Gartner defines a digital ecosystem as “an interdependent group of actors (enterprises, people, things) sharing standardized digital platforms to achieve a mutually beneficial purpose.” Digital ecosystems enable you to interact with customers, partners, adjacent industries, and even competitors to further your goals.
The more complex the technology, the more diverse the ecosystem that supports it – and the more vital it is to nurture that ecosystem to ensure success. The AREA has nurtured an AR ecosystem to achieve the following benefits:
- Enhanced User Experience: Augmented reality enhances user experiences by overlaying digital information on the real world. This can provide users with contextually relevant information, improve navigation, and offer interactive and engaging content.
- Real-World Integration: AR bridges the gap between the digital and physical worlds. It allows digital information and objects to be seamlessly integrated into the real world, enabling users to interact with virtual elements in their natural surroundings.
- Innovation and Creativity: Developers and businesses can create unique and compelling applications that merge the virtual and physical realms in creative ways.
- Business and Marketing Opportunities: Augmented reality offers businesses opportunities to engage customers in novel ways. For example, retailers can create virtual try-on experiences for products.
- Training and Education: AR can revolutionize training and education by providing immersive learning experiences. It allows learners to interact with complex concepts in a practical and memorable way.
- Data Visualization: AR can provide a unique platform for visualizing complex data and information. It can overlay data points, graphs, and other visualizations onto physical objects, making it easier to understand and interpret data. This is particularly useful in fields like science, engineering, and data analytics.
- Remote Collaboration and Social Interaction: AR can facilitate remote collaboration by allowing participants to share a common augmented space. Teams can collaborate on projects as if they were physically present, even if they are located in different parts of the world.