Augmented Reality for Enterprise Alliance

Enterprise ARInteroperability and Standards

Learn more about the drivers for interoperability and the current status of activities in some of the Standards Development Organizations via a discussion with experts in interoperability and standards.

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AREA Releases Member-Exclusive ROI Calculator and Best Practice Report

Members of the AREA now have the tools and information to measure the return on their AR investments with confidence. The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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Explore the AREA Startup Membership Today!

The AREA’s new Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Challenges of Enterprise AR implementation and How Industry Leaders Overcome Them

In this webinar, we spoke with several global enterprises (and AREA members) who have successfully implemented AR solutions and gained substantial business benefit. It’s a “must watch” for anyone interested in learning about Enterprise AR.

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AR Safety and Human Factorsreport and case study

The AREA Research Committee recently distributed to members two deliverables produced as part of the organization’s third research project.

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ETSI / AREA / XR4ALLWorkshop: 5th and 6th March 2020

Join us at this exclusive, free of charge, workshop hosted by Siemens.

Register today! +

Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

How to Strengthen Cybersecurity in Smart Manufacturing

Jan 28 2020

Without exaggeration, digital transformation is the mainstream of the technological development of the industry. Modern smart manufacturing uses digital and...

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Jamco America Adopts AR to Streamline Hardware Maintenance

Jan 27 2020

Jamco America’s portfolio includes hardware such as business class seating, for which its current product maintenance training methods rely on...

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All the Enterprise AR/VR News Out of CES 2020

Jan 27 2020

Organizations mentioned in the article include: Pimax Bosch (AREA member) Pico ThirdEye (AREA member) LetinAR Vuzix (AREA member) Nreal Cybershoes...

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Lenovo is building another standalone VR headset, but it’s not for consumers

Jan 24 2020

Standalone means that like Lenovo’s previous Mirage Solo or the Oculus Quest, it shouldn’t require you to plug in a phone or...

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Announcing the XR Immersive Enterprise 2020 Conference

Jan 24 2020

  While XR is undeniably the future of business, many businesses aren’t quite sure where to start. Innovative ideas must...

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Why Microsoft Sees AR (Not VR) as a Big Opportunity

Jan 23 2020

In 2017, Microsoft entered the virtual reality (VR) industry with what it called “mixed reality” headsets made by ASUS, Lenovo, HP, Dell, and Samsung. The differentiation...

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Augmented Reality in Equipment Assembly and Operation Training: A Neuroscience Perspective

Jan 23 2020

Becoming an expert in equipment assembly and operation requires extensive training and practice. Typically, the operator-in-training begins by studying books...

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XR Intelligence Webinar – User experience: what, how much and for how long?

Jan 22 2020

Almost every industry could benefit from XR technology in some way and the immersive landscape is growing every year with...

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AREA member Logistiview selected as a BGSA Supply Chain “Shark Tank” Finalist

Jan 22 2020

Seth’s experience in distribution operations and his vision for a better approach to human/computer interaction led him to found LogistiVIEW...

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Favorable Government and Regulatory Policies to Aid the Growth of the AR and VR Market, 2017 – 2025

Jan 21 2020

Segmentation The global augmented reality and virtual reality market is anticipated to exhibit substantial growth in the coming years. This...

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Easing errors and preventing errors in Food industry

Jan 20 2020

It’s not all about robotics replacing humans (although that is evolving into more of a reality every day). More broadly...

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Manufacturers Willing to Spend to Shut the Skills Gap

Jan 19 2020

Chad Moutray, NAM Chief Economist, said “Manufacturers consistently cite the inability to attract and retain talent as their top concern,...

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Magic Leap moves into Business Landscape

Jan 18 2020

The article starts with a little background of Magic Leap’s history to date and moves forward to explain why their...

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NexTech AR brings its augmented reality technology to the mining sector

Jan 16 2020

The Toronto-based company announced Tuesday that Romios Gold Resources a junior mining company, has contracted for NexTech’s 3D/AR omni-channel services...

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The AMRC & MTC – Immersive Learning Survey

Jan 15 2020

We are looking for businesses to take our short survey relating to their current state of immersive adoption, to directly improve...

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Augmented reality and virtual reality to add $4.1bn to UAE economy by 2030, PwC says

Jan 13 2020

AR and VR will also have a significant impact on employment in the UAE, helping to create more than 42,000...

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What we are doing


Scope AR eBook Series Guides Enterprises Through AR Adoption

The AREA Editor
Dec 18 2019

“A lot of the people who were coming to us knew about AR as a hot technology but didn’t really...

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RealWear Connect Highlights AR’s Growing Maturity

The AREA Editor
Dec 16 2019

AREA Executive Director Mark Sage attended the event as guest speaker and was impressed with what he heard and saw....

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IEEE Article Highlights the AREA’s IoT/AI/AR Convergence Research Project

By Saverio Romeo and Mark Sage
Nov 27 2019

To explore the opportunities and challenges of convergence, the AREA conducted a member-funded research project on the subject. Now, the...

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What are the current business barriers to AR adoption & what is being done to overcome them?

By Michael Rygol, AREA Researcher
Nov 11 2019

In this AREA editorial, we take a look at some of the reasons why some companies are not yet fully...

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Mark Sage, AREA Executive Director
Oct 2 2019

This year, in my role as Executive Director of the AREA, I was excited to be invited to be asked...

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Augumenta Receives Patent for its AR SmartPanel Machine Control

The AREA Editor
Oct 2 2019

AREA:  How would you describe what a virtual panel is and how it can benefit enterprises? Aaltonen: It’s basically the...

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AREA Issues Request for Proposals to Execute Research Project on Web-based Enterprise AR

The AREA Editor
Aug 28 2019

Recently, AREA members voted to have the organization’s sixth member-funded research project focus on the challenges and opportunities ahead for...

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Arvizio’s Jonathan Reeves on Large-Scale AR

The AREA Editor
Aug 8 2019

New AREA member Arvizio is in the news recently, having just released version 4.0 of its MR Studio platform. The...

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AREA Members to Vote on 6th Research Project Proposals

By The AREA Editor
Jul 30 2019

The AREA is currently in the midst of planning its sixth research project with member voting now underway to choose...

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Watch the AREA Research Committee Webinar Recording Featuring Dr. Rafael Radkowski

By The AREA Editor
Jul 19 2019

At an AREA-hosted webinar on July 15th, Dr. Radkowski  shared his latest work on: Computer vision capabilities for tracking and...

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AREA Member Kognitiv Spark Offers Free “Ultimate Guide To AR Pilots”

By AREA Member Kognitiv Spark
Jul 15 2019

Understanding this, AREA member Kognitiv Spark has produced an eBook to help AR rookies make those first steps sure and...

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Wolfgang Stelzle Reflects on New AREA Member RE’FLEKT

AREA Editor
Jul 2 2019

AREA: RE’FLEKT’s growth seems quite robust; to what do you attribute your success? WOLFGANG STELZLE: There are four major factors....

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How to Get Beyond the “Cool Demo” to Full Deployment

By Jim Cassidy and Michael Rygol
Jul 1 2019

But the cool demo can result in a so-called “proof of concept purgatory” where enterprises get locked into a sequence...

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2019 H1 AR Event Season Reveals Growing Interest and Momentum

Mark Sage, Executive Director of the AREA
Jun 21 2019

The months of May and June bring a flurry of AR events that the AREA and its members support. So,...

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A New Division of Labor: IoT, Wearables and the Human Workforce

By Keith Deutsch and Peter Orban
Jun 13 2019

As in previous generations of technology innovation, the deployment of desktop computers initially required a considerable amount of abstraction and...

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Interview with Brian Vogelsang of Qualcomm

The AREA Editor
May 14 2019

AREA: How would you describe Qualcomm’s role in the enterprise AR ecosystem? Vogelsang: We’re a technology provider in the ecosystem,...

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Come and join us

Upcoming Events

AREA Interoperability and Standards Webinar | Introduction to IEEE SA & Activities Pertaining to AR

This is an online webinar. Please use either of the links below to register. Feb 11 2020

The AR for Enterprise Alliance (AREA) is the only global membership-funded alliance helping to accelerate the adoption of Enterprise Augmented Reality (AR) by supporting the growth of a comprehensive ecosystem. We support innovative companies that invest in AR technology and who seek knowledge about the tools available, use cases, methods of implementation and return on...

28th Convergence India

New Delhi, India Feb 19-21 2020

Launched in 1992, the Convergence India series of expos are credited as India’s leading Technology Show. Convergence India has come a long way. What started as a communications and ICT event, has become a mega expo showcasing convergence of technologies covering Communications, Digital Broadcast, Internet of Things, AR, VR, Artificial Intelligence, Robotics, Embedded Technology, Mobile...

AREA Research Committee Webinar | Light Anchors and the Future Interfaces Group @ Carnegie Mellon University

This is an online webinar. Please use either of the links below to register. Feb 19 2020

The AR for Enterprise Alliance (AREA) is the only global membership-funded alliance helping to accelerate the adoption of Enterprise Augmented Reality (AR) by supporting the growth of a comprehensive ecosystem. We support innovative companies that invest in AR technology and who seek knowledge about the tools available, use cases, methods of implementation and return on...

National Manufacturing Conference 2020

London, UK Feb 25 2020

Join Make UK (formerly known as EEF) on 25 February 2020 for our National Manufacturing Conference at the QEII Centre, London. The manufacturing industry is operating within a highly changeable and evolutionary environment. Our conference provides the perfect opportunity to learn new processes and practices that businesses can implement now to help navigate these uncertainties. We’re...

Intelligent Automation Exchange USA

Fort Lauderdale, USA Mar 3-4 2020

This invitation-only meeting is taking place in Fort Lauderdale on 3 – 4 March 2020. All attendees are senior executives navigating their way through this exciting phase of technology implementation which guarantees the most valuable networking opportunities possible.

Engineering XR for the Future: Frameworks, Requirements and Future Research

München, Germany Mar 5-6 2020

The AREA is pleased to invite entrepreneurs, innovators and thought leaders in the fields of Augmented Reality (AR) and Extended Reality (XR) to attend the first joint ETSI / AREA / XR4ALL workshop focusing on Frameworks, Requirements and Future Research for XR Growth. This event will take place on 5th and 6th March 2020 hosted...

Worth watching

Latest Videos

The AREA 2019 Workshop

AWE Europe 2018: Latest AREA Research & How its Reducing Barriers to AR Adoption

AREA Members-Only Material

AREA at AR&VR World, TechXLR8 2018

AREA Roundtable recordings

Video Series | AREA Webinar Archive

We all work together

The AREA Members

AREA Members Spotlight

RealWear is all about being real. Real transfer of knowledge in real-time.

RealWear’s HMT-1 is the world’s first 100% hands-free wearable computer, controlled only with your voice while keeping your hands free for the work. Companies like Colgate Palmolive, Eastman Chemical, Toyota and State Grid have trusted RealWear to take their industrial workforce to the next level.

Bring out the best in every worker with RealWear.

View Member +

What Members Think

Members Testimonials

We believe that the AREA will grow to be a one-stop shop for those interested in procuring, developing, and researching enterprise AR technology.  As a charter member, Upskill expects to be at the forefront of content creation relevant to our business and use the AREA as an indirect marketing platform.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

David Varela
David Varela Advanced Visualisation Team Lead - MTC

At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

Peter Verstraeten
Peter Verstraeten CEO - Proceedix

The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

Andy Lowery
Andy Lowery CEO - RealWear

EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

Jennifer Tong
Jennifer Tong Co-founder - EyeSucceed

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Siân Rees
Siân Rees VP Product Management - Iristick

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin
Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang
Dexter Ang CEO - Pison

As the enterprise smart glasses segment leader, Upskill looks to join other industry leaders in providing thought leadership to influence the way ahead for the enterprise smart glasses market.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

Gain Valuable AR Industry Insight

Subscribe to the AREA

Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.