Enterprise Augmented Reality Revenues to Surpass Consumer Industry
Enterprise Augmented Reality revenues are set to reach US$5.7 billion by the year 2021, as stated in an article on itwire.com. Analytical specialists Juniper Research have declared that consumer AR apps “will remain below that of the enterprise AR sector” right through until 2021. This research found that improvements in field of vision latency on HMDs has fuelled the growing interest in enterprise AR technologies. Future releases of HMDs, including that of Microsoft HoloLens, are also tipped to push AR revenues in the enterprise sector, with businesses choosing Head Mounted Displays over tablets and smartphones.
Juniper’s new study reports that app prices in the enterprise AR sector will be higher due to the bespoke nature of the content, and the association of names such as Hyperloop and Siemens. The result of higher content pricing and hardware will see slow adoption of the technology over the next two years, with enterprise AR revenues set to remain on smartphone and tablet devices for the time being. Enterprise focus from manufacturers such as Microsoft and Vuzix, however, allows for a massive revenue opportunity for content developers on HMDs from the year 2020.
Juniper also comments that although “the smartphone will give an immediate audience and distribution channel”, a constant focus on innovation will be required in order to keep consumers engaged.