Augmented Reality for Enterprise Alliance

Enterprise ARInteroperability and Standards

Learn more about the drivers for interoperability and the current status of activities in some of the Standards Development Organizations via a discussion with experts in interoperability and standards.

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AREA Releases Member-Exclusive ROI Calculator and Best Practice Report

Members of the AREA now have the tools and information to measure the return on their AR investments with confidence. The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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Explore the AREA Startup Membership Today!

The AREA’s new Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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AR Safety and Human Factorsreport and case study

The AREA Research Committee recently distributed to members two deliverables produced as part of the organization’s third research project.

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AREA Research Committeecall for proposals for 7th research project

The AREA Research Committee has issued a call for proposals to study 3D Asset Usage in Enterprise AR

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Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

What we are doing

AREA Blog

Come and join us

Upcoming Events

XR Capacity Building to Adapt to the “Brave New Virtual World”

This is an online webinar. Please use the links below to register. Apr 8 2020

Businesses are now entering a new era. Every organization is looking for ways to create a productive remote working and collaboration environment. Major transformation will be inevitable for those that want to adapt and survive in the “Brave New Virtual World”. Employees and decision makers are forced to shift from traditional workplace to immersive and...

AREA Research Committee Webinar | PTC Reality Lab Overview & Projects

This is an online webinar. Please use the links below to register. Apr 16 2020

The AR for Enterprise Alliance (AREA) is the only global membership-funded alliance helping to accelerate the adoption of Enterprise Augmented Reality (AR) by supporting the growth of a comprehensive ecosystem. We support innovative companies that invest in AR technology and who seek knowledge about the tools available, use cases, methods of implementation and return on...

AREA Thought Leaders Webinar | How to Digitally Enhance your Workforce

This is an online webinar. Please use the links below to register. Apr 21 2020

The AR for Enterprise Alliance (AREA) is the only global, membership-funded non-profit alliance dedicated to helping accelerate the adoption of Enterprise Augmented Reality (AR) by supporting the growth of a comprehensive ecosystem. In this webinar, you will hear from David Francis from Theorem Solutions. They will be providing insights, experience and challenges of implementing enterprise...

XR Immersive Enterprise 2020

Online May 5-6 2020

Due to the ongoing nature of Coronavirus, XR Immersive Enterprise (May 5-6, Eastern Time) will be moving to a fully online format. XR Intelligence are busy putting together the biggest and best online conference that only Reuters Events can deliver. Networking, exhibition, presentations, roundtable discussions and panels will all take place digitally through a mixture...

AREA Thought Leadership Webinar | How to use AI to Transform Enterprise AR

This is an online webinar. Please use the links below to register. May 6 2020

Enterprise Augmented and Mixed Reality (AR/MR) have made great leaps in assisting frontline workers across different industries by delivering information via wearable devices. However, creating sustainable value with AR/MR, which goes beyond the one-time gains in productivity, remains a key challenge for most companies. At Augmentir, we believe that it’s time to stop taking an...

2020 Asia VR&AR Fair and Summit

Guangzhou, China May 10-12 2020

This event is targeted at:  those working in the IT industry, software developers, the hardware industry, internet industry, film and television production, entertainment industry, tourism, education industry, design, city construction, theme park, entertainment city, cinema, theater, modern commerce, real estate, security industry and more.

Worth watching

Latest Videos

The AREA 2019 Workshop

AWE Europe 2018: Latest AREA Research & How its Reducing Barriers to AR Adoption

AREA Members-Only Material

AREA at AR&VR World, TechXLR8 2018

AREA Roundtable recordings

Video Series | AREA Webinar Archive

We all work together

The AREA Members

AREA Members Spotlight

RealWear is all about being real. Real transfer of knowledge in real-time.

RealWear’s HMT-1 is the world’s first 100% hands-free wearable computer, controlled only with your voice while keeping your hands free for the work. Companies like Colgate Palmolive, Eastman Chemical, Toyota and State Grid have trusted RealWear to take their industrial workforce to the next level.

Bring out the best in every worker with RealWear.

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What Members Think

Members Testimonials

We believe that the AREA will grow to be a one-stop shop for those interested in procuring, developing, and researching enterprise AR technology.  As a charter member, Upskill expects to be at the forefront of content creation relevant to our business and use the AREA as an indirect marketing platform.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

David Varela
David Varela Advanced Visualisation Team Lead - MTC

At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

Peter Verstraeten
Peter Verstraeten CEO - Proceedix

The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

Andy Lowery
Andy Lowery CEO - RealWear

EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

Jennifer Tong
Jennifer Tong Co-founder - EyeSucceed

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Siân Rees
Siân Rees VP Product Management - Iristick

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin
Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang
Dexter Ang CEO - Pison

As the enterprise smart glasses segment leader, Upskill looks to join other industry leaders in providing thought leadership to influence the way ahead for the enterprise smart glasses market.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

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Subscribe to the AREA

Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.