DENSO to Showcase Augmented Reality Features at North American Auto Show
Only one week after CES in Las Vegas, the auto industry will meet again in Detroit to demonstrate the latest technologies for attendees of the North American International Auto Show. One of the event’s sponsors, DENSO, a global tier one supplier to automotive manufacturers, has announced in a press release that it will be showcasing its Augmented Reality-assisted displays for drivers on the exhibition floor.
The showcase will demonstrate how Augmented Realty can increase safety by showing drivers risks in advance and keeping their eyes on the road using a head-up display while also adjusting settings in the car or using in-car navigation. The company also foresees combining Augmented Reality features with connected roads in smart cities.
The technology is not entirely new to DENSO and its customers. The automotive industry has been investing in Augmented Reality technology for nearly a decade. Many proven use cases are in the design and manufacturing of vehicles but due to high cost and low performance, the use for driver assistance has taken substantially longer to mature.