WSS to Unveil Augmented Reality Project
Wilhelmsen Ship Services (WSS) will be revealing their Augmented Reality project at Nor-shipping 2017. This new technology, according to Seatrade Maritime News, allows visitors to see WSS’ latest products inside and out. You can download an app onto your phone and scan a printed image to unlock the AR system.
Kjell Andre Engen, evp marine products for WSS says “AR helps us illustrate what really makes our maritime specific solutions portfolio tick and we believe it will change how and why customers make their purchasing decisions Although being showcased as a marketing tool at an exhibition WSS believes the AR system has much wider uses in the maritime industry. With the app able to combine a desk worth of product catalogues, manuals and data sheets Engen said AR would become “absolutely invaluable for crew training.”
This new AR project was developed in conjunction with Imagination Computer Serv. using their Magic Lens software. Wilhelmsen Ship Services will be demonstrating this AR system at the Nor-shipping 2017.