Augmented, Virtual, and Mixed Reality in China
A conference, AR in China, was recently held in Gui’An. A summary article (link here) noted important points from the conference, including:
- Augmented Reality works best in apps when consumers are unaware that AR is involved.
- B2B will be a significant driver of Augmented and Mixed Reality, as companies will invest in such technology to reduce errors, save costs, and improve efficiency.
- Brands should focus their value proposition be making relevant apps.
- One of the most important components of headsets is the quality of the lenses.
- The aim of the Virtual Reality Summit was to bring together support for business development, content creation, hardware and software innovation, manufacturing, financing, and infrastructure.
- In February, Alibaba (China’s e-commerce leader) led the $800 million Series C round for the Mixed Reality startup Magic Leap, based in Florida.
- The AR, VR, and MR field is connecting companies and creators across the globe.