More Praise for Augmented Reality from Apple CEO Tim Cook
In an interview with BuzzFeed News, Apple CEO Tim Cook has yet again divulged his thoughts on Augmented Reality, according to a post on 9to5mac.com. There’s “no substitute for human contact” explains Cook in the interview, “And so you want the technology to encourage that”. This is the ultimate benefit of Augmented Reality in Tim Cook’s eyes, says the article.
Although Cook indicates in the original interview that it may take some time to get Augmented Reality right, he describes it as “profound”. Cook has previously mentioned during an Apple earnings call that he views Apple as being in the Augmented Reality race for the “long run”.
9to5mac.com adds that Apple has recently been holding meetings with immersive content companies such as Jaunt, according to BuzzFeed News. Although Apple has remained quiet about what it’s got planned with AR, Cook’s comments on the technology certainly implicate the company’s vested interest in Augmented Reality.