TU-Automotive Detroit | Novi, Michigan | June 8-9, 2016

Date of Event:

Jun 8-9 2016


Novi, Michigan


Suburban Collection Showplace
46100 Grand River Avenue
Novi, MI 48374

Overview of event

TU-Automotive Detroit is the world’s largest conference and exhibition dedicated to automotive technology innovation. Speakers and attendees discuss how connectivity, mobility and autonomous systems are converging to position the automotive industry at the forefront of the Internet of Things.

The 16th annual gathering will also debate the importance of collaboration within automotive companies for ensuring the delivery of new features using emerging technologies such as Augmented Reality. Autonomous vehicles will be at the forefront, with discussions of how AR can become the intermediary step between the human-driven car of today and the autonomous car of tomorrow.

June 8 & 9 Agenda

The 2016 TU-Automotive conference will address the automotive industry’s key challenges.

The morning headline sessions will focus on crucial questions for the future of the automotive industry, continuing with keynotes featuring themes on connectivity, mobility and autonomous driving technology, followed by seven dedicated tracks.

Click here to view the full agenda.

TU-Automotive-QNX car

Why AREA Members Attend this Event

The event is the automotive industry’s largest technology exhibition with numerous networking opportunities. AREA members can meet partners and manufacturers seeking to understand how Augmented Reality can improve their operations and delivery information to drivers. Attendees will be able to establish business relationships with AREA members, the leading enterprise Augmented Reality technology and solution providers.

Registration and Fees

To register for the event, click here.


Suburban Collection Showplace
46100 Grand River Avenue
Novi, MI 48374

Access and Accommodations

For access and accommodations, click here.

Comments or Questions?

For any comments or questions, please contact the TU-Automotive team.

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