AREA podcast features PwC’s Jeremy Dalton’s new book, Reality Check

As the Head of XR at PwC UK, Jeremy Dalton saw a fundamental problem in the marketplace: too many enterprises had misconceptions about – or simply didn’t understand – the tremendous potential of AR and VR to transform their businesses. So, Dalton took it upon himself to get the message out. 

The result is his new book, Reality Check. Reality Check dispels common myths about AR and VR and details how business leaders can integrate immersive technologies into their organizations to deliver more efficient, impactful and cost-effective solutions. Dalton backs up his argument with compelling case studies from organizations such as Cisco, Ford, GlaxoSmithKline, LaLiga, and Vodafone. 

AREA Executive Director Mark Sage hosted a podcast with Jeremy Dalton recently to discuss the book and its findings. Go here to hear their conversation. To order a copy of Reality Check and receive an AREA 20% discount, go here and enter the discount code AREA20 before March 5, 2021. 

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