Morpace and University of Michigan Release Smart Glasses Study
Morpace, a market research company, and the University of Michigan-Dearborn conducted an online survey to identify how consumers think and feel about smart glasses technology. One thousand U.S.-based consumers responded to the survey conducted in October 2015. Morpace shared preliminary findings in a press release.
While only 8% of those surveyed are currently aware of this technology, respondents generally agreed with a statement that smart glasses could be of benefit in their daily lives.
Privacy concerns were the chief obstacle the respondents identified as a barrier to use of the technology in public. Although 11% said that they would use the technology in public places, over 35% felt that current models make wearers look strange.
In the workplace, perception about the use of technology for productivity is likely to result in different perceptions. However, privacy and embarrassment about looking awkward are issues to be addressed.