The Growing Irish Immersive Technology Sector

Note: This article is shared on behalf of a member company, EIRMERSIVE, and does not represent the work of the Augmented Reality for Enterprise Alliance (AREA).

The Irish immersive technology sector is emerging as a significant player on the international stage, with organizations generating over €92 million annually. According to the Irish Immersive Economy report 2022, the sector was valued at over €43 million. The global immersive technology market, which includes augmented reality (AR), virtual reality (VR), spatial computing, and mixed reality (MR), is currently valued at $65.5 billion and is projected to grow to $936.6 billion by 2030.

To capitalize on this growth potential, Cultural & Creative Industries Skillnet (CCIS) and Eirmersive have developed the Irish Immersive Technology Strategy for Growth (IITSG). This strategy aims to address the barriers to growth and provide strategic support to ensure Ireland’s place in the global market.

However, without immediate and sustained investment, Ireland risks falling behind other European countries that are actively investing in their immersive technology sectors, such as Finland with its “Finnish Metaverse Initiative”.

The IITSG was developed with input from a diverse range of stakeholders, including industry, government, large enterprises, SMEs, research, and education sectors. The strategy will be regularly updated to reflect ongoing developments in the field.

Read the full article here: Irish Immersive Technology Strategy for Growth

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