Augmented Reality for Enterprise Alliance

New AREA ResearchDextrous Work Instruction

A look at the effectiveness of AR in the context of training and industry adoption.

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Webinar on DemandTrue AR Devices

Explore the next wave of enterprise productivity with the DigiLens team.


Free WebinarVoice-Activated Apps

Discover the key to productivity and safety for frontline workers.
November 15 | 12:00 Noon ET

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Alicia's team creates life-like emergency response scenarios with immersive technology.

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AR implementation insights, experiences, and challenges from Dassault Systèmes DELMIA.

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TRANSFORM! @ INFOCOMMJune 12-14 | Las Vegas

Immerse yourself in the real-world innovations and emerging technologies that reflect how digital transformation is driving economic change.

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Why Augmented Reality?

Augmented Reality offers the ability to visualize data and instructions overlaying digital assets in the real world in real time. This capability is delivering tremendous benefits to enterprises – increasing productivity, lowering costs, improving safety, enabling expertise to be shared more easily, and more. Organizations of all sizes across industries are taking advantage of AR to drive innovation, increase competitiveness, and accelerate business strategies.


Join the AREA

The AR for Enterprise Alliance provides the support organizations need to assess, plan, and manage their enterprise Augmented Reality projects. Our up-to-date resources and neutral, reliable guidance make the path to AR adoption surer, shorter, and smoother. In addition, the AREA works to build and strengthen the AR ecosystem by identifying opportunities and challenges, spearheading research, and facilitating dialogue among AR providers and enterprises.

How To Join

What's going on

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Upcoming Events

2023 Immersive Technology Conference

Proto, Gateshead, North East England Dec 6-7 2023

We are excited to invite you to the 5th running of the AREA Workshop Event, a highly anticipated gathering of industry experts, on December 6th and 7th at Proto in Gateshead, UK. Having established a reputation as a premier AR-focused event, the AREA Workshop has evolved over the years, drawing on the success of previous...

Geo Week – Denver, CO

Denver, CO Feb 11-13 2024

Geo Week is the premier event for increased integration between the built environment, advanced airborne/terrestrial technologies, and commercial 3D technologies, bringing together former stand-alone events AEC Next Technology Expo & Conference, International Lidar Mapping Forum, and SPAR 3D Expo & Conference, and powerful partnership events including ASPRS Annual Conference.


Las Vegas, NV USA Jun 12-14 2024

InfoComm is teaming up with the Object Management Group’s family of technology consortia to present Transform! @ InfoComm 2024. This innovative new conference and exhibition targets innovation that enables your digital transformation journey.

Latest Videos

Members Unplugged

Fireside Chat: Tangi Meyer, Dassault Systèmes, AR for Manufacturing – What You Need to Know Before Getting Started

Fireside Chat: Breaking into the AR/XR Industry Through Training and Ecosystem Engagement

Fireside Chat: Real-Life Experiences Implementing Enterprise AR

Fireside Chat: AR Challenges and Progress at Toyota

Fireside Chat: Major Technological Developments in AR in 2022 with Augmented Solutions

What is industrial metaverse, and why it’s important

Working together to drive AR forward

The AREA Members

What Members Are Saying

AREA Success Stories

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer Founder / Director - Appearition Pty Ltd

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.


The AREA unites the AR community with focus on the enterprise sector, in which we see the driver for growth and maturity of XR. We believe that Holo-Light can contribute to that eco-system with expertise in AR software development, engineering use cases and technology enabling the streaming of all XR applications.

Luis Bollinger Co-Founder - Holo-Light

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Johan de Geyter CEO - Iristick

We appreciate all the work, which has already been done in R&D and think that the combination of market insights of all members will bring us closer to mass adoption and rollouts in the enterprise sector.

Luis Bollinger Co-Founder - Holo-Light

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer Founder / Director - Appearition Pty Ltd

The activities throughout the year including workinars, committees, podcasts and events are a remarkable platform for all companies with interest in XR, not only giving us the chance to present ourselves, but also shape the future of XR. We see the AREA as a platform, cross-linker and companion in the world of XR and believe that we can achieve much more as a community.

Luis Bollinger Co-Founder - Holo-Light