Augmented Reality for Enterprise Alliance

Portal

Enterprise ARInteroperability and Standards

Learn more about the drivers for interoperability and the current status of activities in some of the Standards Development Organizations via a discussion with experts in interoperability and standards.

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AREA Releases Member-Exclusive ROI Calculator and Best Practice Report

Members of the AREA now have the tools and information to measure the return on their AR investments with confidence. The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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Explore the AREA Startup Membership Today!

The AREA’s new Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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AR Safety and Human Factorsreport and case study

The AREA Research Committee recently distributed to members two deliverables produced as part of the organization’s third research project.

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AREA Research Committeecall for proposals for 7th research project

The AREA Research Committee has issued a call for proposals to study 3D Asset Usage in Enterprise AR

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Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

  • Apr 9 2020

    A Global Resource Guide to XR Collaboration

    Apr 9 2020

    Even in times of global pandemic, no one has to be alone. COVID-19 has forced us apart, but technology makes...

  • Apr 9 2020

    Statement from Microsoft on Supporting Manufacturing Community during COVID19

    Apr 9 2020

    While many manufacturers face challenging disruptions to supply and demand in their businesses, some are reconfiguring their production, supply chains, and...

  • Apr 6 2020

    NIST and Magic Leap Challenging Engineers to Use AR to Help First Responders

    Apr 6 2020

    “Police, fire, and emergency medical services crews cannot respond efficiently without proper situational awareness. Up to now, they’ve relied on...

  • Apr 6 2020

    INTUBATION SHIELD: SUPPORTING OUR FRONTLINE NHS WORKERS

    Apr 6 2020

    Manufacturing Technology Centre (MTC) engineers, working in collaboration with expert medical consultant practitioners, Rolls-Royce, and supported by Innovate UK, have...

  • Apr 3 2020

    AREA member Atheer is helping front line workers by offering Access to AR platform

    Apr 3 2020

    In just a few short months, we have found ourselves in a new reality. The COVID-19 pandemic has impacted the...

  • Apr 1 2020

    Why AR and VR usage is expected to grow in 2020

    Apr 1 2020

    According to the Worldwide Quarterly Augmented and Virtual Reality Headset Tracker, while the market for these products is likely to decline...

  • Apr 1 2020

    ThirdEye and TROIA partner to bring remote assistance to oil and gas sectors

    Apr 1 2020

    By combining ThirdEye’s X2 MR Glasses and TROIA’s AR platform, TROIA AR, enterprise organizations within energy, utilities, oil and gas...

  • Mar 31 2020

    XR Association Releases Results Of Fourth Augmented And Virtual Reality Survey

    Mar 31 2020

    Results indicated both expanding avenues for monetization and growing momentum for nearly every area of immersive technology’s use. With applications...

  • Mar 31 2020

    IDC says Enterprises are Moving to Augmented and Virtual Reality Majorly Driven by Leading Use Cases with US$ 31.2 Billion Spend by 2023

    Mar 31 2020

    Asia/Pacific* spending on AR/VR products and services will continue this strong growth throughout the forecast period (2018-23), with a five-year...

  • Mar 30 2020

    Ventilator Challenge UK Consortium

    Mar 30 2020

    Over the past week the consortium has been working hard to investigate production of a range of ventilator design options...

  • Mar 30 2020

    Industrial uses of LiDAR Sensor on Apple’s iPad Pro

    Mar 30 2020

    The LiDAR Scanner measures the distance to surrounding objects up to five meters away, works both indoors and outdoors, operating...

  • Mar 30 2020

    ETSI unveils Augmented Reality Framework enabling multi-vendor ecosystem for industry and consumers

    Mar 30 2020

    The ETSI GS ARF 003 introduces the characteristics of an AR system and describes the functional building blocks of a...

  • Mar 30 2020

    AR and VR deliver ROI via efficiencies and cost reductions

    Mar 30 2020

    According to PTC, there are five common use cases for AR/VR in field service: identifying parts that need replacement, viewing technical...

  • Mar 26 2020

    AR Remote Collaboration Software helps businesses dealing with COVID19

    Mar 26 2020

    The Onsight platform allows workers to collaborate securely across multiple industries including aviation, defense, manufacturing, energy and inspection. The system...

  • Mar 26 2020

    How will COVID19 impact the manufacturing industry and HMD shipments

    Mar 26 2020

    The Coronavirus outbreak will cause manufacturing delays at the source and reduce the overall demand for Augmented Reality (AR) Smart...

  • Mar 26 2020

    How Aggreko is reinventing Global Workforce Training with AR

    Mar 26 2020

    We are all facing unprecedented challenges in our lives and at work due to the impact of Covid-19. With much...

    • What we are doing

    AREA Blog

  • Mar 30 2020

    Masters of Pie Fulfills a Growing Need for Immersive Collaboration

    Mar 30 2020

    As its website proclaims, new AREA member Masters of Pie offers “the only industry-ready solution that provides heavy-duty immersive collaboration with end-to-end...

  • Mar 25 2020

    AREA Member Augmentir Offers Free Remote Assist Tool During Pandemic

    Mar 25 2020

    As organizations everywhere cope with the travel restrictions and work-from-home policies put in place to combat COVID-19, AREA member Augmentir is stepping...

  • Mar 12 2020

    AREA Research Committee Issues Call for Proposals to Study 3D Asset Usage in Enterprise AR

    Mar 12 2020

    The AREA seeks to receive proposals for a funded research project that will examine barriers to and recommend approaches for...

  • Mar 11 2020

    AREA Workshop Postponed; To Be Rescheduled as a Virtual Event

    Mar 11 2020

    In accordance with public health directives to reduce the spread of COVID-19, the AREA has made the difficult decision to...

  • Mar 6 2020

    Learn the Latest on AI in AR at the Free AREA/Augmentir Webinar on April 1st

    Mar 6 2020

    Enterprise Augmented and Mixed Reality (AR/MR) have made great leaps in assisting frontline workers across industries by delivering information via...

  • Feb 26 2020

    SmarTECHS: Empowering Field Technicians for Digital Transformation

    Feb 26 2020

    New AREA member SmarTECHS occupies a unique space in the AR ecosystem as a software publisher of connected workspaces for...

  • Feb 6 2020

    Taqtile Focuses on Eliminating the Skills Gap for Frontline Workers

    Feb 6 2020

    There’s a growing problem affecting multiple industries. Experienced workers are retiring at an alarming rate, while equipment, plants, and infrastructure...

  • Jan 30 2020

    How does AR fit into a company technology strategy?

    Jan 30 2020

    Enterprise Augmented Reality (AR) offers countless opportunities to companies looking to improve the efficiency and effectiveness of their business. Many...

  • Dec 18 2019

    Scope AR eBook Series Guides Enterprises Through AR Adoption

    Dec 18 2019

    “A lot of the people who were coming to us knew about AR as a hot technology but didn’t really...

  • Dec 16 2019

    RealWear Connect Highlights AR’s Growing Maturity

    Dec 16 2019

    Augmented Reality is rapidly maturing, with a growing focus on stability, security, and other practical considerations. That’s one of the...

  • Nov 27 2019

    IEEE Article Highlights the AREA’s IoT/AI/AR Convergence Research Project

    Nov 27 2019

    Many experts believe that the convergence of the Internet of Things (IoT), Artificial Intelligence (AI), and Augmented Reality (AR) will...

  • Nov 11 2019

    What are the current business barriers to AR adoption & what is being done to overcome them?

    Nov 11 2019

    Industry analysts continue to predict that the Augmented Reality (AR) market will exhibit significant growth and will support a transformation...

  • Oct 2 2019

    The AREA at EWTS

    Oct 2 2019

    The sixth annual Enterprise Wearable Technology Summit (EWTS) was recently held in Dallas. The event, produced by AREA member Brainxchange,...

  • Oct 2 2019

    Augumenta Receives Patent for its AR SmartPanel Machine Control

    Oct 2 2019

    Since its founding in 2012, AREA member Augumenta has made a name for itself by delivering user-friendly interaction methods that...

  • Aug 28 2019

    AREA Issues Request for Proposals to Execute Research Project on Web-based Enterprise AR

    Aug 28 2019

    Recently, AREA members voted to have the organization’s sixth member-funded research project focus on the challenges and opportunities ahead for...

  • Aug 8 2019

    Arvizio’s Jonathan Reeves on Large-Scale AR

    Aug 8 2019

    New AREA member Arvizio is in the news recently, having just released version 4.0 of its MR Studio platform. The...

    • Come and join us

    Upcoming Events

    AREA Research Committee Webinar | PTC Reality Lab Overview & Projects

    This is an online webinar. Please use the links below to register. Apr 16 2020

    The AR for Enterprise Alliance (AREA) is the only global membership-funded alliance helping to accelerate the adoption of Enterprise Augmented Reality (AR) by supporting the growth of a comprehensive ecosystem. We support innovative companies that invest in AR technology and who seek knowledge about the tools available, use cases, methods of implementation and return on...

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    AREA Thought Leaders Webinar | How to Digitally Enhance your Workforce

    This is an online webinar. Please use the links below to register. Apr 21 2020

    The AR for Enterprise Alliance (AREA) is the only global, membership-funded non-profit alliance dedicated to helping accelerate the adoption of Enterprise Augmented Reality (AR) by supporting the growth of a comprehensive ecosystem. In this webinar, you will hear from David Francis from Theorem Solutions. They will be providing insights, experience and challenges of implementing enterprise...

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    Webinar | ETSI Reference Architecture for Augmented Reality Solutions

    This is an online webinar. Please use the links below to register. Apr 28 2020

    ISG ARF recently published the ETSI GS ARF 003 specifying a functional reference architecture for Augmented Reality (AR) solutions. It identifies key components and interfaces, and defines generic functionalities required by an AR solution. The webinar presents this reference architecture and how the ecosystem will benefit from it.

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    XR Immersive Enterprise 2020

    Online May 5-6 2020

    Due to the ongoing nature of Coronavirus, XR Immersive Enterprise (May 5-6, Eastern Time) will be moving to a fully online format. XR Intelligence are busy putting together the biggest and best online conference that only Reuters Events can deliver. Networking, exhibition, presentations, roundtable discussions and panels will all take place digitally through a mixture...

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    AREA Thought Leadership Webinar | How to use AI to Transform Enterprise AR

    This is an online webinar. Please use the links below to register. May 6 2020

    Enterprise Augmented and Mixed Reality (AR/MR) have made great leaps in assisting frontline workers across different industries by delivering information via wearable devices. However, creating sustainable value with AR/MR, which goes beyond the one-time gains in productivity, remains a key challenge for most companies. At Augmentir, we believe that it’s time to stop taking an...

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    2020 Asia VR&AR Fair and Summit

    Guangzhou, China May 10-12 2020

    This event is targeted at:  those working in the IT industry, software developers, the hardware industry, internet industry, film and television production, entertainment industry, tourism, education industry, design, city construction, theme park, entertainment city, cinema, theater, modern commerce, real estate, security industry and more.

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    Worth watching

    Latest Videos

    The AREA 2019 Workshop

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    AWE Europe 2018: Latest AREA Research & How its Reducing Barriers to AR Adoption

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    AREA Members-Only Material

    View Video +
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    AREA at AR&VR World, TechXLR8 2018

    View Video +
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    AREA Roundtable recordings

    View Video +
    View All Videos +

    Video Series | AREA Webinar Archive

    View Video +
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    We all work together

    The AREA Members

    AREA Members Spotlight

    RealWear is all about being real. Real transfer of knowledge in real-time.

    RealWear’s HMT-1 is the world’s first 100% hands-free wearable computer, controlled only with your voice while keeping your hands free for the work. Companies like Colgate Palmolive, Eastman Chemical, Toyota and State Grid have trusted RealWear to take their industrial workforce to the next level.

    Bring out the best in every worker with RealWear.

    View Member +

    What Members Think

    Members Testimonials

    We believe that the AREA will grow to be a one-stop shop for those interested in procuring, developing, and researching enterprise AR technology.  As a charter member, Upskill expects to be at the forefront of content creation relevant to our business and use the AREA as an indirect marketing platform.

    Jay Kim
    Jay Kim Chief Strategy Officer - Upskill

    The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

    Vivek Aiyer
    Vivek Aiyer Founder / Director - Appearition Pty Ltd

    Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

    Carl Byers
    Carl Byers Chief Strategy Officer - Contextere

    Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

    Paul Davies
    Paul Davies Associate Technical Fellow - Boeing

    The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

    Chris Freeman
    Chris Freeman Head of Digitally Assisted Assembly - AMRC

    When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

    David Varela
    David Varela Advanced Visualisation Team Lead - MTC

    At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

    Peter Verstraeten
    Peter Verstraeten CEO - Proceedix

    The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

    Andy Lowery
    Andy Lowery CEO - RealWear

    EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

    Jennifer Tong
    Jennifer Tong Co-founder - EyeSucceed

    At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

    Siân Rees
    Siân Rees VP Product Management - Iristick

    At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

    Don Shin
    Don Shin President and CEO - CrossComm

    The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

    Vivek Aiyer
    Vivek Aiyer Founder / Director - Appearition Pty Ltd

    At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

    Dexter Ang
    Dexter Ang CEO - Pison

    As the enterprise smart glasses segment leader, Upskill looks to join other industry leaders in providing thought leadership to influence the way ahead for the enterprise smart glasses market.

    Jay Kim
    Jay Kim Chief Strategy Officer - Upskill

    Gain Valuable AR Industry Insight

    Subscribe to the AREA

    Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.