Augmented Reality for Enterprise Alliance

Tech FusionAR and Digital Twin Info Day

Change the way you perceive the future of these synergistic technologies.

September 28 | Chicago, IL

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New AREA ResearchDextrous Work Instruction

A look at the effectiveness of AR in the context of training and industry adoption.

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AR implementation insights, experiences, and challenges from Dassault Systèmes DELMIA.

October 18 | 11:00am ET

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Free WebinarTrue AR Devices

Explore the next wave of enterprise productivity with the DigiLens team.

November 1 | 1:00pm ET

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FIRESIDE CHATDinesh Punni, Immersive Insiders

Dinesh discusses AR/XR training, hiring, and today's job market.

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TRANSFORM! @ INFOCOMM 2024New Las Vegas Conference

Immerse yourself in the real-world innovations and emerging technologies that reflect how digital transformation is driving economic change.

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Why Augmented Reality?

Augmented Reality offers the ability to visualize data and instructions overlaying digital assets in the real world in real time. This capability is delivering tremendous benefits to enterprises – increasing productivity, lowering costs, improving safety, enabling expertise to be shared more easily, and more. Organizations of all sizes across industries are taking advantage of AR to drive innovation, increase competitiveness, and accelerate business strategies.


Join the AREA

The AR for Enterprise Alliance provides the support organizations need to assess, plan, and manage their enterprise Augmented Reality projects. Our up-to-date resources and neutral, reliable guidance make the path to AR adoption surer, shorter, and smoother. In addition, the AREA works to build and strengthen the AR ecosystem by identifying opportunities and challenges, spearheading research, and facilitating dialogue among AR providers and enterprises.

How To Join

What's going on

Latest News

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Upcoming Events

IoT Tech Expo Europe

Amsterdam, Netherlands Sep 26-27 2023

Book your free conference and expo ticket to IOT Tech Expo – Europe which is set to explore what’s new and worth attention in the latest innovations within the Internet of Things and covering Manufacturing, Transport, Health, Logistics, Government, Energy and Automotive, this conference is not to be missed! Join us in-person in the RAI...

Tech Fusion: Augmented Reality and Digital Twin Information Day

Chicago, IL Sep 28 2023

Today’s forward-looking organizations are advancing digital transformation efforts with augmented reality and digital twins. We are thrilled to invite you to a ground-breaking event that promises to revolutionize the way you perceive the future of these technologies. Experience a day filled with insightful presentations, interactive panel discussions, hands-on workshops, and live demos, all focused on...

GITEX Global

Dubai, UAE Oct 16-20 2023

The undisputed tech event for the last 42 years, GITEX GLOBAL features every major technology player, trend and vertical, and it covers sectors including smart cities, cybersecurity, metaverse, the data economy, mobility, healthcare and telecoms.

Augmented Enterprise Summit

Houston, TX USA Oct 24-26 2023

Real enterprises sharing real experiences of testing, adopting, and scaling XR and other metaverse technologies. Check out the current 2023 agenda.

AWE EU 2023

Vienna, Austria Oct 24-25 2023

Since 2010 over 5000 companies and 60,000 professionals have trusted AWE to connect, learn and grow their business in the XR ecosystem. Join this inspiring community of XR professionals that brings together: End-users and solution providers, Investors and startups, Brands and creators and developers, Job seekers and recruiters The AWE community now operates online and...

VRDays’ Immersive Tech Week 2023

Rotterdam, Holland Nov 28 2023 - Dec 3 2023

VR, AR, XR, AI, the metaverse, Web3, haptics and more! Meet unique speakers & innovative startups. Get inspired and be a part of the future.

Latest Videos

Members Unplugged

Fireside Chat: Real-Life Experiences Implementing Enterprise AR

Fireside Chat: AR Challenges and Progress at Toyota

Fireside Chat: Major Technological Developments in AR in 2022 with Augmented Solutions

What is industrial metaverse, and why it’s important

AREA and Immersive Search – XR job board introduction

AREA Research Committee Webinar – Distributed Mobile AR Architectures in the Lab and Beyond

Working together to drive AR forward

The AREA Members

What Members Are Saying

AREA Success Stories

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer Founder / Director - Appearition Pty Ltd

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.


The AREA unites the AR community with focus on the enterprise sector, in which we see the driver for growth and maturity of XR. We believe that Holo-Light can contribute to that eco-system with expertise in AR software development, engineering use cases and technology enabling the streaming of all XR applications.

Luis Bollinger Co-Founder - Holo-Light

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Johan de Geyter CEO - Iristick

We appreciate all the work, which has already been done in R&D and think that the combination of market insights of all members will bring us closer to mass adoption and rollouts in the enterprise sector.

Luis Bollinger Co-Founder - Holo-Light

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer Founder / Director - Appearition Pty Ltd

The activities throughout the year including workinars, committees, podcasts and events are a remarkable platform for all companies with interest in XR, not only giving us the chance to present ourselves, but also shape the future of XR. We see the AREA as a platform, cross-linker and companion in the world of XR and believe that we can achieve much more as a community.

Luis Bollinger Co-Founder - Holo-Light