Augmented Reality for Enterprise Alliance

Key Market Segments

Augmented Reality Ecosystem

The AREA is focused on accelerating the adoption of enterprise augmented reality by creating a comprehensive augmented reality ecosystem. Our ecosystem is composed of many industry players working together to deliver on the promise of enterprise AR. These players include enterprises (the users of AR technology) and AR solutions providers, as well as non-commercial organizations, such as academic institutions and industry groups. Together, these segments of the Augmented Reality Ecosystem are working to ensure that AR solutions are delivering value to the broadest range of users.

Gartner defines a digital ecosystem as “an interdependent group of actors (enterprises, people, things) sharing standardized digital platforms to achieve a mutually beneficial purpose.” Digital ecosystems enable you to interact with customers, partners, adjacent industries, and even competitors to further your goals.

The more complex the technology, the more diverse the ecosystem that supports it – and the more vital it is to nurture that ecosystem to ensure success. The AREA has nurtured an AR ecosystem to achieve the following benefits:

    • Enhanced User Experience: Augmented reality enhances user experiences by overlaying digital information on the real world. This can provide users with contextually relevant information, improve navigation, and offer interactive and engaging content.
    • Real-World Integration: AR bridges the gap between the digital and physical worlds. It allows digital information and objects to be seamlessly integrated into the real world, enabling users to interact with virtual elements in their natural surroundings.
    • Innovation and Creativity: Developers and businesses can create unique and compelling applications that merge the virtual and physical realms in creative ways.
    • Business and Marketing Opportunities: Augmented reality offers businesses opportunities to engage customers in novel ways. For example, retailers can create virtual try-on experiences for products.
    • Training and Education: AR can revolutionize training and education by providing immersive learning experiences. It allows learners to interact with complex concepts in a practical and memorable way.
    • Data Visualization: AR can provide a unique platform for visualizing complex data and information. It can overlay data points, graphs, and other visualizations onto physical objects, making it easier to understand and interpret data. This is particularly useful in fields like science, engineering, and data analytics.
    • Remote Collaboration and Social Interaction: AR can facilitate remote collaboration by allowing participants to share a common augmented space. Teams can collaborate on projects as if they were physically present, even if they are located in different parts of the world.

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Communications (Network) Providers

They are a critical enabling component of infrastructure for Augmented Reality, when AR users require networking capabilities for mobile AR devices. Examples of AR-specific requirements include increased bandwidth for visual search capabilities...

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Institute (Commercial or Nonprofit) Conducting Enterprise AR Research

Research institutes are essential to technological innovation in the growing field of Augmented Reality, and are funded by government or by private concerns. The AREA provides resources to support research groups and...

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Nonprofit Member Organization

These organizations also perform research and advocacy on behalf of their members to the business community at large, providing opportunities for networking and information sharing, as well as contributing to the definition...

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Provider of Higher Education and Professional Training Services

They can be independent corporations or learning organizations within larger entities. Independent education and training providers are often accredited or certified by standards bodies to offer their services, and play a role in educating...

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About Business Ecosystems

“An economic community supported by a foundation of interacting organizations and individuals—the organisms of the business world. The economic community produces goods and services of value to customers, who are...

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Is There a Keystone Business, Dominator and Hub Landlord Business in AR?

In his review of Iansiti and Levien’s book, Albert Foer summarized the central thesis of the book as follows: At the center of each ecosystem is a so-called keystone business. Wise keystone...

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Consumer vs. Enterprise AR Users

The enterprise user has different requirements and expectations than the consumer user, whom is typically targeted by most AR developers. Throughout history, technological innovations helped businesses perform better. In the...

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