The future of Augmented Reality (AR) in the Enterprise is a bit clearer today as the result of the recent DMDII/AREA Requirements Workshop in Chicago. At first glance, the two-day event promised to be a worthwhile exchange among parties with shared interests. On one side was the Digital Manufacturing and Design Innovation Institute (DMDII), which had invested considerable time and effort into creating a detailed set of requirements for enterprise AR with the assistance of American industry heavyweights Lockheed Martin, Procter & Gamble, and Caterpillar. On the other side was the AREA, the organization leading global efforts to drive adoption of AR in the enterprise. The AREA is to take over responsibility for the requirements document and its future.
But when the parties gathered in Chicago, the event proved to be more significant than anyone could have expected. Here’s why:
- It demonstrated the burgeoning interest in enterprise AR throughout the developing ecosystem. The event attracted 90 attendees from 45 companies – all deeply committed to AR and eager to share their thoughts with one another.
- It provided an unprecedented opportunity for AR hardware and software providers to engage directly with enterprise AR users. With the detailed requirements to refer to, participants were able to engage with each other substantively and specifically.
- It signified the beginning of a global effort to make the process of implementing AR projects simpler and more orderly. With a set of requirements that will grow, become more defined and use case-specific over time under the aegis of the AREA, enterprises will have the power to define their AR solution needs clearly and confidently. Our goal at the AREA is to make the requirements accessible and usable to the wider AR ecosystem.
- It gives AR solutions providers a vital resource for developing their product development roadmaps. The direct feedback of the user community made it clear to hardware and software providers where they need to invest their R&D budgets in the near and medium term.
- It created the basis for a more open, vibrant, and participatory AR ecosystem. As the AREA makes the requirements a “living document” to which all organizations can contribute, they will become an increasingly useful resource to a wider range of organizations and will accelerate the adoption of successful AR projects in the enterprise.
More information on how to review and participate in activities around the requirements will be announced soon at www.theAREA.org.