Merger between PhotonLens and Shadow Creator designed to create an international MR Group to drive Tech Forward
The merger between PhotonLens and Shadow Creator is designed to create an international mixed reality group that can drive the technology forward. PhotonLens, a UK-based immersive technology company developing consumer-ready augmented reality glasses, is merging with Shadow Creator.
Patrick Liu and Lisa Pan, co-founders of PhotonLens, are early-stage angel investors in Shadow Creator, a software and hardware company based in China and focused on mixed reality technology.
Shadow Creator has worked on the Photons augmented reality glasses currently under development. PhotonLens aims to deliver these by the end of the year.
Photons will be among the lightest augmented reality glasses on the market, according to their developer, with proprietary hand tracking software, 6DoF (degrees of freedom) controllers and the possibility for worldwide mapping.
PhotonLens launched the new augmented reality glasses this year and announced plans for a Kickstarter campaign to attract funding for their manufacture, beginning in August.
The company has partnered with the likes of fashion house Ralph & Russo and former professional boxer Cathy Brown to showcase the potential of augmented reality across use cases and industries and sectors. Sport and fitness are key areas, as shown in the video below.
The merger with Shadow Creator is designed to create an international mixed reality group that can drive the technology forward. The China-based company has years of experience in augmented, virtual and mixed reality development and has worked with some of the biggest names in the fields of education, manufacturing, technology and tourism, according to PhotonLens.
Potential IPO coming in the near future
Liu and Pan believe that, under the PhotonLens UK entity, the group can prepare for a successful initial public offering in the near future. Terms of the deal were not disclosed.
Pan comments: “I am very pleased to see the merger and acquisition, as it’s opening a world of opportunities for us. As an investor of Shadow Creator and co-founder of PhotonLens, my position is unique. Our dream and passion is to change life through technology and this merger helps us take a step closer to fulfilling that dream.”
PhotonLens has been actively showcasing the potential of augmented reality across use cases and industries and sectors