Augmented Reality for Enterprise Alliance

Portal

3D Asset Usagein Enterprise AR

This is a public summary of the complete AREA research report prepared by Eric Lyman, Director of 3D Technologies at 3XR Inc. under contract with the AREA.

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AREA Membersoffer pandemic support

As organizations throughout the world cope with the quarantining and work-from-home restrictions necessitated by the global coronavirus pandemic, AREA members are springing into action to help.

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ROICalculator

The AREA provides the ‘RoI Calculator’ as a tool to help AREA members understand potential cost savings and other business benefits when deploying AR solutions.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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Explore the AREA Startup Membership Today!

The AREA’s Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

  • Dec 4 2020

    The New Normal of COVID-19: 3 Technologies Supporting the Frontline

    Dec 4 2020

    Recent surveys reveal how COVID-19 has accelerated digital transformation. ComputerWeekly released the following statistics: 89% of CIOs report that digital...

  • Dec 3 2020

    Why Augmented Reality and 3D Visualization Hold the Key to Facilities Management in a Post-COVID World

    Dec 3 2020

    More than 1.5 billion AR-enabled devices are in the market, which building owners and operators have utilised before the technology...

  • Dec 2 2020

    Benefits and Challenges of Augmented Reality and Virtual Reality in Construction

    Dec 2 2020

    ARVR applications provide an improved customer and employee experience. The following benefits of AR and VR in construction detailed in...

  • Dec 1 2020

    Scandit Expands into the Japanese Market to Enable Digital Transformation Through Computer Vision and Augmented Reality

    Dec 1 2020

    Scandit is focusing its marketing, partnership activities, and sales on the following industries of Japanese companies: Transport Manufacturing Retail Logistics...

  • Nov 30 2020

    AR and VR Present Huge Potential for Construction Industry

    Nov 30 2020

    Venkata Naveen, GlobalData Senior Disruptive Tech Analyst, has said that construction companies have integrated Augmented and Virtual Reality following demand...

  • Nov 27 2020

    Augmented Reality for Remote Worker Training and Collaboration

    Nov 27 2020

    The example of online shopping is given to describe how AR works; customers can visualise how certain furniture would fit...

  • Nov 26 2020

    Guardhat Releases Smart Glasses Based Solutions for Front-Line Workers

    Nov 26 2020

    Using Kyra (Guardhat’s Industrial IoT platform), Vuzix’s smart glasses connect to Guardhat’s Theia app, allowing the following features: Tracking real-time...

  • Nov 25 2020

    The Role of Wearables in the Future Workplace

    Nov 25 2020

    Research shows that 50% of companies anticipate a productivity increase by using wearables to connect workers to resources and to...

  • Nov 24 2020

    AR, VR Find More Real-World Applications in Construction

    Nov 24 2020

    Venkata Naveen, Senior Disruptive Tech Analyst at GlobalData, comments: “While the alternative reality technologies have been used in the gaming...

  • Nov 24 2020

    Augmented Reality: 2020’s Star on the Rise

    Nov 24 2020

    The following aspects of work are improved via AR: Collaboration Engagement Communication (with both consumers and employees) E-commerce Field service...

  • Nov 23 2020

    Virtual Reality: The Most Disruptive Technology of the Next Decade, IDTechEx Reports

    Nov 23 2020

    In a Financial Times article, VR has been shown to be involved in planning decisions with the City of London...

  • Nov 21 2020

    PTC’s Vuforia AR Enterprise Suite Coming To Magic Leap 1

    Nov 21 2020

    The strategic alliance between Magic Leap and PTC was announced in 2019, but now PTC is planning to implement its...

  • Nov 20 2020

    Grupo Boticário Deploys Vuzix M400 Smart Glasses in its Brazil Plant

    Nov 20 2020

    Before COVID-19, specialists from the Pinhais facility would have to make 1500 mile trips to the Camaçari plant for product...

  • Nov 19 2020

    NASA’s Using Augmented Reality to Transform Air Traffic Management

    Nov 19 2020

    The Airspace Operations Laboratory at NASA’s Ames Research Centre in Silicon Valley developed the AR software. It provides a digital...

  • Nov 18 2020

    IoT and AR in Industrial Manufacturing: How to Unleash the Power of Data

    Nov 18 2020

    Gartner reported that from 2016 to 2018, the number of IoT devices increased from 6 billion to 11 billion, and...

  • Nov 17 2020

    Arvizio Advances Augmented Reality Digital Twins For Industry 4.0

    Nov 17 2020

    Aspects of industrial work that AR digital twins improve include: Planning Inspections Maintenance Product development Customer visualisation Remote work The...

    • What we are doing

    AREA Blog

  • Nov 30 2020

    AREA Safety Committee Recommendations for Cleaning AR Headsets Under COVID

    Nov 30 2020

    Whether or not you agree with the old saying that “cleanliness is next to godliness,” in the COVID-19 age, cleanliness...

  • Nov 3 2020

    Podcast – Getting Started in Enterprise Augmented Reality – Insights from Theorem Solutions

    Nov 3 2020

    One of the biggest challenges of successfully implementing Enterprise Augmented Reality – and the wider scope of eXtended Reality –...

  • Nov 3 2020

    David Kleiner on How COVID Has Accelerated AR at Toyota

    Nov 3 2020

    As the world’s second-largest automaker and tenth largest corporation, Toyota needs no introduction. Among Toyota’s nearly 365,000 employees is David...

  • Oct 13 2020

    BSI’s Tim McGarr on Enterprise AR and Standards Development

    Oct 13 2020

      AREA: Where do things currently stand in terms of standards development for AR? McGarr: There are a few things...

  • Oct 6 2020

    Academic support for AR educational needs – an AREA survey

    Oct 6 2020

    Overview A key component of the AREA’s goal is to help accelerate the growth of a comprehensive AR ecosystem. Our...

  • Sep 11 2020

    VRDays to Stream Two Enterprise AR Programs This November

    Sep 11 2020

    VRDays Europe 2020 (November 4 – 6) will be a virtual event this year and the three-day conference and exhibition...

  • Jul 21 2020

    Wanda Manoth-Niemoller on KLM’s AR Venture, NUVEON

    Jul 21 2020

    KLM, the flag carrier airline of the Netherlands, traces its history back to 1919 when Queen Wilhelmina gave it her...

  • Jul 20 2020

    “Urgency” Will Drive AR Adoption in the COVID-19 Era

    Jul 20 2020

    In addition to being CMO and President of RE’FLEKT, Dirk Schart is an industry expert who has been involved with...

  • Jul 13 2020

    Augmented Reality in Medical & Pharma: Industry challenges in medical device manufacturing and how to tackle them with AR solutions

    Jul 13 2020

    This editorial has been developed as part of the AREA Thought Leaders Network content, in collaboration with selected AREA members....

  • Jun 24 2020

    Equipping the AR workforce of tomorrow

    Jun 24 2020

    As part of the AREA’s mission to help accelerate the adoption of Enterprise Augmented Reality (AR) by supporting the growth...

  • Jun 18 2020

    Progress Report on AREA 3D Asset Reuse Research Project

    Jun 18 2020

    Researcher Eric Lyman of 3XR has provided an update on the progress of the AREA’s 7th research project. Eric and his team are tasked...

  • Jun 3 2020

    COVID-19: How Augmented Reality is helping mitigate business impact

    Jun 3 2020

    This editorial has been developed as part of the AREA Thought Leaders Network content, in collaboration with selected AREA members....

  • May 26 2020

    SAS Institute is Bringing “Intelligent Realities” to the Enterprise

    May 26 2020

    The SAS Institute has been a world leader in analytics software for more than four decades. Today, the privately-held North...

  • Apr 16 2020

    AREA Members Offer Pandemic Support

    Apr 16 2020

    As organizations throughout the world cope with the quarantining and work-from-home restrictions necessitated by the global coronavirus pandemic, AREA members...

  • Apr 14 2020

    Enterprise Augmented Reality Solutions – Build or Buy?

    Apr 14 2020

    Short of time? Listen to the accompanying podcast (~8 minutes) available here. This is a question with no simple answers....

  • Apr 14 2020

    Mixing and Matching Standards to Ease AR Integration within Factories

    Apr 14 2020

    AREA member Bill Bernstein of the National Institute of Standards and Technology (NIST) shares his organization’s early work to improve AR interoperability.  ...

    • Come and join us

    Upcoming Events

    AREA Webinar | The Atheer AR Maturity Model: A framework for front line productivity planning in a COVID-recovery world

    This is an online event Dec 16 2020

    In this webinar, you will hear from Nag ChandraShekar from Atheer, Inc. Nag is the Chief Product Officer at Atheer. He will provide not only his insights, experience and challenges of implementing enterprise AR, but will also talk about how those relate to the continuum of AR implementations that fit into the Atheer AR Maturity...

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    7th Wearable Expo

    Tokyo, Japan Jan 20 2021 - Jun 22 2021

    Wearable Expo is the world’s largest exhibition for wearable devices and technologies whose scale is growing every year. All about wearables gather from around the world – from wearable devices to IoT, AR/VR technology, the latest materials and components.

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    Worth watching

    Latest Videos

    AREA Webinar Archive

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    AREA Members-Only Material

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    AREA Podcasts

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    Why join the AREA?

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    AREA Roundtable recordings

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    AREA panel discussion ARVR Innovate 2020 (Augmented Reality in Manufacturing)

    View Video +
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    We all work together

    The AREA Members

    AREA Members Spotlight

    RealWear is all about being real. Real transfer of knowledge in real-time.

    RealWear’s HMT-1 is the world’s first 100% hands-free wearable computer, controlled only with your voice while keeping your hands free for the work. Companies like Colgate Palmolive, Eastman Chemical, Toyota and State Grid have trusted RealWear to take their industrial workforce to the next level.

    Bring out the best in every worker with RealWear.

    View Member +

    What Members Think

    Members Testimonials

    The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

    Vivek Aiyer
    Vivek Aiyer Founder / Director - Appearition Pty Ltd

    Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

    Carl Byers
    Carl Byers Chief Strategy Officer - Contextere

    Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

    Paul Davies
    Paul Davies Associate Technical Fellow - Boeing

    The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

    The AMRC

    When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

    David Varela
    David Varela Advanced Visualisation Team Lead - MTC

    Being part of an international coalition helps networking and possible future international expansion. AR is currently advancing rapidly and we’re keen to keep up to date on the most recent technological advances. We’re interested to see how companies on the customer side have leveraged AR in their business and to learn more about AR business models to refine our own value proposal. The AREA research and tools are potentially valuable assets for us.

    Stereoscape

    The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

    Andy Lowery
    Andy Lowery CEO - RealWear

    EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

    Jennifer Tong
    Jennifer Tong Co-founder - EyeSucceed

    At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

    Johan de Geyter
    Johan de Geyter CEO - Iristick

    At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

    Don Shin
    Don Shin President and CEO - CrossComm

    The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

    Vivek Aiyer
    Vivek Aiyer Founder / Director - Appearition Pty Ltd

    At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

    Dexter Ang
    Dexter Ang CEO - Pison

    Gain Valuable AR Industry Insight

    Subscribe to the AREA

    Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.