Overview of event
Sizing the market for enterprise AR products and services is important to many AR ecosystem participants. Unfortunately, most analysts do not entirely separate AR from VR and enterprise or consumer use cases clearly.
Furthermore, the forecasts published by analysts are frequently significantly different from one another and inconsistent with market studies prepared by internal business analysts. This is because AR market size and growth forecasts published by different analyst groups are based on different assumptions, many of which are hidden or, if shared by the analysts, do not define segments and use cases in precisely the same way.
Agenda
During this webinar featuring Tom Mainelli, VP of Devices at IDC, attendees will learn how IDC sizes the current market and forecasts enterprise AR hardware growth.
Tom will share highlights of the forecast to be released earlier in the same week.
Key questions this webinar answers include:
- What are the different approaches IDC uses when estimating enterprise AR hardware market size and growth?
- What factors does IDC forecasting take into account when sizing the adoption of enterprise AR?
- What will be some important developments in 2021 that will make this year memorable in the annals of enterprise AR history?
Participating in this webinar will provide attendees: –
- Valuable insights about market sizing principles shared by one of the world’s leading analysts studying the AR display hardware market,
- Highlights of trends in 2020 and 2021 that impact AR hardware sales, and
- A peek at the latest forecast for AR hardware in enterprise.
Host:
Christine Perey, PEREY Research & Consulting
Guest Speaker:
Tom Mainelli, VP of Devices, IDC
