Overview of event
Gold Sponsors: Augmental, Rockwell, Magic Leap, TeamViewer; Bronze Sponsors: Realwear, Assured Cyber Protection, ESI Group
The AREA, Made Smarter Innovation, and Immerse UK, in collaboration with the HVMC, is holding an enterprise XR workshop / demonstration event on the 28th – 29th September 2022. The event will take place at the AMRC Factory 2050 in Sheffield, UK. We will be looking at Augmented Reality (AR) technologies and Virtual Reality (VR) technologies, their benefits, and how they can be used within your organization. You will meet like-minded professionals and learn more about the challenges and possibilities of enterprise XR.
You will hear use cases and speak to organizations implementing and developing XR technology.
Who Should Attend
- Organizations interested in improving performance and operational efficiency.
- IT and business professionals interested in learning more about Augmented (AR) and Virtual Reality (VR).
- Organizations investigating the feasibility of Immersive Technology or starting to test or deploy.
Agenda
DAY 1 AGENDA – Wednesday 28th September
| 11:00am – 12:30pm | AR Demo Sessions and Tours | Experience AR and VR hands-on before the formal event begins. |
| 12:30 – 13:00 | Welcome & Introductions | Representatives from the AREA, AMRC and KTN. |
| 13:00 – 14:00 | Join AR Journey | What are the key AR use cases (business problems) that can be solved? Hear from leading AR companies including Boeing, Siemens, Rolls Royce on their AR deployments, with a focus on use cases, experiences, and challenges. |
| 14:00 – 14:20 | Thought Leadership Presentation | Magic Leap: Malcolm Spencer, Product Strategy and Planning
Vision for Enterprise AR and the Future of Work High-level overview of the opportunity, use cases, and immense chance for innovative companies to embrace the AR moment. This isn’t futuristic, it’s happening today. We will describe opportunities to unlock value: unleash your data, deliver teamwork without limitation and embrace immersive training and learning. We will introduce Magic Leap 2: The most immersive AR device for the enterprise.</span |
| 14:20 – 14:40 | Thought Leadership Presentation | Rockwell Automation: Richard Holmes, Information Software Sales Executive
Extended Reality and its role in Digital Manufacturing. Hear from Rockwell Automation as we discuss our experience of working with local and global manufacturing customers from across various sectors and the challenges of successfully adopting and realising clear business value from Augmented Reality as part of a wider enterprise ‘digital thread’. |
| 14:40 – 14:55 | Break: Demos | |
| 14:55 – 17:00 | Workshop – Understanding AR/VR Uses Cases and Requirements | Led by Augmental and Magic Leap: How do you start your AR journey? What tools, insights, process, and support do you need? This session will feature networking discussions, roundtables, and output presentations following the AREA Enterprise AR Use Case Development Framework and AREA Requirements Committee work. |
| 17:00 – 17:20 | Thought Leadership Presentation | Assured Cyber Protection: Lee Mora,CTO
Immersive technology applications in cyber security The Minority Report: Learn how immersive technology applications are helping to improve operational performance and reporting workflows in cyber security. |
| 17:20 – 18:30 | Mix ‘n Mingle Networking Session | Try out the latest AR technology while experiencing Factory 2050’s state-of-the-art shop floor, with complimentary drinks and snacks. |
| 19:30 onwards | More Networking | Join us at the Mercure Sheffield St Paul’s Hotel & Spa for more demos, canapes, drinks, and networking. |
DAY 2 AGENDA – Thursday 29th September
| 8:00am – 8:20 | AR demos | Experience AR and VR hands-on before the formal event begins. |
| 8:20 – 8:30 | Welcome back | Day 1 recap and day 2 objectives |
| 8:30 – 8:50 | Thought Leadership Presentation | ESI Group: Paul Dainty from ESI Group – Sr. Global Account Executive
Industry 4.0 Drivers for VR Democratization As digital transformation has gained accelerated momentum post global pandemic, we are seeing the need for a hybrid and much more flexible working environment. This need to access data anywhere, anytime, without compromise, is forcing companies to rethink their strategy for users support and deployment. When this is coupled with the desire to make better informed decisions earlier and much more capable Hardware such as HMD’s (Head Mounted Displays) at a low price point. It’s clear to see that fixed XR facilities are becoming less desirable / relevant, mainly due to their prohibitive cost, floor space requirements, power consumption and the fact that only 20-30 percent of engineers are onsite at any given time. We are at the start of mass VR democratization, in the next evolution of digitalisation, we will see a massive shift similar to the 1990’s shift from 2D to 3D CAD. |
| 8:50 – 9:20 | Panel Discussion: Workforce Challenges Posed by AR | How do you convince stakeholders why and how to invest in AR? Insights from Realwear, Boeing, Rolls Royce and more.
Ideas and tools to collaborate with your employees to achieve inclusion, involvement, and longer-term buy-in to AR projects. Gain a clear understanding of the potential people challenges |
| 9:20 – 9:40 | Thought Leadership Presentation | Augmental
Steering the AR Bandwagon Key strategic considerations in AR adoption, realising enterprise benefits, implementing one platform for multiple use cases. Richard Sojka, Managing Director of the Glenfield Digital Group Pierre Nowacki, EMEA, Head of Sales, holo|one |
| 9:40 – 10:15 | Hands-On Master Class: Creating an AR ROI | Overview of the AREA ROI model, with inputs from case studies and enterprises who have deployed AR.
Insights and tips from experts, support from AR providers on cost models/options, and tutorials on how to create your own AR business case. |
| 10:15 – 10:40 | Break and demos | |
| 10:40 – 11:00 | Thought Leadership Presentation | Teamviewer: Lisa Gruber, Sr. Product Marketing Manager
Leap into the industrial metaverse The metaverse – there’s an enormous buzz around it with tales of fully virtual spaces mimicking real life and extending it via games or online collaboration. But when you take a closer look, the metaverse does not seem to offer much for enterprises and industrial leaders. This definition leaves out the people that are solving real-world problems across all industries and processes that are very much anchored in the physical world. So, it is time to leap into the “industrial metaverse” and redefine frontline work in the 21st century – with the help of AR-guided solutions. |
| 11:00 – 11:30 | Human Factors and Related Safety Challenges | Possible barriers to AR adoption include a poorly designed experience and/or concerns for the safety of the worker using AR.
Learn more about the AREA’s work to understand potential human factors and safety issues including the AREA Safety Infographic, Playbook, and Best Practices. |
| 11:30 – 11:50 | Thought Leadership Presentation | Realwear: Mark Thurgood, Solution Deployment Engineer
Assisted reality wearables, now is the right time A look at assisted Reality (aR), what it is, and how its different from VR/AR. We will take a look at some easy to identify and some unusual use cases and some lessons we have learned about adopting this new technology. |
| 11:50 – 12:10pm | 3-Minute Provider Pitch | Overview from immersive tech providers and their solutions |
| 12:10 – 12:40 | Security is Key: Overcoming the Challenges of AR Security | A good understanding of security concerns and how to mitigate them when implementing AR is critical. Learn from experts on how to overcome the challenges through interactive discussion and a review of best practices. |
| 12:40 – 13:15 | Lunch and demos | |
| 13:15 – 15:15 | Understanding Virtual Reality Use Cases, Requirements & Research | Join the discussion in a supportive setting where you can share your AR/VR journey, future plans, challenges, rewards, and support needed. |
| 15:15 | Plenary Session | Closing remarks. |
Registration and Fees
The cost is £50+VAT per person for both days including lunch and all activities. Space is limited and already filling up so please register today!