Augmented Reality for Enterprise Alliance

Portal

Equipping the AR workforce of tomorrowShort survey

The AREA, together with our academic partners, has created a survey to capture your perspectives on educational needs for future graduates. The survey closes 31st July and should take no more than 10 mins to complete.

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AREA Membersoffer pandemic support

As organizations throughout the world cope with the quarantining and work-from-home restrictions necessitated by the global coronavirus pandemic, AREA members are springing into action to help.

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ROICalculator

The AREA provides the ‘RoI Calculator’ as a tool to help AREA members understand potential cost savings and other business benefits when deploying AR solutions.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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Explore the AREA Startup Membership Today!

The AREA’s Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

  • Jul 6 2020

    First knee replacement surgery successfully completed with Augmented Reality Technology

    Jul 6 2020

    Pixee anticipates the number of total knee replacement cases using the Knee+ technology will increase quickly as they already have...

  • Jun 25 2020

    From Surviving to Thriving: XR Helps Enterprises Stay Cutting-edge, beyond COVID-19

    Jun 25 2020

    To maintain operations and keep employees safe in the ongoing pandemic, more and more businesses are turning to augmented and...

  • Jun 20 2020

    Free white paper Work Flexibly and Securely with XpertEye

    Jun 20 2020

    Download this free white paper to learn: The trends and challenges making digital transformation essential across industries, including rising costs, a...

  • Jun 10 2020

    Virtual Reality and Augmented Reality in Learning and Training: overhyped or new industry standard?

    Jun 10 2020

    How Can VR Change the Training Industry? Let’s take a look at how VR will affect the 70:20:10 model of...

  • Jun 5 2020

    AWE Online 2020

    Jun 5 2020

    The following partners were in support of the massive global event and you can see them here.  Partner logos were...

  • Jun 3 2020

    Reflekt speaks to William Harding on how AR Transforms medical device manufacturing at Medtronic

    Jun 3 2020

    What is the real potential of innovative technologies like Extended Reality (XR) in the medical sector? Where are solutions already adding value and cutting...

  • Jun 3 2020

    The Short-Term Roles of AI and AR in the Post-Pandemic Digital Landscape

    Jun 3 2020

    The Short-Term Roles of AI and AR in the Post-Pandemic Digital Landscape Even as the globe collectively works toward a...

  • Jun 2 2020

    Augmentor applications now open | Discovering and supporting next generation AR and VR companies

    Jun 2 2020

    This is a unique opportunity for mixed, augmented or virtual reality companies with a commercial product, service or solution to join the...

  • Jun 1 2020

    XR Collaboration Platform Directory updated with new PDF Resource Guide and online search functionality of the XR ecosystem.

    Jun 1 2020

    “Due to the coronavirus pandemic all forms of telecommunications are more important than ever. We use our brains more effectively...

  • May 28 2020

    What is the right Remote Support and Collaboration Tool for you? By Reflekt

    May 28 2020

    In times where travel restrictions remain and work-from-home arrangements are the new normal, video conferencing software like Microsoft Teams, Skype for Business, Zoom and many others help us bring our...

  • May 27 2020

    Qualcomm Collaborates with 15 Global Operators to Deliver XR Viewers

    May 27 2020

    Since Qualcomm Technologies’ device category introduction of XR viewers tethered to 5G smartphones, fifteen global operators including China Mobile, China Telecom,...

  • May 25 2020

    4 things you should do to sanitize your AR devices – and 4 things you should avoid doing

    May 25 2020

    DO use a 70% isopropyl alcohol wipe to gently wipe the exterior surfaces of your device. Before cleaning, remove any...

  • May 24 2020

    Masters of Pie: Embracing Technology Enablers – Building the Collaborative Thread

    May 24 2020

    Immersive Technology Inhibitors The adoption in the Enterprise sector of immersive collaboration technologies is currently inhibited by a number of...

  • May 23 2020

    Augmented Reality at the heart of new ‘working normal’

    May 23 2020

    The way that workers have adapted to the benefits of Augmented Reality to continue to perform their roles during the...

  • May 22 2020

    Mozilla partners with Pico for release of Firefox Reality 10 Virtual Reality browser, which now supports WebXR

    May 22 2020

    In addition to the new version, Mozilla has also announced that it is releasing the browser in conjunction with the...

  • May 19 2020

    Microsoft Guides, the next step in training and guidance with Mixed Reality

    May 19 2020

    Business challenges One of these business challenges is training personnel. Training personnel in organizations require a lot of effort from...

    • What we are doing

    AREA Blog

  • Jun 24 2020

    Equipping the AR workforce of tomorrow

    Jun 24 2020

    As part of the AREA’s mission to help accelerate the adoption of Enterprise Augmented Reality (AR) by supporting the growth...

  • Jun 18 2020

    Progress Report on AREA 3D Asset Reuse Research Project

    Jun 18 2020

    Researcher Eric Lyman of 3XR has provided an update on the progress of the AREA’s 7th research project. Eric and his team are tasked...

  • Jun 3 2020

    COVID-19: How Augmented Reality is helping mitigate business impact

    Jun 3 2020

    This editorial has been developed as part of the AREA Thought Leaders Network content, in collaboration with selected AREA members....

  • May 26 2020

    SAS Institute is Bringing “Intelligent Realities” to the Enterprise

    May 26 2020

    The SAS Institute has been a world leader in analytics software for more than four decades. Today, the privately-held North...

  • Apr 16 2020

    AREA Members Offer Pandemic Support

    Apr 16 2020

    As organizations throughout the world cope with the quarantining and work-from-home restrictions necessitated by the global coronavirus pandemic, AREA members...

  • Apr 14 2020

    Enterprise Augmented Reality Solutions – Build or Buy?

    Apr 14 2020

    Short of time? Listen to the accompanying podcast (~8 minutes) available here. This is a question with no simple answers....

  • Apr 14 2020

    Mixing and Matching Standards to Ease AR Integration within Factories

    Apr 14 2020

    AREA member Bill Bernstein of the National Institute of Standards and Technology (NIST) shares his organization’s early work to improve AR interoperability.  ...

  • Mar 30 2020

    Masters of Pie Fulfills a Growing Need for Immersive Collaboration

    Mar 30 2020

    As its website proclaims, new AREA member Masters of Pie offers “the only industry-ready solution that provides heavy-duty immersive collaboration with end-to-end...

  • Mar 25 2020

    AREA Member Augmentir Offers Free Remote Assist Tool During Pandemic

    Mar 25 2020

    As organizations everywhere cope with the travel restrictions and work-from-home policies put in place to combat COVID-19, AREA member Augmentir is stepping...

  • Mar 12 2020

    AREA Research Committee Issues Call for Proposals to Study 3D Asset Usage in Enterprise AR

    Mar 12 2020

    The AREA seeks to receive proposals for a funded research project that will examine barriers to and recommend approaches for...

  • Mar 11 2020

    AREA Workshop Postponed; To Be Rescheduled as a Virtual Event

    Mar 11 2020

    In accordance with public health directives to reduce the spread of COVID-19, the AREA has made the difficult decision to...

  • Mar 6 2020

    Learn the Latest on AI in AR at the Free AREA/Augmentir Webinar on April 1st

    Mar 6 2020

    Enterprise Augmented and Mixed Reality (AR/MR) have made great leaps in assisting frontline workers across industries by delivering information via...

  • Feb 26 2020

    SmarTECHS: Empowering Field Technicians for Digital Transformation

    Feb 26 2020

    New AREA member SmarTECHS occupies a unique space in the AR ecosystem as a software publisher of connected workspaces for...

  • Feb 6 2020

    Taqtile Focuses on Eliminating the Skills Gap for Frontline Workers

    Feb 6 2020

    There’s a growing problem affecting multiple industries. Experienced workers are retiring at an alarming rate, while equipment, plants, and infrastructure...

  • Jan 30 2020

    How does AR fit into a company technology strategy?

    Jan 30 2020

    Enterprise Augmented Reality (AR) offers countless opportunities to companies looking to improve the efficiency and effectiveness of their business. Many...

  • Dec 18 2019

    Scope AR eBook Series Guides Enterprises Through AR Adoption

    Dec 18 2019

    “A lot of the people who were coming to us knew about AR as a hot technology but didn’t really...

    • Come and join us

    Upcoming Events

    Training the next workforce: exploring virtual training to prepare for the ‘new normal’

    This is an online masterclass. Please use the links below to register your interest. Jul 9 2020

    Immersive technologies can contribute to behavioural change and enable better decision making. By integrating immersive platforms and machine learning it is possible to create repeatable, scalable, bespoke and responsive simulations for procedural, safety and soft skills training. Join Digital Catapult at its in-depth virtual masterclass exploring and demonstrating the value of immersive technology for training....

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    2020 Asia VR & AR Fair & Summit

    Guangzhou, China Aug 4-6 2020

    In order to further develop the VR&AR industry and allow investors’ a one-stop, advanced facilities purchasing, VR&AR Fair 2020 is expected to cover 30,000 m2 with nearly 180 exhibitors in 2020. To date, more than 150 internationally recognized enterprises have committed to participating in the exhibition, 48% of those returning exhibitors from 2019. Newly registered...

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    AREA Research Committee Webinar | Mixed AR User Experience Evaluation Methods

    This is an online webinar. Please use the links below to register. Aug 12 2020

    The AR for Enterprise Alliance (AREA) is the only global membership-funded alliance helping to accelerate the adoption of Enterprise Augmented Reality (AR) by supporting the growth of a comprehensive ecosystem. We support innovative companies that invest in AR technology and who seek knowledge about the tools available, use cases, methods of implementation and return on...

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    Field Service Palm Springs 2020

    California, US Sep 29 2020 - Oct 2 2020

    The Conference for Leaders in Customer Success, Service & Support Field Service is where cross-industry service, support, and customer success leaders come together to build world-class operations. With forward-looking content and unique session formats, Field Service is designed to help you achieve service excellence and drive profitability.  

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    AWE EU 2020

    Munich, Germany Oct 15-16 2020

    IT’S TIME TO GO SPATIAL! AWE returns to Europe for the fifth year 15-16 October in Munich, Germany. Don’t miss the world’s leading spatial computing (AR/VR/MR) event series, what Forbes calls “the most essential AR+VR conference and expo,” in a unique market. 2,000+ attendees ** 100+ exhibitors ** 125+ speakers ** 100+ sessions Spatial computing...

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    EWTS 2020

    San Diego, US Oct 20-22 2020

    The Enterprise Wearable Technology Summit (EWTS) is the longest-running and most comprehensive event dedicated to the business and industrial applications for wearables; including smart glasses and other HMDs, Augmented/Virtual/Mixed Reality, body-worn sensors, wrist wearables, and exoskeletons. What people are saying: “[EWTS] has consolidated its position as the nexus of the growing enterprise XR ecosystem.” –...

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    Worth watching

    Latest Videos

    AREA Webinar Archive

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    AREA Members-Only Material

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    AREA Podcasts

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    Why join the AREA?

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    AREA Roundtable recordings

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    AREA panel discussion ARVR Innovate 2020 (Augmented Reality in Manufacturing)

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    We all work together

    The AREA Members

    AREA Members Spotlight

    RealWear is all about being real. Real transfer of knowledge in real-time.

    RealWear’s HMT-1 is the world’s first 100% hands-free wearable computer, controlled only with your voice while keeping your hands free for the work. Companies like Colgate Palmolive, Eastman Chemical, Toyota and State Grid have trusted RealWear to take their industrial workforce to the next level.

    Bring out the best in every worker with RealWear.

    View Member +

    What Members Think

    Members Testimonials

    The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

    Vivek Aiyer
    Vivek Aiyer Founder / Director - Appearition Pty Ltd

    Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

    Carl Byers
    Carl Byers Chief Strategy Officer - Contextere

    Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

    Paul Davies
    Paul Davies Associate Technical Fellow - Boeing

    The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

    Chris Freeman
    Chris Freeman Head of Digitally Assisted Assembly - AMRC

    When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

    David Varela
    David Varela Advanced Visualisation Team Lead - MTC

    At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

    Peter Verstraeten
    Peter Verstraeten CEO - Proceedix

    The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

    Andy Lowery
    Andy Lowery CEO - RealWear

    EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

    Jennifer Tong
    Jennifer Tong Co-founder - EyeSucceed

    At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

    Siân Rees
    Siân Rees VP Product Management - Iristick

    At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

    Don Shin
    Don Shin President and CEO - CrossComm

    The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

    Vivek Aiyer
    Vivek Aiyer Founder / Director - Appearition Pty Ltd

    At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

    Dexter Ang
    Dexter Ang CEO - Pison

    Gain Valuable AR Industry Insight

    Subscribe to the AREA

    Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.