Bobst launches augmented reality helpline

Swiss packaging and label equipment supplier Bobst has launched a new augmented reality smart headset to help answer customer questions.

Rapid problem solving thanks to a new augmented reality helpline service introduced by Swiss packaging and label equipment supplier Bobst stands to save printers time and money, the company says.

The Helpline Plus AR innovation provides a remote assistance service to Bobst’s customers using a smart headset with augmented reality glasses. The technology is being gradually rolled out globally, Bobst says.

Customers can use the headset to contact technical experts and iron out any issues they may be having as well as receive real time advice and support.

 “This is a huge step forward in terms of embracing the latest technology to maximize customer experience,” Julien Laran, head of business unit services at Bobst, says.

“We believe this will bring significant benefits for our customers, particularly time and cost savings due to the rapid problem-solving this innovation enables. Even before AR, our Helpline service could solve many issues online in less than two hours – we now believe that more issues can be solved, and time can be reduced even further.”

The wi-fi connected technology establishes a secure connection with the customer’s machine allowing customers to get a Bobst expert on-demand, and with the help of the two-way video and audio live stream.

Laran says the technology stands to create a seamless experience between Bobst experts and customers as the machine is directly connected to the service.

 “And with the smart headset, both are looking at the same thing at the same time, limiting any risk of confusion. The service bridges knowledge gaps and ultimately adds up to less downtime and increased productivity, as well as an enhanced customer experience.”


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