PwC on the Austrian XR Landscape

PwC Consulting Firm has published a summary article and booklet containing analysis on the Austrian Extended Reality (XR) landscape. The original article appears here. The summary in English is below.

New technologies are changing the way we work. Immersive technologies, such as virtual reality and augmented reality, have developed significantly in recent decades and now offer new opportunities in a wide variety of areas in business and industry. Every company should therefore seize the opportunity and deal with the fields of application of these XR technologies.

In Austria we find a landscape of companies, research institutions and communities that work with these technologies. In order to provide a comprehensive overview of these different organizations, PwC Austria has published the booklet “Austrian XR Landscape”.

In principle, the locations of the XR organizations are spread all over Austria. Geographically, the focus of the XR activities is in Vienna, followed by Upper Austria and Styria. Carinthia, Lower Austria and Salzburg are equally represented. There are no organizations in the booklet that operate in Burgenland, Vorarlberg and Tyrol.

The XRVienna community is located in Vienna, as are two of the four research institutions mentioned in the booklet. The other two research institutions are located in Carinthia and Lower Austria.

The areas of application of immersive technologies are very diverse. Our preliminary flash survey on this topic identified the most relevant areas of application for companies: customer experience, employee training, data analysis and visualization, and sales support. All of these areas can be used in different industries.

In terms of the industry, the focus of nine companies listed in the PwC booklet is on “Development & Consulting”. Six of the companies specialize in real estate applications and four in creative & media.


Back to News +

Share Article: