Augmented Reality IFITTtalk@Manchester| Manchester, England | Nov. 25, 2015

Date of Event:

Nov 25 2015


Manchester, England


Barclays Rise
231 Deansgate
Manchester, Greater Manchester, M3 4EN

Overview of event

This Augmented Reality workshop, co-organized by Manchester Metropolitan University and IFITT (International Federation for IT and Travel and Tourism), examines major trends, challenges and applications of AR as well as Creative AR Hub’s research results on Augmented Reality.

This workshop brings together academic research and professional practice in order to explore how AR will enable tourism organizations to take advantage of emergent technology. As one of the top rising technologies on the market, an increasing number of organizations offer mobile-AR applications to overlay digital content directly into the users’ environment. AR improves user experience in a variety of contexts and the economic benefits are quickly becoming apparent. This workshop will explore the latest trends, benefits and challenges in the context of Augmented Reality and smart tourism.

Poster IFITTtalk


Provisional Program

Chair: Dr. Timothy Jung (Manchester Metropolitan University).

Time Session Session Description
12:00 – 12:30 Registration and arrival Opportunity to network and socialize
12:30 – 12:45 Welcome and introductions Professor John Swarbrooke (Head of Department, MMU Hollings): Welcome to Manchester Metropolitan University

Matt Elliot (Head of Rise Manchester, Barclays): Welcome to Rise Manchester

Dr. Timothy Jung (Creative AR Hub, MMU Hollings): Welcome to Augmented Reality IFITTtalk@Manchester

12:45 – 13:00 IFITT presentation Dr Brigitte Stangl (University of Surrey)
13:00 – 14:00 Augmented Reality: Theoretical Concepts

(Moderator: Andy Lovatt)

Pasi Tuominen (Haaga-Helia University of Applied Sciences): The possibilities of sensory stimuli and mixed reality environments in tourism value creation.

Dr. Mandy Claudia tom Dieck (MMU): Google Glass learning experience

Ella Cranmer (MMU): Augmented reality business model

Dr. Timothy Jung (MMU): Experience and buy through Augmented Reality

Alex Gibson (Dublin Institute of Technology): AR and Education: Integrating into the Curriculum

14:00 – 14:40 Keynote (moderator: Professor John Swarbrooke) Professor Robert Stone (Birmingham University): Virtual and Augmented Realities in Cultural Heritage: Opportunities, Challenges and the Human Factor
14:40 – 15:20 Tea and cake networking: sponsored by IFITT
15:20 – 16:50 Augmented Reality: Practical Applications for Tourism Visitor Attractions (moderator: Dr. Timothy Jung) Anjanesh Babu (Ashmolean Museum, University of Oxford): Don’t Make Me Click—A Hands-Free Experience To Public Engagement

Richard Cohen (Barclays): Augmented Payments And Purchases

Michelle Greef (HobsStudio): 3D pPrint & AR: Real-Life Applications

Stuart Aiken (Marketing Manchester): AR for Tourists That Don’t Do AR

Adam Ward (BIM Technologies)

Tom Entract (Samsung): Potential of Wearables (AR/VR) In The Tourism Sector

Simon Brown (Skignz)

16:50 – 17:20 Panel discussion (moderated by Andy Lovatt and Dr. Timothy Jung)
17:20 – 17:30 Closing and Introduction to 3rd European AR Marketing Conference Timothy Jung and Alex Gibson
17:30 – 18:00 Networking and Socializing—Sponsored by IFITT

Registration and Fees

Reserve your ticket here. There is no fee for registration.


Date: 25th November 2015
Time: 12:00 – 18:00

Barclays Rise
231 Deansgate
Manchester, Greater Manchester, M3 4EN

Comments and Questions

For any comments or questions please contact the host here.

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