Gartner Group Updates Its Analysis of Augmented Reality
Gartner Group, advisors to enterprises, has released an updated analysis of the Augmented Reality market.
The report’s lead analyst, Tuong Huy Nguyen, who studies primarily immersive technologies and consumer behavior, recommends that strategic planners at device providers and application developers be cautious about who and how they establish relationships with AR technology vendors. Nguyen has studied recent acquisitions and, based on the summary on the report’s information page on the Gartner web site, predicts that there will be many more changes in the AR vendor landscape before the dust settles.
Unfortunately, the study profiles only five of the many current vendors which, with the exception of DAQRI, are primarily providing technologies for customer engagement and external use cases: HP Aurasma, Blippar, Catchoom, DAQRI, Kudan and Wikitude.
Perhaps a future report will focus more narrowly on the many enterprise Augmented Reality trends.