Augmented Reality for Enterprise Alliance

The Players

AR Ecosystem

The success of a new technology is often dependent on the ecosystem built around it. The more complex the technology, the more diverse the ecosystem that supports it – and the more vital it is to nurture that ecosystem to ensure success.

Gartner defines a digital ecosystem as “an interdependent group of enterprises, people and/or things that share standardized digital platforms for a mutually beneficial purpose (commercial gain, innovation or common interest)”[1]. Digital ecosystems enable you to interact with customers, partners, adjacent industries, and even competitors to further your goals.

The AREA is focused on accelerating the adoption of enterprise Augmented Reality (AR) by creating a comprehensive ecosystem. The AR ecosystem is composed of many industry players that need to work together to deliver on the promise of enterprise AR. These players include enterprises (the users of AR technology) and AR solutions providers, as well as non-commercial organizations, such as academic institutions and industry groups. Together, these segments of the AR ecosystem are working to ensure that AR solutions are delivering value to the broadest range of users

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Enterprise AR Ecosystem Segments

The business analogy is that of suppliers of a product or service facing their consumers, with facilitating organizations or services between the two major segments. The enterprise AR ecosystem is composed of segments in three groups: Customers Providers Non-commercial entities Customers The technical requirements and...

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AR Experience Publisher

While the roles of AR experience developer and publisher are often tightly intertwined and can be adopted within one firm, the developer must have greater mastery of technologies and tools while the publisher must focus primarily on business development and negotiating with customers. Augmented Reality systems integrators...

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Enterprise AR Display Provider

Although enterprises are hungry for prototypes, the volumes to which customers will commit to purchase in the next 12 months are small, making it difficult to reach attractive pricing. Industries and enterprises also have highly varied demands for security and safety in their processes. These...

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Enterprise AR Software Provider

Today, Augmented Reality software providers specialize in selected use cases and workflows. For example, some software products offer greater optimization for 3D objects. Others are well suited for image recognition. Domain expertise is often a precursor to landing key customers and gaining a deeper understanding of the requirements in...

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Enterprise AR Ecosystem Trends

For example, some of the technological trends contributing to the growth of Augmented Reality include: Access to increasingly powerful, low-cost, smaller, and lighter (mobile) computational power Nearly ubiquitous coverage of every inhabited space by fast, high-throughput communication networks Commercial availability of cloud computing architectures using...

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Enterprise AR Technology Customers

Research In the early assessment phase of a new technology, research is commonly performed by groups of engineers who understand the enterprise business and have the mandate to experiment with, and study new technology components. They have a budget to purchase sample products and bring software and...

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AR Experience Developer

Augmented Reality experience developers can be grouped according to the technology suite with which they work (some work with both): Computer-vision based AR experience technologies Geospatially referenced AR experience technologies AR experience developers also differ in their focus on enterprise use cases. Today most AR developers have...

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Enterprise AR Hardware Provider

Examples of such hardware include technologies for precision measurement, high-performance sensors, or infrastructure components to be installed in the customer environment. In the future, this segment will become increasingly diversified and will complement other enterprise assets such as robots, automobiles, drilling equipment and other systems...

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Core AR-enabling Technology Provider

This is a very large and diverse segment that includes semiconductor manufacturers. Virtually all companies in this segment are focused on businesses other than Augmented Reality. Their primary investments are in vertical markets such as military/defense, automotive or aviation. Or their business models rely on...

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Enterprise AR Integration Services Provider

The products they have to work with are relatively limited so custom development is often the greatest part of their project fee. As demand for their knowledge will necessarily be high, their fees will rise and their service proposals will expand to match the changing...

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