ISCF Industrial Strategy Fund – news from Immerse UK

The Government’s Industrial Strategy White Paper, published today, has confirmed £33m* immersive technology focusing on a challenge on Audience of the Future, focusing on virtual, augmented and mixed reality and how it is changing the way in which we experience the world around us – from entertainment and art to shops and classrooms.

The challenge is set to bring creative businesses, researchers and technologists together through a combination of complimentary R&D activities which will explore the future of creative content across the UK Creative Industries, including TV and film, games, music, sports entertainment, arts & culture and fashion.

This investment is designed to capture new global audiences and grow our leading market position in creative content, products and services by adopting, exploiting and developing immersive technologies.

Immerse UK will be supporting the development of a final business case through continued industry consultations and more information on the programme structure will be announced within the next few weeks.

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