Augmented Reality for Enterprise Alliance

Portal

Responsible Computing is here

Transforming IT teams into responsible computing organizations with a focus on infrastructure, code development and social impact.

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AREA Research Committee Webinar Introduction to Khronos Group Camera API

April 20, 2022
On Demand

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AR Best PracticeSafety Playbook

This playbook provides the elements necessary to deploy Augmented Reality systems safely.

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ROICalculator

The AREA provides the ‘ROI Calculator’ as a tool to help AREA members understand potential cost savings and other business benefits when deploying AR solutions.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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Explore the AREA Startup Membership Today!

The AREA’s Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Welcome To

The AREA Augmented Reality Portal!

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

  • May 16 2022

    Enterprises head to San Diego to discuss impact of AR VR MR (XR)...

    May 16 2022

    Hundreds of the world’s most profitable and well-known companies are already using augmented, virtual, and mixed reality (XR) to deliver the...

  • May 13 2022

    Holo-Light XR Expands to the United States

    May 13 2022

    By expanding into the US, the Augmented and Virtual Reality (XR) specialist will increase its proximity to existing local customers and...

  • May 11 2022

    How Augmented Reality is helping Manufacturers Go Green

    May 11 2022

    We often debate the role of technology in the field of sustainability. There is no disputing the fact that new...

  • May 10 2022

    Newfoundland Augmented Reality Company Wins $1.2-Million Defence...

    May 10 2022

    His company has landed a $1.2 million contract to demonstrate its next-generation augmented reality system with the Canadian Navy. BridgeVUE,...

  • May 10 2022

    TeamViewer and SAP Join Forces to Digitalize Warehouse Operation...

    May 10 2022

    With TeamViewer Frontline Augmented Reality, an SAP endorsed app from TeamViewer and part of SAP’s industry cloud portfolio, customers can further...

  • May 5 2022

    IDC Releases Whitepaper on “Embracing AR Technologies”

    May 5 2022

    The report, shared with ARPost, gives a by-the-numbers look at how hundreds of companies are using AR. It also predicts markets...

  • May 3 2022

    8 Insightful XR in Manufacturing Case Studies to Read in 2022

    May 3 2022

    As manufacturing and industrial companies continue to deal with ever-growing demands from their customers, the need for innovative technology in...

  • May 3 2022

    Taqtile Helps Customers Harness The Power Of AR-Enabled Work Ins...

    May 3 2022

    With Manifest, an organization’s frontline workers have instant access to work-instruction content ranging from digitized manuals, step-by-step videos, and detailed holograms, enabling them to...

  • Apr 27 2022

    Top XR Vendors majoring on Manufacturing

    Apr 27 2022

    From comprehensive VR environments where people can work together remotely over digital twins of products, to AR solutions which allow...

  • Apr 23 2022

    $77 Billion Augmented Reality Market is Expected to Grow at a CA...

    Apr 23 2022

    The primary driver is found to be rising adoption of IoT, the total Global Augmented Reality (AR) Market is estimated to reach...

  • Apr 21 2022

    Rokid enters strategic alliance with ARM China in developing AR ...

    Apr 21 2022

    Augmented reality is a key connection to the Metaverse era. To meet the specific needs of a new Metaverse generation,...

  • Apr 20 2022

    Zoom for Smart Glasses by Vuzix now Supported by the Zoom App Ma...

    Apr 20 2022

    As the only Zoom for smart glasses application listed on the Zoom App Marketplace, the app allows Vuzix smart glasses...

  • Apr 18 2022

    How to select an XR use case that guarantees the best ROI

    Apr 18 2022

    But before we get into that, let’s take a look into how the technology is being used by engineering and...

  • Apr 15 2022

    How AR Helps Plant Management And Factory Production

    Apr 15 2022

    Augmented Reality (AR) is a subset of Virtual Reality (VR) that is implemented in manufacturing and plant management. The global...

  • Apr 15 2022

    Norwegian Agricultural Heavy Machinery Manufacturer Orkel Grows ...

    Apr 15 2022

    The company’s initial purchase of 40 units through RealWear’s Gold partner Allegra AS, will be used for remote after-sales maintenance,...

  • Apr 14 2022

    Rokid wins the Red Dot Design Award and iF Design for X-Craft an...

    Apr 14 2022

    This represents the award-winning product that integrates design and technology to create a better life experience for consumers through the...

    • What we are doing

    AREA Blog

  • Apr 28 2022

    AREA ED Explores Immersive Technologies on Mouser Podcast

    Apr 28 2022

    What does the term “Immersive Technologies” encompass? And how are these technologies evolving to solve more and more business needs?...

  • Apr 7 2022

    XR at Work Podcast is Here to Talk Shop with AR Practitioners

    Apr 7 2022

    We got together with Scott and Dane recently to learn more about the podcast and what they hope to accomplish...

  • Apr 5 2022

    Masters of Pie Wants to Hear About Your XR Collaboration Experie...

    Apr 5 2022

    The Masters of Pie team is especially interested in hearing from IT managers and C-level executives knowledgeable about the broad...

  • Mar 9 2022

    AREA Member Apprentice.io Raises $100M for Pharma AR Platform

    Mar 9 2022

    Tempo brings the transformative power of technology to an industry that is still largely paper-based. It accelerates the entire drug...

  • Mar 8 2022

    Jon Kies Explores the Potential of the AREA Human Factors Commit...

    Mar 8 2022

    AREA: What does Human Factors in Augmented Reality encompass? Kies: Human Factors is the study of humans, from both cognitive...

  • Feb 8 2022

    AREA Safety Playbook Offers Step-by-Step Guide to Protect Worker...

    Feb 8 2022

    The Augmented Reality Best Practice Safety Playbook discusses: Risk factors to consider when using AR systems in work environments Risk...

  • Feb 7 2022

    Microsoft Power Apps Make AR Part of Core Business Solutions

    Feb 7 2022

    Moreover, Uitz and Pile expect enterprise users to add those Augmented Reality / Mixed Reality capabilities themselves – without help...

  • Feb 1 2022

    Inside the AREA Requirements Committee with Brian Kononchik

    Feb 1 2022

    The work of the AREA is largely driven by its member committees: Research, Interoperability & Standards, Safety, Human Factors, Requirements,...

  • Jan 1 2022

    Atheer Offers Free Template to Jump-start Your Front Line Worker...

    Jan 1 2022

    The problem for many organizations is knowing what to look for in a Front Line Worker platform. AREA member Atheer...

  • Dec 13 2021

    AREA and Digital Twin Consortium Establish Strategic Relationshi...

    Dec 13 2021

    On December 3rd, the AREA took a big step toward facilitating that convergence and maximizing those benefits by signing a...

  • Dec 13 2021

    Press Release – AREA and Digital Twin Consortium Establish...

    Dec 13 2021

    Under the MoU, DTC and the AREA will collaborate to: Define industry requirements Increase the degree to which enabling technology...

  • Dec 9 2021

    Join Boeing’s Real-World Factory Floor XR Team

    Dec 9 2021

    While some organizations’ AR/XR efforts are still limited to experiments and proofs of concept, Boeing is moving forward with fully-deployed...

  • Dec 1 2021

    Meet New AREA Member ASME

    Dec 1 2021

    AREA: For our readers who aren’t familiar with ASME, could you tell us about its mission? Reilley: ASME is both...

  • Nov 19 2021

    Take a Survey to Help Assess the Status of XR in the EU

    Nov 19 2021

    If you’re a European stakeholder in the XR industry – particularly an XR solutions provider, academic, or researcher – you...

  • Nov 3 2021

    Boeing’s Dr. Greg Garrett on the Work of the AREA Safety Committ...

    Nov 3 2021

    AREA: Are you an AR guy who got into safety, or a safety guy who got into AR? Dr. Garrett:...

  • Oct 19 2021

    Object Management Group to Join Forces with Augmented Reality En...

    Oct 19 2021

    “Augmented Reality offers tremendous potential for enterprises. It promises to increase productivity, lower costs, improve safety, enable expertise sharing, and...

    • Come and join us

    Upcoming Events

    Pepperl+Fuchs, Iristick and Wideum Remote Assistance Demo and Special Offer Webinar

    Webinar May 25 2022

    Machine breakdowns, incidents and hazards affect your production output, which can delay shipping schedules, fulfillment, vendor relationships, and customer satisfaction. The challenge for operational plant custodians is to optimize maintenance and inspection efforts to ensure the maximum benefit in terms of risk reduction whilst maintaining a high quality of statutory compliance. To demonstrate a concrete...

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    Where XR Business Thrives – Santa Clara, CA

    Santa Clara, CA USA Jun 1-3 2022

    Since 2010 over 5000 companies and 60,000 professionals have trusted AWE to connect, learn and grow their business in the XR ecosystem.

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    METAVERSE EXPO

    Seoul, Korea Jun 15-17 2022

    About METAVERSE EXPO 2022 Beyond VR, AR and XR, the METAVERSE era has arrived. METAVERSE EXPO 2022 introduces new industries that help connect the super-connected industries such as VR, AR AND XR, as well as METAVERSES.

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    IoTWeek – Dublin

    Dublin, Ireland Jun 20-23 2022

    IoT Week 2022 will be held from June 20th to June 23rd at the Croke Park Meetings & Events Dublin, Ireland.

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    World Class Connected Industry 2022

    Frankfurt, Germany Jul 6-7 2022

    Europe’s Leading Conference on Industry 4.0 and Digital Twin Technology.

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    2022 XR Symposium

    On-site in Laurel, Maryland Jul 27-28 2022

    The third annual XR Symposium will feature APL work that leverages virtual reality (VR), augmented reality (AR) and mixed reality (MR) technologies — collectively known as “extended reality” (XR) — to extend the technical capabilities of APL, as well as its sponsors and collaborators.

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    Worth watching

    Latest Videos

    AR on the Manufacturing Floor – IIoT World Day

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    AREA Webinar Archive

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    AREA Members-Only Material

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    AREA Podcasts

    View Video +
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    Why join the AREA?

    View Video +
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    AREA Roundtable recordings

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    We all work together

    The AREA Members

    AREA Members Spotlight

    RealWear is all about being real. Real transfer of knowledge in real-time.

    RealWear’s HMT-1 is the world’s first 100% hands-free wearable computer, controlled only with your voice while keeping your hands free for the work. Companies like Colgate Palmolive, Eastman Chemical, Toyota and State Grid have trusted RealWear to take their industrial workforce to the next level.

    Bring out the best in every worker with RealWear.

    View Member +

    What Members Think

    Members Testimonials

    The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

    Vivek Aiyer
    Vivek Aiyer Founder / Director - Appearition Pty Ltd

    Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

    Carl Byers
    Carl Byers Chief Strategy Officer - Contextere

    Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

    Paul Davies
    Paul Davies Associate Technical Fellow - Boeing

    The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

    The AMRC

    When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

    David Varela
    David Varela Advanced Visualisation Team Lead - MTC

    Being part of an international coalition helps networking and possible future international expansion. AR is currently advancing rapidly and we’re keen to keep up to date on the most recent technological advances. We’re interested to see how companies on the customer side have leveraged AR in their business and to learn more about AR business models to refine our own value proposal. The AREA research and tools are potentially valuable assets for us.

    Stereoscape

    The AREA unites the AR community with focus on the enterprise sector, in which we see the driver for growth and maturity of XR. We believe that Holo-Light can contribute to that eco-system with expertise in AR software development, engineering use cases and technology enabling the streaming of all XR applications.

    Luis Bollinger
    Luis Bollinger Co-Founder - Holo-Light

    The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

    Andy Lowery
    Andy Lowery CEO - RealWear

    EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

    Jennifer Tong
    Jennifer Tong Co-founder - EyeSucceed

    At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

    Johan de Geyter
    Johan de Geyter CEO - Iristick

    We appreciate all the work, which has already been done in R&D and think that the combination of market insights of all members will bring us closer to mass adoption and rollouts in the enterprise sector.

    Luis Bollinger
    Luis Bollinger Co-Founder - Holo-Light

    At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

    Don Shin
    Don Shin President and CEO - CrossComm

    The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

    Vivek Aiyer
    Vivek Aiyer Founder / Director - Appearition Pty Ltd

    At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

    Dexter Ang
    Dexter Ang CEO - Pison

    The activities throughout the year including workinars, committees, podcasts and events are a remarkable platform for all companies with interest in XR, not only giving us the chance to present ourselves, but also shape the future of XR. We see the AREA as a platform, cross-linker and companion in the world of XR and believe that we can achieve much more as a community.

    Luis Bollinger
    Luis Bollinger Co-Founder - Holo-Light

    Gain Valuable AR Industry Insight

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