Continental AG Announces Elektrobit AR Creator
The fact that Augmented Reality delivery and presentation hardware and experience authoring software continue to be tightly bundled is one of the most challenging aspects of delivering Augmented Reality experiences for enterprise users. Authoring experiences for presentation on a variety of head-worn, hands-free displays requires the developer to use custom software for each model or class of display. Now consider the effort required to author experiences for a variety of automobiles when each manufacturer has customized hardware.
In a press release issued by Continental Automotive GmbH, the manufacturer and supplier of embedded systems for the automotive industry announced that Elektrobit, a wholly owned subsidiary, will build its own authoring software suite. The Electrobit AR Creator will enable the creation of Augmented Reality solutions to make driving safer and improve the driver experience. The company will continue to further develop the AR Creator as a software product and sell it to its customers, carmakers and tier 1 suppliers.