Augmented Reality for Enterprise Alliance

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New AREA ResearchDextrous Work Instruction

A look at the effectiveness of AR in the context of training and industry adoption.

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Webinar on DemandTrue AR Devices

Explore the next wave of enterprise productivity with the DigiLens team.

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Free WebinarVoice-Activated Apps

Discover the key to productivity and safety for frontline workers.
November 15 | 12:00 Noon ET

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FIRESIDE CHATALICIA CAPUTO, AVRIO ANALYTICS

Alicia's team creates life-like emergency response scenarios with immersive technology.

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Webinar On DemandAR FOR MANUFACTURING. HOW TO?

AR implementation insights, experiences, and challenges from Dassault Systèmes DELMIA.

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TRANSFORM! @ INFOCOMMJune 12-14 | Las Vegas

Immerse yourself in the real-world innovations and emerging technologies that reflect how digital transformation is driving economic change.

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Why Augmented Reality?

Augmented Reality offers the ability to visualize data and instructions overlaying digital assets in the real world in real time. This capability is delivering tremendous benefits to enterprises – increasing productivity, lowering costs, improving safety, enabling expertise to be shared more easily, and more. Organizations of all sizes across industries are taking advantage of AR to drive innovation, increase competitiveness, and accelerate business strategies.

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Join the AREA

The AR for Enterprise Alliance provides the support organizations need to assess, plan, and manage their enterprise Augmented Reality projects. Our up-to-date resources and neutral, reliable guidance make the path to AR adoption surer, shorter, and smoother. In addition, the AREA works to build and strengthen the AR ecosystem by identifying opportunities and challenges, spearheading research, and facilitating dialogue among AR providers and enterprises.

How To Join

What's going on

Latest News

  • Oct 3 2023

    Object Management Group Announces Transform! @InfoComm 2024 Prog...

    Oct 3 2023

    “Many senior technology and engineering professionals are leading digital transformation efforts across many industries,” said Ron Zahavi, Conference Program Director,...

  • Sep 28 2023

    Object Management Group Seeking Speakers/Showcases for Transform...

    Sep 28 2023

    “At Transform!, attendees will experience the digital transformation journey from concept to deployment,” said Ron Zahavi, Conference Program Director, CEO,...

  • Aug 17 2023

    AREA and Digital Twin Consortium Announce Tech Fusion

    Aug 17 2023

    Tech Fusion comprises insightful presentations, interactive panel discussions, hands-on workshops, and live demos, and all focused on exploring the synergy...

  • May 2 2023

    The Industrial Metaverse and Digital Twinning

    May 2 2023

    An interview with Mark Sage of the AREA and Dan Isaacs of Digital Twin Consortium.   Read more

  • Mar 9 2023

    XR And Spatial Computing Were Everywhere At MWC 2023

    Mar 9 2023

    This year’s Mobile World Congress, MWC 2023, was the first true Mobile World Congress since 2019, and it was quite...

  • Mar 6 2023

    Augmented Reality for Enterprise Alliance Publishes Key Research

    Mar 6 2023

    3D models or point clouds can lower the cost, time, and developer training to view an object or environment with...

  • Feb 28 2023

    Iristick announces major capital increase enabling accelerated u...

    Feb 28 2023

    Iristick’s smart glasses are being used by professionals across industries in Europe and the US since the company was founded...

  • Oct 7 2022

    Magic Leap 2 is now commercially available

    Oct 7 2022

    Widespread availability of the Magic Leap 2 comes after a successful Early Access Program with companies like Cisco, SentiAR, NeuroSync,...

  • Sep 5 2022

    Theorem Solutions – Placing models using QR codes in Augme...

    Sep 5 2022

    How to Use QR Codes in HoloLens 2 Mixed Reality Video: Using the QR Code Offset tool in Microsoft HoloLens...

  • Aug 30 2022

    Is AR and VR in Commercial Aviation Taking Off?

    Aug 30 2022

    Which Aviation Groups are Providing AR and VR Solutions? Celebi Aviation Holding are setting up an aviation academy in Turkey....

  • Aug 22 2022

    Vuzix AR Glasses For EMTs

    Aug 22 2022

    During the experimental program, select ambulances are given access to a Vuzix M400, lightweight smart glasses capable of projecting virtual...

  • Aug 9 2022

    Theorm-AR: Multi Model – Visualisation using familiar devi...

    Aug 9 2022

    What is Multi-Model Loading? We’ve recently increased our Augmented Reality (AR) capabilities to include multi-model loading, to meet the evolving...

  • Aug 3 2022

    RealWear Launches Cloud Offering

    Aug 3 2022

    RealWear Cloud is a new multi-purpose software offering for IT and business operations. Through the new dashboard, IT and Business...

  • Jul 28 2022

    Taqtile Completes AR Programme for IAG Airports

    Jul 28 2022

    Manifest, AR Remote Guidance The AR technology firm provided direct onboarding during a trial with British Airways, which introduced Taqtile’s...

  • Jul 21 2022

    Magic Leap 2 – Pricing Released

    Jul 21 2022

    Magic Leap 2 Base $3,299 (US only) Magic Leap 2 Base targets professionals and developers that wish to access one...

  • Jul 13 2022

    Vuforia Engine 10.8

    Jul 13 2022

    Key updates in this release: Advanced Model Target Improvements: Training times for Advanced Model Targets have been optimized and now depend...

    • Come and join us

    Upcoming Events

    2023 Immersive Technology Conference

    Proto, Gateshead, North East England Dec 6-7 2023

    We are excited to invite you to the 5th running of the AREA Workshop Event, a highly anticipated gathering of industry experts, on December 6th and 7th at Proto in Gateshead, UK. Having established a reputation as a premier AR-focused event, the AREA Workshop has evolved over the years, drawing on the success of previous...

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    Geo Week – Denver, CO

    Denver, CO Feb 11-13 2024

    Geo Week is the premier event for increased integration between the built environment, advanced airborne/terrestrial technologies, and commercial 3D technologies, bringing together former stand-alone events AEC Next Technology Expo & Conference, International Lidar Mapping Forum, and SPAR 3D Expo & Conference, and powerful partnership events including ASPRS Annual Conference.

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    Transform!@INFOCOMM

    Las Vegas, NV USA Jun 12-14 2024

    InfoComm is teaming up with the Object Management Group’s family of technology consortia to present Transform! @ InfoComm 2024. This innovative new conference and exhibition targets innovation that enables your digital transformation journey.

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    Latest Videos

    Members Unplugged

    Fireside Chat: Tangi Meyer, Dassault Systèmes, AR for Manufacturing – What You Need to Know Before Getting Started

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    Fireside Chat: Breaking into the AR/XR Industry Through Training and Ecosystem Engagement

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    Fireside Chat: Real-Life Experiences Implementing Enterprise AR

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    Fireside Chat: AR Challenges and Progress at Toyota

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    Fireside Chat: Major Technological Developments in AR in 2022 with Augmented Solutions

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    What is industrial metaverse, and why it’s important

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    Working together to drive AR forward

    The AREA Members

    What Members Are Saying

    AREA Success Stories

    The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

    Vivek Aiyer Founder / Director - Appearition Pty Ltd

    Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

    Paul Davies Associate Technical Fellow - Boeing

    The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

    The AMRC

    The AREA unites the AR community with focus on the enterprise sector, in which we see the driver for growth and maturity of XR. We believe that Holo-Light can contribute to that eco-system with expertise in AR software development, engineering use cases and technology enabling the streaming of all XR applications.

    Luis Bollinger Co-Founder - Holo-Light

    At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

    Johan de Geyter CEO - Iristick

    We appreciate all the work, which has already been done in R&D and think that the combination of market insights of all members will bring us closer to mass adoption and rollouts in the enterprise sector.

    Luis Bollinger Co-Founder - Holo-Light

    At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

    Don Shin President and CEO - CrossComm

    The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

    Vivek Aiyer Founder / Director - Appearition Pty Ltd

    The activities throughout the year including workinars, committees, podcasts and events are a remarkable platform for all companies with interest in XR, not only giving us the chance to present ourselves, but also shape the future of XR. We see the AREA as a platform, cross-linker and companion in the world of XR and believe that we can achieve much more as a community.

    Luis Bollinger Co-Founder - Holo-Light