AREA Research Committee Webinar | Estimating Enterprise AR ROI using AREA’s On-line Calculator

Date of Event:

May 14 2020


This is an online webinar. Please use the links below to register.


Timings are as follows:

Overview of event

Return on investment (“ROI”) is a measure of the efficiency of an organization’s investments, calculated by measuring net cash flows generated by an investment relative to its cost (cash outflows). It can be challenging for large organizations to conduct ROI analyses on emerging technologies like Augmented Reality. In order to separate the benefits of new technology from market forces which differ in every company, the fundamentals of performing and conducting ROI analyses need to be adapted.

The AREA Research Committee worked with Strategy Analytics, a Boston-based IT market research firm, to develop a best practices report and an ROI calculator specifically for enterprise AR. When delivered to AREA members, the ROI calculator was an Excel spreadsheet. In May, the AREA introduced the Web-based enterprise AR ROI calculator. It is now available for use by members as well as anyone who registers on the AREA’s web site.


During this public webinar, Michael Rygol will present the principles of using ROI to support investment decisions and the use of the world’s first on-line tool designed for this purpose.

Attendees will learn:

• Why and when to estimate enterprise AR ROI,

• Overview of the AREA On-line ROI calculator,

• How to access and use it, and;

• Results the AREA ROI calculator provides.

Host: Christine Perey, PEREY Research & Consulting


Peter Tortorici, Medtronic

Michael Rygol, Chrysalisforge and the AREA

**This event has now finished. If you’d like to view a recording of the webinar please click on the video window below**

The AR for Enterprise Alliance (AREA) is the only global, membership-funded non-profit alliance dedicated to helping accelerate the adoption of Enterprise Augmented Reality (AR) by supporting the growth of a comprehensive ecosystem. We support innovative companies aspiring to invest in AR technology who need a better understanding of the tools available, application possibilities, methods of implementation and return on investment.

Registration and Fees

There is no charge for this webinar.

Location and Travel

This is an online webinar. Please use the links provided to register.

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