Business Benefits of Augmented Reality, Enterprises Remain Cautious
A recent article on Tech Vibes addresses that, despite an increase in the awareness of Augmented Reality technology this year, adoption rates are still low for the enterprises. The information presented in the article is from a new study by ISACA, global business technology and cybersecurity association.
Significant points from the study include:
- In North America, 15% of IT professionals believe that the benefits of AR outweigh the risks
- AR leads to: better collaboration, increased efficiency, better marketing, and new business models / offerings
- The main issues with adopting AR are: insufficient ROI, insufficient budget, security concerns, and lack of skills / knowledge
- 38% of companies have no plans to utilise AR within a year
- 69% of US respondents believe that using AR in workplace training could make their jobs easier to do, and 69% also believe training guides using AR could be useful in everyday life
- Christos Dimitriadis, Ph.D, chair of ISACA’s Board of Directors, is quoted to have said that enterprises should apply sound measures around security and risk management so that they can focus on the benefits of AR and other advanced technology
The AREA can help with the integration of AR in the enterprise by providing companies with the support they need to assess, plan, and manage their AR projects. See our membership page for more information or browse our website for the wealth of free information and resources available.