AREA Members Accelerating Success with Augmented Reality

Augmented Reality offers tremendous opportunity for organizations to improve workforce productivity and reduce human error through increased contextual awareness and guidance. Whether implemented on a head-mounted display, on a tablet or through a stationary system, AR can deliver and collect information for a myriad of applications including training, manufacturing, field service and warehouse logistics.

It is an exciting time to join and participate in the AR ecosystem. Many companies are jumping in. Some are making tremendous advancements in wearable technology through miniaturization. Innovation at the silicon level is lowering power consumption and processing. Others are focusing on improvements in computer vision. Mobile systems including phones, tablets, watches and glasses are becoming more interconnected and integrated, and smart fabrics present the potential for a fully integrated mobile augmented human.

Truths are Difficult to Accept

Progress is being made but significant challenges to the effective development and deployment of AR within the enterprise environment remain. And, unfortunately, the hype around AR and the initial example demonstrations (and concept videos) have created the perception that AR is ready to go and can be easily implemented and deployed.

In truth, many technical issues still need to be solved to enable successful implementation and widespread use of AR for extended periods of time. Organizational issues including culture, security and safety are other significant barriers that must be addressed. Most current AR examples are custom developed for specific, focused applications with highly controlled conditions. And, the AR tools and technology provider and developer ecosystems are still immature. The path to AR success is not obvious.

We Are Working Together

The AREA is here to address these issues among others, and to create an environment for organizations—large and small—to learn, share and accelerate the adoption of AR in the enterprise.

Within the AREA, member organizations from around the world have committed to sharing their experiences and challenges in a collegial atmosphere to solve complex technical and implementation problems. AREA members represent a unique blend of AR end users, systems integrators, content developers, and technology providers as well as not-for-profit research centers and academic organizations from multiple industries. Through a combined program of thought leadership, education and outreach, best practices development and communication, and technology and implementation research, AREA members are actively building the community and knowledge base that will ensure successful implementation of AR-enabled information technology environments across the enterprise.

Meetings Make Member Collaboration Tangible

By joining the AREA you will become part of a global AR ecosystem. Our shared vision for the potential of enterprise AR infuses our member meetings, like the one in Houston on October 22. We are learning and sharing best practices. We collaborate to define the best problem-solving research, and to support workforce development.

As President of the AREA and as a Sponsor Member, I am witnessing, firsthand, the level of knowledge sharing and exchange across member organizations. It is clear to me that the AREA is the only organization that provides this opportunity for AR technology providers, developers and customers.

If you didn’t get to our recent member meeting, then this website is the best place to learn more about enterprise Augmented Reality and the benefits of joining the AREA. I invite you to take the next step by contacting me or Christine Perey, AREA’s executive director, to discuss how you can contribute and participate.

We look forward to welcoming you and collaborating with you at a future meeting!

Carl Byers
AREA President
Chief Strategy Officer at Contextere

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