Augmented Reality NHS Hospital App Gains £50k Funding
Corporation Pop, a digital agency company, has received £50,000 of funding in order to develop a hospital app which uses Augmented Reality and artificial intelligence to help young patients in the UK National Health Service, according to an article by Business Cloud.
An avatar on the Patient’s Virtual Guide keeps children company and gives them information as they pass through the system, reducing stress and anxiety about their treatment and surroundings.
Dom Raban, Corporation Pop MD has said, “This is a very personal project for me. In 2011 my then 13-year-old daughter was diagnosed with cancer…Thankfully my daughter will soon be celebrating five years cancer free, but her experience left me wanting to use my professional capability to respond to the problem and find a technology solution that could meet the information needs of young people about to embark on an often traumatic and stressful hospital journey. With this fantastic support from Nominet Trust we can now begin the next crucial stage of development.”
According to the article, Corporation Pop has worked on the project for almost two years and last year received funding from NHS technology network TITCH.
Peter-Marc Fortune, associate clinical head at Royal Manchester Children’s Hospital and Corporation Pop’s clinical consultant, said: “I have yet to show the pilot app to anyone – of any age – who has not positively engaged with it. This technology has the potential to greatly improve the healthcare experience for people of all ages across the NHS.”