XMReality and Semcon initiates a strategic cooperation

Good news from one of our AREA members, Swedish company XMReality, as they issue a press release today.  XMReality is an international leader in AR-enabled knowledge sharing.  They today announced that a partnership agreement has been signed with Semcon, a global leader in the field of digitizing product information and generation of digital content.

Semcon has experienced increased demand for digital content and live interaction from its customers and has invested heavily in AR/VR development to be able to visualize information. The partnership entitles Semcon to market and promote XMReality Remote Guidance and for XMReality to distribute and visualize content from Semcon in XMReality Remote Guidance. This way XMReality’s offering is broadened to encompass a solution where technical digital information and instructions, such as service instructions, can be visualized within the tool, thus empowering users to work smarter.

“We are very happy to start this collaboration with Semcon. Their capabilities to visualize information is a perfect match with our AR-enabled remote guidance tool. The agreement is therefore in line with our strategy to partner with companies that add value to our offering”, says Johan Castevall, CEO XMReality.

“Together with our expertise in product information, our collaboration creates new opportunities for our customers and their end users. AR makes it even easier to support for example service technicians by sharing and visualizing the right information at the right time”, says David Sondén, General Manager Product Information Sweden at Semcon.

“Our customers are in the forefront of digitalization. The joint offering together with Semcon enables improved digital service differentiation for our customers. Semcon are an important partner in our growing international eco system”, closes Johan Castevall.

The agreement does not imply any revenues or cost for the parties at the time of signing. Revenues will be generated from joint customer projects when new customers subscribe for the XMReality Remote Guidance software.


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