Hotel Industry Using Augmented Reality
The hotel industry is using Augmented Reality to gain competitive advantage according to a blog on the Samsung Insights website. There are a variety of practical uses of Augmented Reality in the hospitality industry, which is helping hotels to differentiate themselves. The article points to a variety of technology providers and hotels that are making use of Augmented Reality:
• Finding your way around points of interest – in a similar way to Google Maps, each wall has a map of the area and travellers can see information about local points of interest
• Augmented Reality can help highlight local amenities and help visitors find their way around
• Property Previews – augmented printed brochures are used in marketing to demonstrate their accommodation and amenities to potential guests
• Destinology and Best Western are using street view guides of the hotels so potential guests can more easily get a feel for the locality in which the hotel is based
• Room selection at point of booking may be done via Augmented Reality
• A useful features for travellers is using Augmented Reality to enable immediate translation of signs, menus and other written materials around the hotel
• Interactive entertainment is possible via Augmented Reality such as with Blippar’s app which enables trivia games accessed via coasters, amongst other uses
• Hotels are using Augmented Reality to envision interior décor prior to investing in new schemes