Digi-Capital Predicts Expansion of Enterprise Augmented Reality in 2016
According to a blog post sharing summaries of its fourth quarter 2015 report, Digi-Capital expects enterprise Augmented Reality to expand in 2016. The publisher of quarterly research reports on the Augmented and Virtual Reality markets has also released a new infographic.
The infographic shows the companies that Digi-Capital considers the leaders in 4Q 2015. The note at the foot of the post explains that placement on the pyramid is based on a blend of enterprise value, funds invested and a range of qualitative measures. Parent companies only included with acquisitions e.g. Facebook/Oculus, Apple/Metaio. Apple is at the top.
The text of the post (which doesn’t mention the featured image except in the footnote) suggests that, in 2016, the biggest hurdle for Augmented Reality providers is in the head-mounted and hands-free wearable display segment. In the hands-free display segment, some Augmented Reality hardware providers such as Microsoft, Sony, Epson and Vuzix are offering solutions they hope will expand to meet the requirements of both consumer and enterprise customers. Others, such as Atheer, ODG and DAQRI are investing in solutions specifically designed for enterprise usage.
More specifically, the Digi-Capital post’s author writes that the field of view of current displays (between 20 and 40 degrees diagonally) is only suitable for what it terms “mobile computing.” Many enterprise Augmented Reality use cases could qualify as mobile since the real world objects on which experiences are created can be beyond the reach of (not detected by) a stationary user. Digi-Capital’s analysts believe that for AR-assisted entertainment use cases, displays with a larger field of view (providing 40 to 90 degrees) will be necessary.