Augmented Reality for Enterprise Alliance


AREA-Directed Research: RFP Submission

Customer Problem 

Telecommunications companies around the world are heavily promoting 5G technology for delivering AR for entertainment and other consumer-facing services. Objective, vendor-neutral information about the ways in which AR projects and users will benefit with the introduction of 5G, and the risks and costs associated, is not currently available from a respected source. 

The lack of high-quality information and in-depth, well-documented analyses about AR and 5G in enterprise is holding back the development of strategies in both enterprise IT (customers) and AR provider organizations. 

The newest AREA-directed research project will provide its members with knowledge about the current status of AR and 5G for enterprise, and actionable information which members can use when planning their 5G strategies. 

Project Goals 

The goals of the AREA-directed research project are:  

Key Questions the Project Will Answer 

This project will answer questions including but not limited to the following: 

  1. What is the status of 5G deployments in enterprise IT and environments?  
  2. How will AR solutions using 5G differ from what is available today?  
  3. What are the enterprise use cases for AR over 5G networks?   
  4. Who are the technology, product and service providers leading the growth of this segment and what are they doing?  
  5. What are the new technologies that enterprise IT departments may need to evaluate and manage in the future?  
  6. What other technologies will enterprise IT managers need to use in conjunction with 5G in order to benefit when delivering AR to users? 

This AREA research project will produce three types of deliverables: 

Desired Outcomes 

Based on this research project, AREA members will be able to make betterinformed decisions. The ability to identify where, when and how to use 5G for delivering AR will permit AR project managers and business analysts in AREA member organizations to plan ahead, design their future enterprise infrastructure, products and services strategically. With the insights this research will provide, members will reduce risks and maximize the positive impacts of this trend. 

Proposal Components

Proposal will include:  

Selection Criteria 

All proposals will be evaluated by the AREA research committee chair and research manager on the following criteria: 

Timeline and Deadlines 

Please use the submission form below to submit your proposal on or before 12 PM Eastern Daylight Time February 10th, 2021. 

The AREA will provide detailed replies to submitters on or before February 19th 2021 

Unless otherwise negotiated in advance, the research project is expected to take approximately 90 days. Research will be completed and finished deliverables provided to the AREA by May 28th.  

Budget for this Project 

The AREA Research Committee budget for this project is $15,000.  


For answers to any questions concerning this project and the AREA Research Committee, please send an email to the Research Committee. 

    Submitter Information

    Submission Option #1

    Please fill in all fields below. If you would prefer to provide this information via PDF, skip to Option #2 at the end of this form.

    Description of the research methodology to be used

    Project milestones and timeline

    Project risks and mitigation measures

    Potential or confirmed partners in the research

    Background and qualifications of the organization to perform research and any proposed partners

    Examples of other completed projects/reports

    Please provide up to three references

    Submission Option #2

    The RFP details may be submitted via PDF, but should be no longer than 5 pages and include a background, milestones, schedule, partnerships, risks and mitigation and resumes of key personnel. Use the following field to upload your submission in PDF format. Additionally, you may upload images and/or a video URL to support your submission.

    Proposal Upload

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