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News & Events

AR Smartglasses Dinosaurs?

Michael Thompson’s article for UploadVR this week provides a “cautionary tale of early innovation that failed to keep up with industry momentum.” Thompson reviews the current state of the AR Read more...

Video Highlight

AREA Members at AWE

Smart glasses are increasingly being chosen by the leading industrial companies of the world to drive meaningful outcomes. In this inspirational presentation, real stories will be shared on how businesses are deploying smart glasses into production environments today, alongside the vision of where it all goes from here. Businesses are investing into smart glasses with visions on how it begins to transform the workplace today alongside other industry 4.0 drivers such as industrial IoT, big data analytics, and the connected workers. Ultimately, smart glasses connect the human workforce with the intelligence of machines and data, enabling people to keep pace with the machines.



Manufacturers Unite to Shape the Future of Augmented Reality


CHICAGO, Ill., and WAKEFIELD, Mass., USA – April 11, 2017 - UI LABS and The Augmented Reality for Enterprise Alliance (AREA) announced today the release of the world's first augmented reality (AR) hardware and software functional requirements guidelines, which will help AR technology companies develop products for industrial users.

Read The Full Press Release...


A New Look!


Notice that new logo? We are in the process of updating the AREA brand and website. You will start to see the new AREA branding as we phase it in, culminating in the launch of our new website in June 2017.

Why the change? We're rebranding to ensure our identity better reflects our values, mission and position in the AR ecosystem. As the AR industry and AREA’s membership continue to grow, our updated brand will allow us to fully embody the value we provide. Of course, the mission of the area remains the same: to help accelerate the adoption of Enterprise Augmented Reality (AR) by creating a comprehensive ecosystem.

Our new website will be easier to navigate, with exciting new features and more resources to help you develop and implement your AR strategy. We look forward to sharing it with you soon!



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Although engineers are the core of the AREA membership, not all AREA members are engineers. Solving the industry's challenges requires a multidisciplinary effort, and the AREA is a place for all of today's industry professionals, regardless of experience or course of study.

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AREA Resources

Augmented Reality in Manufacturing at the Boeing Company - Lessons Learned and Future Directions
Case Studies
Augmented Reality in Manufacturing at the Boeing Company - Lessons Learned and Future Directions

This report summarizes problems and solutions identified in “Augmented Reality: Development and Implementation for Manufacturing at Boeing,” by Paul Davies and David Lee, a case study published by the Boeing Company in March 2014.

Augmented Reality in the Navy-A Roadmap
White Papers
Augmented Reality in the Navy-A Roadmap

 This document, released on 30 September 2015, describes Augmented Reality and use cases in the Navy. It is made available to the public with permission from the author. The Navy Augmented Reality Community (NARC) self-organized with a common passion for AR, and with a desire to work more effectively across NRE boundaries to advance the state of the art. 

Order Picking with Augmented Reality Smartglasses
Case Studies
Order Picking with Augmented Reality Smartglasses

Although often considered a nuisance, order picking is one of the most important steps in supply chain logistics and warehousing, accounting for approximately 20% of all logistics costs and up to 55% of the total cost of warehousing5 . Moreover, order picking is the last supply chain step before goods are delivered to the customer. Mistakes made in this step cannot be undone internally anymore and thus directly influence the customer’s perceived quality of...

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