Virtual and Augmented Reality Market Demand Predicted to Increase

A recent article on Digital Journal discusses Transparency Market Research’s report “Virtual and Augmented Reality Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024.”

Important points mentioned in the article:

  • The top driver for the ARVR market is currently the increased integration of technology into consumer products and electronics
  • The demand for ARVR technologies is currently high in media and entertainment
  • The ARVR market is expected to grow rapidly due to varied ARVR applications and situations in the industry and medical fields
  • Use of tech such as GPS in smartphones is predicted to boost ARVR demand
  • The introduction of smart glass and smart lenses will also give the ARVR market an advantage
  • Other drivers of the market include introduction of computing tech devices and internet connectivity
  • The current market leader is North America
  • In North America and Europe, the demand for the ARVR market has been very high
  • Asia Pacific is showing many opportunities for the market via a growing consumer electronics industry as well as a great number of smartphone users

Regions analysed in the report include:

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World

Key vendors in the industry mentioned in the report are:

  • Vuzix Corporation (US)
  • Wikitude GmBH (Austria)
  • Total Immersion (France)
  • Metaio GmBH (Germany)
  • Qualcomm Inc. (US)
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