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Israeli Augmented Reality Co TIPIT Raises $2.5m

On a post on Globes this week, Israeli Augmented Reality company TIPIT have raised $2.5 million. TIPIT according to this article have developed a cross-platform engine aimed at innovating in the space of Augmented Reality thanks to an investment from Atooro Fund.

This new technology provides developers, cameras and brands with a software development kit of computer vision as well as AR technologies that increases platform users’ retention, engagement and boosts revenue.

The post states that TIPIT developed graphics to interface with AR and image processing technologies which is said to be extremely difficult however TIPIT’s technologies eliminate these difficulties for developers so they can design AR graphics without writing a single line of code.

CEO, Jonathon Rimon from TIPIT said “TIPIT is the only true cross-platform in the AR world, providing the means to seamlessly create and integrate new graphics with customers’ products. We have found a way to bring these innovative technologies to developers for a much lower price than other AR or image processing SDKs”.

Not only do they offer their own graphics but they also allow software for customers to effortlessly design thousands of their own graphics and interface with the SDK. Atooro Funds Managing Partner, who have invested with TIPIT, Yonatan Brender, said “We’re proud to support the advancement of TIPIT, demonstrating its position as a truly unique outlier in the AR space with advanced and intuitive technologies that will no doubt play a large role in the way developers create AR and image processing effects for social media.”