NexTech AR Announces Major Expansion Into Asia-Pacific Market

Last week, an article on Globe Newswire reported on NexTech AR Solutions’ announcement about expanding services into the Asia-Pacific market after establishing in Singapore. NexTech is an emerging leader in Augmented Reality e-commerce, learning applications, video conferencing, and virtual events.

NexTech has hired technology industry veteran Yau Boon Lim to support its expansion as President and Managing Director Asia-Pacific. Lim has over 25 years of experience in many aspects of various industries in the Asia-Pacific market, holding leadership positions in global tech companies such as IBM, Motorola, and SAP. He is quoted to have said that he believes NexTech’s technology and team is suited to the fast demands of the Asia-Pacific market and is looking forward to seeing traction gained for the company in this region. As President and Managing Director, Lim will be responsible for driving NexTech’s marketing efforts across Asia, establishing presence via strategic channel partnerships, and building out the team to support service requests by the end of this year.

Already, NexTech has started to develop channel partnerships for expansion within Asia-Pacific high-growth industries, such as education, e-commerce, and conferences. Southeast Asia is the initial focus, with NexTech creating special language and application packs with its InfernoAR technology for countries including China, Japan, and South Korea.

The Asia-Pacific market makes up 60% of the world’s market and consists of over 4 billion people. The CEO of NexTech, Evan Gappelberg, is quoted to have said that the company is ready for their InfernoAR technology, and confident in driving revenue with Lim’s leadership. Their presence, team, and overall capabilities will be expanded in coming months. Gappelberg further stated that this expansion is “a major milestone” for NexTech that represents their continued commitment to international growth, setting them for the future.

Read more about NexTech here.

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