well as the support of experts and expert systems, to do their jobs, AR can significantly improve the operational efficiency and safety of workers in manufacturing organizations. Despite studies documenting the positive impact of AR on productivity, quality and safety, AR...

IATA Aviation XR Weekend

Crans-Montana, Switzerland Sep 7-9 2019

Last year’s Aviation Virtual and Augmented Reality Summit (AVARS) brought together 140 delegates from airlines, aviation partners, academia, technology providers and hardware manufacturers to discuss the latest trends, debate use cases and address the challenges to adoption of this technology in aviation. Our aim for 2019 is to bring together like-minded individuals who are changing...

Merging IoT, AI and AR: Foundations, Drivers, Challenges and Recommendations

This is an online webinar. Please use the links below to register. Sep 11 2019

This AREA Research Committee webinar will provide the results of the fifth AREA-directed research project focusing on IoT, AI and AR. In this project, IoT is the foundation of the data sensing and exchanging layer, AI is the engine of the analytical layer, and AR is fundamental to the visualization and decision support layer.

IBC 2019

Amsterdam, The Netherlands Sep 13-17 2019

From students through to the top C-Level executives driving the industry’s agenda; theatres hosting demonstrations, presentations and briefings; the future of technology and research from leading R&D labs; and even blockbusters on show at our custom built Big Screen! There is something for everyone, whether creative, technical, old or new – this is your chance to explore...

EWTS 2019

Dallas, Texas Sep 17-19 2019

Immersive and wearable tech has come a long way in a short time and still has a long way to go. Progressive organizations recognize the benefits outweigh the challenges and are currently saving millions by using the technology to deliver better efficiency, productivity, and safety. What are you doing to prepare your business for the...

World Class Corporate Extended Reality 2019

Frankfurt am Main, Germany Sep 24-25 2019

Worth watching

Latest Videos

The AREA 2019 Workshop

AWE Europe 2018: Latest AREA Research & How its Reducing Barriers to AR Adoption

AREA Members-Only Material

AREA at AR&VR World, TechXLR8 2018

AREA Roundtable recordings

Video Series | AREA Webinar Archive

We all work together

The AREA Members

AREA Members Spotlight

RealWear is all about being real. Real transfer of knowledge in real-time.

RealWear’s HMT-1 is the world’s first 100% hands-free wearable computer, controlled only with your voice while keeping your hands free for the work. Companies like Colgate Palmolive, Eastman Chemical, Toyota and State Grid have trusted RealWear to take their industrial workforce to the next level.

Bring out the best in every worker with RealWear.

View Member +

What Members Think

Members Testimonials

Becoming a member of the AREA gives us the opportunity to team up with other Augmented Reality pioneers and pave the path for our customers in the AR world.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

As thought leaders in Augmented Reality for the utility space, EPRI is contributing to the advancement of the market by joining this important organization.

John J. Simmins, Ph.D.
John J. Simmins, Ph.D. Technical Executive - EPRI

We believe that the AREA will grow to be a one-stop shop for those interested in procuring, developing, and researching enterprise AR technology.  As a charter member, Upskill expects to be at the forefront of content creation relevant to our business and use the AREA as an indirect marketing platform.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

David Varela
David Varela Advanced Visualisation Team Lead - MTC

At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

Peter Verstraeten
Peter Verstraeten CEO - Proceedix

The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

Andy Lowery
Andy Lowery CEO - RealWear

EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

Jennifer Tong
Jennifer Tong Co-founder - EyeSucceed

By providing a place and group where we can gain, share and expand our knowledge about enterprise AR and get questions addressed, our customers see that we have their best interest at heart as part of our core strategy.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Siân Rees
Siân Rees VP Product Management - Iristick

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin
Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang
Dexter Ang CEO - Pison

As the enterprise smart glasses segment leader, Upskill looks to join other industry leaders in providing thought leadership to influence the way ahead for the enterprise smart glasses market.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

Gain Valuable AR Industry Insight

Subscribe to the AREA

Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.