Enterprise Augmented Reality Featured in HBR Webinar
In a recent webinar produced by Harvard Business Review (HBR), co-authors Michael Porter and Jim Hepplemann, CEO of PTC, summarized concepts presented in their article entitled “How Smart, Connected Products Are Transforming Companies” and discussed the implications of these new technologies. The primary emphasis is on the use of sensors and other embedded technologies into products, and how by using the data generated by the connected products, companies can be more informed about how their customers are using the products.
The co-authors stress how important it will be for companies to embrace not only technologies but also organizational changes. Without both, the benefits of either are far less significant.
During the webinar (play the archive below), both Porter and Hepplemann repeatedly described how, using Augmented Reality as a UI, the assembly and use of smart connected products will become commonplace, reducing the need for training in complex procedures. The power of Augmented Reality can also be applied to increase end user customers’ ability to leverage new features in more complex and intelligent products as a result of the dynamic interfaces that AR-assisted systems can offer.
HBR provides a link to download the webinar slides.