Augmented Reality for Enterprise Alliance

Key Market Segments

Augmented Reality Ecosystem

The AREA is focused on accelerating the adoption of enterprise augmented reality by creating a comprehensive augmented reality ecosystem. Our ecosystem is composed of many industry players working together to deliver on the promise of enterprise AR. These players include enterprises (the users of AR technology) and AR solutions providers, as well as non-commercial organizations, such as academic institutions and industry groups. Together, these segments of the Augmented Reality Ecosystem are working to ensure that AR solutions are delivering value to the broadest range of users.

Gartner defines a digital ecosystem as “an interdependent group of actors (enterprises, people, things) sharing standardized digital platforms to achieve a mutually beneficial purpose.” Digital ecosystems enable you to interact with customers, partners, adjacent industries, and even competitors to further your goals.

The more complex the technology, the more diverse the ecosystem that supports it – and the more vital it is to nurture that ecosystem to ensure success. The AREA has nurtured an AR ecosystem to achieve the following benefits:

    • Enhanced User Experience: Augmented reality enhances user experiences by overlaying digital information on the real world. This can provide users with contextually relevant information, improve navigation, and offer interactive and engaging content.
    • Real-World Integration: AR bridges the gap between the digital and physical worlds. It allows digital information and objects to be seamlessly integrated into the real world, enabling users to interact with virtual elements in their natural surroundings.
    • Innovation and Creativity: Developers and businesses can create unique and compelling applications that merge the virtual and physical realms in creative ways.
    • Business and Marketing Opportunities: Augmented reality offers businesses opportunities to engage customers in novel ways. For example, retailers can create virtual try-on experiences for products.
    • Training and Education: AR can revolutionize training and education by providing immersive learning experiences. It allows learners to interact with complex concepts in a practical and memorable way.
    • Data Visualization: AR can provide a unique platform for visualizing complex data and information. It can overlay data points, graphs, and other visualizations onto physical objects, making it easier to understand and interpret data. This is particularly useful in fields like science, engineering, and data analytics.
    • Remote Collaboration and Social Interaction: AR can facilitate remote collaboration by allowing participants to share a common augmented space. Teams can collaborate on projects as if they were physically present, even if they are located in different parts of the world.

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Enterprise AR Ecosystem Segments

The business analogy is that of suppliers of a product or service facing their consumers, with facilitating organizations or services between the two major segments. The enterprise AR ecosystem is...

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AR Experience Publisher

While the roles of AR experience developer and publisher are often tightly intertwined and can be adopted within one firm, the developer must have greater mastery of technologies and tools while the...

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Enterprise AR Display Provider

Although enterprises are hungry for prototypes, the volumes to which customers will commit to purchase in the next 12 months are small, making it difficult to reach attractive pricing. Industries...

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Enterprise AR Software Provider

Today, Augmented Reality software providers specialize in selected use cases and workflows. For example, some software products offer greater optimization for 3D objects. Others are well suited for image recognition. Domain expertise is often...

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Enterprise AR Ecosystem Trends

For example, some of the technological trends contributing to the growth of Augmented Reality include: Access to increasingly powerful, low-cost, smaller, and lighter (mobile) computational power Nearly ubiquitous coverage of...

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Enterprise AR Technology Customers

Research In the early assessment phase of a new technology, research is commonly performed by groups of engineers who understand the enterprise business and have the mandate to experiment with, and study...

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AR Experience Developer

Augmented Reality experience developers can be grouped according to the technology suite with which they work (some work with both): Computer-vision based AR experience technologies Geospatially referenced AR experience technologies AR experience...

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Enterprise AR Hardware Provider

Examples of such hardware include technologies for precision measurement, high-performance sensors, or infrastructure components to be installed in the customer environment. In the future, this segment will become increasingly diversified...

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Core AR-enabling Technology Provider

This is a very large and diverse segment that includes semiconductor manufacturers. Virtually all companies in this segment are focused on businesses other than Augmented Reality. Their primary investments are...

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Enterprise AR Integration Services Provider

The products they have to work with are relatively limited so custom development is often the greatest part of their project fee. As demand for their knowledge will necessarily be...

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